Rising Geriatric Population with a Number of Health Problems is Expected to Boost the Growth of the Global Dry Mouth Relief Market at a CAGR of 6.40% During the Forecast Period of 2023 to 2032

Market Research Future (MRFR) has published on the “Global Dry Mouth Relief Market”.

The dry mouth relief market is estimated to register a CAGR of 6.40% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global dry mouth relief market— Haleon Group of Companies (England), BioXtra (Canada), Sunstar (Switzerland), 3M (US), Hager Worldwide (US), Johnson & Johnson Services, Inc (US), Colgate-Palmolive Company (US), Lotte (South Korea), Nature's Sunshine Products, Inc (US), and Mars, Incorporated (US).

Market Highlights

The global dry mouth relief market is accounted for to register a CAGR of 6.40% during the forecast period and is estimated to reach USD 3.97 billion by 2032.

The growing geriatric population is anticipated to fuel the market growth during the assessment period. According to the World Bank, in 2020, people aged over 65 years old across the globe accounted for 9.3% of the total population, which had increased from 5.9% in 1985. Elderly individuals are more susceptible to dry mouth due to the physiological changes that occur as part of the aging process. This can result in discomfort, difficulty swallowing, speech problems, and an increased risk of oral health issues such as dental decay and gum disease. Thus, the increasing geriatric population worldwide presents a compelling driver for the global dry mouth relief market. As this demographic continues to expand, the demand for innovative and tailored dry mouth relief products and treatments is expected to rise, making the elderly a significant and enduring market segment within the broader dry mouth relief industry.

The increasing prevalence of chronic diseases, growing awareness for oral health, and rising geriatric population across the globe are propelling market growth. However, stringent regulatory requirements are expected to hamper the growth of the global market. Nevertheless, the growing technological advancements and innovation is projected to create lucrative opportunities for market players.

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Segment Analysis

The global dry mouth relief market has been segmented based on type, product, and distribution channel.

On the basis of type, the market is segmented into over the counter (OTC), Prescribed. The over the counter (OTC) segment was attributed to holding the largest market share of over 63.17% in 2022 revenue as estimated by MRFR analysts. This is due to the growing demand for products such as mouthwashes and saliva substitutes such as gel, spray, and lozenges.

Further, we estimate that the market segment will continue to pool in the largest chunk of revenue during the forecast period. It has been identified that the segment market yet witnesses continuous innovations and movements in terms of new product launches.

On the basis of the product, the market is segmented into spray, mouthwash, gel, lozenges, and devices. The mouthwash segment is projected to have the largest market share during the forecast period. This is due to mouthwashes being recommended to people who experience oral irritation with other dry mouth relief products.

On the basis of the distribution channel, the market is segmented into Pharmacies, E-Commerce, and others. The pharmacy segment is further bifurcated into Hospital pharmacies and retail pharmacies. The pharmacies segment is projected to have the largest market share during the forecast period. This is due to the increasing awareness of brand products among physicians, and the rising incidence of neurological conditions.

Regional Analysis

The global dry mouth relief market, based on region, has been divided into the US, Europe, China, Middle East & North Africa (MENA), and ROW. The Europe dry mouth relief market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The dry mouth relief market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Middle East & North Africa (MENA) dry mouth relief market comprises of Middle East, North Africa.

The introduction of innovative products such as moisturizing dry mouth relief mouthwash sprays, lozenges, and the growing aging population in the region are expected to foster Europe’s market growth. Moreover, increasing product launches are expected to support market growth.

Moreover, the US market has been persistently growing owing to the rising prevalence of dry mouth conditions, and the rising prevalence of chronic disorders such as diabetes, Sjogrens syndrome, across the country.

Furthermore, the Middle East & North Africa (MENA) dry mouth relief market is divided into the Middle East, Africa, and Latin America. The major factors driving the growth of the dry mouth relief market in the region are the expanding distribution channels or launching of a product in an untapped market, and the rising prevalence of minimally invasive procedures.

Key Findings of the Study

• The global dry mouth relief market is expected to reach USD 3.97 billion by 2032, at a CAGR of 6.40% during the forecast period.


• The China accounted for the fastest-growing global market, owing to the rising disposable incomes, strong demand of sustainable and organic dry mouth relief solutions the country.


• Based on type, the over the counter (OTC) segment was attributed to holding the largest market in 2022, with an approximate market share of around 63.17%


• Haleon Group of Companies (England), BioXtra (Canada), Sunstar (Switzerland), 3M (US), Hager Worldwide (US), Johnson & Johnson Services, Inc (US), Colgate-Palmolive Company (US), Lotte (South Korea), Nature's Sunshine Products, Inc (US), and Mars, Incorporated (US) are the key market players.