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    Doughnuts Market

    ID: MRFR/F-B & N/9918-HCR
    200 Pages
    Snehal Singh
    October 2025

    Doughnut Market Research Report By Dough Type (Raised, Glazed, Old-Fashioned, Cake, Apple Cider), By Filling Type (Jelly, Cream, Fruit, Custard, Chocolate), By Topping Type (Sprinkles, Nuts, Fruit, Chocolate Chips, Glaze), By Target Consumer (Individuals, Businesses, Schools, Restaurants) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Doughnuts Market Summary

    The global doughnut market is projected to grow from 15.92 USD billion in 2024 to 22.45 USD billion by 2035.

    Key Market Trends & Highlights

    Doughnut Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 3.17 percent from 2025 to 2035.
    • By 2035, the global doughnut market is anticipated to reach a valuation of 22.4 USD billion.
    • In 2024, the market valuation stands at 15.9 USD billion, indicating a robust growth trajectory.
    • Growing adoption of innovative flavors due to changing consumer preferences is a major market driver.

    Market Size & Forecast

    2024 Market Size 15.92 (USD Billion)
    2035 Market Size 22.45 (USD Billion)
    CAGR (2025-2035) 3.17%

    Major Players

    Krispy Kreme Doughnuts, Inc., Dunkin' Donuts, McDonald's, Yum! Brands, Inc., Baskin-Robbins, Cinnabon, Starbucks, George Weston Limited, King's Hawaiian, Grupo Bimbo, Dunkin' Brands Group, Hostess Brands, Aryzta AG, Tim Hortons, Entenmann's

    Doughnuts Market Trends

    The Doughnut Market is poised for growth, driven by increasing consumer demand for indulgent and convenient treats. The growing popularity of premium flavors and innovative toppings is also contributing to the market's expansion.

    Key drivers of this growth include the rising disposable income of consumers, the increasing popularity of on-the-go food options, and the expansion of quick-service restaurants. Opportunities for exploration and capture in the doughnut market include the development of healthier doughnut options, the expansion into new markets, and the strategic use of marketing campaigns to target specific consumer segments.

    Recent trends in the doughnut market include the increasing popularity of mini doughnuts, the use of unique and premium ingredients, and the growing demand for artisanal doughnuts. These trends reflect the evolving tastes and preferences of consumers who are seeking more indulgent and flavorful doughnut experiences.

    The Global Doughnut Market appears to be experiencing a notable shift towards innovative flavors and healthier options, reflecting changing consumer preferences and a growing emphasis on quality ingredients.

    U.S. Department of Agriculture

    Doughnuts Market Drivers

    Rising Consumer Demand

    The Global Doughnut Market Industry experiences a notable increase in consumer demand, driven by the growing popularity of indulgent snacks. In 2024, the market is projected to reach 15.9 USD Billion, reflecting a shift in consumer preferences towards sweet treats. This trend is particularly evident among younger demographics, who are increasingly seeking unique flavors and artisanal options. As consumers become more adventurous, doughnut shops are innovating with gourmet offerings, which further fuels market growth. The rising demand for convenience foods also plays a role, as doughnuts are often perceived as quick and satisfying snacks, contributing to the industry's expansion.

    Market Growth Projections

    The Global Doughnut Market Industry is projected to experience substantial growth, with forecasts indicating a market size of 15.9 USD Billion in 2024 and an anticipated increase to 22.4 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 3.17% from 2025 to 2035. Such projections highlight the industry's resilience and adaptability in a competitive landscape. Factors contributing to this growth include rising consumer demand, innovative product offerings, and the expansion of distribution channels. As the market evolves, stakeholders must remain vigilant in responding to consumer preferences and industry trends to capitalize on emerging opportunities.

    Innovative Flavor Profiles

    Innovation in flavor profiles significantly influences the Global Doughnut Market Industry. Bakeries and manufacturers are experimenting with diverse ingredients and unique combinations, appealing to a broader audience. For instance, the introduction of exotic flavors such as matcha, lavender, and even savory options like bacon maple has captured consumer interest. This trend not only enhances the product offering but also encourages repeat purchases, as customers seek new experiences. The continuous evolution of flavors aligns with the projected market growth, as the industry anticipates reaching 22.4 USD Billion by 2035. Such creativity in flavor development is likely to sustain consumer engagement and drive sales.

    Cultural Influence and Trends

    Cultural influences and trends significantly shape the Global Doughnut Market Industry. The rise of social media has transformed how consumers engage with food, with visually appealing doughnuts becoming popular subjects for sharing. This phenomenon encourages bakeries to create aesthetically pleasing products that attract attention online. Furthermore, cultural events and celebrations often feature doughnuts, enhancing their status as a beloved treat. As these trends continue to evolve, they are likely to sustain consumer interest and drive market growth. The industry's ability to adapt to cultural shifts will be essential for maintaining relevance and capturing new audiences.

    Health-Conscious Alternatives

    The Global Doughnut Market Industry is witnessing a shift towards health-conscious alternatives, responding to increasing consumer awareness regarding nutrition. Bakeries are now offering gluten-free, vegan, and reduced-sugar options, catering to diverse dietary preferences. This trend is particularly relevant as consumers become more discerning about their food choices, seeking indulgence without compromising health. The introduction of these alternatives may contribute to the industry's growth, as it attracts a wider customer base. As the market evolves, it is essential for producers to balance indulgence with health, ensuring that they meet the changing demands of consumers while maintaining flavor and quality.

    Expansion of Distribution Channels

    The expansion of distribution channels plays a crucial role in the Global Doughnut Market Industry. With the rise of e-commerce and food delivery services, consumers have greater access to doughnut products than ever before. This trend is particularly beneficial for small and artisanal bakeries that can reach a wider audience through online platforms. Additionally, partnerships with coffee shops and convenience stores enhance visibility and availability, further driving sales. As the market adapts to these changes, the projected compound annual growth rate of 3.17% from 2025 to 2035 suggests that the industry will continue to thrive, supported by improved distribution strategies.

    Market Segment Insights

    Doughnut Market Dough Type Insights

    The Doughnut Market is fragmented based on the type of dough. The major sub-segments under this segment include Raised, Glazed, Old-Fashioned, Cake and Apple Cider. Each dough type caters to the unique tastes of the consumers. Raised doughnuts, known for their soft and puffed texture, account for a high proportion of revenue generated in the doughnut industry. Raised doughnuts are popular among a vast range of consumers due to their flexibility insofar as toppings and fillings are concerned. Glazed doughnuts feature classic shiny glazier and have a significant share in the market with their high consumer base.

    A greater number of customers prefer the sweet experience of the shiny glazed product. Old-fashioned doughnuts are known for having crispy and dense pastry, with some consumers being keen on traditional products. Cake doughnuts have a very different type of pastry, with the presence of several customers in the market being attracted to the sweet cake and healthier variety of doughnuts. Apple Cider doughnuts will offer a sweet apple flavor and are popular during the season and other traditional cultural events.

    The different types of doughnut products that customers can consume cater to different tastes and have a varying presence in the market. The dough type of the Doughnut Market provides different types of information to manufacturers and is instrumental in the same.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Doughnut Market Filling Type Insights

    The Filling Type segment of the Doughnut Market is expected to grow significantly over the forecast period. The most popular filling type is jelly, which accounted for 28.3% of the market in 2023. Cream fillings are the second most popular, with a 22.1% market share. Fruit fillings are also popular, with a 19.6% market share. Custard and chocolate fillings are the least popular, with market shares of 16.7% and 13.3%, respectively. The growth of the jelly-filling segment is attributed to the increasing popularity of jelly-filled doughnuts among consumers.

    Jelly-filled doughnuts are often seen as a classic and traditional doughnut flavor, and they are often associated with childhood memories. Cream fillings are also popular because they are versatile and can be used in a variety of different doughnut flavors. Fruit fillings are another popular choice because they add a natural sweetness and freshness to doughnuts. Custard fillings are less popular than other fillings, but they are still a favorite among some consumers. Chocolate fillings are the least popular filling type, but they are still a popular choice for chocolate lovers.

    Overall, the Filling Type segment of the Doughnut Market is expected to grow steadily over the forecast period. The increasing popularity of jelly-filled doughnuts and the versatility of cream fillings are expected to drive growth in these segments.

    Doughnut Market Topping Type Insights

    The topping type segment plays a crucial role in the Doughnut Market, influencing consumer preferences and market dynamics. Among the various topping types, 'Sprinkles' holds a prominent position, accounting for a significant revenue share in 2023 and is projected to maintain its dominance throughout the forecast period. The vibrant colors and playful nature of sprinkles appeal to consumers of all ages, particularly children. The convenience and affordability of sprinkles make them a popular choice for home bakers and commercial doughnut producers alike. 'Nuts' also holds a notable position in the market, with a growing demand for healthier topping options.

    Consumers are increasingly seeking doughnuts topped with walnuts, almonds, and pecans, which offer a crunchy texture and nutty flavor. The use of premium and exotic nuts, such as pistachios and macadamia nuts, is gaining traction in the premium doughnut segment. 'Fruit' toppings, particularly fresh berries and sliced bananas add a refreshing and natural flavor to doughnuts. The health-conscious consumer base is driving the demand for fruit-topped doughnuts, as they offer a balance of sweetness and nutritional value. 'Chocolate Chips' remains a classic and widely popular topping type, with semi-sweet and dark chocolate chips dominating the market.

    The indulgent and decadent flavor of chocolate chips appeals to a broad range of consumers, making it a staple in both traditional and gourmet doughnut varieties. 'Glaze' is another key topping type, providing a smooth and glossy finish to doughnuts. Glazed doughnuts are often associated with classic flavors like vanilla and chocolate, but innovative flavors like maple, strawberry, and peanut butter are also gaining popularity. The versatility of glaze allows for customization and creativity, making it a preferred choice for artisanal and specialty doughnut shops.

    Doughnut Market Target Consumer Insights

    The Doughnut Market segmentation by Target Consumer comprises Individuals, Businesses, Schools, and Restaurants. Individuals account for the largest market share due to their high consumption of doughnuts as a convenient and affordable snack. Businesses also represent a significant segment, as they purchase doughnuts in bulk for corporate events and team member perks. Schools are another key target consumer, with doughnuts being a popular breakfast or lunchtime option for students. Restaurants also offer doughnuts as part of their menu, contributing to the overall market growth.

    Get more detailed insights about Doughnuts Market

    Regional Insights

    The regional segmentation of the Doughnut Market showcases distinct market dynamics and growth patterns across key regions. North America holds a significant market share, driven by the presence of major players, high consumer demand, and innovative product offerings. Europe follows closely with a sizeable market share, owing to the region's strong food culture and growing health consciousness. The Asia-Pacific region is poised for rapid growth, fueled by rising disposable incomes, expanding middle-class population, and increasing urbanization. South America and MEA (Middle East and Africa) represent emerging markets with untapped growth potential, offering opportunities for market expansion and penetration.

    Overall, the Doughnut Market is expected to witness steady growth in the coming years, supported by regional market dynamics and evolving consumer preferences.

    Doughnut Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in Doughnut Market industry are constantly striving to gain a competitive edge by introducing innovative products and expanding their global reach. Leading Doughnut Market players are focusing on product development, strategic partnerships, and acquisitions to drive growth and maintain their market position. The Doughnut Market development is expected to be fueled by rising disposable income, changing consumer preferences, and increasing demand for convenient and indulgent snacks. Krispy Kreme Doughnuts, Inc., a leading player in the Doughnut Market industry, has established a strong brand presence and global footprint.

    The company's focus on product innovation, including the introduction of new flavors and limited-time offerings, has contributed to its success. Krispy Kreme Doughnuts' extensive franchise network and strategic partnerships have also played a crucial role in its growth. Dunkin' Donuts, a major competitor in the Doughnut Market, has a well-established brand and a wide range of products, including doughnuts, coffee, and other breakfast items. The company's focus on convenience and value has made it a popular choice among consumers. Dunkin' Donuts' extensive store network and loyalty programs have also contributed to its competitive position.

    Both Krispy Kreme Doughnuts, Inc. and Dunkin' Donuts are continuously adapting to changing consumer trends and market dynamics to maintain their leadership in the Doughnut Market.

    Key Companies in the Doughnuts Market market include

    Industry Developments

    The Doughnut Market is projected to reach USD 19.8 billion by 2032, exhibiting a CAGR of 3.17% during the forecast period. The increasing popularity of doughnuts as a convenient and affordable snack, coupled with the growing demand for premium and artisanal doughnuts, is driving market growth. Moreover, the expansion of doughnut chains and the introduction of innovative flavors and varieties are further contributing to the market's expansion. The market is witnessing the emergence of new trends, such as the use of healthier ingredients and the incorporation of unique flavors and fillings.

    The growing awareness of health and wellness is leading to the development of gluten-free, vegan, and low-calorie doughnuts, catering to evolving consumer preferences. Additionally, the increasing adoption of e-commerce platforms for doughnut sales is offering convenience to consumers and expanding the market's reach.

    Future Outlook

    Doughnuts Market Future Outlook

    The Global Doughnut Market is projected to grow at a 3.20% CAGR from 2025 to 2035, driven by evolving consumer preferences, innovative flavors, and increasing demand for premium products.

    New opportunities lie in:

    • Develop plant-based doughnut options to cater to health-conscious consumers.
    • Leverage e-commerce platforms for direct-to-consumer sales and wider reach.
    • Introduce limited-edition seasonal flavors to enhance customer engagement and drive sales.

    By 2035, the market is expected to achieve robust growth, reflecting evolving consumer trends and innovative product offerings.

    Market Segmentation

    Doughnut Market Regional Outlook

    • North America

    Doughnut Market Dough Type Outlook

    • Raised

    Doughnut Market Filling Type Outlook

    • Jelly

    Doughnut Market Topping Type Outlook

    • Sprinkles

    Doughnut Market Target Consumer Outlook

    • Individuals

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024  15.92 (USD Billion)
    Market Size 2025  16.43 (USD Billion)
    Market Size 2035 22.45 (USD Billion)
    Compound Annual Growth Rate (CAGR) 3.17% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled McDonald's, Yum! Brands, Inc., BaskinRobbins, Cinnabon, Starbucks, Krispy Kreme Doughnuts, George Weston Limited, King's Hawaiian, Grupo Bimbo, Dunkin' Brands Group, Hostess Brands, Aryzta AG, Tim Hortons, Entenmann's
    Segments Covered Dough Type, Filling Type, Topping Type, Target Consumer, Regional
    Key Market Opportunities 1 Increasing Health Consciousness2 Growing Demand for Convenient Breakfast Options3 Expansion into Developing Markets4 Innovation in Doughnut Flavors and Fillings 5 Online Sales Channel Expansion
    Key Market Dynamics Increasing health consciousness Rising disposable income Growing popularity of gourmet doughnuts Expansion of retail channels Innovations in flavor and fillings
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What was at a the expected Market Was at a the Doughnut Market in 2023?

    The Doughnut Market was at a15.92 Billion USD by 2024

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