Electric Tooth Polisher Market Size was estimated at 0.77 (USD Billion) in 2023. The Electric Tooth Polisher Industry is expected to grow from 4.72 (USD Billion) in 2023 to 8.62 (USD Billion) by 2032. The Electric Tooth Polisher Market CAGR (growth rate) is expected to be around 7.82% during the forecast period (2024 - 2032).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Electric Tooth Polisher Market Trends Highlighted
The electric tooth polisher market is expected to witness significant growth in the coming years, driven by rising awareness about oral hygiene and the increasing adoption of advanced dental care products. Key market drivers include the growing prevalence of dental problems, such as plaque and tartar, and the increasing demand for aesthetic dental procedures.Opportunities for exploration and capture in the electric tooth polisher market include the development of innovative products with advanced features, such as sonic technology and pressure sensors. Additionally, there is potential for growth in emerging markets, where demand for oral care products is increasing. Trends in recent times include the integration of smart technology into electric tooth polishers, enabling users to track their brushing habits and receive personalized recommendations. Furthermore, there is a growing demand for eco-friendly and sustainable electric tooth polishers.
Amid the growing popularity of electric tooth polishers, there is a great demand for clear and complete information on them. More and more people are beginning to understand the importance of preventive oral care both for the general health of the human organism and the high cost of dental care. Thus, the demand for professional dental care has been greatly increasing, with both dental professionals and consumers looking for tools to maintain oral health.Elective tooth polishers seem to be one of the trendiest instruments, and thus, it is necessary to provide information on how these devices work.
The Electric Tooth Polisher Market Industry has witnessed significant technological advancement in recent years. Market players have developed advanced technology that is making electric tooth polishers more effective and easy to use. For instance, there are some electric tooth polishers that are designed with sonic technology that creates high-frequency vibrations. This not only ensures the effective removal of plaque and bacteria from the mouth but also grants a refreshing mouth.Similarly, some electric tooth polishers are built with volume sensors that detect the amount of pressure exerted on teeth and gum and accordingly adjust the speed and vibration of the device to polish. In most cases, the application of much pressure may risk damage to gum or teeth. These technologies have made electric tooth polishers better, safer and attractive to consumers.
Another major factor driving the growth of the Electric Tooth Polisher Market Industry is the increasing prevalence of dental diseases. According to the World Health Organization Comprehensive Cariology Course and Periodontology, dental caries is the leading non-communicable disease, affecting 3.5 billion people worldwide. Among other diseases, it is estimated that half of the world's population suffers from gum disease. Those diseases' rising cases increase the demand for effective oral care products, among which is the electric tooth polisher.
The Electric Tooth Polisher Market is divided by technology into sonic technology, ultrasonic technology, and rotary technology. Ultrasonic technology is expected to grow at a CAGR of 7.1% during the forecast period, while rotary technology is expected to grow at a CAGR of 5.9% during the forecast period. Sonic technology uses high-frequency vibrations to remove plaque and bacteria from teeth. Ultrasonic technology uses high-frequency sound waves to remove plaque and bacteria from teeth. Rotary technology uses a rotating brush head to remove plaque and bacteria from teeth.The growth of the sonic technology segment is attributed to consumers' increasing adoption of sonic toothbrushes. Sonic toothbrushes are more gentle on the gums and skin than manual toothbrushes, and they are also more effective at removing plaque and bacteria. The growth of the ultrasonic technology segment is attributed to the increasing awareness of ultrasonic toothbrushes among consumers. Ultrasonic toothbrushes are more effective at removing plaque and bacteria than sonic toothbrushes, and they are also less likely to cause gum irritation.The rotary technology growth segment is attributed to the low cost of rotary toothbrushes compared to sonic and ultrasonic toothbrushes. The market is expected to grow due to the increasing awareness of the benefits of electric tooth polishers among consumers. Electric tooth polishers are more effective at removing plaque and bacteria from teeth than manual toothbrushes, and they are also easier to use.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Electric Tooth Polisher Market is segmented by Power Source as Electric, which is further segmented into Corded and Cordless Battery-powered. The market size and forecast for the Electric segment in the Electric Tooth Polisher Market can be seen in Figure 1 below. As measured by revenue, in 2023, Electric is estimated to hold a larger market share of the Electric Tooth Polisher Market, which amounts to about 65%. On the other hand, the average growth rate of the battery-powered segment is expected to be faster and, by 2032, account for a market value of USD 0.48 billion that is to grow at a CAGR of 7.2% during the forecast period.The rise of the Battery-powered segment can be attributed to the expansion of the market for electric toothbrushes as well as the increasing popularity of cordless and portable devices.
The Brush Head Type segment is a crucial aspect of the Electric Tooth Polisher Market, influencing market growth and consumer preferences. Among the three major types - Standard, Angled, and Contour - each holds a distinctive position in the market. Standard brush heads, with their traditional design, account for a significant portion of the market share due to their versatility and compatibility with various electric toothpolishers. Priced affordably, they cater to a wide range of consumers seeking basic oral hygiene solutions. Angled brush heads, designed with an angled neck, provide better access to hard-to-reach areas in the mouth.This feature appeals to consumers with specific dental needs, such as those with braces or crowded teeth. As a result, angled brush heads command a premium price compared to standard heads. Contour brush heads, featuring a contoured shape, conform to the curves of the teeth and gums, offering a more thorough cleaning experience. Their advanced design and enhanced cleaning capabilities have gained popularity among consumers seeking a superior oral hygiene routine. Consequently, contour brush heads hold the highest market share among the three types and are often associated with higher-priced electric toothpolishers.The Electric Tooth Polisher Market revenue is projected to reach USD 0.77 billion in 2023 and is expected to grow at a CAGR of 6.5% to reach USD 1.36 billion by 2032. The market segmentation, including the Brush Head Type segment, provides valuable insights into the industry's dynamics and consumer behavior, helping manufacturers and retailers tailor their products and strategies to meet evolving market demands.
Features Segment Insights and Overview The features segment of the Electric Tooth Polisher Market is expected to grow significantly over the forecast period. Key features driving market growth include Bluetooth Connectivity: Bluetooth-enabled tooth polishers allow users to connect their devices to smartphones for personalized brushing experiences, real-time feedback, and oral hygiene tracking. Pressure Sensors: Pressure sensors monitor brushing pressure and provide feedback to users, helping them avoid over-brushing and potential gum damage. Timers and Modes: Tooth polishers with timers and multiple brushing modes offer customized oral care routines tailored to individual needs and preferences. The increasing demand for advanced oral care solutions and the growing adoption of smart devices are major factors contributing to the growth of the features segment. In 2023, the Bluetooth connectivity feature segment is projected to account for over 30% of the Electric Tooth Polisher Market revenue. Pressure sensors, timers, and modes are also expected to witness substantial growth, driven by rising consumer awareness about the importance of proper oral hygiene practices.
North America dominated the Electric Tooth Polisher Market revenue in 2023, and it is expected to continue its dominance during the forecast period. The high prevalence of dental problems, rising awareness about oral hygiene, and increasing disposable income in the region are major factors driving the market growth. Europe holds a significant market share due to the presence of well-established healthcare infrastructure, high adoption of advanced dental technologies, and government initiatives to promote oral health. APAC is expected to witness substantial growth in the coming years owing to the increasing population, rising disposable income, and growing awareness about dental care in developing countries like India and China.South America and MEA are expected to show steady growth due to improving economic conditions and increasing access to dental care services.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
At present, the major players in the Electric Tooth Polisher Market industry are heavily focusing on innovating and launching new products to meet the changing needs of customers. The leading companies operating in the Electric Tooth Polisher Market industry are primarily concentrating on R D investments in the current scenario to market products with improved functionality and efficiency. The Electric Tooth Polisher Market is burgeoning on the back of an increase in demand for oral hygiene products that are user-friendly and efficient. Increasing awareness about oral hygiene necessitates the inclusion of complex solutions that can help individuals maintain good oral health. There is a growing baby-boomer population that is old and likely to demand dental treatments. Owing to all these factors, electric tooth polishers are emerging as the go-to option for most consumers as they offer a more thorough clean than a manual toothbrush. In the coming years, there are expected to be several developments in the Electric Tooth Polisher Market Competitive Landscape as new players enter the market and the existing ones compete to retain their position. The major players in the market are developing products that are inexpensive, easy to use, and superior in performance.
One of the major players in the Electric Tooth Polisher Market is Waterpik. Currently, the company offers the Water Flosser, which is one of its Aquarius products. The Waterpik Aquarius Water Flosser is designed to wash away plaque and bacteria from teeth and gums, and it is tested to be more effective than traditional flossing. Apart from water flossers, Waterpik sells other oral hygiene products like toothbrushes, toothpaste, and mouthwash. Another notable player in the Electric Tooth Polisher Market is Philips, which offers the Philips Sonicare DiamondClean Smart, which is designed to sweep away up to 10 times more plaque than a manual toothbrush. It has a range of brush modes and other features that can be customized based on users' needs. Like Waterpik, Philips also has a range of other oral hygiene products, including toothbrushes, toothpaste, and mouthwash.
Electric Tooth Polisher Market Industry Developments
The electric tooth polisher market is projected to reach USD 1.36 billion by 2032, exhibiting a CAGR of 6.5% from 2024 to 2032. Rising consumer awareness about oral hygiene, increasing disposable income, and technological advancements are driving market expansion. Key players are focusing on product innovation and strategic partnerships to gain a competitive edge. Recent developments include the launch of AI-powered tooth polishers for personalized oral care and collaborations to enhance distribution networks in emerging markets. The market is expected to witness significant growth in the Asia-Pacific region due to rising disposable income and increasing adoption of advanced oral care products.
Electric Tooth Polisher Market Segmentation Insights
| Report Attribute/Metric | Details |
| Market Size 2023 | 0.77(USD Billion) |
| Market Size 2024 | 4.72(USD Billion) |
| Market Size 2032 | 8.62(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 7.82% (2024 - 2032) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2023 |
| Market Forecast Period | 2024 - 2032 |
| Historical Data | 2019 - 2023 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Hydro Floss, OralB, Waterpik, MySmile, Philips, Foreo, Ejoy Hygienic, Arton, Panasonic, Emmi Dental, SmileDirectClub, Fairywill, Sonicare, Quip, H2ofloss |
| Segments Covered | Technology, Power Source, Brush Head Type, Features, Regional |
| Key Market Opportunities | Intelligent oral care devicesSmart tooth polishersAIpowered teeth brushing systemsSubscription-based electric tooth polisher servicesIncreased focus on oral hygiene |
| Key Market Dynamics | Rising demand for advanced oral care Growing awareness of oral healthTechnological advancementsExpansion of e-commerce platformsIncreasing disposable income |
| Countries Covered | North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Electric Tooth Polisher Market size was valued at USD 4.72 billion in 2024 and is projected to expand at a CAGR of 7.82% from 2024 to 2032, reaching a market size of USD 8.62 billion by 2032.
North America held the largest market share in 2023, accounting for over 40% of the market. The Asia Pacific region is expected to witness the fastest growth over the forecast period, with a CAGR of 7.2%.
Electric Tooth Polishers are primarily used for removing plaque and stains from teeth and for improving overall oral hygiene. They can also be used for teeth whitening and polishing.
Some of the key competitors in the Electric Tooth Polisher Market include Procter Gamble, Philips, Panasonic, and Conair.
The growing demand for improved oral hygiene, the increasing prevalence of dental problems, and the rising disposable income in emerging economies are some of the key factors driving the growth of the Electric Tooth Polisher Market.
Some of the key challenges facing the Electric Tooth Polisher Market include intense competition, the high cost of production, and the stringent regulatory requirements.
The Electric Tooth Polisher Market is expected to witness steady growth over the forecast period, with a CAGR of 6.5% from 2024 to 2032.
Some of the emerging trends in the Electric Tooth Polisher Market include the increasing popularity of smart toothbrushes, the growing demand for sustainable products, and the rising adoption of e-commerce channels.
Some of the key opportunities for growth in the Electric Tooth Polisher Market include the growing awareness about oral hygiene, the increasing demand for premium products, and the expanding distribution channels.
Some of the key threats to growth in the Electric Tooth Polisher Market include the economic slowdown, the increasing competition from low-cost products, and changing consumer preferences.
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Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.Â
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