Digital Printing Packaging Market

• Increase in Consumer Shift towards Sustainability and Product Shelf-life Augment Market Growth

During the projected period, the growing customer preference for convenience and sustainability is expected to drive the growth of the Digital Printing Packaging Market. Because of changing consumer preferences brought on by busy lifestyles and smaller residential units, products that are simple to open, store, use, carry, and dispose of are in great demand. As a result, product packaging that is compatible with modern lifestyles benefits. On-the-go options with convenient packaging can be used for a variety of things.

Aside from food and beverages, convenient packaging is increasingly being used for prescription and personal care items, as well as healthy products that promote active lifestyle choices. Packaging is an important factor in consumer decision-making. It influences their behavior and determines their preference for a given packaging style or design. Consumer packaged goods manufacturers are reacting to this need by expanding their offering of smaller-sized snacks. As a result, the changing consumer lifestyle and consumption patterns will have an impact on flexible printing and packaging technology across numerous end-user industries, including food and beverage, medications, and home and personal care.

Furthermore, Increased product shelf-life and cost-effectiveness are expected to drive the growth of the Digital Printing Packaging Market during the forecast period. The demand for convenient commodities has boosted the demand for flexible packaging. Flexible plastic packaging is less expensive than other types of packaging because it utilizes fewer resources and energy during the packaging process, making it more economical and taking up 35 percent less space on store shelves.

According to Robbie Fantastic Flexibles, a member of the Flexible Packaging Association, the manufacture of 780 thousand flexible pouches requires 74 percent less natural gas, 64 percent less crude oil, and 87 percent less coal than the production of rigid clamshell containers. Furthermore, consumers' preferences have steadily evolved away from traditional home cooking methods and toward purchasing packaged foods is driving the growth of the Digital Printing Packaging Market revenue.

In June 2023, Primera Technology introduced its AP-CODE Lot & Date Coder for specialized digital printing equipment manufacturers. It is compatible with both new and existing installed units that include Primera’s AP360 and AP362 Label Applicators. This equipment does not need a separate power supply and provides complete order data entry via touchscreen, enabling you to configure date codes as well as lot codes quickly. The format can be stored for future use, while letters, numbers, or symbols may be included through free-formatting print fields, thus saving time during production.

The rise of e-commerce is significantly impacting the Global Digital Printing Packaging Market Industry, as online retailers seek innovative packaging solutions to enhance customer experience. Digital printing allows for unique packaging designs that can be tailored for specific products, improving brand visibility and customer satisfaction. With the increasing volume of online orders, packaging must not only be visually appealing but also functional and protective. This trend is expected to drive demand for digital printing packaging solutions, as businesses aim to differentiate themselves in a crowded marketplace. The ongoing growth of e-commerce is likely to contribute to the market's expansion, further solidifying its relevance in the packaging industry.

Regulatory compliance is becoming a crucial driver in the Global Digital Printing Packaging Market Industry, as governments worldwide implement stricter packaging regulations. These regulations often focus on materials used, recyclability, and labeling requirements, compelling companies to adopt digital printing technologies that can easily adapt to changing standards. Digital printing offers the flexibility to modify designs and information quickly, ensuring compliance without significant production delays. As businesses strive to meet these regulatory demands, the adoption of digital printing solutions is expected to increase, thereby supporting market growth and enhancing the overall sustainability of packaging practices.

The Global Digital Printing Packaging Market Industry is poised for substantial growth, with projections indicating a market value of 38.2 USD Billion in 2024 and an anticipated increase to 110.2 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 10.12% from 2025 to 2035. Factors contributing to this expansion include the rising demand for sustainable packaging solutions, advancements in printing technology, and the increasing prevalence of e-commerce. As businesses continue to innovate and adapt to consumer preferences, the digital printing packaging sector is likely to experience robust growth, reflecting broader trends in the packaging industry.

The Global Digital Printing Packaging Market Industry is increasingly influenced by sustainability initiatives as consumers demand eco-friendly packaging solutions. Companies are adopting digital printing technologies that utilize less energy and produce less waste compared to traditional methods. For instance, digital printing allows for on-demand production, reducing excess inventory and minimizing environmental impact. This shift towards sustainable practices is not only beneficial for the environment but also aligns with consumer preferences, potentially driving market growth. As the market evolves, sustainability is expected to play a pivotal role in shaping packaging strategies, contributing to the projected market value of 38.2 USD Billion in 2024.

Technological advancements are reshaping the Global Digital Printing Packaging Market Industry, facilitating enhanced efficiency and quality in packaging production. Innovations in printing technology, such as improved ink formulations and faster printing speeds, are enabling manufacturers to produce high-quality packaging solutions at lower costs. Furthermore, the integration of automation and artificial intelligence in digital printing processes is streamlining operations, reducing lead times, and minimizing errors. These advancements are likely to attract more businesses to adopt digital printing, contributing to an anticipated compound annual growth rate of 10.12% from 2025 to 2035, as companies seek to enhance their competitive edge.

Customization and personalization are emerging as key drivers in the Global Digital Printing Packaging Market Industry. Brands are increasingly leveraging digital printing technologies to create tailored packaging solutions that resonate with consumers. This trend is particularly evident in sectors such as food and beverage, where unique packaging designs can enhance brand identity and consumer engagement. The ability to produce small batches with distinct designs allows companies to respond swiftly to market trends and consumer preferences. As a result, the market is likely to experience significant growth, with projections indicating a value of 110.2 USD Billion by 2035, driven by the demand for personalized packaging.

By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. In the market for digitally printed packaging, North America commands the biggest market share. In 2022, the region is anticipated to grow at a rate of around 27%. Due to the high revenues, North America controls the digital printing market for packaging.

Additionally, the emergence of significant key players will support the expansion of the digital printing for packaging market in the region during the course of the projection year. Additionally, it is projected that in the upcoming years, a rise in the demand for environmentally friendly printing would fuel the expansion of the digital printing for packaging market in the region.

The market for digitally printed packaging is predicted to expand significantly in Europe and account for 21% of demand by 2022. The paper, carton, and flexible packaging industries have all experienced a fast expansion in Europe. Additionally, improvements in metal printing have encouraged regional expansion.

Asia-Pacific is predicted to grow with lucrative growth potential for the digital printing packaging market, with a considerable share of 18% expected in 2022. The region's cosmetic sector is expanding due to a growth in the number of working women, greater expenditure by the general public on cosmetic products, and an increase in the region's young population.

Further, the major countries studied are the U.S, Canada, France, UK, Italy, Spain, Japan, India, Australia, South Korea, and Brazil.

Figure 3: DIGITAL PRINTING PACKAGING MARKET SHARE BY REGION 2021 & 2030 (%)

Further, the UK Digital Printing Packaging Market was the fastest-growing market in the European region.

The Asia-Pacific Digital Printing Packaging Market is expected to grow at a significant CAGR from 2022 to 2030. This is due to the region's growing food and beverage, and pharmaceutical industries. Moreover, the China Digital Printing Packaging Market held the largest market share, and the India Digital Printing Packaging Market was the fastest-growing market in the Asia-Pacific region.

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Digital Printing Packaging Market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Digital Printing for food Packaging industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the Digital Printing Packaging industry to benefit clients and expand the Digital Printing Packaging market sector is to manufacture locally to reduce operating costs.

THIMM Packaging Group sold its Puebla, Mexico, production facility to the Tri-Wall group to assure an adequate supply of single and recyclable multi-material wrappers to its North American customer base. Furthermore, the corporation intends to concentrate its efforts on strengthening its European domestic industries.

Afinia, labelled X350 Digital Roll to Roll Press, was just launched in April 2024. This release came after extensive development that concentrated on refined enhancements meant to effectively meet customer requirements. The X350 is designed to bridge the gap between desktop label printers and high-end piezo head-driven digital inkjet presses, offering a cost-effective solution without the six-figure price tag. Through this development period, many improvements were made and field tested to ensure the reliability and quality of the X350 for our customers.

During its annual press event held at Bobst Packaging Centre in Lausanne, Switzerland, it announced a range of new machines with regards to printing converting, services, and performance to enable converters and brand owners to take a big step towards digitalizing the packaging supply chain. In addition, Bobst hopes to realize its vision of a fully digital packaging supply chain by launching Bobst Connect, which is a cloud-based digital platform targeted at improving and enhancing packaging productivity. Tool Management launch, according to Bobst, offers users unprecedented control over TooLink-equipped dies integrating tool makers, tracking tool performance, feedback, maintenance, etc.).