E-Paper Display Market Research Report: By Product (E-Readers, Mobile Devices, Smart Cards, Poster & Signage, Auxiliary Displays and Electronic Shelf Label and Wearables), Technology (Electrophoretic Display, Electrowetting Display, Cholesteric Display, Interferometric Modular Display and others), End-User (Automotive, Consumer Electronics, Retail, Healthcare and Media & Entertainment) - Forecast till 2027

Market Overview

E-paper devices are display devices that imitate the appearance of ink on paper. The e-paper display market has grown primarily due to the growing demand for alternatives to LCD or LED technologies, particularly alternatives that incorporate reflectivity rather than backlighting as the means to visibility. The growing demand to protect the environment by reducing the use of paper is also likely to be a major driver for the global e-paper display market over the forecast period, as a number of private agencies have come up with innovative solutions that are likely to be popular among environment-conscious consumers, while governments are also likely to promote minimally energy-intensive digital signage to make it less taxing on the environment as well as longer-lasting.

The development of smart city infrastructure across the world is likely to be a major driver for the global e-paper display market over the coming years. Smart cities are likely to incorporate digital signage on a wide scale due to the benefits they present in terms of environmental viability. The transportation and retail sectors are likely to become major adopters of e-paper displays over the forecast period, with public transportation signage playing a leading role in the development of the global e-paper display market. The growing support to smart city development by governments across the world is likely to remain a major driver for the e-paper display market over the forecast period.

While e-paper displays have come very close to combining the luminosity and contrast ratio of conventional displays with the readability of paper, they lag behind when it comes to color displays. Rudimentary multi-color display has only been incorporated into e-paper displays in the last few years (2017-18), and matching the color palette of either conventional displays or paper remains outside the boundaries of current e-paper technology. This is likely to emerge as a major research avenue for players in the global e-paper display market in the coming years, especially as consumer electronics are the leading end user of e-paper displays and are likely to remain the leading sales channel for the e-paper display market over the forecast period. Increasing the clarity, i.e. resolution, of e-paper displays is also likely to be a major R&D avenue for players in the e-paper display market over the forecast period.

Segmentation

The report segments the global e-paper display market by product, technology, end use, and region.

By product, the global e-paper display market is segmented into e-readers, mobile devices, smart cards, posters and signage, auxiliary displays, electronic shelf labels, wearables, and others. E-readers hold the highest share in the global e-paper displays market at present, while the mobile devices segment is expected to exhibit the highest CAGR over the forecast period.

By technology, the e-paper display market is segmented into electrophoretic display, electrowetting display, cholesteric display, interferometric modular display, and others. Electrophoretic and electrowetting displays are the key segments of the global e-paper displays market; the former holds the largest share in the global e-paper displays market, while the latter is likely to exhibit the highest CAGR over the forecast period.

By end use, the global e-paper display market is segmented into automotive, retail, consumer electronics, healthcare, media and entertainment, and others. Consumer electronics is likely to remain the dominant contributor to the global e-paper displays market over the forecast period.

Regionally, the global e-paper display market is segmented into North America, Europe, Asia Pacific, and rest of the world. Asia Pacific is likely to be the major regional market for e-paper displays over the forecast period due to the growing demand for smart city infrastructure in the region’s developing countries.

Competitive Analysis:

The leading players profiled in the report include Samsung Display Co. Ltd. (South Korea), Pervasive Display Inc. (Taiwan), E Ink Holdings Inc. (Taiwan), Cambrios Technologies Corporation (U.S.), Visionect (Slovenia), LG Display Co. Ltd. (South Korea), CLEARink Displays (U.S.), Sony Corporation (Japan), Bridgestone Corporation (Japan), and Plastic Logic GmbH (Germany).

The global E-paper display market is characterized by the presence of many global, regional, and local vendors. The market is highly competitive with all the players competing to gain market share. Intense competition, rapid advances in technology, and frequent changes in government policies are key factors that confront market growth. The vendors compete based on quality of service, pricing, and reliability. It is crucial for the vendors to provide advanced technology and value-added services for E-paper display vendors to survive and succeed in an intensely competitive market environment.

The growth of the market vendors is dependent on the market conditions, government support, and industry development. Thus, the vendors should focus on expanding geographically and advancement in digital services.  E Ink Holdings Inc, Sony Corporation, Pervasive Display Inc, Samsung Display Co, Ltd., LG Display Co Ltd., Plastic Logic GmbH, Cambrios Technologies Corporation, Bridgestone Corporation, Visionect, and CLEARink Displays are major companies in the market that compete in terms of services offered, pricing of IPN devices, and availability of components from suppliers. These companies primarily focus on the replacing papers with e-paper display devices. Although the global players are dominating the market, regional players with small market shares also have a presence in the market. The global players are expected to strengthen their presence worldwide through organic and inorganic growth during the forecast period.

The vendors with better technical and financial resources can develop innovative product that render the competitors' products, obsolete and non-competitive even before they are launched, or costs are recovered. Therefore, vendors must develop new technologies and stay in touch with emerging technologies that could affect the continuing competitiveness of their product lines in the market.

Samsung Display is one of the leading providers of display solutions with specialization in LCD and OLED display technologies. Samsung Display is a subsidiary of Samsung Electronics Co., Ltd. The company offers various types of display products such as mobile displays, TV display, PID, and IT displays. Samsung pursues the strategy of expansion and product diversification. The company primarily focuses on R&D projects and joint investments as a part of their key strategy to meet its digital vision. The company concentrates on streamlining inventories. The company focuses on smart devices and strengthening its operational capabilities.

LG Display Co Ltd engages in the manufacture and sale of thin film transistors and organic light-emitting diode display (OLED) products. LG Display’s product portfolio includes television, commercial, monitor, notebook, mobile, auto, and OLED display. LG Display is a world leader in the development and production of OLED panels and has the largest global market share for large-sized TFT-LCD panels. As one of the leading providers of display technology, LG Display Co Ltd focuses on continuous R&D and investment in next-generation displays such as Flexible and Transparent displays. The company uses product differentiation strategy to develop and market specialty products.

Plastic Logic GmbH specializes in the development and manufacturing of flexible, glass-free electrophoretic displays, for smart cards, mobile devices, signage, and wearables. Its parent company is FlexEnable Limited. Plastic Logic partnered with E Ink Holdings to develop new technologies to produce flexible e-paper displays. Plastic Logic continuously develops new technologies related to e-paper displays for producing flexible, glass-free electrophoretic displays. The company also focuses on making strategic partnerships with market giants to expand its expertise for better research and development.

Bridgestone Corporation engages in the manufacture and sale of tires and rubber products. It operates through the following segments: tires and diversified products. The tires segment manufactures and sells tires, tubes, wheels, and accessories. It also offers retread material and services, and auto maintenance. The company operates in Asia-Pacific, Europe, the America, and rest of the world. The company focuses on maintaining optimum balance between short term management measures and mid-to-long term management measures with a focus on lean manufacturing as a part of the short-term development.

These companies contributed a major proportion towards market revenue of E-paper display market.