Global Direct To Customer Pet Food Market Overview
Direct-to-Customer Pet Food Market Size was estimated at 2.53 (USD Billion) in 2024. The Direct-to-Customer Pet Food Industry is expected to grow from 2.80 (USD Billion) in 2025 to 6.92 (USD Billion) by 2034. The Direct-to-Customer Pet Food Market CAGR (growth rate) is expected to be around 10.6% during the forecast period (2025 - 2034).
Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review
Key Direct To Customer Pet Food Market Trends Highlighted
Major trends driving the growth of the direct-to-consumer (DTC) pet food market include the rise of e-commerce and home delivery services, increasing pet ownership rates, and growing consumer demand for premium pet food products. The convenience and personalization offered by DTC models are major drivers of this market's expansion.Key opportunities lie in expanding into new markets and product categories, developing personalized pet food plans, and leveraging technology for customer engagement.
The market is also ripe for innovation in sustainable packaging and eco-friendly practices.Recent trends include the growing adoption of subscription-based pet food models, which provide convenience and tailored meal plans for pets. Meal customization, including options for personalized diets based on pet's health and dietary needs, is another key trend shaping the market. Additionally, the increasing use of social media and influencer marketing to promote DTC pet food brands is driving market growth.
Direct To Customer Pet Food Market Drivers
Rising Popularity of Online Shopping
The increase in popularity of e-commerce as a means of purchasing a wide range of products, including pet meals, is one of the main driving forces of the direct-to-consumer pet meal market. Specifically, there has been a tendency among the general public to seek the means of purchasing the items of their choice via the Internet.
The increase in interest in being able to ignore the hassle of store purchasing and delivery problems is also a significant contributor to this trend, along with the overall rise in the popularity of the Internet as a sales tool.Additionally, with the increase of e-commerce platforms such as Amazon and Chewy, the means of locating and getting the required meal are much simpler. Hence, it may be assumed that the direct-to-consumer pet meal market is anticipated to keep growing.
Increasing Demand for Premium Pet Food
The rising demand for premium pet food is another key driver of the direct-to-consumer pet food market. As pet owners become more aware of the importance of nutrition for their pets, they are increasingly willing to pay a premium for high-quality pet food. This demand for premium pet food is being driven by a number of factors, including the humanization of pets, the growing popularity of natural and organic products, and the increasing prevalence of pet obesity.As a result of these factors, the direct-to-consumer pet food market is expected to see continued growth in the demand for premium pet food.
Growth of Subscription-Based Pet Food Services
In addition to that, subscription-based pet food services have also become one of the significant drivers of the direct-to-consumer pet food market. It is essential to note that pet owners can receive the required pet food, treats, and other supplies with regular delivery. It is a convenient choice for those pet owners who do not have the time or the desire to go shopping. Moreover, subscription-based pet food services also offer discounts and other benefits, which is another reason why the market is likely to grow in this segment.
Direct To Customer Pet Food Market Segment Insights
Direct To Customer Pet Food Market Pet Type Insights
At present, the Direct-to-Customer pet food market is segmented by pet type – dog, cat, and others, which includes pets such as rabbits and hamsters. In 2023, the market revenue share of dog food was over 55%. In other words, the dog food segment is holding the greatest part of the market. It means that the dog food market is growing due to population growth in urban and rural areas and the increasing popularity of having dogs. The second biggest part of the market by pet type is cat food.
In 2023, the revenue of the cat food market was close to 35% of the market in direct-to-customer channel.The probable growth of the segment is determined by the increasing popularity of pet cats and the increasing demand for premium food for cats, which is characterized by high nutritional value that is needed to support the feline’s health and well-being. The third part of the market by pet type is accounted for other pets, such as rabbits, or hamsters.
Their part of the market is rather small, and their market is growing due to the increasing demand for pets and other small animals, and the increasing population's awareness of their specific nutritional needs.Thus, it is possible to conclude that the pet type segment is a key driver of growth in the Direct-to-Customer Pet Food Market.
Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review
Direct To Customer Pet Food Market Product Form Insights
Product Type The Direct-to-Customer Pet Food Market can be classified into four different product types- wet food, dry food, treats, and supplements. Dry food occupies the widest and the largest share of markets, as they are very convenient to store, have longer shelf lives, and are much more affordable. In 2023, this segment was valued at USD 1.2 billion, and it is estimated to record the highest CAGR of 10.2 % during the forecast period. Wet foods are also very popular product types, particularly among those people who rear cats.
Moistened foods are easy to digest and are nutritious.It is expected to grow at a rate of 9.5 % during the forecast period. The latter product types- treats and supplements are small markets but are growing at a much faster rate than others. This growing demand to feed pets with premium price products, as they are considered family members, is driving these two smaller segments.
The former is expected to be valued at USD 0.6 billion by 2032, and the latter is expected to record a CAGR of 11.3% to reach a value of USD 0.4 billion by the end of the forecast period.
Direct To Customer Pet Food Market Distribution Channel Insights
The Direct-to-Customer Pet Food Market is segmented by distribution channel into online-only retailers, brick-and-mortar pet stores, and subscription boxes. Online-only retailers accounted for the largest share of the market in 2023, with a valuation of 1.48 (USD Billion) and are projected to reach 3.63 (USD Billion) by 2032, exhibiting a CAGR of 11.48%. The growth of this segment can be attributed to the increasing popularity of online shopping, convenience, and a wide variety of products available.
Brick-and-mortar pet stores are expected to account for a significant share of the market, with a valuation of 0.46 (USD Billion) in 2023 and are projected to reach 1.13 (USD Billion) by 2032, exhibiting a CAGR of 10.91%.These stores offer a more personalized shopping experience and allow customers to interact with knowledgeable staff. Subscription boxes are expected to witness the fastest growth during the forecast period, with a CAGR of 12.67%, reaching a valuation of 0.35 (USD Billion) by 2032. The convenience and customization options offered by subscription boxes are driving their popularity.
Direct To Customer Pet Food Market Price Range Insights
The Direct-to-Customer Pet Food Market is segmented by Price Range into Economy, Mid-range, and Premium. The Premium segment held the largest market share in 2023, accounting for 45% of the Direct-to-Customer Pet Food Market revenue. The growth of the Premium segment can be attributed to the increasing disposable income of pet owners and the growing trend of pet humanization. The Mid-range segment is expected to grow at the fastest rate during the forecast period, owing to the increasing demand for affordable pet food products.
The growth of the market can be attributed to the increasing popularity of online pet food shopping, the growing awareness of pet nutrition, and the rising number of pet owners worldwide.
Direct To Customer Pet Food Market Functional Ingredients Insights
The Functional Ingredients segment of the Direct-to-Customer Pet Food Market is anticipated to witness substantial growth in the coming years, driven by the increasing demand for pet food products that cater to specific health needs and dietary preferences. In 2023, the Direct-to-Customer Pet Food Market was valued at USD 2.06 billion, and the Functional Ingredients segment is projected to account for a significant portion of this value.
The growing awareness among pet owners regarding the importance of nutrition and the prevalence of pet allergies and sensitivities are key factors contributing to the increasing popularity of functional ingredients in pet food.'Allergen-free' and 'Grain-free' pet food products are gaining traction as they cater to pets with specific dietary restrictions and sensitivities.
The demand for 'High Protein' pet food is also on the rise as pet owners seek products that support their pet's muscle development and overall health. 'Organic' and 'Sustainable' pet food products are also witnessing increased demand, driven by the growing consumer preference for eco-friendly and ethically sourced products.
Direct To Customer Pet Food Market Regional Insights
The Direct Customer Pet Food Market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest region in the Direct To Customer Pet Food Market, accounting for 40% of the market in 2023. Europe is the second largest region in the Direct-to-Customer Pet Food Market, accounting for 30% of the market in 2023. The region is expected to register a CAGR of 10.59% over the forecast period, reaching a valuation of USD 1.53 billion by 2032.
APAC is the third largest region in the Direct To Customer Pet Food Market, accounting for 20% of the market in 2023.South America is the fourth largest region in the Direct-to-Customer Pet Food Market, accounting for 5% of the market in 2023. MEA is the fifth largest region in the Direct To Customer Pet Food Market, accounting for 5% of the market in 2023. The region is expected to Register a CAGR of 10.59% over the forecast period, reaching a valuation of USD 0.26 billion by 2032.
Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review
Direct To Customer Pet Food Market Key Players And Competitive Insights
The top market players in the Direct-to-Customer Pet Food Market are trying to stay ahead of the competition using different means. Top players are, at the moment investing a lot in the production of new markets through innovation using research and development. The growth of the Direct-to-Customer Pet Food Market can be attributed to the high demand for premium pet foods. The growth of the sector can also be credited to the rise of online shopping.
Over the next few years, the Direct-to-Customer Pet Food Market Competitive Landscape is expected to remain as such because of multiple entries from different companies and the growth and expansion of the market’s players. The following is a brief overview of the Direct-to-Customer Pet Food Market.Chewy Inc. is one of the top players in the direct to customer pet food market with branches in the US and is a well-known company. The company has a wide range of products and tastes for all sorts of customers and an in-house private label.
Chewy targets customers and offers personalized recommendations to their customers, including offering discounts and other friendlier offers. JustFoodForDogs, also situated in the US, produces fresh, human-grade pet food. The customers' recipes are tailored to their pet requirements. The company also offers a range of other pet foods, treats, and supplements.
Another direct-to-customer market player is Ollie, Inc., which targets canine consumers in food. The company offers tailor-made meals for pets through the use of a proprietary algorithm calculating the amount of food required for the weight, age, and season the dog finds itself.
Key Companies in the Direct To Customer Pet Food Market Include
Direct To Customer Pet Food Market Industry Developments
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Q2 2024: Chewy Appoints New Chief Marketing Officer to Drive DTC Growth Chewy, a leading direct-to-consumer pet food and supplies retailer, announced the appointment of a new Chief Marketing Officer in April 2024 to accelerate its DTC strategy and expand its customer base through digital channels.
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Q2 2024: Chewy Launches Fresh Food Subscription Service for Pets In May 2024, Chewy introduced a new subscription-based fresh pet food line, offering customized meal plans delivered directly to customers’ doors, marking a significant expansion in its DTC pet food offerings.
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Q2 2024: Petco Partners with Freshpet to Expand Direct-to-Consumer Pet Food Delivery Petco announced a partnership with Freshpet in June 2024 to offer same-day delivery of Freshpet’s refrigerated pet food products directly to consumers in select U.S. markets.
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Q2 2024: Butternut Box Raises $100 Million in Series D Funding to Expand DTC Pet Food Operations UK-based Butternut Box, a direct-to-consumer fresh pet food company, secured $100 million in Series D funding in May 2024 to scale its operations and enter new European markets.
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Q2 2024: Nom Nom Opens New Production Facility in Texas to Meet DTC Demand Nom Nom, a DTC pet food brand, opened a new state-of-the-art production facility in Texas in April 2024 to increase capacity and improve delivery times for its growing customer base.
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Q3 2024: Tails.com Launches Personalized Cat Food Line for DTC Market Tails.com, a leading DTC pet food company, launched a new personalized cat food product in July 2024, expanding its tailored nutrition offerings beyond dogs.
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Q3 2024: The Farmer’s Dog Secures $50 Million in Growth Funding The Farmer’s Dog, a U.S.-based DTC fresh pet food company, raised $50 million in August 2024 to support product innovation and expand its direct-to-consumer reach.
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Q3 2024: Petco Launches DTC-Exclusive Private Label Pet Food Brand In August 2024, Petco introduced a new private label pet food brand available exclusively through its direct-to-consumer online platform.
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Q4 2024: Jinx Acquires Smallbatch Pets to Expand DTC Portfolio Jinx, a DTC pet food startup, acquired Smallbatch Pets in October 2024 to broaden its product range and strengthen its position in the direct-to-consumer pet food market.
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Q4 2024: Ollie Announces Partnership with UPS for Nationwide DTC Pet Food Delivery Ollie, a DTC pet food company, partnered with UPS in November 2024 to enhance its nationwide delivery capabilities and improve customer experience.
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Q1 2025: Butternut Box Opens First Mainland Europe Facility in Germany Butternut Box opened its first production facility in Germany in January 2025, marking its official entry into the continental European DTC pet food market.
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Q2 2025: The Farmer’s Dog Files for IPO to Accelerate DTC Expansion In May 2025, The Farmer’s Dog filed for an initial public offering, aiming to raise capital to further expand its direct-to-consumer pet food business in the U.S. and internationally.
Direct To Customer Pet Food Market Segmentation Insights
Direct To Customer Pet Food Market Pet Type Outlook
- Other Pets (e.g., rabbits, hamsters)
Direct To Customer Pet Food Market Product Form Outlook
Direct To Customer Pet Food Market Distribution Channel Outlook
- Brick-and-mortar Pet Stores
Direct To Customer Pet Food Market Price Range Outlook
Direct To Customer Pet Food Market Functional Ingredients Outlook
Direct To Customer Pet Food Market Regional Outlook
- North America
- Europe
- South America
- Asia-Pacific
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Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2024 |
 2.53 (USD Billion) |
| Market Size 2025 |
 2.80 (USD Billion) |
| Market Size 2034 |
 6.92 (USD Billion) |
| Compound Annual Growth Rate (CAGR) |
10.6% (2025 - 2034) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2025 - 2034 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
A Pup Above, Open Farm, Fable, Only Natural Pet, JustFoodForCats, Nom Nom, JustFoodForDogs, Caru, Jinx, Chewy, EveryDayDish, Ollie, The Farmer's Dog |
| Segments Covered |
Pet Type, Product Form, Distribution Channel, Price Range, Functional Ingredients, Regional |
| Key Market Opportunities |
1 Expanding ecommerce penetration2 Rising pet ownership rates3 Growing demand for premium pet food4 Increasing disposable income of pet owners |
| Key Market Dynamics |
1 Growing demand for premium and personalized pet food2 Ecommerce penetration and convenience seeking3 Subscription-based models gaining popularity4 Increasing focus on pet health and nutrition5 Technological advancements in packaging and delivery |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ):
The Direct-to-Customer Pet Food Market reached a valuation of approximately USD 2.53 billion in 2024.
The Direct-to-Customer Pet Food Market is anticipated to register a CAGR of 10.6% from 2025 to 2034.
The growth of the Direct-to-Customer Pet Food Market is attributed to factors such as the increasing penetration of e-commerce, rising pet ownership rates, and growing consumer demand for premium and customized pet food options.
North America is expected to account for the largest market share in the Direct-to-Customer Pet Food Market owing to the high adoption of online shopping and the presence of a large number of pet owners.
Some of the key trends shaping the Direct-to-Customer Pet Food Market include the rise of personalized pet food subscriptions, the growing popularity of freeze-dried and dehydrated pet food, and the increasing adoption of technology in pet food delivery and tracking.
Some of the major competitors in the Direct-to-Customer Pet Food Market include Chewy, JustFoodForDogs, Ollie, The Farmer's Dog, and Nom Nom.
The Direct-to-Customer Pet Food Market offers a wide range of pet food types, including dry food, wet food, freeze-dried food, dehydrated food, and raw food.
When choosing a Direct-to-Customer Pet food service, it is important to consider factors such as the quality of the ingredients, the customization options available, the delivery frequency, and the customer service provided.
Direct-to-Customer Pet Food services offer a number of benefits, including convenience, personalization, and cost savings.
The Direct-to-Customer Pet Food Market is expected to continue growing in the coming years, driven by the increasing popularity of online shopping and the rising demand for premium pet food options.
