Data Management Platform Market Driven by the Growing Adoption of Internet-based Technology

Data Management Platform Market is projected to grow at a CAGR of 14.1% during the forecast period: MRFR

The Data Management Platform market industry is projected to grow from USD 3.4 billion in 2024 to USD 9.4 Billion by 2032. In this report, Market Research Future (MRFR) includes the segmentation and dynamics of the market to offer a better glimpse of the market in the next few years. Data management platforms are basically the warehouses where massive amount of data is being stored. Data management platforms gathers data from mobile applications, mobile web and CRM and delivers the data to various users like publishers, marketers and advertisement agencies. Now these users can use the data at their hands so that decide the strategies that can help them gain insights about the customers and gain additional conversion points which can be used to deliver their products like advertisements. The more data they have about the customers, the more detailed analysis they can draw about the customers and the more accurate ads and services can be pushed to them. Using accurate information about the customers such as their choices, habits and favorite things, the users can send them better ads related to their choices and so business can be generated and in turn customers can be retained.

For instance, Oracle Corporation have developed Oracle Bluekai Data Management Platform in order to meet the digital advertising needs of major enterprises. It provides strong user segmentation and audience building, detailed marketing Metrix predictions and streamlined user profiles. Benefits of using this DMP are increased knowledge of target audience, streamlined management for third party marketing data and access to oracle family of data tools.

Segmental Analysis

The scope of the Global Data Management Platform market has been segmented based on data type, on data source and end users.

Based on data type, the global Data Management Platform market is segmented into first party, second party and third party. The largest share of data type is being held by first party because of data collection.

Based on data source, the global Data Management Platform market is segmented into social  network, POS data, CRM data, mobile apps, mobile web and web analytics tools. Majority of the market share is being held by web analytics tools and mobile apps and mobile web.

Based on end users, the Global Data Management Platform market is segmented into ad agencies, marketers and publishers.

Regional Analysis

Geographically, the global Data Management Platform market has been segmented into North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.

North American accounted for the largest share of revenue in 2021. Because of massive surge in number of customers using internet and large number of online customers trying to access various services and looking for products online, the North American market is expected to see highest growth.

In APAC region, numerous organization using digital marketing techniques to get an idea about customers behavior and surge in internet usage by customers have helped the APAC region grow. Large number of youths having mobile phones with internet access is the major reason behind growth of the market in the region.

Key Players

The key players in the global Data Management Platform market are Oracle Corporation, Adobe Systems, KBM group LLC, Rocket Fuel Inc, Krux digital Inc, SAP SE, SAS institute, Neustar INC, Turn INC and Lotame Solutions inc.