Diisononyl phthalate (DINP), a phthalate-based plasticizer widely used in PVC products, finds itself in a dynamic and competitive market. While facing headwinds from regulatory concerns and potential substitutes. This growth is driven by factors like rising demand for flexible PVC in construction, wires & cables, and automotive applications. However, navigating this landscape requires strategic maneuvering by players, with key factors like production capacity, regional focus, product diversification, and sustainability initiatives influencing market share.
List of Strategies Adopted:
- Mergers & Acquisitions: Leading players like BASF, ExxonMobil, and LG Chem are consolidating their positions through strategic acquisitions of regional players or smaller competitors. This helps them expand their geographic reach and production capacity.
- Product Diversification: Companies are developing and offering alternative plasticizers with low-phthalate or non-phthalate formulations to cater to regulatory pressures and meet growing consumer demand for safer products. Examples include DEHP-free plasticizers like trimellitates and non-phthalate plasticizers like epoxidized soybean oil (ESBO).
- Technological Advancements: Investments in R&D are aimed at improving DINP efficiency, such as developing plasticizers with higher heat resistance, lower volatility, and improved compatibility with specific PVC applications.
- Focus on Sustainability: Sustainability certifications and eco-friendly production processes are becoming increasingly important for market differentiation. Companies are adopting bio-based plasticizers or recycled PVC as feedstock to reduce their environmental impact.
- Regional Expansion: Emerging markets in Asia Pacific, particularly China and India, are witnessing robust growth in the construction and automotive sectors, driving demand for DINP. Players are strategically expanding their production footprints in these regions to capitalize on this potential.
Factors for Market Share:
- Production Capacity and Geographical Reach: Companies with larger production capacities and a diverse geographical presence have an edge in meeting fluctuating regional demands and securing larger contracts.
- Pricing Strategy: Offering competitive pricing while maintaining product quality is crucial for attracting customers and gaining market share.
- Brand Reputation and Customer Relationships: Building trust and establishing strong relationships with end-users in key industries contributes to brand loyalty and market share expansion.
- Regulatory Compliance: Stringent regulations in some regions regarding phthalate use necessitate continuous compliance efforts. Companies demonstrating consistent adherence to regulations gain an advantage over non-compliant ones.
- Technological Innovation: Investing in R&D and developing innovative DINP formulations with improved performance and reduced environmental impact attracts customers and expands market share.
List of Key Players in the Diisononyl Phthalate Market
- BASF SE (Germany),
- Evonik Industries AG (Germany),
- Exxon Mobil Corporation (US),
- Polynt (Italy),
- Mitsubishi Chemical Corporation (Japan),
- UPC Technology Corporation (Taiwan),
- Nan Ya Plastics Corporation (Taiwan),
- Eastman Chemical Company (US),
- LG Chem (South Korea),
- KLJ Group (India),
- Aekyung Petrochemical Co., Ltd. (South Korea),
- Guandong Chunda Chemical Industry (China),
Recent Developments:
August 2023: The European Union (EU) updated its Restriction of Hazardous Substances (RoHS) directive, further restricting the use of certain phthalates, including DINP, in specific applications.
September 2023: Aekyung Petrochemical Co., Ltd. announces plans to expand its DINP production capacity to meet growing demand. This could affect market competition.
October 2023: A LinkedIn post highlighted a report analyzing the U.S.A. DINP market in 2024, including key players, market share, and growth potential.
November 2023: Leading DINP manufacturers announce advancements in developing more sustainable and eco-friendly phthalate alternatives. This could influence future market trends.
December 2023: IndianPetroChem.com reported fluctuations in DINP prices in India, impacted by global energy and raw material costs. This price volatility can affect market dynamics in the region.
Diisononyl Phthalate Market Highlights:
Global Diisononyl Phthalate Market Overview
According to the MRFR analysis the Global Diisononyl Phthalate (DINP) Market is estimated to grow at a healthy CAGR of more than 7% to reach over USD 9.5 billion in 2027. Diisononyl phthalate (DINP) is a phthalic acid ester of isononyl alcohol and it is phthalate-based plasticizer which is primarily used as an additive in PVC plastics, co-polymers and resins. The plasticizers significantly increase the operation ability and flexibility of the various polymeric materials. In market, the phthalate plasticizers occur in a colorless and odorless solid form. The phthalate-based plasticizers are highly durable, economical and exhibit excellent resistance against weathering and temperature resistant. DINP is a high molecular weight phthalate-plasticizer. DINP is mainly used to increase the flexibility of the various PVC products. Some of the substantial applications of DINP are flooring & flooring, wires & cables, hoses & tubes, automobile coatings, coated fabrics, safety gloves, artificial leather, footwear, and toy making. Additionally, DINP is widely used in non-PVC applications such as rubbers, pigments, paints, printing inks, sealants, and adhesives.
The major factors favoring this growth of the market are surging demand from major end-use industries namely automotive, construction, paints & coatings, and toy making. The product is widely used in almost all the rapidly growing industries such as footwear making, plastics, and electricals. This is expected to fuel its demand during the forecast period. In past few years the global market for DINP is growing at a robust CAGR on account of its use its use in manufacturing the food grade packaging materials. In addition, growing demand for the high water, chemical, oil, and fuel resistant rubber in automotive and electronics applications is likely be the key driver for Diisononyl Phthalate market during the review period. However, the volatility in the prices of raw materials of Diisononyl Phthalates and rapid research in the field of development of ecofriendly and innovative products by leading players may hamper the market growth in coming years.
Global Diisononyl Phthalate Market Share, by End-Use Industry, 2017 (%)
Source: MRFR analysis
Regional Analysis
Asia-Pacific, North America, Europe, Latin America, and the Middle East & Africa are the five regions studied for the global Diisononyl Phthalate market. Asia-Pacific dominated the global diisononyl phthalate market in 2017 and is also projected to grow at the highest CAGR during the forecast period. The market in this region is witnessing robust growth during review period owing surging demand for the product form the major end-use industries such automotive, construction and electricals. Additionally, the governments of the emerging economies in this region are incentivizing their footwear making industry, which is anticipated to boost demand for the product in this region during the forecast period. Additionally, rapid growth of toys making industry in this region is expected to drive the market growth for diisononyl phthalate in this region.
North America is closely following Asia-Pacific and held the second largest market share in 2017. Rapidly growing reconstruction activities and growing demand for the product in the vast automotive industry are likely to drive the growth of regional diisononyl phthalate market.
Europe is another substantial regional market, wherein the demand for the product from in automobile industry is increasing at the healthy CAGR. The Middle East & African and Latin American markets held little market shares in 2017, yet high investment potential and availability raw material are significantly driving growth of the market.
Market Segmentation
The global diisononyl phthalate market has been segmented on the basis of technology, end-use, and region.
Based on technology, the global diisononyl phthalate market has been segregated into flooring & roofing, wires & cables, hoses & tubes, insulation, adhesives & sealants, and others.
On the basis of application, the market is categorized into automotive, electricals, construction, plastics, footwear, toys making, rubber, and others.
The global diisononyl phthalate market has been studied with respect to five regions—Asia-Pacific, North America, Europe, Latin America, and the Middle East & Africa.
Key Players
Some of the key players in the global diisononyl phthalate market are BASF SE (Germany), Evonik Industries AG (Germany), Exxon Mobil Corporation (US), Polynt (Italy), Mitsubishi Chemical Corporation (Japan), UPC Technology Corporation (Taiwan), Nan Ya Plastics Corporation (Taiwan), Eastman Chemical Company (US), LG Chem (South Korea), KLJ Group (India), Aekyung Petrochemical Co., Ltd. (South Korea), and Guandong Chunda Chemical Industry (China), among others.
Intended Audience
- Diisononyl Phthalate manufacturers
- Traders and distributors of Diisononyl Phthalate
- Research and development institutes
- Potential investors
- Raw material suppliers
- Nationalized laboratories
Diisononyl Phthalate Market Highlights: