Deodorant And Antiperspirant Ingredient Market Research Report By Product Type (Antiperspirants, Deodorants, Antiperspirant-deodorants), By Formulation (Aerosol, Roll-on, Stick, Gel, Cream, Powder), By Ingredient Type (Aluminum-based salts, Alcohol, Triclosan, Chlorhexidine, Plant-based ingredients), By Application (Personal care, Beauty products, Cosmetics) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032.

Global Deodorant And Antiperspirant Ingredient Market Overview

Deodorant And Antiperspirant Ingredient Market Size was estimated at 28.45 (USD Billion) in 2022.The Deodorant And Antiperspirant Ingredient Market Industry is expected to grow from 29.41(USD Billion) in 2023 to 39.67 (USD Billion) by 2032. The Deodorant And Antiperspirant Ingredient Market CAGR (growth rate) is expected to be around 3.38% during the forecast period (2024 - 2032).

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Deodorant And Antiperspirant Ingredient Market Trends Highlighted

The  deodorant and antiperspirant ingredients market remains healthy owing to the people’s up rise in health and hygiene concerns, disposable income, and the increase in employed women. Also becoming one of the important trends is the replacement of traditional products with natural and organic ones, as buyers are also looking for more “green” and safer health ingredients. Additionally, there is an even larger increase in the use of premium and specialty ingredients that include essential oils, botanicals, and skin conditioning agents. As a result, this provided manufacturers with opportunities to develop new products for the changing needs of consumers. The market has also been shaped by the market penetration of e-commerce channels since these provide an easier way and a variety of options to consumers. Today, other behavioral trends remain the same despite the market is dynamic. Adoption of genderless products will continue to grow within the market, activity integration in technology especially smart packaging, and the adoption of source ingredients as well as manufacturing processes that are sustainable and clear.

Deodorant And Antiperspirant Ingredient Market Drivers

Rising Disposable Income and Changing Lifestyles

The industry of  Deodorant And Antiperspirant Ingredient Market is being driven by the growth in disposable income and the change in the lifestyles of the people. People are becoming more affluent and, as such, are spending more on personal care. The lifestyles of the people also have an impact on the industry. For instance, the growing adoption of active lifestyles and the rapid pace at which urbanization is taking place leading to the growth of the industry.There are more people now than ever who have the money and the means to have a decent lifestyle. In emerging economies, there are more and more people in the middle-class bracket who are thus looking for and purchasing a wide range of deodorants and antiperspirants. The growth of the industry is also being driven by increasing awareness about personal hygiene and the increase in the focus on health and wellness. There has also been an increase in the number of women in full-time work and they are focusing on increasing their spending on personal care.

Technological Advancements and Product Innovation

Another driving factor of the  Deodorant And Antiperspirant Ingredient Market Industry is technological advancement coupled with product innovation. With advancements in technology, manufacturers are investing in research and development to come up with new ideas that will help develop more advanced products that keep up with the changing consumer needs. For instance, antiperspirants are being developed with longer effects, while deodorants are being made with more herbal products.Moreover, the continued popularity of e-commerce sites is now even offering deodorants and antiperspirants to consumers, giving more access to the products, therefore driving the industry.

Increasing Demand for Natural and Organic Products

Moreover, the  Deodorant And Antiperspirant Ingredient Market Industry is accelerating due to the rising demand for natural and organic products. Notably, modern customers are aware of the health hazards associated with synthetic elements. Thus, they are increasingly turning to natural and organic deodorants and antiperspirants. The growing popularity of this trend is specifically observable in developed markets where inhabitants are inclined to pay more for organic products.The producers are reacting to the trend by creating products using natural and organic ingredients. Thus, plant-based ingredients, such as aloe vera, tea tree oil, and baking soda, are becoming increasingly utilized in deodorants and antiperspirants.

Deodorant And Antiperspirant Ingredient Market Segment Insights

Deodorant And Antiperspirant Ingredient Market Product Type Insights

The  Deodorant And Antiperspirant Ingredient Market is segmented by product type into antiperspirants, deodorants, and antiperspirant-deodorants. Among these, the antiperspirants segment held the largest market share in 2023 and is projected to continue its dominance throughout the forecast period. The growth of this segment can be attributed to the increasing demand for products that effectively reduce sweating and body odor. Deodorants, on the other hand, are expected to witness a steady growth rate during the same period. This growth is driven by the rising awareness about the harmful effects of antiperspirants and the growing preference for natural and organic personal care products.Antiperspirant-deodorants, which combine the properties of both antiperspirants and deodorants, are also expected to gain popularity in the coming years. The  Deodorant And Antiperspirant Ingredient Market is expected to reach a value of USD 39.67 billion by 2032, exhibiting a CAGR of 3.38% during the forecast period (2024-2032). The market growth is primarily driven by the increasing demand for personal care products, rising disposable income, and changing lifestyles. The growing awareness about the importance of personal hygiene and the increasing prevalence of skin problems are also contributing to the market growth.Regionally, the Asia Pacific region is expected to account for the largest share of the  Deodorant And Antiperspirant Ingredient Market revenue throughout the forecast period. This growth is attributed to the increasing population, rising disposable income, and changing lifestyles in the region. The market in North America and Europe is also expected to witness steady growth during the same period. The increasing demand for natural and organic personal care products, and the growing awareness about the harmful effects of antiperspirants are driving the market growth in these regions.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Deodorant And Antiperspirant Ingredient Market Formulation Insights

The  Deodorant And Antiperspirant Ingredient Market is segmented into formulations, which include Aerosol, Roll-on, Stick, Gel, Cream, and Powder. Among these, Aerosol held the largest market share in 2023, accounting for over 40% of the  revenue. The convenience and ease of use of aerosol deodorants make them a popular choice among consumers. Roll-on deodorants are expected to witness the fastest growth during the forecast period, owing to their affordability and portability. Stick deodorants are also gaining popularity due to their solid form, which makes them less messy to apply.Gel and cream deodorants offer a more concentrated formula and are preferred by consumers with sensitive skin. Powder deodorants are typically used for feet and underarms and are popular among athletes and people who engage in physical activities.

Deodorant And Antiperspirant Ingredient Market Ingredient Type Insights

The Deodorant And Antiperspirant Ingredient Market is segmented into various types of ingredients used in the production of deodorants and antiperspirants. Key ingredient types include aluminum-based salts, alcohol, triclosan, chlorhexidine, and plant-based ingredients. Aluminum-based salts are the most commonly used ingredients in deodorants and antiperspirants. They work by blocking sweat glands, which reduces sweating and odor. Alcohol is another common ingredient in deodorants and antiperspirants. It helps to kill bacteria that cause odor. Triclosan is an antibacterial agent that is also used in some deodorants and antiperspirants.Chlorhexidine is another antibacterial agent that is used in some deodorants and antiperspirants. Plant-based ingredients are becoming increasingly popular in deodorants and antiperspirants. The growth of the market is attributed to the increasing demand for deodorants and antiperspirants, especially in emerging markets. The rising awareness of personal hygiene and the growing disposable income in these markets are also contributing to the growth of the market.

Deodorant And Antiperspirant Ingredient Market Application Insights

The personal care segment held the largest share of the  Deodorant And Antiperspirant Ingredient Market in 2023, accounting for 43.7% of the market revenue. The high demand for deodorants and antiperspirants in the personal care segment is attributed to the increasing awareness about personal hygiene and the growing disposable income of consumers. The beauty products segment is also expected to witness significant growth during the forecast period, owing to the rising popularity of natural and organic beauty products. The cosmetics segment is expected to grow at a steady pace, driven by the increasing demand for cosmetics products among both men and women.Overall, the market for deodorant and antiperspirant ingredients is expected to continue to grow in the coming years, driven by the increasing demand for personal care, beauty products, and cosmetics.

Deodorant And Antiperspirant Ingredient Market Regional Insights

The regional segmentation of the  Deodorant And Antiperspirant Ingredient Market showcases distinct market dynamics across various geographical regions. North America holds a significant market share, driven by high consumer awareness and increasing demand for effective odor and sweat control products. Europe follows closely, with a growing emphasis on personal hygiene and the presence of major industry players. The APAC region is projected to exhibit substantial growth, fueled by rising disposable incomes and the expansion of the middle class.South America and MEA also contribute to the  market, albeit with smaller shares. The market growth in these regions is attributed to increasing urbanization, changing lifestyles, and rising health consciousness among consumers.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Deodorant And Antiperspirant Ingredient Market Key Players And Competitive Insights

Top competitive players in the Deodorant And Antiperspirant Ingredient Market are always engaging in R&D activities in order to improve their product portfolio and maintain their position in the market. The deodorant And Antiperspirant Ingredient Market's top players are engaging in strategies such as mergers and acquisitions, partnerships, and collaborations in order to increase their  presence and get an edge over competitors. The development in the Deodorant And Antiperspirant Ingredient Market is primarily driven by the increasing demand for personal care products and increasing awareness regarding hygiene and grooming. Moreover, the Deodorant And Antiperspirant Ingredient Market Competitive Landscape is anticipated to witness the participation of new players, and competition will also intensify with the expansion of the existing players to newer regions.The top companies covered in the Deodorant And Antiperspirant Ingredient Market report are Unilever., Procter Gamble, L’Oreal, Henkel, Beiersdorf, Church Dwight Co., Inc., Lion Corporation, Mandom Corporation, Kao Corporation.Unilever is the top company in the Deodorant And Antiperspirant Ingredient Market. Unilever, under its huge product portfolio, offers deodorants and antiperspirants under the brand names such as Dove, Rexona, and Axe. Unilever has a strong distribution channel and it has a  presence, which has helped the company to be in a leading position. Moreover, the company is also investing in R activities in order to develop innovative products.Procter Gamble is the major competitor in the Deodorant And Antiperspirant Ingredient Market. Procter Gamble offers a wider range of Deodorant And Antiperspirant ingredients under brand names such as Secret, Old Spice, and Gillette. The company has a vast product portfolio and it has a  presence, which has given the company an edge in the market. The company is also investing in the R in order to develop innovative products in order to cater to the changing needs of the customers.

Key Companies in the Deodorant And Antiperspirant Ingredient Market Include

• Reckitt


• Johnson Johnson


• COTY


• Shiseido


• L'Oréal


• KimberlyClark


• Native


• Beiersdorf


• Schmidt's Naturals


• Henkel


• Tom's of Maine


• Weleda


• Kao Corporation


• Unilever


• The Procter Gamble Company

Deodorant And Antiperspirant Ingredient Market Industry Developments

The  Deodorant And Antiperspirant Ingredient Market is projected to grow from USD 29.41 billion in 2024 to USD 39.67 billion by 2032, at a CAGR of 3.38%. The market growth is attributed to the increasing demand for personal care products, rising disposable income, and growing awareness about personal hygiene.Recent news developments in the market include the launch of new products, such as Unilever's Dove Men+Care Invisible Dry Spray Antiperspirant, and the acquisition of smaller players by larger companies, such as the acquisition of Hurraw! Balm by Colgate-Palmolive.Key current affairs in the market include the rising popularity of natural and organic deodorant and antiperspirant ingredients, the growing demand for products that are free from harmful chemicals, and the increasing adoption of e-commerce for the purchase of personal care products.

Deodorant And Antiperspirant Ingredient Market Segmentation Insights

• Deodorant And Antiperspirant Ingredient Market Product Type Outlook
  
  
  
  • Antiperspirants
  
  
  • Deodorants
  
  
  • Antiperspirant-deodorants
  
  
  
  


• Deodorant And Antiperspirant Ingredient Market Formulation Outlook
  
  
  
  • Aerosol
  
  
  • Roll-on
  
  
  • Stick
  
  
  • Gel
  
  
  • Cream
  
  
  • Powder
  
  
  
  


• Deodorant And Antiperspirant Ingredient Market Ingredient Type Outlook
  
  
  
  • Aluminum-based salts
  
  
  • Alcohol
  
  
  • Triclosan
  
  
  • Chlorhexidine
  
  
  • Plant-based ingredients
  
  
  
  


• Deodorant And Antiperspirant Ingredient Market Application Outlook
  
  
  
  • Personal care
  
  
  • Beauty products
  
  
  • Cosmetics
  
  
  
  


• Deodorant And Antiperspirant Ingredient Market Regional Outlook
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia Pacific
  
  
  • Middle East and Africa