Digestive Health Products Market Size

ID: MRFR/FnB/1879-HCR

110 Pages

Tejas Chaudhary

February 2026

Digestive Health Products Market Size, Share, Industry Trend & Analysis Research Report By Product-Type (Prebiotics, Probiotics, Multi-Vitamins, Lactase Nutritional Supplements, Digestive Nutritional Supplements), By Delivery Format (Capsules, Tablets, Chewable, Drops, Caplets, Sticks), By Application (Functional Foods, Functional Beverages, Breakfast Cereals, Supplements, Pharmaceuticals), and By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Forecast Till 2035

Digestive Health Products Market Infographic

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Digestive Health Products Size

Digestive Health Products Market Growth Projections and Opportunities

The market for digestive health products is influenced by a multitude of factors that collectively shape its dynamics and growth trajectory. One pivotal factor driving this market is the increasing awareness and focus on digestive well-being among consumers. As the world moves towards preventative medicine, people are demanding for newly-discovered correlated products that helps digestion, knowing that keeping good health of digestive system is essential for general health. This self-awareness has ignited a desire to offer multiple digestive health products, including digestive enzymes, probiotics, prebiotics, and dietary supplements as well.

Market dynamics development is under influence both of dietary patterns as lifestyles transformations and changes. Nowadays, the diets are loaded with carbohydrates and processed foods that are low in fiber, which disrupts the GI track. The awareness of customers about the relationship between their diet and gut health has caused the appearance of many new products catering to treatment issues. Improvement in dietary awareness can be viewed as the main reason for the developing of the digestive health products sector since many people search for the remedies to make digestion proper or restore the normal process.

It is expected to achieve a cumulative annual growth rate (CAGR) of 6.7% between 2023 and 2030 that would result in an industry valuation of USD 33.67 billion 3 years later. Today, the employment of probiotics as an outstanding technique in the prevention of infections has been a well-over-sweeping phenomenon in the public, providing a strong barrier to the undesirable gut bacteria and leading to an enhanced improvement of health status.

The other market variable that is essentially linked with elderly population is aging population. With aging, people display more digestive problems; thus, it can be expected that there will be a higher demand for products that help get rid of symptoms and pave the way for healthy gastrointestinal performance. Issues within the digestive system become to a greater extent the ones that are important for an aging population and products, incorporating the mixture of ingredients, capabilities to fight constipation, bloating and irregular bowel movements, increase their sales.

Consumers who demand natural and clean-label products are a powerful impact on the ways of doing business in sectors of digestive health. Normally, compared to the past, there is a large percentage of consumers who prefer natural product components without artificial additives or preservatives. Healthy label product has an impact on people 's idea about digestive health supplements and as a result they badger upon products that are healthier with less added ingredients and processing. With consumers deciding in the healthy food fad, manufacturers that offering natural or clean-label digestive health products are reaping the benefits of a competitive edge in the market.

Investigational factors are also significantly important to have them perform within the digestive health supplements market. Compliance with health and safety regulations, as well as labeling requirements, is essential for product credibility and consumer trust. Regulatory frameworks regarding health claims and product efficacy contribute to the overall market dynamics, influencing how manufacturers communicate the benefits of their digestive health products to consumers.

Digestive Health Products Market Size Graph

Market Highlights

Author

Tejas Chaudhary

Research Analyst Level II

I have a degree in Engineering (Civil), with masters in Business Administration (Marketing). With more than 4 years of experience in market research and consulting, I am involved in end-to-end process of market research, proposals, project kickoffs and delivery. I have research knowledge and expertise in consumer goods/packaging domain. Also I have worked for various other domains like construction & equipment. Effectively managed and delivered more than 60 report studies for regional as well as global clientele.

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FAQs

What is the projected market valuation for The Global Digestive Health Products in 2035?

The projected market valuation for The Global Digestive Health Products in 2035 is 121.8 USD Billion.

What was the market valuation for The Global Digestive Health Products in 2024?

The overall market valuation for The Global Digestive Health Products was 55.235 USD Billion in 2024.

What is the expected CAGR for The Global Digestive Health Products from 2025 to 2035?

The expected CAGR for The Global Digestive Health Products during the forecast period 2025 - 2035 is 7.5%.

Which companies are considered key players in The Global Digestive Health Products?

Key players in the market include Nestle, Procter & Gamble, Danone, Unilever, Abbott Laboratories, Bayer AG, Kraft Heinz, Reckitt Benckiser, and GSK.

What are the projected values for the Prebiotics segment by 2035?

The projected value for the Prebiotics segment is expected to reach 6.0 USD Billion by 2035.

How does the market for Digestive Nutritional Supplements compare to other segments?

The Digestive Nutritional Supplements segment had a valuation of 20.22 USD Billion projected for 2035, indicating strong market performance.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Market Summary

As per Market Research Future analysis, The Global Digestive Health Products Market was estimated at 55.235 USD Billion in 2024. The digestive health industry is projected to grow from 59.4 USD Billion in 2025 to 121.8 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 7.5% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The Global Digestive Health Products Market is experiencing a dynamic shift towards innovative and personalized solutions.

The market witnesses a notable rise in plant-based products, reflecting changing consumer preferences. Personalization in digestive health solutions is becoming increasingly prevalent, catering to individual needs. Technology integration in health monitoring is enhancing consumer engagement and product effectiveness. Key drivers such as increasing health awareness and the aging population are propelling growth, particularly in the probiotics and chewable segments.

Digestive Health Products Market

CAGR

7.5%

Market Size & Forecast

2024 Market Size	55.235 (USD Billion)
2035 Market Size	48.22 (USD Billion)
CAGR (2025 - 2035)	7.5%
Largest Regional Market Share in 2024	North America

Major Players

Nestle (CH), Procter & Gamble (US), Danone (FR), Unilever (GB), Abbott Laboratories (US), <a href="https://www.bayer.com/en/products/products-from-A-to-Z">Bayer AG</a> (DE), Kraft Heinz (US), Reckitt Benckiser (GB), GSK (GB)

Market Trends

The global digestive health products market is currently experiencing a notable evolution, driven by increasing consumer awareness regarding gut health and its connection to overall well-being. This digestive health products market encompasses a diverse range of products, including probiotics, prebiotics, digestive enzymes, and dietary supplements, all aimed at enhancing digestive function and promoting a balanced microbiome. As individuals become more health-conscious, the demand for natural and organic options appears to be on the rise, reflecting key digestive health products market trends aligned with holistic health principles. Furthermore, the growing prevalence of digestive disorders may also contribute to the expansion of the digestive health products market, as consumers seek effective solutions to manage their conditions. In addition, the influence of digital platforms and social media on consumer behavior cannot be overlooked. These channels facilitate the dissemination of information regarding digestive health, thereby empowering consumers to make informed choices. As a result, brands are increasingly focusing on transparency and education in their marketing strategies. The global digestive health products market seems poised for continued growth, with innovations in product formulations and delivery methods likely to attract a broader audience. Overall, evolving digestive health products market trends, consumer preferences, and technological advancements indicate a dynamic landscape for digestive health products in the foreseeable future.

Rise of Plant-Based Products

There is a growing inclination towards plant-based digestive health products, as consumers increasingly seek natural alternatives. This trend reflects a broader movement towards sustainability and health-conscious choices, reinforcing long-term growth opportunities within the digestive health products market

Personalization in Digestive Health

The demand for personalized digestive health solutions is on the rise, as consumers seek products tailored to their specific needs. This trend highlights emerging digestive health products market trends centered on customization and targeted nutrition.

Integration of Technology in Health Monitoring

The integration of technology in health monitoring is becoming more prevalent, with consumers utilizing apps and devices to track their digestive health. This trend indicates a growing interest in data-driven approaches to wellness, allowing individuals to make informed decisions regarding their digestive health.

Digestive Health Products Market Market Drivers

Aging Population

The demographic shift towards an aging population is poised to significantly influence The Global Digestive Health Products Industry. As individuals age, they often experience various digestive issues, including constipation, irritable bowel syndrome, and other gastrointestinal disorders. This demographic trend suggests a growing need for products that address these specific health concerns. According to demographic data, the global population aged 60 and above is expected to reach 2.1 billion by 2050, which could lead to an increased demand for digestive health solutions. Companies are likely to respond by formulating products that cater specifically to the needs of older adults, thereby tapping into this expanding market segment and enhancing their product offerings.

E-commerce Growth

The rapid growth of e-commerce is transforming the retail landscape for The Global Digestive Health Products Industry. With the increasing preference for online shopping, consumers are now able to access a wider range of digestive health products from the comfort of their homes. E-commerce platforms provide convenience and often better pricing, which can drive higher sales volumes. Data suggests that online sales of health and wellness products are expected to grow significantly, with projections indicating that e-commerce could account for over 20% of total health product sales by 2025. This shift towards online purchasing is likely to encourage manufacturers to enhance their digital presence and marketing strategies, thereby expanding their reach and accessibility to consumers.

Increasing Health Awareness

The rising awareness regarding health and wellness among consumers appears to be a pivotal driver for The Global Digestive Health Products Industry. As individuals become more conscious of their dietary choices and the impact of gut health on overall well-being, the demand for digestive health products is likely to surge. Reports indicate that the market for probiotics alone is projected to reach approximately USD 70 billion by 2025, reflecting a growing inclination towards products that promote digestive health. This trend is further fueled by educational campaigns and the proliferation of information regarding the benefits of maintaining a healthy gut microbiome. Consequently, manufacturers are increasingly focusing on developing innovative products that cater to this heightened awareness, thereby expanding their market presence.

Innovation in Product Development

Innovation in product development is emerging as a significant driver for The Global Digestive Health Products Industry. Companies are increasingly investing in research and development to create advanced formulations that enhance digestive health. This includes the introduction of new probiotic strains, prebiotic fibers, and functional foods designed to support gut health. The market is witnessing a surge in products that combine traditional ingredients with modern science, appealing to health-conscious consumers. Furthermore, the integration of natural and organic ingredients is becoming a trend, as consumers seek cleaner labels and transparency in product formulations. This focus on innovation not only meets consumer demands but also positions companies competitively within the market.

Rising Incidence of Digestive Disorders

The increasing prevalence of digestive disorders is a critical driver for The Global Digestive Health Products Industry. Conditions such as irritable bowel syndrome, inflammatory bowel disease, and gastroesophageal reflux disease are becoming more common, prompting consumers to seek effective solutions. Recent studies indicate that approximately 60 to 70 million people in the United States alone are affected by digestive diseases, highlighting a substantial market opportunity. This growing incidence is likely to propel the demand for specialized digestive health products, including probiotics, prebiotics, and dietary supplements. As awareness of these disorders rises, consumers are expected to invest more in products that promise relief and improved digestive function, thereby driving market growth.

Market Segment Insights

By Type: Probiotics (Largest) vs. Prebiotics (Fastest-Growing)

Within The Global Digestive Health Products Market, the segmentation by type reveals an intriguing distribution of Digestive Health Products Market shares among various segments. Probiotics currently dominate the digestive health products market, while prebiotics are emerging rapidly, driven by growing awareness of gut microbiome health and evolving digestive health products market trends. Following closely, prebiotics have started capturing significant attention, driven by increasing consumer awareness about gut microbiome health and the role of dietary fibers in enhancing digestive health. Multi-vitamins, <a href="https://www.marketresearchfuture.com/reports/lactase-market-10401">lactase</a> nutritional supplements, and digestive nutritional supplements also contribute to the Digestive Health Products Market, providing diverse options for consumers seeking digestive wellness solutions. As the Digestive Health Products Market continues to evolve, growth trends show a promising trajectory, particularly for <a href="https://www.marketresearchfuture.com/reports/prebiotic-ingredients-market-5017">prebiotics</a>, which are emerging as the fastest-growing segment. This growth is attributed to a shift towards preventive health measures and the rising demand for natural ingredients in dietary supplements. Additionally, the increasing prevalence of digestive disorders and the growing popularity of personalized nutrition drive consumers towards products that offer tailored benefits. The ongoing research promoting the health benefits of gut health and the integral role of probiotics reinforces their dominance, while the evolving landscape presents new opportunities for prebiotics to gain Digestive Health Products Market share in the coming years.

Probiotics (Dominant) vs. Lactase Nutritional Supplements (Emerging)

Probiotics hold a dominant position in The Global Digestive Health Products Market, supported by strong consumer trust and extensive research. Lactase nutritional supplements, while emerging, are gaining traction and contributing to the diversification of the digestive health products market. They are formulated with live beneficial bacteria, which aid in maintaining the natural balance in the gut microbiome. This segment is characterized by a wide variety of product forms, including capsules, powders, and fermented foods, making them accessible and appealing to a broad audience. On the other side, lactase nutritional supplements, though emerging, cater to a specific need for consumers with lactose intolerance, facilitating their ability to digest <a href="https://www.marketresearchfuture.com/reports/dairy-market-11483" target="_blank" rel="noopener">dairy</a> products comfortably. As awareness of lactose intolerance grows, these supplements are gaining traction, providing a significant opportunity for Digestive Health Products Market expansion.

By Delivery Format: Capsules (Largest) vs. Chewable (Fastest-Growing)

Capsules dominate the digestive health products market size due to convenience and targeted delivery. Chewable formats are emerging rapidly, reflecting changing consumer preferences and favorable digestive health products market trends among younger demographics. Capsules hold the largest share due to their convenience and targeted delivery, appealing to a broad consumer base. Chewable formats, although currently smaller in Digestive Health Products Market share, are rapidly gaining momentum, particularly among younger consumers favoring taste and ease of consumption.

Capsules (Dominant) vs. Chewable (Emerging)

Capsules dominate the delivery format segment of digestive health products, appealing to consumers seeking convenience and efficient nutrient absorption. They are often preferred for specific formulations, allowing for targeted dosage and reliable delivery. On the other hand, chewable products are emerging as a preferred choice, particularly among families and younger demographics. Their palatable flavors enhance consumer experience, making them an appealing option. The growth in the chewable segment is driven by an increasing focus on health awareness and the desire for more enjoyable, user-friendly health solutions.

By Application: Functional Foods (Largest) vs. Supplements (Fastest-Growing)

<a href="https://www.marketresearchfuture.com/reports/functional-food-ingredient-market-26908">Functional Foods</a> hold the largest share in the global digestive health products market, while Supplements are expanding rapidly as consumers seek targeted and preventive digestive health solutions. This segment encompasses a variety of food products fortified with probiotics, prebiotics, and other beneficial ingredients. In contrast, Supplements, including probiotics and digestive enzymes, are experiencing rapid growth, appealing to consumers seeking targeted solutions for digestive issues. This shift signifies a growing awareness of gut health and its connection to overall well-being.

Functional Foods: Dominant vs. Supplements: Emerging

Functional Foods, characterized by their enriched nutritional content, have established a dominant position in The Global Digestive Health Products Market. This segment includes yogurt, kefir, and fortified snacks that offer health benefits beyond basic nutrition. Consumer demand for transparency in food labeling and natural ingredients encourages product innovation in this category. On the other hand, Supplements are emerging strongly, particularly due to rising trends in preventive healthcare and self-medication. They appeal to consumers looking for convenient options to manage digestive health effectively. These emerging products, which often include innovative formulations based on scientific research, are meeting the needs of a health-conscious population seeking convenience and efficacy.

Get more detailed insights about Digestive Health Products Market Research Report - Forecast to 2035

Regional Insights

By region, the study provides the Digestive Health Products Market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Digestive Health Products Market accounted for USD 10.121 billion in 2022 with a share of around 45.80% and is expected to exhibit a significant CAGR growth during the study period High market share in the region results from the region's leading players having a strong presence, government assistance for new product development, and technological improvement in the probiotic and prebiotic space.

Additionally, factors such as rising healthcare costs, modifications to food laws that affect label and product claims, quick advances in science and processing technologies, an increase in the number of geriatric people, and a growing interest in achieving wellness through diet are driving consumer interest in digestive health products in North America. New product development, partnerships, partnerships, expansions, mergers, and acquisitions are the main strategies used by the organisations in the Digestive Health Products Market.

Further, the major countries studied in the Digestive Health Products Market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: DIGESTIVE HEALTH PRODUCTS MARKET SHARE BY REGION 2022 (%)

Europe Digestive Health Products Market accounts for the second-largest market share. Due to the maturity of the industries, the high demand for digestive health products in large markets like Germany and the U.K. will favorably impact the Digestive Health Products Market growth, albeit at a slower rate. Moreover, UK Digestive Health Products Market of digestive Hhealth products held the largest market share, and the Germany digestive health products industry was the fastest growing market in the region.

Asia Pacific Digestive Health Products Market is expected to grow at the fastest CAGR from 2022 to 2030. The widespread use of Digestive Health Products Market in nations like China, Australia, South Korea, and others can explain this. Due to the emergence of urban hydroponic farms, it is anticipated that the market in China and India will grow significantly during the projection period. Due to the many businesses present there, North America has a significant potential for growth.

Further, the China market of digestive health products held the largest market share, and the India Digestive Health Products Market was the fastest-growing market in the region.

Key Players and Competitive Insights

Major players are investing heavily in R&D to strengthen their presence in the digestive health products market. Strategic initiatives such as product launches, mergers, and collaborations are shaping competitive dynamics and supporting growth across the global digestive health products market. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key Digestive Health Products Market developments such as new product launches, mergers and acquisitions, contractual agreements, increased investments, and collaboration with other organizations. Competitors in the digestive health products industry must offer cost-effective items to expand and survive in an increasingly competitive and rising Digestive Health Products Market environment. One of the primary business strategies adopted by manufacturers in the digestive health products industry to benefit clients and expand the Digestive Health Products Market sector is to manufacture locally to reduce operating costs. In recent years, digestive health products industry has provided medicine with some of the most significant benefits. The Digestive Health Products Market major player such Danisco A/S, Danone S.A., Nestle S.A., Yakult Honsha Co. Ltd., Arla Foods Inc., BioGaia AB. An American company called International Flavors & Fragrances manufactures tastes, perfumes, and cosmetic ingredients sold worldwide. Its headquarters are in New York City, with production, sales, and creative sites spread over 44 nations. The business is a constituent of the S&P 500 Index. International Flavors and Fragrances Inc. (IFF) introduced Nurica, a new enzyme for dairy products, in the United States in June 2021. The foremost biotechnology and nutrition company, PanTheryx, is dedicated to internationally commercializing wellness products based on cow colostrum. The company is committed to using the power of nature's superfood to create ground-breaking methods for improving human and animal health. This includes everything from positioning ourselves as the top colostrum supplier in the world to advancing cutting-edge research and commercializing innovative solutions. PanTheryx Inc. declared in March 2021 that it had purchased the trademarks and the probiotic supplement brand TruBiotics from Bayer HealthCare LLC. A whole range of nutritional supplements that promote complete digestive and immunological health at all stages of life was created by combining the TruBiotics brand with PanTheryx's current brands and ingredient offerings, including Life's First Natural, dairy colostrum, and prebiotics.

Key Companies in the Digestive Health Products Market include

Industry Developments

February 2022: Daily pack supplements, which Organic India introduced, are portable supplements with whole herb formulae intended to address stress and mood swings, immunity, and cognitive and digestive health issues.

September 2021: Manuka Honey Digestive Gummies, Wedderspoon's newest product line, has just gone on sale. The product comes in two different formulas: Berry and Tropical. The Berry gummies are prepared with elderberry and DE111 probiotics for digestive and immunological support. In contrast, the Tropical gummies are made with a proprietary blend of prebiotics + DE111 probiotics plus premium chamomile and ginger.

Future Outlook

Digestive Health Products Market Future Outlook

The global digestive health products market is projected to grow at a 7.5% CAGR from 2025 to 2035, driven by increasing health awareness, rising digestive disorders, and innovative product development.

New opportunities lie in:

<p>Expansion into personalized probiotic formulations Development of subscription-based digestive health services Investment in digital health platforms for digestive wellness</p>

By 2035, the digestive health products market size is expected to achieve robust growth, reflecting evolving consumer preferences and innovative solutions.

Market Segmentation

Digestive Health Products Market Type Outlook

Prebiotics
Probiotics
Multi-Vitamins
Lactase Nutritional Supplements
Digestive Nutritional Supplements

Digestive Health Products Market Application Outlook

Functional Foods
Functional Beverages
Breakfast Cereals
Supplements
Pharmaceuticals

Digestive Health Products Market Delivery Format Outlook

Capsules
Tablets
Chewable
Drops
Caplets
Sticks

Report Scope

MARKET SIZE 2024	55.235(USD Billion)
MARKET SIZE 2025	59.4(USD Billion)
MARKET SIZE 2035	121.8(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.5% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Nestle (CH), Procter & Gamble (US), Danone (FR), Unilever (GB), Abbott Laboratories (US), Bayer AG (DE), Kraft Heinz (US), Reckitt Benckiser (GB), GSK (GB)
Segments Covered	Product-Type, Delivery Format, Application, Region
Key Market Opportunities	Rising consumer demand for natural and organic digestive health solutions presents growth opportunities in The Global Digestive Health Products.
Key Market Dynamics	Rising consumer awareness of gut health drives demand for innovative digestive health products and supplements.
Countries Covered	North America, Europe, APAC, South America, MEA