Dried Kiwi Fruit Market Research Report By Nature (Organic, Conventional), By Form (Whole, Sliced, Diced, Powder), By Packaging (Bulk, Retail, Private Label), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, Specialty Food Stores), By Application (Bakery, Confectionery, Snacks, Smoothies) and By Regional (North America, Europe, South America, Asia-Pacific, Middle East and Africa) - Forecast to 2032

Global Dried Kiwi Fruit Market Overview

Dried Kiwi Fruit Market Size was estimated at 1.6 (USD Billion) in 2022. The Dried Kiwi Fruit Industry is expected to grow from 1.67(USD Billion) in 2023 to 2.5 (USD Billion) by 2032. The Dried Kiwi Fruit Market CAGR (growth rate) is expected to be around 4.56% during the forecast period (2024 - 2032).

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Dried Kiwi Fruit Market Trends Highlighted

The change market drivers for dried kiwi fruit are growing concern about one's health, more consumers wanting healthy, natural and nutritious snacks, and increasing acceptance of exotic fruits. There is also an increase in demand for healthy diets as dried kiwi fruit is a good source of vitamins and fiber which helps in such diets.

Among the opportunities to be seized is the growth of the e-commerce sector, which allows for the most efficient delivery of dried kiwi fruit. There are also opportunities for new product development by innovation in packaging and processing technologies. Also, the steadily growing consumer market for subscription boxes and online platforms brings about new opportunities for the market.

Such new patterns in the dried kiwi fruit market include the development of organic and non-GMOs because of increased awareness concerning the effects of production on the environment and health. The industry's increasing demand for clean-label products is encouraging this growth because manufacturers are trying to cater to their consumer's expectations for simplicity in both the number and complexity of ingredients used.

Dried Kiwi Fruit Market Drivers

Growing Health Consciousness

Consumers are becoming increasingly aware of the health benefits associated with dried kiwi fruit, such as its high content of vitamins, minerals, and antioxidants. This growing health consciousness is driving demand for dried kiwi fruit as a healthy snack option. The Dried Kiwi Fruit Market Industry is expected to witness substantial growth over the forecast period owing to the rising health consciousness among consumers. The increasing prevalence of chronic diseases such as obesity, diabetes, and cardiovascular diseases has led to a greater emphasis on preventive healthcare and the adoption of healthier lifestyles.As a result, consumers are actively seeking out nutrient-rich food products that can support their overall well-being. Dried kiwi fruit aligns well with this trend, as it offers a concentrated source of essential nutrients without the addition of artificial ingredients or preservatives. The convenience and portability of dried kiwi fruit make it an ideal on-the-go snack for health-conscious individuals, further contributing to its growing popularity.

Expansion of the Food and Beverage Industry

Another growth-driving factor in the Dried Kiwi Fruit Market Industry is the expanding food and beverage industry. Dried kiwi fruit is now used as an ingredient in a wide variety of food and beverage products, including but not limited to yogurt, granola bars, trail mix, and baked goods. This is because it has a unique taste and is highly nutritious. With consumers becoming increasingly difficult to satisfy, the food and beverage sector is continuously changing.It is a lucrative business, and the market for dried kiwi fruit is in a good position to grow.

Rising Disposable Income

Another driving factor contributing to the growth of the Dried Kiwi Fruit Market Industry is the increasing disposable income in developing countries. The rising disposable income in these countries is creating an increase in the number of potential consumers who are looking for premium food products such as dried kiwi fruit. This trend is expected to continue in the future as well, this is because the disposable income in these countries is also expected to rise.

Dried Kiwi Fruit Market Segment Insights

Dried Kiwi Fruit Market Nature Insights

The Dried Kiwi Fruit Market is classified into two categories based on nature, which are organic and conventional. The organic segment is predicted to advance at a robust CAGR of 5.2% during the forecast period. The development may be attributed to the increasing population of health-conscious consumers who understand the benefits of consuming organic products. Additionally, ongoing urbanization, rapid adoption of more natural ingredients, and the yielding boom of natural or minimally processed food are increasing demand for the organic segment.In 2023, the organic segment generated revenue of approximately 32.5%, which will increase over the coming years. The conventional segment is also anticipated to grow at a moderate rate as current production and distribution channels are well established. Organic dried kiwi fruit is produced without the use of any synthetic pesticides, herbicides, or fertilizers. Due to the boom in health awareness and disposable income of consumers, the organic dried kiwi fruit is rapidly gaining market share and is considered much healthier and eco-friendlier than conventionally grown dried kiwi fruit.Organic dried kiwi fruit companies have increased their R&D spending and aim to expand their product range due to the increasingly rising demand. Production of conventional dried kiwi fruit involves conventional farming practices, which could involve the use of synthetic chemicals. The segment, which is relatively cost-effective to produce, has attracted the attention of consumers in emerging markets. Additionally, conventional dried kiwi fruit companies are focusing on cost reduction and supply chain optimization to retain their market positions.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Dried Kiwi Fruit Market Form Insights

The Form segment of the Dried Kiwi Fruit Market is segmented into Whole, Sliced, Diced, and Powder. The Whole segment held the largest market share in 2023 and is projected to continue to dominate the market throughout the forecast period. The Sliced segment is expected to register the highest CAGR during the forecast period. The demand for Whole dried kiwi fruit is primarily driven by its use as a snack and in trail mixes. Sliced dried kiwi fruit is often used as a topping for desserts and yogurt and is also popular in baked goods. Diced dried kiwi fruit is commonly used in fruit salads and smoothies.Powdered dried kiwi fruit is used as a flavoring agent in various food and beverage products. The growth of the Dried Kiwi Fruit Market is attributed to the increasing demand for healthy and convenient snacks, the rising popularity of dried fruits as a natural source of vitamins and minerals, and the growing awareness of the health benefits of kiwi fruit. The market is also expected to benefit from the increasing disposable income in emerging economies and the growing popularity of online retail channels.

Dried Kiwi Fruit Market Packaging Insights

The packaging segment plays a crucial role in the Dried Kiwi Fruit Market segmentation. Bulk packaging is primarily used for industrial applications and wholesale distribution, accounting for USD 0.45 billion in 2023. Retail packaging caters to individual consumers through supermarkets and convenience stores and is projected to reach USD 0.95 billion by 2032. Private Label packaging, where retailers package dried kiwi fruit under their brands, is estimated to grow steadily, reaching USD 0.28 billion by 2032. The choice of packaging format depends on factors such as product quality, shelf life, and consumer preferences.

Dried Kiwi Fruit Market Distribution Channel Insights

The distribution channel segment is a crucial aspect of the Dried Kiwi Fruit Market, influencing the accessibility of products to consumers. Supermarkets/Hypermarkets emerged as the leading distribution channel, accounting for nearly 55% of the market share in 2023 and are projected to maintain dominance in the coming years. Their vast product assortments, convenience, and accessibility drive their popularity among consumers. Convenience stores, with their strategic locations and extended operating hours, account for approximately 22% of the market share and are expected to witness steady growth due to their convenience factor.Online retailers, leveraging the power of e-commerce, capture a significant market share of around 15% and are poised for further growth as consumers increasingly adopt online shopping. Specialty food stores catering to niche consumer segments contribute around 8% to the market share. They offer premium varieties of dried kiwi fruit and provide personalized recommendations, attracting health-conscious consumers seeking unique products.

Dried Kiwi Fruit Market Application Insights

The application segment plays a significant role in driving the growth of the Dried Kiwi Fruit Market. Among the key applications, Bakery, Confectionery, Snacks, and Smoothies collectively accounted for a substantial share of the market in 2023 and are projected to maintain their dominance throughout the forecast period. Bakery applications utilize dried kiwi fruit as a natural sweetener and source of fiber, enhancing the taste and nutritional value of baked goods. The confectionery industry employs dried kiwi fruit as a chewy and flavorful ingredient in candies, chocolates, and other sweets.In the snacks segment, dried kiwi fruit is gaining popularity as a healthy and convenient on-the-go option. Smoothies incorporate dried kiwi fruit for its vibrant color, tangy flavor, and high vitamin C content. The increasing demand for natural, healthy, and convenient food products is driving the growth of these application segments, contributing to the overall expansion of the Dried Kiwi Fruit Market.

Dried Kiwi Fruit Market Regional Insights

The Dried Kiwi Fruit Market is segmented into North America, Europe, APAC, South America, and MEA. Among these regions, North America is expected to hold the largest market share, accounting for approximately 35% of the market in 2023. This dominance can be attributed to the rising demand for dried kiwi fruit as a healthy snacking option and its increasing use in bakery and confectionery products. Europe is expected to be the second-largest market, with a market share of around 28% in 2023. The growing health consciousness among consumers and the wide availability of dried kiwi fruit in various retail formats are driving the market growth in this region.APAC is projected to be the fastest-growing market, with a CAGR of 5.5% during the forecast period. The increasing disposable income and changing lifestyles of consumers in countries such as China and India are contributing to the market expansion in this region. South America and MEA are also expected to witness steady growth in the dried kiwi fruit market, with a growing preference for healthy and convenient food options.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Dried Kiwi Fruit Market Key Players And Competitive Insights

Leading players in Dried Kiwi Fruit Market are increasingly engaging in research and development activities, to introduce new and innovative products to tap new markets. Additionally, Dried Kiwi Fruit Market players are adopting various growth strategies, including acquisitions, mergers, assets, investments, collaboration, and licensing, to expand their presence and gain a competitive edge. Dried Kiwi Fruit Market is expected to witness significant growth during the forecast period due to the increasing health consciousness among people, the high disposable income of people, as well as the demand for convenient and healthy on-the-go snacks. The renowned players operating in the Dried Kiwi Fruit Market include FruitsMax; Gfruit SM, S.L S.L.; Greek Family Farm; HaoPhong Phat Company Limited; JAB Dried Fruit Products; Jiufeng Long Agricultural Products; L Foods Company; Nature's Delight; NutraDry; Paradise Fruits Solutions Gmb H Co candidate KG; PV FRUIT; Say Exports; Shenzhen Bright Liangtian Technology Limited; and The Berry Company LIMITED.

Leading companies operating in the Dried Kiwi Fruit Market have adopted various strategies to enhance their market position. Some of the strategies include acquisitions, mergers, and acquisitions, product launches, and developments.

 In September 2019, Paradise Fruits Solutions Gmb H Co candidate KG expanded its production facility with a new state-of-the-art line for larger fruit pieces and additional evaporating capacity. Additionally, in September 2019, Nature's Delight launched a freeze-dried kiwifruit snack.

Key Companies in the Dried Kiwi Fruit Market Include

• Terra Mia Organics


• Salted Harvest


• Zhangbei Hongfa Fruit


• Sunbeam Foods


• Kylin Pacific


• Hangzhou Xiaoshan Yusheng Food


• Paradise Fruit


• Huasheng Food


• Fu Marca


• Tongren Hengfeng Food


• Bloom Valley


• One Farm


• The Kiwi People


• Patak Foods


• Maozheng County Fengye Food

Dried Kiwi Fruit Market Industry Developments

The dried kiwi fruit market is projected to register a CAGR of 4.56% from 2024 to 2032, reaching a value of USD 2.5 billion by 2032. The market growth is attributed to the rising demand for healthy snacks, increasing awareness of the nutritional benefits of dried kiwi fruit, and growing disposable income in emerging economies.Recent developments in the market include the launch of innovative dried kiwi fruit products, such as organic and sugar-free varieties, and the expansion of distribution channels through online platforms and supermarkets. Key players in the market are focusing on product differentiation and value-added offerings to cater to evolving consumer preferences.

Dried Kiwi Fruit Market Segmentation Insights

• Dried Kiwi Fruit Market Nature Outlook
  
  
  
  • Organic
  
  
  • Conventional
  
  
  
  


• Dried Kiwi Fruit Market Form Outlook
  
  
  
  • Whole
  
  
  • Sliced
  
  
  • Diced
  
  
  • Powder
  
  
  
  


• Dried Kiwi Fruit Market Packaging Outlook
  
  
  
  • Bulk
  
  
  • Retail
  
  
  • Private Label
  
  
  
  


• Dried Kiwi Fruit Market Distribution Channel Outlook
  
  
  
  • Supermarkets/Hypermarkets
  
  
  • Convenience Stores
  
  
  • Online Retailers
  
  
  • Specialty Food Stores
  
  
  
  


• Dried Kiwi Fruit Market Application Outlook
  
  
  
  • Bakery
  
  
  • Confectionery
  
  
  • Snacks
  
  
  • Smoothies
  
  
  
  


• Dried Kiwi Fruit Market Regional Outlook
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia Pacific
  
  
  • Middle East and Africa