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COVID 19 Impact Online Grocery Market

ID: MRFR/CG/8068-HCR
1 Pages
Garvit Vyas
October 2025

COVID-19 Outbreak Impact on OnlineGrocery Market Size, Share, Industry Trend & Analysis

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COVID 19 Impact Online Grocery Market Summary

As per MRFR analysis, the COVID 19 Impact Online Grocery Market Size was estimated at 520000.0 USD Million in 2024. The online grocery industry is projected to grow from 590000.0 in 2025 to 1550000.0 by 2035, exhibiting a compound annual growth rate (CAGR) of 10.1 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The online grocery market is experiencing transformative growth driven by evolving consumer behaviors and technological advancements.

  • The rise of contactless delivery is reshaping consumer expectations in North America, the largest market for online groceries.
  • Technological integration is enhancing user experience and operational efficiency, particularly in the fast-growing Asia-Pacific region.
  • The largest age group segment continues to dominate online grocery purchases, while the fastest-growing income level segment reflects changing consumer dynamics.
  • Increased health awareness and the demand for convenience are key drivers propelling the expansion of delivery services in the online grocery market.

Market Size & Forecast

2024 Market Size 520000.0 (USD Million)
2035 Market Size 1550000.0 (USD Million)
CAGR (2025 - 2035) 10.1%

Major Players

Walmart (US), Amazon (US), Kroger (US), Ahold Delhaize (NL), Tesco (GB), Alibaba (CN), Target (US), Instacart (US), Carrefour (FR)

Our Impact
Enabled $4.3B Revenue Impact for Fortune 500 and Leading Multinationals
Partnering with 2000+ Global Organizations Each Year
30K+ Citations by Top-Tier Firms in the Industry

COVID 19 Impact Online Grocery Market Trends

The COVID 19 Impact Online Grocery Market has undergone a remarkable transformation, driven by shifts in consumer behavior and technological advancements. As individuals increasingly prioritize convenience and safety, the demand for online grocery services has surged. This market appears to be characterized by a growing preference for contactless delivery options and an expansion of product offerings. Retailers are adapting to these changes by enhancing their digital platforms and streamlining logistics to meet evolving consumer expectations. Furthermore, the integration of artificial intelligence and data analytics is likely to play a pivotal role in personalizing shopping experiences and optimizing inventory management. In addition to technological innovations, the COVID 19 Impact Online Grocery Market is witnessing a notable increase in partnerships between traditional grocery retailers and tech companies. This collaboration seems to facilitate the development of more efficient delivery systems and improved customer engagement strategies. As the market continues to evolve, it is essential for stakeholders to remain agile and responsive to emerging trends. The future landscape of this market may be shaped by ongoing shifts in consumer preferences, regulatory changes, and advancements in supply chain management, all of which could redefine the online grocery shopping experience.

Rise of Contactless Delivery

The COVID 19 Impact Online Grocery Market is experiencing a significant shift towards contactless delivery options. Consumers are increasingly seeking ways to minimize physical interactions, prompting retailers to adopt innovative delivery methods. This trend not only enhances safety but also aligns with the growing demand for convenience in grocery shopping.

Technological Integration

The integration of advanced technologies is becoming a hallmark of the COVID 19 Impact Online Grocery Market. Retailers are leveraging artificial intelligence and data analytics to enhance customer experiences and streamline operations. This technological evolution appears to be crucial for meeting the dynamic needs of consumers.

Partnerships and Collaborations

Strategic partnerships between traditional grocery retailers and technology firms are on the rise within the COVID 19 Impact Online Grocery Market. These collaborations seem to facilitate the development of more efficient logistics and delivery systems, ultimately improving customer satisfaction and engagement.

COVID 19 Impact Online Grocery Market Drivers

Health and Wellness Trends

Health and wellness trends significantly impact the Global Online Grocery Market Industry. As consumers become increasingly health-conscious, there is a growing demand for organic, natural, and health-oriented products. Retailers are responding by expanding their offerings to include a wider range of healthy options, catering to this evolving consumer preference. This shift not only enhances customer loyalty but also drives sales growth within the online grocery sector. The emphasis on health and wellness is expected to contribute to the overall market expansion, aligning with the projected growth trajectory towards 800 USD Billion by 2035.

Expansion of Delivery Services

The expansion of delivery services significantly influences the Global Online Grocery Market Industry. With the rise of third-party logistics providers and the establishment of dedicated delivery networks, consumers now enjoy faster and more reliable grocery delivery options. This trend is reflected in the increasing number of partnerships between grocery retailers and delivery platforms, enhancing accessibility for consumers. As the market evolves, the convenience of same-day or next-day delivery is becoming a standard expectation. This shift not only caters to consumer preferences but also contributes to the projected growth of the market, which is anticipated to reach 800 USD Billion by 2035.

Rising Consumer Demand for Convenience

The Global Online Grocery Market Industry experiences a notable surge in consumer demand for convenience. As lifestyles become increasingly hectic, consumers seek efficient ways to procure their groceries without the need for physical store visits. This trend is evidenced by the projected market size of 350 USD Billion in 2024, indicating a robust shift towards online shopping. The convenience factor is further amplified by the proliferation of mobile applications and user-friendly websites, which streamline the shopping experience. As consumers prioritize time-saving solutions, the online grocery sector is poised for substantial growth, reflecting changing shopping habits and preferences.

Technological Advancements in E-commerce

Technological advancements play a pivotal role in shaping the Global Online Grocery Market Industry. Innovations such as artificial intelligence, machine learning, and data analytics enhance the online shopping experience by personalizing recommendations and optimizing inventory management. These technologies not only improve customer satisfaction but also increase operational efficiency for retailers. As a result, the online grocery sector is expected to witness a compound annual growth rate of 7.8% from 2025 to 2035. The integration of advanced technologies enables retailers to better understand consumer behavior, ultimately driving sales and expanding market reach.

Increased Internet Penetration and Smartphone Usage

Increased internet penetration and smartphone usage are critical drivers of the Global Online Grocery Market Industry. As more individuals gain access to the internet, particularly in emerging markets, the potential customer base for online grocery shopping expands. The proliferation of smartphones facilitates seamless access to online grocery platforms, allowing consumers to shop anytime and anywhere. This trend is particularly pronounced in regions where traditional retail infrastructure is limited. Consequently, the online grocery market is likely to experience accelerated growth, as digital literacy and mobile connectivity continue to improve, fostering a more inclusive shopping environment.

Market Segment Insights

By Consumer Demographics: Age Group (Largest) vs. Income Level (Fastest-Growing)

In the COVID-19 Impact Online Grocery Market, the distribution of consumer demographics reveals age groups as the largest segment. Younger consumers, particularly those aged 18 to 34, are heavily engaged in online grocery shopping due to their tech-savvy nature and inclination towards convenience. Conversely, income levels are showing rapid growth, with higher-income brackets increasingly embracing online grocery services as they seek convenience and safety during the pandemic.

Age Group: Young Consumers (Dominant) vs. Income Level: High Earners (Emerging)

The dominant age group in the online grocery market consists of young consumers aged 18 to 34 who predominantly purchase groceries online due to their familiarity with digital technologies and preference for convenience. This demographic has adapted to the shift towards online shopping, driven by the pandemic's safety concerns. On the other hand, high earners represent an emerging segment, rapidly increasing their online grocery expenditure. These consumers prioritize quality and unique offerings in their grocery shopping, fueling a demand for premium and specialty products. Their willingness to pay for delivery and convenience elevates their importance in the online grocery sector.

By Shopping Behavior: Frequency of Purchase (Largest) vs. Preferred Payment Method (Fastest-Growing)

In the COVID 19 Impact Online Grocery Market, the frequency of purchase represents the largest segment, demonstrating a shift in consumer behavior towards more regular online grocery shopping. With ongoing health concerns, many consumers have adopted the habit of ordering groceries online more frequently, reflecting a significant change in traditional shopping patterns. On the other hand, preferred payment method is rapidly evolving, with digital wallets and contactless payments gaining traction and becoming the fastest-growing payment methods among consumers as they seek convenience and safety in transactions.

Frequency of Purchase (Dominant) vs. Preferred Payment Method (Emerging)

The frequency of purchase in the online grocery market is characterized by a notable increase, as customers move towards making weekly or even bi-weekly purchases instead of their traditional monthly shopping habits. This shift is largely driven by the convenience of avoiding crowded stores and the need for fresh, perishable items. In contrast, preferred payment methods are also shifting, with digital wallets and mobile payment applications emerging as the preferred choices among tech-savvy consumers. This trend reflects a larger societal shift towards digitalization, strongly influenced by the need for contactless transactions during the pandemic. As safety becomes a paramount concern, these payment methods are expected to further solidify their position in the market.

By Product Categories: Fresh Produce (Largest) vs. Packaged Goods (Fastest-Growing)

In the COVID 19 Impact Online Grocery Market, Fresh Produce has emerged as the largest product category, commanding a substantial share of consumer purchases. The shift towards online grocery shopping accelerated by the pandemic has heightened the demand for fresh fruits and vegetables, as consumers prioritize health and nutrition. On the other hand, Packaged Goods have gained traction due to their convenience and extended shelf life, appealing to consumers looking for easy-to-store items in uncertain times. The growth trends in these product categories indicate a rapid transformation in consumer preferences driven by the pandemic. Fresh Produce reflects a permanent change towards healthier lifestyles, while Packaged Goods continue to expand as a result of evolving shopping habits that favor quick and easy meal solutions. These trends highlight the importance of understanding consumer behavior in the shifting landscape of online groceries.

Fresh Produce (Dominant) vs. Frozen Foods (Emerging)

Fresh Produce represents the dominant category in the COVID 19 Impact Online Grocery Market, characterized by high consumer demand for fresh, healthy options. This category benefits from consumers' growing awareness of nutrition and wellness, prompting a variety of offerings in fruits and vegetables. Retailers are increasingly focusing on sourcing local produce to enhance freshness and sustainability, catering to health-conscious consumers. In contrast, Frozen Foods is an emerging segment that is rapidly gaining popularity, particularly for its convenience. The pandemic has led to innovations in product offerings including ready-made meals and healthy frozen alternatives, appealing to busy households. As consumers stock their pantries for longer durations, the acceptance of frozen foods has surged, establishing it as a key player in the online grocery landscape.

By Technology Adoption: Mobile App Usage (Largest) vs. Website Usability (Fastest-Growing)

In the COVID-19 Impact Online Grocery Market, mobile app usage has emerged as the largest segment, driving substantial customer engagement. This channel allows convenient shopping at users' fingertips, thus attracting a wide consumer base. On the other hand, website usability has quickly gained popularity among online grocery shoppers seeking seamless navigation and information accessibility, marking it as a fast-growing segment.

Mobile App Usage (Dominant) vs. Website Usability (Emerging)

Mobile app usage stands out as the dominant force in the technology adoption segment of online grocery shopping, offering convenience and personalized experiences to consumers. With features like easy product search, ordering history, and promotions tailored to users, mobile apps enhance customer satisfaction. In contrast, website usability is emerging rapidly, as grocery websites invest in user-friendly designs to improve customer experiences. This growth is fueled by consumers' desire for quicker access to information and efficient shopping, making it vital for online grocery retailers to prioritize extensive usability features.

Get more detailed insights about COVID 19 Impact Online Grocery Market

Regional Insights

North America : Market Leader in Online Grocery

North America continues to lead the COVID-19 impact online grocery market, holding a significant share of 260,000.0. The growth is driven by increased consumer demand for convenience and safety, accelerated by the pandemic. Regulatory support for e-commerce and digital payment systems has further catalyzed this trend, making online grocery shopping more accessible and efficient for consumers. The United States is the primary market within North America, with key players like Walmart, Amazon, and Kroger dominating the landscape. These companies have invested heavily in logistics and technology to enhance customer experience. The competitive environment is characterized by rapid innovation and strategic partnerships, ensuring that consumers have a wide range of options for online grocery shopping.

Europe : Emerging Online Grocery Hub

Europe's online grocery market is witnessing significant growth, with a market size of 130,000.0. The COVID-19 pandemic has accelerated the shift towards online shopping, driven by changing consumer behaviors and increased demand for home delivery services. Regulatory frameworks across various countries are evolving to support e-commerce, enhancing consumer protection and promoting digital transactions. Leading countries like the UK, Germany, and France are at the forefront of this transformation, with major players such as Tesco, Ahold Delhaize, and Carrefour expanding their online offerings. The competitive landscape is marked by innovation in delivery methods and customer engagement strategies, positioning Europe as a key player in The COVID 19 Impact Online Grocery.

Asia-Pacific : Rapid Growth in E-commerce

The Asia-Pacific region is rapidly emerging as a powerhouse in the online grocery market, with a market size of 100,000.0. The COVID-19 pandemic has significantly influenced consumer behavior, leading to a surge in online grocery shopping. Factors such as urbanization, increasing smartphone penetration, and a growing middle class are driving this trend, supported by favorable government policies promoting e-commerce. China, led by Alibaba, is the dominant player in this market, with significant contributions from other countries like India and Japan. The competitive landscape is characterized by a mix of local and international players, all vying for market share through innovative solutions and enhanced customer experiences. This dynamic environment is set to propel the region's online grocery market further.

Middle East and Africa : Emerging Market Opportunities

The Middle East and Africa region is witnessing a gradual but promising growth in the online grocery market, with a market size of 30,000.0. The COVID-19 pandemic has accelerated the adoption of online shopping, driven by changing consumer preferences and the need for contactless delivery options. Government initiatives aimed at boosting e-commerce infrastructure are also playing a crucial role in this transformation. Countries like South Africa and the UAE are leading the charge, with key players such as Carrefour and local startups expanding their online presence. The competitive landscape is evolving, with a focus on enhancing logistics and delivery capabilities to meet the growing demand. This region holds significant potential for future growth in the online grocery sector.

COVID 19 Impact Online Grocery Market Regional Image

Key Players and Competitive Insights

The COVID 19 Impact Online Grocery Market exhibits a dynamic competitive landscape characterized by rapid digital transformation and evolving consumer preferences. Key players such as Walmart (US), Amazon (US), and Tesco (GB) have strategically positioned themselves to leverage technology and enhance customer experience. Walmart (US) has focused on expanding its online grocery services, integrating advanced logistics solutions to streamline delivery processes. Amazon (US), on the other hand, continues to innovate with its Prime membership, offering exclusive grocery deals and faster delivery options, thereby reinforcing its market dominance. Tesco (GB) has emphasized sustainability in its operations, aiming to reduce food waste and promote local sourcing, which resonates with environmentally conscious consumers. Collectively, these strategies not only enhance individual company profiles but also intensify competition within the market.In terms of business tactics, companies are increasingly localizing their supply chains and optimizing logistics to meet the growing demand for online grocery services. The market structure appears moderately fragmented, with several players vying for market share. However, the influence of major companies like Walmart (US) and Amazon (US) is substantial, as they set benchmarks for service quality and operational efficiency that smaller competitors strive to match.

In November Walmart (US) announced a partnership with a leading tech firm to implement AI-driven inventory management systems. This strategic move is expected to enhance stock accuracy and reduce waste, thereby improving overall operational efficiency. The integration of AI technology signifies Walmart's commitment to leveraging innovation to maintain its competitive edge in the online grocery sector.

In October Amazon (US) launched a new initiative aimed at expanding its grocery delivery network in urban areas. This expansion is particularly significant as it addresses the increasing demand for convenient shopping options among city dwellers. By enhancing its delivery capabilities, Amazon (US) not only strengthens its market position but also responds to shifting consumer behaviors that favor quick and efficient service.

In September Tesco (GB) unveiled a new sustainability program focused on reducing plastic packaging across its grocery lines. This initiative aligns with growing consumer expectations for environmentally responsible practices and positions Tesco (GB) as a leader in sustainable grocery retailing. The strategic importance of this move lies in its potential to attract eco-conscious consumers and differentiate Tesco (GB) from competitors who may not prioritize sustainability.

As of December the competitive trends within the online grocery market are increasingly defined by digitalization, sustainability, and the integration of AI technologies. Strategic alliances among key players are shaping the landscape, fostering innovation and enhancing service delivery. Looking ahead, competitive differentiation is likely to evolve from traditional price-based strategies to a focus on technological advancements, supply chain reliability, and sustainable practices. This shift indicates a transformative phase in the market, where companies that prioritize innovation and customer-centric solutions may emerge as leaders.

Key Companies in the COVID 19 Impact Online Grocery Market include

Future Outlook

COVID 19 Impact Online Grocery Market Future Outlook

The COVID 19 Impact Online Grocery Market is projected to grow at a 10.1% CAGR from 2025 to 2035, driven by increased consumer demand for convenience, technological advancements, and evolving shopping behaviors.

New opportunities lie in:

  • Integration of AI-driven personalized shopping experiences
  • Expansion of subscription-based grocery delivery services
  • Development of automated fulfillment centers for efficiency

By 2035, the market is expected to be robust, reflecting substantial growth and innovation.

Market Segmentation

COVID 19 Impact Online Grocery Market Shopping Behavior Outlook

  • Frequency of Purchase
  • Preferred Payment Method
  • Delivery Preference
  • Product Selection Criteria
  • Brand Loyalty

COVID 19 Impact Online Grocery Market Product Categories Outlook

  • Fresh Produce
  • Packaged Goods
  • Frozen Foods
  • Beverages
  • Household Essentials

COVID 19 Impact Online Grocery Market Technology Adoption Outlook

  • Mobile App Usage
  • Website Usability
  • Online Payment Security
  • Customer Support Channels
  • Social Media Engagement

COVID 19 Impact Online Grocery Market Consumer Demographics Outlook

  • Age Group
  • Income Level
  • Family Size
  • Occupation
  • Education Level

Report Scope

MARKET SIZE 2024520000.0(USD Million)
MARKET SIZE 2025590000.0(USD Million)
MARKET SIZE 20351550000.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)10.1% (2025 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Million
Key Companies ProfiledWalmart (US), Amazon (US), Kroger (US), Ahold Delhaize (NL), Tesco (GB), Alibaba (CN), Target (US), Instacart (US), Carrefour (FR)
Segments CoveredConsumer Demographics, Shopping Behavior, Product Categories, Technology Adoption
Key Market OpportunitiesIntegration of advanced logistics technology enhances efficiency in the COVID 19 Impact Online Grocery Market.
Key Market DynamicsSurge in online grocery shopping driven by changing consumer behaviors and technological advancements during the pandemic.
Countries CoveredNorth America, Europe, APAC, South America, MEA
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