Fortified Yogurt Market Size was valued at USD 133.83 Billion in 2023. The Fortified Yogurt industry is projected to grow from USD 143.06 Billion in 2024 to USD 228.24 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.01% during the forecast period (2024 - 2032). Increasing awareness of gut health and the need to regain the lost nutrients in processed yogurt are the key market drivers promoting the market growth.
Source: Primary Research, Desk Research, MRFR Database and Analyst Review
Market CAGR for fortified yogurt is driven by increasing gut health awareness. The increasing awareness of gut health is playing a significant role in driving the growth of the fortified yogurt market. As yogurt eaters become more health-conscious and seek ways to improve their overall well-being, they pay greater attention to digestive health. The gut is now recognized as a crucial component of the body's immune system and is vital in maintaining overall health. This increasing awareness has led to a surge in demand for products that support and promote gut health, such as yogurt fortified with probiotics.
Probiotics, live beneficial bacteria that aid in maintaining a healthy gut flora balance, have garnered immense popularity in recent years. Numerous studies have highlighted their positive impact on digestion, gut function, and mental health. As a result, consumers are actively seeking products containing probiotics, and fortified yogurt has emerged as a convenient and delicious way to incorporate these beneficial microorganisms into their daily diets. With its smooth and creamy texture, yogurt is a favored carrier for probiotics, making it a natural choice for health-conscious individuals. The increasing awareness of gut health and the associated demand for probiotics is driving manufacturers to fortify their yogurt offerings with various strains of beneficial bacteria, thereby fueling the growth of the fortified yogurt market.
For instance, in August 2021, Danone's "Silk" introduced a new plant-based Greek yogurt called Silk Greek Style Coconut Milk Yogurt. Crafted from a blend of coconut milk and pea protein, this range is offered in four flavors: vanilla, strawberry, lemon, and blueberry. Each serving is certified vegan-friendly, containing 10 grams of protein and live active cultures. Thus, driving the Fortified Yogurt market revenue.
Based on fortifying ingredients, the Fortified Yogurt market segmentation includes vitamins, minerals, probiotics, and others. The vitamins segment dominated the market, accounting for 35% of market revenue (43.82 Billion). Vitamins as a fortifying ingredient are expected to hold the largest market share in the fortified yogurts market due to increasing consumer focus on overall health and nutrition, driving demand for yogurt products enriched with essential vitamins to meet dietary needs. The probiotics segment is expected to grow at the highest CAGR in the fortified yogurt market due to the rising awareness of gut health and the beneficial effects of probiotics on digestion and immunity.
Based on distribution channels, the Fortified Yogurt market segmentation includes store-based and non-store-based. The store-based generated the most income (65.4%). The store-based distribution channel is expected to hold the largest market share in the fortified yogurt market due to its wide availability, consumer familiarity, and their capability to offer a wide range of products in supermarkets, hypermarkets, and convenience stores. Additionally, store-based retailing allows consumers to physically examine and compare different fortified yogurt options, enhancing their buying experience and contributing to the channel's dominant position.
Figure 1: Fortified Yogurt Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Primary Research, Desk Research, MRFR Database and Analyst Review
By region, the study gives market insights into North America, Asia-Pacific, Europe and the Rest of the World. The North American Fortified Yogurt market will dominate this market due to increasing consumer awareness about the health benefits of fortified yogurt, along with rising demand for functional foods enriched with additional nutrients and probiotics.
Further, the major countries studied in the market report are The US, Canada, Germany, Italy, Spain, France, the UK, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: FORTIFIED YOGURT MARKET SHARE BY REGION 2022 (USD Billion)
Source: Primary Research, Desk Research, MRFR Database and Analyst Review
Europe's Fortified Yogurt market accounts for the second-largest market share due to the region's established yogurt culture and innovative product offerings by manufacturers contributed to the market's significant presence. Further, the German Fortified Yogurt market held the largest market share, and the UK Fortified Yogurt market was growing at the highest CAGR market in the European region.
The Asia-Pacific Fortified Yogurt Market is anticipated to grow at the highest compound annual growth rate from 2023 to 2032. This is due to rising health consciousness, urbanization, and a growing middle-class population, leading to increased adoption of functional foods. Additionally, manufacturers are introducing innovative flavors and formulations, catering to diverse consumer preferences, and expanding distribution networks are driving the market's rapid growth in the region. Moreover, China’s Fortified Yogurt market held the largest market share, and the Indian Fortified Yogurt market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing in R&D to expand their product lines, which will help the Fortified Yogurt market grow even more. Market players are also participating in various strategic activities to improve their footprint, with important market developments including new product launches, higher investments, mergers and acquisitions, and collaboration with organizations. To expand and survive in a more competitive and rising market climate, the Fortified Yogurt industry must offer less costly items.
Manufacturing locally to reduce operating costs is one of the key business strategy manufacturers use in the Fortified Yogurt industry to benefit clients and increase the market sector. In recent years, the Fortified Yogurt industry has offered some of the most significant advantages to the food industry. Major players in the Fortified Yogurt market, including Danone Group SA (France), Ultima Foods Inc. (Canada), Chobani LLC (US), Sodiaal S.A. (France), Nestle (Switzerland), General Mills (US), Kraft Foods (US), Koko Dairy Free (Indonesia), Yakult (Japan), Vinamilk (Vietnam) and others are attempting to increase market demand by deploying capital in research and development operations.
Danone Group SA, a renowned multinational company based in France, is a prominent player in the fortified yogurt industry. The company has a diverse portfolio of fortified yogurt products enriched with essential nutrients and beneficial ingredients to cater to health-conscious consumers. With a strong commitment to research and development, Danone formulates its fortified yogurt variants to address specific health needs, such as bone health, digestive wellness, and immune support. Utilizing advanced production techniques and stringent quality control measures, Danone ensures that its fortified yogurt products maintain the highest standards of quality and nutritional value. The company's fortified yogurt offerings often include added vitamins, minerals, probiotics, and other functional ingredients to boost nutrition and wellness benefits. By continuously innovating and adapting to changing consumer preferences, Danone has established itself as a leading brand in the fortified yogurt market, offering a wide range of products that promote overall health and well-being.
Ultima Foods Inc., based in Canada, is a prominent player in the fortified yogurt industry, offering a diverse range of nutritious and health-enhancing yogurt products. The company's commitment to quality and innovation is reflected in its fortified yogurt offerings, specially formulated to provide consumers with an excellent source of essential vitamins, minerals, and other beneficial nutrients. With a focus on promoting overall health and wellness, Ultima Foods Inc. enriches its yogurt with various functional ingredients, such as probiotics, calcium, vitamin D, and antioxidants, to support digestive health, strengthen bones, and boost the immune system. Leveraging the rich dairy resources of Canada, Ultima Foods Inc. ensures that its fortified yogurt products are made from high-quality ingredients, maintaining nutritional integrity and delicious taste. The company has earned the trust of health-conscious consumers by consistently delivering fortified yogurt that meets their nutritional needs and dietary preferences. As a leading player in the Canadian market and beyond, Ultima Foods Inc.'s fortified yogurt line is a popular choice for those seeking a convenient way to incorporate essential nutrients into their daily diet, contributing to a healthier lifestyle.
Fortified Yogurt Industry Developments
February 2023: Danone has introduced a fresh range of coconut milk yogurt alternatives with various pairings. These yogurt alternatives are free from dairy, nuts, and soy and have received certifications for being gluten-free, vegan, and non-GMO project verified.
March 2020: Häagen-Dazs, a brand under General Mills, is introducing Häagen-Dazs Cultured Crème, a delightful blend inspired by the indulgent taste and texture of their ice cream. This innovative offering provides a unique snacking experience, combining the best elements of yogurt and ice cream to delight tastemakers.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 133.83 Billion |
| Market Size 2024 | USD 143.06 Billion |
| Market Size 2032 | USD 228.24 Billion |
| Compound Annual Growth Rate (CAGR) | 6.01% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Market Competitive Landscape, Revenue Forecast, Growth Factors, and Trends |
| Segments Covered | Fortified Ingredients, Distribution Channel, and Region |
| Geographies Covered | North America, Asia Pacific, Europe, and Rest of the World |
| Countries Covered | The US, Canada, France, UK, Germany, Italy, Spain, China, Japan, Australia, India, South Korea, and Brazil |
| Key Companies Profiled | Danone Group SA (France), Ultima Foods Inc. (Canada), Chobani LLC (US), Sodiaal S.A. (France), Nestle (Switzerland), General Mills (US), Kraft Foods (US), Koko Dairy Free (Indonesia), Yakult (Japan), Vinamilk (Vietnam) and Others |
| Key Market Opportunities | Increasing awareness of gut health and the need to regain the lost nutrients in processed yogurt. |
| Key Market Dynamics | Cost and price sensitivity |
Fortified Yogurt Market Highlights:
Frequently Asked Questions (FAQ) :
The Fortified Yogurt market size was valued at USD 133.83 Billion in 2023.
The fortified yogurt market is anticipated to grow at a compund annual growth rate of 6.01% during the forecast period, 2024-2032.
North America captured the largest share of the market
The key competitors in the market are Danone Group SA (France), Ultima Foods Inc. (Canada), Chobani LLC (US), Sodiaal S.A. (France), Nestle (Switzerland), General Mills (US), Kraft Foods (US), Koko Dairy Free (Indonesia), Yakult (Japan), Vinamilk (Vietnam) and others.
The vitamins category has dominated the market in 2023.
The store-based captured the largest share in the market.
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