Greek Yoghurt Market

• Increasing as consumer preferences shift toward nutrient-rich and healthy food products to drive market growth

Greek yogurt, or yogurt cheese or sack yogurt, is made by straining curd and separating it from the watery whey. The straining process thickens and creamies the yogurt, making it thicker and creamier than regular curd. Greek yogurt has several nutritional advantages, including a high protein content, calcium content, vitamin B content, probiotic properties, low carbohydrate content, etc. They are also available in various flavors and toppings, including blueberry, vanilla, honey, and chocolate. Customers also prefer it for making sauces and seasoning cheese and meat.

The shift in consumer preferences towards healthy and nutrient-rich food products and the rise in health consciousness among consumers are two major factors influencing the greek yogurt market. Greek yogurt has become incredibly popular among consumers due to the rising demand for fat-free and weight-management products. Greek yogurt is widely used in the US, Mexico, Canada, and other nations to prepare meals and is also eaten as a sweet snack when combined with fruits. The food and beverage industry uses it more often as a substitute for butter, cream cheese, sour cream, smoothies, and cream.

Moreover, introducing greek yogurt made from natural and organic ingredients has accelerated the growth of the greek yogurt industry CAGR. Consumers increasingly prefer gluten-free, chemical-free, and natural food sources. Furthermore, factors such as increasing urbanization, an increase in the middle-class population, rapid growth in online sales, etc., catalyze the growth of the greek yogurt industry revenue.

The Global Greek Yogurt Market Industry is poised for substantial growth, with projections indicating a market size of 8.71 USD Billion in 2024 and an anticipated increase to 16.8 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate (CAGR) of 6.15% from 2025 to 2035, reflecting the industry's resilience and adaptability to changing consumer preferences. The increasing focus on health and wellness, coupled with innovative product offerings, positions Greek yogurt as a staple in the diets of health-conscious consumers worldwide. This upward trend underscores the potential for continued expansion within the market.

Innovation within the Global Greek Yogurt Market Industry plays a crucial role in attracting a broader consumer base. Manufacturers are increasingly introducing diverse flavors, organic options, and functional variants that cater to specific dietary needs. For example, the introduction of plant-based Greek yogurt alternatives has expanded the market's reach to vegan consumers. This innovative approach not only enhances consumer choice but also drives market growth. As a result, the industry is expected to witness a compound annual growth rate (CAGR) of 6.15% from 2025 to 2035, indicating a robust future for product innovation and diversification.

The Global Greek Yogurt Market Industry is experiencing a surge in demand driven by increasing health consciousness among consumers. As individuals become more aware of the nutritional benefits associated with Greek yogurt, such as high protein content and probiotics, sales are likely to rise. This trend is particularly evident in regions where health and wellness trends are gaining traction. For instance, in 2024, the market is projected to reach 8.71 USD Billion, reflecting a growing preference for healthier snack options. The emphasis on clean eating and natural ingredients further propels this market, as consumers seek products that align with their health goals.

The Global Greek Yogurt Market Industry is witnessing a notable increase in demand for functional foods, which are perceived to offer health benefits beyond basic nutrition. Greek yogurt, rich in probiotics and essential nutrients, aligns perfectly with this trend. Consumers are increasingly seeking foods that support digestive health, immunity, and overall well-being. This shift towards functional foods is expected to drive market growth significantly. As health trends evolve, Greek yogurt's reputation as a functional food is likely to solidify, further enhancing its appeal among consumers who prioritize health and wellness in their dietary choices.

The Global Greek Yogurt Market Industry benefits from enhanced availability across various retail channels, including supermarkets, convenience stores, and online platforms. The expansion of distribution networks allows consumers easier access to Greek yogurt products, thereby boosting sales. Retailers are increasingly dedicating shelf space to Greek yogurt, recognizing its popularity among health-conscious shoppers. This trend is likely to contribute to the market's growth, with projections indicating a market size of 16.8 USD Billion by 2035. The convenience of online shopping further supports this trend, as consumers can easily purchase their preferred Greek yogurt brands from the comfort of their homes.

The Global Greek Yogurt Market Industry is significantly influenced by the growing consumer preference for natural and minimally processed ingredients. As consumers become more discerning about food labels, they are gravitating towards products that contain no artificial additives or preservatives. Greek yogurt, often perceived as a wholesome and natural option, aligns well with this demand. This trend is particularly pronounced among millennials and Gen Z consumers, who prioritize transparency in food sourcing. As a result, brands that emphasize natural ingredients are likely to gain a competitive edge, contributing to the overall growth of the market.

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Greek Yogurt market accounted for USD 3.7 billion in 2022 and will likely exhibit a significant CAGR growth over the study period. Greek yogurt is becoming increasingly popular throughout the region as a healthier alternative to ice cream, particularly among children and young adults, as obesity rates in developed nations like Canada, the U.S., and Mexico continue to rise.

Organic greek yogurt consumption is increasing in the North American market due to its probiotic product line and ability to enhance metabolism, improve digestion, and support the immune system. Desserts made from greek yogurt are also popular in the region. It is available in various flavors, including fruit yogurt, organic yogurt, and drinkable yogurt, which customers receive well. Yogurt products, for example, are popular in the United States and are expected to remain this way throughout the forecast period, owing to their health benefits.

Further, the major countries studied in the global market report are the U.S., Germany, Canada, France, the UK, Spain, Italy, Japan, India, Australia, China, South Korea, and Brazil.

Figure 3: GREEK YOGURT MARKET SHARE BY REGION 2022 (%)

Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review

The European greek yogurt market accounts for the second-largest market share. Several untapped opportunities for the Greek yogurt industry drive the regional market. Additionally, the developing Eastern Europe region is anticipated to outperform Western European markets, where dairy sales suffer due to the growing acceptance of dairy-free alternatives. Several European yogurt producers are modernizing their plants with automated fresh milk production lines. General Mills also sold the Yoplait business in Europe in 2021. Sodiaal, a dairy cooperative, purchased a 51% stake in the company.

Moreover, stringent health and fitness regulations imposed by governments in various European countries drive the market demand for Greek yogurt in this region. Further, the German market of greek yogurt held the largest market share, and the UK greek yogurt industry was the fastest-growing market in the European region.

The Asia-Pacific market of greek yogurt is expected to grow at the fastest CAGR from 2022 to 2030, owing to rising demand for probiotics in the region, particularly in China, Japan, and India. In China, approximately 83% of the total population consumes organic yogurt. These people consume organic greek yogurt as it contains probiotics. The rising consumption of organic yogurt as a snack in China propels the overall market expansion. Rising disposable income in the Asia Pacific developing countries has increased spending on premium food items, which is expected to propel the regional maret of greek yogurt forward.

Moreover, China’s greek yogurt industry held the largest market share, and the Indian greek yogurt market was the fastest-growing market in the Asia-Pacific region.

Major market players focus on introducing new flavors made from natural ingredients and collaborating with universities to broaden their product reach. The greek yogurt industry has recently provided organic yogurts with some of the most significant health benefits and flavors. The greek yogurt market major players, such as Sun Valley Dairy, General Mills Inc, Nestle S.A., Danone S.A., and others, mainly focus on providing consumers with innovative and exotic flavors while including functional benefits in each yogurt product category.

The key players in the greek yogurt industry are now concentrating on social media sites and online sales channels for their product's online branding and marketing to attract more customers. With significant market developments like introducing new products, contractual agreements, collaborations and acquisitions, increased R&D investments, and mergers with other organizations, market participants are also undertaking various strategic initiatives to expand their global footprint. Competitors in the greek yogurt industry combine organic yogurt with probiotic drinks to entice consumers to choose the product over traditional probiotic offerings.

Nestle SA, for example, sells probiotic 'Bliss Plus' yogurt drinks that contain probiotic strains for digestive health.

Danone S.A. (Danone) develops and manufactures dairy and nutritional products. The business sells medical items, early-life nutrition, bottled water, and fresh dairy products. Yogurt-fermented dairy products, dairy specialties, plant-based nutritional cooking products, beverages, and specialized food for infants and older adults with health issues are all included in its portfolio. Danone also sells packaged water, flavored water, and vitamin-enriched water. Danone's 'Silk' brand introduced Greek yogurt made of plants in August 2021.

The Silk Greek Style Coconut milk Yogurt line comes in four flavors: vanilla, strawberry, lemon, and blueberry, and it is made with a base of coconut milk and pea protein. Each serving is vegan-friendly, contains 10 grams of protein, and contains active cultures.

Chobani manufactures and sells Greek yogurt without artificial flavors, sweeteners, or preservatives. Chobani, a leading US yogurt brand, introduced its new plant-based coconut yogurt in January 2019. Chobani aims to grow its nondairy yogurt business and promote plant-based yogurt products with this innovative product launch. In addition, Chobani introduced a line of Greek yogurts free of lactose in 2020, with unusual flavors like lemon meringue pie, banana cream pie, and super berry rocket.