Digital Intelligence Platform Market Research Report - Global Forecast to 2027

Global Digital Intelligence Platform Market: by Component (Energy Optimization, Analytics, Data Management), Touch point (Mobile, Social Media, Web, Kiosk, Email), Organization Size (SMEs, Large Enterprises), Vertical – Forecast to 2027

ID: MRFR/ICT/3428-HCR | February 2021 | Region: Global | 100 pages

Market Synopsis of Digital Intelligence Platform Market: Market Scenario: Digital intelligence platforms are used to obtain real time business insights. They provide competitive differentiation and increasing customer retention activity. Digital intelligence platforms make use of data management tools, which are responsible for collecting, storing, and managing digital data of the consumers, which can be used for analyzing customer behavior to identify holistic behavior of customers.


Technology giants such as Adobe Systems, IBM, SAS Institute, Evergage, Google, Inc., Mixpanel, Optimizely, Webtrekk GmbH, New Relic, and Localytics are some of the major players in the digital intelligence platform market. SAS Institute is regarded as a strong performer among the vendors of digital intelligence platforms. The company focuses on providing digital intelligence platforms for small as well as large enterprises. Whereas, increasing need for optimizing digital experiences across various touch points is another major factor responsible for the growth of digital intelligence platform market.


Increasing demand for mobile applications and growing popularity of e-commerce and online shopping are other major factors driving the growth of the global digital intelligence platform market. Furthermore, increasing awareness regarding tracking customer transactions, recording sales, and obtaining customer insights to make better business decisions in real time is boosting the growth of the market. Increasing user base on social media is another major factor driving the growth of the global digital intelligence platform market. Moreover, with the help of web analytics, companies can analyze customer behavior and feedback obtained to drive customer-centric business decisions.


The global digital intelligence platform market has been segmented on the basis of component, touch point, organization size, and vertical. The touch point segment is further classified into mobile, social media, email, web, kiosk, company website, and others. However, the mobile touch point segment is expected to hold the major share of the market owing to the increasing adoption of mobile devices and their increasing importance in making purchase decisions by consumers. Whereas, the company websites segment is expected to grow at the highest rate during the forecast period owing to the ease at which consumer data can be collected from company websites. High adoption of contactless payments is one of major factors driving the growth of the global digital intelligence platform market.


The North American region holds the largest share of the market across the globe followed by Europe, and Asia Pacific region. The U.S. and Canada are dominating the North American market due to rising technological enhancements and increasing adoption of digital intelligence platforms and server-cloud enabled digital intelligence platforms in the region. The region also has a well-established infrastructure, which allows faster implementation of advanced technologies. Additionally, the growing use of NFC enabled mobile devices for different purposes is another major factor driving the growth of the digital intelligence platform market in the region.


The global digital intelligence platform market is expected to grow at a CAGR of approximately 20% during the forecast period 2017-2023.


Global Digital Intelligence Platform Market: Digital Intelligence Platform Market


Key Players: Some of the prominent players in the global digital intelligence platform market are Adobe Systems (U.S.), IBM (U.S.), SAS Institute (U.S.), Evergage (U.S.), Google, Inc. (U.S.), Mixpanel (U.S.), Optimizely (U.S.), Webtrekk GmbH (Germany), New Relic (U.S.), Localytics (U.S.) and Cxense (Norway).


Segments: The global digital intelligence platform market is segmented by component, touch point, organization size, and vertical. Based on the component, the market is segmented into energy optimization, analytics and data management. Based on the touch point, the market is segmented into mobile, social media, email, web, kiosk, company website, and others. Based on the organization size, the market is segmented into small and medium enterprises, and large enterprises. Whereas, based on the vertical, the market is segmented into BFSI, healthcare, IT and telecommunication, retail and e-commerce, travel, public sector, and others.


Regional Analysis: The global digital intelligence platform market is studied for Asia Pacific, North America, Europe, and Rest of the World. North America is estimated to account for the largest share of the market, whereas Europe is projected to grow at the fastest rate during the forecast period. The North American market growth is attributed to technological advancements and increased adoption of mobile devices enabled with cloud based services across various industry verticals.


  Intended Audience:



  • Technology Investors

  • Technology Providers

  • Research/Consultancy firms

  • Technology Solution Providers

  • Government Bodies

  • Customers Analytics Vendors

  • Network and System Integrators

  • Digital Intelligence Platform Providers

  • Marketing Analytics Executives

  • Third-party Service Providers



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 15 Billion (2017-2023)
  CAGR   20% (2017-2023)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units    Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   by Component, Touch point
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Adobe Systems (U.S.), IBM (U.S.), SAS Institute (U.S.), Evergage (U.S.), Google, Inc. (U.S.), Mixpanel (U.S.), Optimizely (U.S.), Webtrekk GmbH (Germany), New Relic (U.S.), Localytics (U.S.) and Cxense (Norway).
  Key Market Opportunities   The North American market growth is attributed to technological advancements and increased adoption of mobile devices enabled with cloud based services across various industry verticals.
  Key Market Drivers   Increasing demand for mobile applications and growing popularity of e-commerce and online shopping are other major factors driving the growth of the global digital intelligence platform market.


Frequently Asked Questions (FAQ) :


The digital intelligence platform market is poised to strike 20% CGAR.

North America is poised to lead the digital intelligence platform market.

The segments of the digital intelligence platform market on the basis of component are energy optimization, analytics, and data management.

The segments of the digital intelligence platform market on the basis of touch point are mobile, web, kiosk, social media, and email.

Adobe Systems (U.S.), SAS Institute (U.S.), IBM (U.S.), Evergage (U.S.), Mixpanel (U.S.), Google, Inc. (U.S.), Optimizely (U.S.), New Relic (U.S.), Localytics (U.S.), Webtrekk GmbH (Germany), and Cxense (Norway).

TABLE OF CONTENTS

1 Executive Summary

2 Scope of the Report

2.1 Market Definition

2.2 Scope of the Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Markets Structure

3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Model

4 Market Landscape

4.1 Five Forces Analysis

4.1.1 Threat of New Entrants

4.1.2 Bargaining power of buyers

4.1.3 Threat of substitutes

4.1.4 Segment rivalry

4.2 Value Chain/Supply Chain of Global Digital Intelligence Platform Market

5 Industry Overview of Global Digital Intelligence Platform Market

5.1 Introduction

5.2 Growth Drivers

5.3 Impact analysis

5.4 Market Challenges

6 Market Trends

6.1 Introduction

6.2 Growth Trends

6.3 Impact analysis

7. Global Digital Intelligence Platform Market by Component

7.1 Introduction

7.2 Energy Optimization

7.2.1 Market Estimates & Forecast, 2020-2027

7.2.2 Market Estimates & Forecast by Region, 2020-2027

7.3 Analytics

7.3.1 Market Estimates & Forecast, 2020-2027

7.3.2 Market Estimates & Forecast by Region, 2020-2027

7.3 Data Management

7.3.1 Market Estimates & Forecast, 2020-2027

7.3.2 Market Estimates & Forecast by Region, 2020-2027

8. Global Digital Intelligence Platform Market by Touchpoint

8.1 Introduction

8.2 Mobile

8.2.1 Market Estimates & Forecast, 2020-2027

8.2.2 Market Estimates & Forecast by Region, 2020-2027

8.3 Social Media

8.3.1 Market Estimates & Forecast, 2020-2027

8.3.2 Market Estimates & Forecast by Region, 2020-2027

8.4 Email

8.4.1 Market Estimates & Forecast, 2020-2027

8.4.2 Market Estimates & Forecast by Region, 2020-2027

8.5 Web

8.5.1 Market Estimates & Forecast, 2020-2027

8.5.2 Market Estimates & Forecast by Region, 2020-2027

8.6 Kiosk

8.6.1 Market Estimates & Forecast, 2020-2027

8.6.2 Market Estimates & Forecast by Region, 2020-2027

8.7 Company Website

8.7.1 Market Estimates & Forecast, 2020-2027

8.7.2 Market Estimates & Forecast by Region, 2020-2027

8.8 Others

8.8.1 Market Estimates & Forecast, 2020-2027

8.8.2 Market Estimates & Forecast by Region, 2020-2027

9. Global Digital Intelligence Platform Market by Organization Size

9.1 Introduction

9.2 SMEs

9.2.1 Market Estimates & Forecast, 2020-2027

9.2.2 Market Estimates & Forecast by Region, 2020-2027

9.3 Large Enterprises

9.3.1 Market Estimates & Forecast, 2020-2027

9.3.2 Market Estimates & Forecast by Region, 2020-2027

10. Global Digital Intelligence Platform Market by Vertical

10.1 Introduction

10.2 BFSI

10.2.1 Market Estimates & Forecast, 2020-2027

10.2.2 Market Estimates & Forecast by Region, 2020-2027

10.3 Healthcare

10.3.1 Market Estimates & Forecast, 2020-2027

10.3.2 Market Estimates & Forecast by Region, 2020-2027

10.4 IT & Telecommunication

10.4.1 Market Estimates & Forecast, 2020-2027

10.4.2 Market Estimates & Forecast by Region, 2020-2027

10.5 Retail & e-Commerce

10.5.1 Market Estimates & Forecast, 2020-2027

10.5.2 Market Estimates & Forecast by Region, 2020-2027

10.6 Travel

10.6.1 Market Estimates & Forecast, 2020-2027

10.6.2 Market Estimates & Forecast by Region, 2020-2027

10.7 Public Sector

10.7.1 Market Estimates & Forecast, 2020-2027

10.7.2 Market Estimates & Forecast by Region, 2020-2027

10.8 Others

10.8.1 Market Estimates & Forecast, 2020-2027

10.8.2 Market Estimates & Forecast by Region, 2020-2027

11. Global Digital Intelligence Platform Market by Region

11.1 Introduction

11.2 North America

11.2.1 Market Estimates & Forecast, 2020-2027

11.2.2 Market Estimates & Forecast by Component, 2020-2027

11.2.3 Market Estimates & Forecast by Touchpoint, 2020-2027

11.2.4 Market Estimates & Forecast by Organization Size, 2020-2027

11.2.5 Market Estimates & Forecast by Vertical, 2020-2027

11.2.5 U.S.A

11.2.5.1 Market Estimates & Forecast, 2020-2027

11.2.5.2 Market Estimates & Forecast by Component, 2020-2027

11.2.5.3 Market Estimates & Forecast by Touchpoint, 2020-2027

11.2.5.4 Market Estimates & Forecast by Organization Size, 2020-2027

11.2.5.5 Market Estimates & Forecast by Vertical, 2020-2027

11.2.6 Mexico

11.2.6.1 Market Estimates & Forecast, 2020-2027

11.2.6.2 Market Estimates & Forecast by Component, 2020-2027

11.2.6.3 Market Estimates & Forecast by Touchpoint, 2020-2027

11.2.6.4 Market Estimates & Forecast by Organization Size, 2020-2027

11.2.6.5 Market Estimates & Forecast by Vertical, 2020-2027

11.2.7 Canada

11.2.7.1 Market Estimates & Forecast, 2020-2027

11.2.7.2 Market Estimates & Forecast by Component, 2020-2027

11.2.7.3 Market Estimates & Forecast by Touchpoint, 2020-2027

11.2.7.4 Market Estimates & Forecast by Organization Size, 2020-2027

11.2.7.5 Market Estimates & Forecast by Vertical, 2020-2027

11.3 Europe

11.3.1 Market Estimates & Forecast, 2020-2027

11.3.2 Market Estimates & Forecast by Component, 2020-2027

11.3.3 Market Estimates & Forecast by Touchpoint, 2020-2027

11.3.4 Market Estimates & Forecast by Organization Size, 2020-2027

11.3.5 Market Estimates & Forecast by Vertical, 2020-2027

11.3.5 Germany

11.3.5.1 Market Estimates & Forecast, 2020-2027

11.3.5.2 Market Estimates & Forecast by Component, 2020-2027

11.3.5.3 Market Estimates & Forecast by Touchpoint, 2020-2027

11.3.5.4 Market Estimates & Forecast by Organization Size, 2020-2027

11.3.5.5 Market Estimates & Forecast by Vertical, 2020-2027

11.3.6. France

11.3.6.1 Market Estimates & Forecast, 2020-2027

11.3.6.2 Market Estimates & Forecast by Component, 2020-2027

11.3.6.3 Market Estimates & Forecast by Touchpoint, 2020-2027

11.3.6.4 Market Estimates & Forecast by Organization Size, 2020-2027

11.3.6.5 Market Estimates & Forecast by Vertical, 2020-2027

11.3.7 UK

11.3.7.1 Market Estimates & Forecast, 2020-2027

11.3.7.2 Market Estimates & Forecast by Component, 2020-2027

11.3.7.3 Market Estimates & Forecast by Touchpoint, 2020-2027

11.3.7.4 Market Estimates & Forecast by Organization Size, 2020-2027

11.3.7.5 Market Estimates & Forecast by Vertical, 2020-2027

11.4 Asia Pacific

11.4.1 Market Estimates & Forecast, 2020-2027

11.4.2 Market Estimates & Forecast by Component, 2020-2027

11.4.3 Market Estimates & Forecast by Touchpoint, 2020-2027

11.4.4 Market Estimates & Forecast by Organization Size, 2020-2027

11.4.4 Market Estimates & Forecast by Vertical, 2020-2027

11.4.5 China

11.4.5.1 Market Estimates & Forecast, 2020-2027

11.4.5.2 Market Estimates & Forecast by Component, 2020-2027

11.4.5.3 Market Estimates & Forecast by Touchpoint, 2020-2027

11.4.5.4 Market Estimates & Forecast by Organization Size, 2020-2027

11.4.5.4 Market Estimates & Forecast by Vertical, 2020-2027

11.4.6 India

11.4.6.1 Market Estimates & Forecast, 2020-2027

11.4.6.2 Market Estimates & Forecast by Component, 2020-2027

11.4.6.3 Market Estimates & Forecast by Touchpoint, 2020-2027

11.4.6.4 Market Estimates & Forecast by Organization Size, 2020-2027

11.4.6.5 Market Estimates & Forecast by Vertical, 2020-2027

11.4.7 Japan

11.4.7.1 Market Estimates & Forecast, 2020-2027

11.4.7.2 Market Estimates & Forecast by Component, 2020-2027

11.4.7.3 Market Estimates & Forecast by Touchpoint, 2020-2027

11.4.7.4 Market Estimates & Forecast by Organization Size, 2020-2027

11.4.7.5 Market Estimates & Forecast by Vertical, 2020-2027

11.4.8 Rest of Asia Pacific

11.4.8.1 Market Estimates & Forecast, 2020-2027

11.4.8.2 Market Estimates & Forecast by Component, 2020-2027

11.4.8.3 Market Estimates & Forecast by Touchpoint, 2020-2027

11.4.8.4 Market Estimates & Forecast by Organization Size, 2020-2027

11.4.8.5 Market Estimates & Forecast by Vertical, 2020-2027

11.5 Rest of the World

11.5.1 Market Estimates & Forecast, 2020-2027

11.5.2 Market Estimates & Forecast by Component, 2020-2027

11.5.3 Market Estimates & Forecast by Touchpoint, 2020-2027

11.5.4 Market Estimates & Forecast by Organization Size, 2020-2027

11.5.5 Market Estimates & Forecast by Vertical, 2020-2027

11.5.5 Middle East & Africa

11.5.5.1 Market Estimates & Forecast, 2020-2027

11.5.5.2 Market Estimates & Forecast by Component, 2020-2027

11.5.5.3 Market Estimates & Forecast by Touchpoint, 2020-2027

11.5.5.4 Market Estimates & Forecast by Organization Size, 2020-2027

11.5.5.5 Market Estimates & Forecast by Vertical, 2020-2027

11.5.6 Latin Countries

11.5.6.1 Market Estimates & Forecast, 2020-2027

11.5.6.2 Market Estimates & Forecast by Component, 2020-2027

11.5.6.3 Market Estimates & Forecast by Touchpoint, 2020-2027

11.5.6.4 Market Estimates & Forecast by Organization Size, 2020-2027

11.5.6.5 Market Estimates & Forecast by Vertical, 2020-2027

12. Company Landscape

13. Company Profiles

13.1 Adobe Systems (U.S.)

13.1.1 Company Overview

13.1.2 Touchpoint/Business Segment Overview

13.1.3 Financial Updates

13.1.4 Key Developments

13.2 IBM (U.S.)

13.2.1 Company Overview

13.2.2 Touchpoint/Business Segment Overview

13.2.3 Financial Updates

13.2.4 Key Developments

13.3 SAS Institute (U.S.)

13.3.1 Company Overview

13.3.2 Touchpoint/Business Segment Overview

13.3.3 Financial Updates

13.3.4 Key Developments

13.4 Evergage (U.S.)

13.4.1 Company Overview

13.4.2 Touchpoint/Business Segment Overview

13.4.3 Financial Updates

13.4.4 Key Developments

13.5 Google, Inc. (U.S.)

13.5.1 Company Overview

13.5.2 Touchpoint/Business Segment Overview

13.5.3 Financial Updates

13.5.4 Key Developments

13.6 Mixpanel (U.S.)

13.6.1 Company Overview

13.6.2 Touchpoint/Business Segment Overview

13.6.3 Financial Updates

13.6.4 Key Developments

13.7 Optimizely (U.S.)

13.7.1 Company Overview

13.7.2 Touchpoint/Business Segment Overview

13.7.3 Financial Updates

13.7.4 Key Developments

13.8 Webtrekk GmbH (Germany)

13.8.1 Company Overview

13.8.2 Touchpoint/Business Segment Overview

13.8.3 Financial Updates

13.8.4 Key Developments

13.9 New Relic (U.S.)

13.9.1 Company Overview

13.9.2 Touchpoint/Business Segment Overview

13.9.3 Financial Updates

13.9.4 Key Developments

13.10 Localytics (U.S.)

13.10.1 Company Overview

13.10.2 Touchpoint/Business Segment Overview

13.10.3 Financial Updates

13.10.4 Key Developments

13.11 Cxense (Norway)

13.11.1 Company Overview

13.11.2 Touchpoint/Business Segment Overview

13.11.3 Financial Updates

13.11.4 Key Developments

13 Conclusion

LIST OF TABLES

Table1 Global Digital Intelligence Platform Market: By Region, 2020-2027

Table2 North America Digital Intelligence Platform Market: By Country, 2020-2027

Table3 Europe Digital Intelligence Platform Market: By Country, 2020-2027

Table4 Asia-Pacific Digital Intelligence Platform Market: By Country, 2020-2027

Table5 Middle East & Africa Digital Intelligence Platform Market: By Country, 2020-2027

Table6 Latin America Digital Intelligence Platform Market: By Country, 2020-2027

Table7 Global Digital Intelligence Platform by Component Market: By Regions, 2020-2027

Table8 North America Digital Intelligence Platform by Component Market: By Country, 2020-2027

Table9 Europe Digital Intelligence Platform by Component Market: By Country, 2020-2027

Table10 Asia-Pacific Digital Intelligence Platform by Component Market: By Country, 2020-2027

Table11 Middle East & Africa Digital Intelligence Platform by Component Market: By Country, 2020-2027

Table12 Latin America Digital Intelligence Platform by Component Market: By Country, 2020-2027

Table13 Global Digital Intelligence Platform by Touchpoint Market: By Regions, 2020-2027

Table14 North America Digital Intelligence Platform by Touchpoint Market: By Country, 2020-2027

Table15 Europe Digital Intelligence Platform by Touchpoint Market: By Country, 2020-2027

Table16 Asia-Pacific Digital Intelligence Platform by Touchpoint Market: By Country, 2020-2027

Table17 Middle East & Africa Digital Intelligence Platform by Touchpoint Market: By Country, 2020-2027

Table18 Latin America Digital Intelligence Platform by Touchpoint Market: By Country, 2020-2027

Table19 Global Digital Intelligence Platform by Organization Size Market: By Regions, 2020-2027

Table20 North America Digital Intelligence Platform by Organization Size Market: By Country, 2020-2027

Table21 Europe Digital Intelligence Platform by Organization Size Market: By Country, 2020-2027

Table22 Asia-Pacific Digital Intelligence Platform by Organization Size Market: By Country, 2020-2027

Table23 Middle East & Africa Digital Intelligence Platform by Organization Size Market: By Country, 2020-2027

Table24 Latin America Digital Intelligence Platform by Organization Size Market: By Country, 2020-2027

Table25 Global Digital Intelligence Platform by Vertical Market: By Regions, 2020-2027

Table26 North America Digital Intelligence Platform by Organization Size Market: By Country, 2020-2027

Table27 Europe Digital Intelligence Platform by Vertical Market: By Country, 2020-2027

Table28 Asia-Pacific Digital Intelligence Platform by Vertical Market: By Country, 2020-2027

Table29 Middle East & Africa Digital Intelligence Platform by Vertical Market: By Country, 2020-2027

Table30 Latin America Digital Intelligence Platform by Vertical Market: By Country, 2020-2027

Table31 Global Organization Size Market: By Region, 2020-2027

Table32 Global Organization Size Market: By Region, 2020-2027

Table33 North America Digital Intelligence Platform Market, By Country

Table34 North America Digital Intelligence Platform Market, By Component

Table35 North America Digital Intelligence Platform Market, By Touchpoint

Table36 North America Digital Intelligence Platform Market, By Organization Size

Table37 North America Digital Intelligence Platform Market, By Vertical

Table38 Europe: Digital Intelligence Platform Market, By Component

Table39 Europe: Digital Intelligence Platform Market, By Touchpoint

Table40 Europe: Digital Intelligence Platform Market, By Organization Size

Table41 Europe: Digital Intelligence Platform Market, By Vertical

Table42 Asia-Pacific: Digital Intelligence Platform Market, By Country

Table43 Asia-Pacific: Digital Intelligence Platform Market, By Component

Table44 Asia-Pacific: Digital Intelligence Platform Market, By Touchpoint

Table45 Asia-Pacific: Digital Intelligence Platform Market, By Organization Size

Table46 Asia-Pacific: Digital Intelligence Platform Market, By Vertical

Table47 Middle East & Africa: Digital Intelligence Platform Market, By Country

Table48 Middle East & Africa Digital Intelligence Platform Market, By Component

Table49 Middle East & Africa Digital Intelligence Platform Market, By Touchpoint

Table50 Middle East & Africa: Digital Intelligence Platform Market, By Organization Size

Table51 Middle East & Africa: Digital Intelligence Platform Market, By Vertical

Table52 Latin America: Digital Intelligence Platform Market, By Country

Table53 Latin America Digital Intelligence Platform Market, By Component

Table54 Latin America Digital Intelligence Platform Market, By Touchpoint

Table55 Latin America: Digital Intelligence Platform Market, By Organization Size

Table56 Latin America: Digital Intelligence Platform Market, By Vertical

LIST OF FIGURES

FIGURE 1 Global Digital Intelligence Platform market segmentation

FIGURE 2 Forecast Methodology

FIGURE 3 Five Forces Analysis of Global Digital Intelligence Platform Market

FIGURE 4 Value Chain of Global Digital Intelligence Platform Market

FIGURE 5 Share of Global Digital Intelligence Platform Market in 2020, by country (in %)

FIGURE 6 Global Digital Intelligence Platform Market, 2020-2027,

FIGURE 7 Sub segments of Component

FIGURE 11 Global Digital Intelligence Platform Market size by Component, 2020

FIGURE 11 Share of Global Digital Intelligence Platform Market by Component, 2020 TO 2027

FIGURE 11 Global Digital Intelligence Platform Market size by Touchpoint, 2020

FIGURE 11 Share of Global Digital Intelligence Platform Market by Touchpoint, 2020 TO 2027

FIGURE 12 Global Digital Intelligence Platform Market size by Organization Size, 2020

FIGURE 13 Share of Global Digital Intelligence Platform Market by Organization Size, 2020 TO 2027

FIGURE 14 Global Digital Intelligence Platform Market size by Vertical, 2020

FIGURE 15 Share of Global Digital Intelligence Platform Market by Vertical, 2020 TO 2027