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Digestive Health Products Market Share

ID: MRFR//1879-HCR | 110 Pages | Author: Tejas Chaudhary| May 2024

In the competitive landscape of the digestive health products market, market share positioning strategies play a crucial role in determining the success of manufacturers. One prevalent strategy involves product differentiation, where companies aim to distinguish their offerings by incorporating unique ingredients, advanced formulations, or specific health benefits. Probiotic containing, digestive health supplemetns that are backed by scientific research or improve with prebiotic blends which is developed by the use of natural sugar could be also attractive for consumers who look for results to improve gastrointestinal wellness. On top of this, the goods are differentiated, which helps both build an image of a brand as well as provides a substantive edge in the market.

Consumer behavior is highly affected by the sales prices, and therefore, pricing strategies are a backbone of the digestive health products market. Others select competitive pricing which can raise the sales volume and obtain bigger market share. It is to make the goods affordable for all people. This strategy is super applicable for markets where consumers' low income and affordability is of major consideration to them. On the other hand, discount strategies aim at appealing to the segment ready to pay more for digestive health products that might be designed on a special formula, provide better performance, or promote better health. Finding the marketplace as well as its optimal pricing and value for money balance is extremely important for manufacturers to successfully position their products.

The development of beneficial bi-products of digestion is a significant driving force making digestive health products market run forward. Awareness building about the need to maintain a good digestive health is an emerging global trend. Consumers world over are gradually acknowledging the fact that digestion is one of the more important aspects of our overall well being and therefore keeping a healthy gut has become a vital component of their overall health. Such a consumption gain can be explained by the growing popularity of gut-related diseases, thus bringing next to the point of increasing demand and another driver for this market.

According to a study, the rate of illness due to gastrointestinal diseases caused to over 40% of the global population in 2020, which affects their life style significantly. Hitherto, the use of dietary supplements to promote gut health has significantly increased as people are more inclined to use the products as prevention measures for effective digestion. People dealing with other health conditions and people who are on the medication have a high risk of digestive health issues and to reduce such conditions, they tend to use digestive health products to provide some relief.

Apart from the factor of lifestyle, the healthcare environment is also an important component of the surging market, as a lot of hospitals now offer digestive supplements in their patient care. That was a fundamental point of these supplements and was caused by their facilitation of a quicker food digestion, which is quite important since it helps the digestive health improvement as such. A large part of this success is due to the fact that it directly impacts the consumers as providers of this type of health product as well as it is a cornerstone to the growth of the digestive health market.

Continual innovation is one of the key factors and it is required for holding and even increasing existing niche in digestive health products industry. Manufacturers invest in research and development to introduce new formulations, delivery formats, or combinations that address emerging consumer needs. Innovations such as probiotic-infused foods, personalized nutrition solutions, or products targeting specific digestive concerns keep brands at the forefront of consumer preferences and contribute to market share growth.

Global Digestive Health Products Market Overview


Digestive Health Products Market Size was valued at USD 22.1 billion in 2022. The Digestive Health Products market industry is projected to grow from USD 23.58 Billion in 2023 to USD 34.79 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.7% during the forecast period (2023 - 2030). Products for digestive health are utilized to treat gastrointestinal issues because they don't have any negative side effects. As a result, the market will benefit from the rising popularity of these digestive products due to their low cost and safety features. The rising usage of these items in medicine and certain medical conditions will also drive the market for digestive health products., thus driving the growth of the digestive health products market. These are just a few of the market drivers that are driving the market.Digestive Health Products Market Overview


  Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Digestive Health Products Market Trends



  • Increasing health consciousness of people driving the market growth


Probiotics, which are essential to sustaining a healthy gut flora, are among the substances that are becoming more and more popular among western consumers who take a holistic approach to healthy living. Hence, it is projected that demand for digestive health products will rise during the projection period as consumer knowledge of gut health increases. During the forecast period, the United States is anticipated to have a large increase in demand for digestive health. Due to poor eating practices and high consumption of processed, high-sodium, and ready-to-eat meals, the prevalence of obesity, digestive disorders, and lifestyle-related diseases are predicted to increase, driving demand for digestive health products in the nation. Thus, this factor is driving the market CAGR.


Lipase, amylases, and lactase are a few digestive health product enzymes that help maintain healthy stomach acid levels and enhance digestion. One of the primary factors boosting the market for digestive health products is the rising demand for nutritious food additives and nutritional supplements. The dairy industry is anticipated to significantly demand digestive health products for milk, cheese, yogurt, and beverage goods. Due to expanding probiotic and food enzyme usage in the newborn formula and rising adult health concerns, these products are anticipated to drive market growth over the next years. Thus, it is anticipated that this aspect will accelerate digestive health products market revenue globally.


Digestive Health Products Market Segment Insights


Digestive Health Products Product Type Insights


The Digestive Health Products market segmentation, based on product type includes prebiotics, probiotics, multi-vitamins, lactase nutritional supplements, and digestive nutritional supplements. The prebiotics segment held the majority share in 2022 in the digestive health products market data. This is due to a greater understanding of the health advantages of probiotics, including the reduction of allergens and inflammation, treatment and prevention of diarrhea, IBS prevention, and immune system improvement. Many businesses in North America and Europe, including ADM, Cargill, Inc., and BENEO GmBH, produce and export prebiotic ingredients to other countries. Prebiotics are anticipated to be used more frequently in various applications due to the increased collection and cultivation of natural prebiotic herbs, especially in North America and Europe.


Digestive Health Products Delivery Format Insights


The Digestive Health Products market segmentation, based on delivery format, includes capsules, tablets, chewable, drops, caplets, and sticks. The capsules segment dominated the market growth in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Due to the advantages capsule dosage forms offer over other forms, such as quick administration, high levels of convenience, and fewer taste concerns, the capsules category now holds a monopoly on the market. It is predicted to develop at the greatest CAGR. It is projected that these elements will propel the segment, hence contributing in the growth of the digestive health products market.


Figure 2: Digestive Health Products Market, by Delivery Format, 2022 & 2030 (USD Billion)Digestive Health Products Market, by Delivery Format, 2022 & 2030 (USD Billion)


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Digestive Health Products Application Insights


The Digestive Health Products market segmentation, based on application includes functional foods, functional beverages, breakfast cereals, supplements, and pharmaceuticals. The functional beverages segment held the majority share in 2022 in the digestive health products market data. The increasing consumer preference pushes the market for preventive healthcare and creates effective probiotic strains for dairy products to reduce intestinal inflammation, enhance gut health, and boost immunity. Due to their distinctive flavors and health advantages, functional beverages like kombucha, sports, and relaxation drinks have significantly increased in popularity. Hence, it is anticipated that functional ingredients, such as prebiotics and probiotics, would rise in non-alcoholic drinks, which will subsequently help the market's expansion.


Digestive Health Products Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Digestive Health Products market accounted for USD 10.121 billion in 2022 with a share of around 45.80% and is expected to exhibit a significant CAGR growth during the study period High market share in the region results from the region's leading players having a strong presence, government assistance for new product development, and technological improvement in the probiotic and prebiotic space. Additionally, factors such as rising healthcare costs, modifications to food laws that affect label and product claims, quick advances in science and processing technologies, an increase in the number of geriatric people, and a growing interest in achieving wellness through diet are driving consumer interest in digestive health products in North America. New product development, partnerships, partnerships, expansions, mergers, and acquisitions are the main strategies used by the organisations in the market.


Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: DIGESTIVE HEALTH PRODUCTS MARKET SHARE BY REGION 2022 (%)


DIGESTIVE HEALTH PRODUCTS MARKET SHARE BY REGION 2022 (%)


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Digestive Health Products market accounts for the second-largest market share. Due to the maturity of the industries, the high demand for digestive health products in large markets like Germany and the U.K. will favorably impact the market growth, albeit at a slower rate. Moreover, UK Digestive Health Products market held the largest market share, and the Germany Digestive Health Products market was the fastest growing market in the region.


Asia Pacific Digestive Health Products Market is expected to grow at the fastest CAGR from 2022 to 2030. The widespread use of Digestive Health Products in nations like China, Australia, South Korea, and others can explain this. Due to the emergence of urban hydroponic farms, it is anticipated that the market in China and India will grow significantly during the projection period. Due to the many businesses present there, North America has a significant potential for growth. Further, the China Digestive Health Products market held the largest market share, and the India Digestive Health Products market was the fastest-growing market in the region.


 Digestive Health Products Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Digestive Health Products market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, mergers and acquisitions, contractual agreements, increased investments, and collaboration with other organizations. Competitors in the digestive health products industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies adopted by manufacturers in the digestive health products industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, digestive health products industry has provided medicine with some of the most significant benefits. The Digestive Health Products market major player such Danisco A/S, Danone S.A., Nestle S.A., Yakult Honsha Co. Ltd., Arla Foods Inc., BioGaia AB.


An American company called International Flavors & Fragrances manufactures tastes, perfumes, and cosmetic ingredients sold worldwide. Its headquarters are in New York City, with production, sales, and creative sites spread over 44 nations. The business is a constituent of the S&P 500 Index. International Flavors and Fragrances Inc. (IFF) introduced Nurica, a new enzyme for dairy products, in the United States in June 2021.


The foremost biotechnology and nutrition company, PanTheryx, is dedicated to internationally commercializing wellness products based on cow colostrum. The company is committed to using the power of nature's superfood to create ground-breaking methods for improving human and animal health. This includes everything from positioning ourselves as the top colostrum supplier in the world to advancing cutting-edge research and commercializing innovative solutions. PanTheryx Inc. declared in March 2021 that it had purchased the trademarks and the probiotic supplement brand TruBiotics from Bayer HealthCare LLC. A whole range of nutritional supplements that promote complete digestive and immunological health at all stages of life was created by combining the TruBiotics brand with PanTheryx's current brands and ingredient offerings, including Life's First Natural, dairy colostrum, and prebiotics.


Key Companies in the Digestive Health Products market includes



  • Danisco A/S

  • Danone S.A.

  • Nestle S.A.

  • Yakult Honsha Co. Ltd.

  • Arla Foods Inc.

  • BioGaia AB

  • Lallemand

  • Hansen Holding

  • Cargill Incorporated

  • Abbott Laboratories


Digestive Health Products Industry Developments


February 2022: Daily pack supplements, which Organic India introduced, are portable supplements with whole herb formulae intended to address stress and mood swings, immunity, and cognitive and digestive health issues.


September 2021: Manuka Honey Digestive Gummies, Wedderspoon's newest product line, has just gone on sale. The product comes in two different formulas: Berry and Tropical. The Berry gummies are prepared with elderberry and DE111 probiotics for digestive and immunological support. In contrast, the Tropical gummies are made with a proprietary blend of prebiotics + DE111 probiotics plus premium chamomile and ginger.


Digestive Health Products Market Segmentation


Digestive Health Products Product Type Outlook (USD Billion, 2018-2030)



  • Prebiotics

  • Probiotics

  • Multi-Vitamins

  • Lactase Nutritional Supplements

  • Digestive Nutritional Supplements


Digestive Health Products Delivery Format Outlook (USD Billion, 2018-2030)



  • Capsules

  • Tablets

  • Chewable

  • Drops

  • Caplets

  • Sticks


Digestive Health Products Application Outlook (USD Billion, 2018-2030)



  • Functional Foods

  • Functional Beverages

  • Breakfast Cereals

  • Supplements

  • Pharmaceuticals


Digestive Health Products Regional Outlook (USD Billion, 2018-2030)




  • North America

    • US

    • Canada






  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe






  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific






  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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