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COVID 19 Impact Online Grocery Market

ID: MRFR/CG/8068-HCR
1 Pages
Garvit Vyas
October 2025

COVID-19 Outbreak Impact on Online Grocery Market

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COVID 19 Impact Online Grocery Market Infographic
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COVID 19 Impact Online Grocery Market Summary

As per MRFR analysis, the COVID 19 Impact Online Grocery Market Size was estimated at 520000.0 USD Million in 2024. The online grocery industry is projected to grow from 590000.0 in 2025 to 1550000.0 by 2035, exhibiting a compound annual growth rate (CAGR) of 10.1 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The online grocery market is experiencing transformative growth driven by evolving consumer preferences and technological advancements.

  • The rise of contactless delivery is reshaping consumer expectations in North America, the largest market for online groceries.
  • In Asia-Pacific, the expansion of product offerings is catering to diverse consumer needs, contributing to its status as the fastest-growing region.
  • Sustainability has become a focal point for consumers, influencing purchasing decisions across various demographics.
  • Increased consumer adoption of online grocery shopping and advancements in e-commerce technology are key drivers propelling market growth.

Market Size & Forecast

2024 Market Size 520000.0 (USD Million)
2035 Market Size 1550000.0 (USD Million)
CAGR (2025 - 2035) 10.1%

Major Players

Walmart (US), Amazon (US), Kroger (US), Ahold Delhaize (NL), Tesco (GB), Costco (US), Alibaba (CN), Target (US), Metro (DE)

COVID 19 Impact Online Grocery Market Trends

The COVID 19 Impact Online Grocery Market has undergone a remarkable transformation, driven by shifts in consumer behavior and technological advancements. As individuals increasingly prioritize convenience and safety, the demand for online grocery services has surged. This market appears to be characterized by a growing preference for contactless delivery options and an expansion of product offerings. Retailers are adapting to these changes by enhancing their digital platforms and streamlining logistics to meet evolving consumer expectations. Furthermore, the integration of advanced technologies, such as artificial intelligence and data analytics, seems to play a crucial role in optimizing inventory management and personalizing customer experiences. In addition to these developments, the COVID 19 Impact Online Grocery Market is witnessing a notable increase in competition among established players and new entrants. This competitive landscape encourages innovation and the exploration of unique value propositions. As consumers become more discerning, retailers are likely to focus on sustainability and ethical sourcing, which may influence purchasing decisions. Overall, the market appears poised for continued growth, with an emphasis on adapting to consumer needs and leveraging technology to enhance service delivery.

Rise of Contactless Delivery

The COVID 19 Impact Online Grocery Market is experiencing a significant shift towards contactless delivery options. This trend reflects consumers' heightened awareness of health and safety, prompting retailers to implement measures that minimize physical interaction. As a result, many grocery providers are investing in technology to facilitate seamless, contactless transactions, thereby enhancing customer confidence and satisfaction.

Expansion of Product Offerings

In response to changing consumer preferences, the COVID 19 Impact Online Grocery Market is witnessing an expansion of product offerings. Retailers are diversifying their inventories to include not only traditional grocery items but also specialty products, organic options, and ready-to-eat meals. This trend indicates a growing demand for variety and convenience, as consumers seek to fulfill their diverse needs through online platforms.

Emphasis on Sustainability

Sustainability has emerged as a key focus within the COVID 19 Impact Online Grocery Market. As consumers become increasingly environmentally conscious, retailers are likely to prioritize sustainable practices, such as eco-friendly packaging and responsible sourcing. This trend suggests that businesses may need to adapt their strategies to align with consumer values, potentially influencing purchasing behavior.

COVID 19 Impact Online Grocery Market Drivers

Health and Wellness Trends

Health and wellness trends significantly impact the Global Online Grocery Market Industry. As consumers become increasingly health-conscious, there is a growing demand for organic, natural, and health-oriented products. Retailers are responding by expanding their offerings to include a wider range of healthy options, catering to this evolving consumer preference. This shift not only enhances customer loyalty but also drives sales growth within the online grocery sector. The emphasis on health and wellness is expected to contribute to the overall market expansion, aligning with the projected growth trajectory towards 800 USD Billion by 2035.

Expansion of Delivery Services

The expansion of delivery services significantly influences the Global Online Grocery Market Industry. With the rise of third-party logistics providers and the establishment of dedicated delivery networks, consumers now enjoy faster and more reliable grocery delivery options. This trend is reflected in the increasing number of partnerships between grocery retailers and delivery platforms, enhancing accessibility for consumers. As the market evolves, the convenience of same-day or next-day delivery is becoming a standard expectation. This shift not only caters to consumer preferences but also contributes to the projected growth of the market, which is anticipated to reach 800 USD Billion by 2035.

Rising Consumer Demand for Convenience

The Global Online Grocery Market Industry experiences a notable surge in consumer demand for convenience. As lifestyles become increasingly hectic, consumers seek efficient ways to procure their groceries without the need for physical store visits. This trend is evidenced by the projected market size of 350 USD Billion in 2024, indicating a robust shift towards online shopping. The convenience factor is further amplified by the proliferation of mobile applications and user-friendly websites, which streamline the shopping experience. As consumers prioritize time-saving solutions, the online grocery sector is poised for substantial growth, reflecting changing shopping habits and preferences.

Technological Advancements in E-commerce

Technological advancements play a pivotal role in shaping the Global Online Grocery Market Industry. Innovations such as artificial intelligence, machine learning, and data analytics enhance the online shopping experience by personalizing recommendations and optimizing inventory management. These technologies not only improve customer satisfaction but also increase operational efficiency for retailers. As a result, the online grocery sector is expected to witness a compound annual growth rate of 7.8% from 2025 to 2035. The integration of advanced technologies enables retailers to better understand consumer behavior, ultimately driving sales and expanding market reach.

Increased Internet Penetration and Smartphone Usage

Increased internet penetration and smartphone usage are critical drivers of the Global Online Grocery Market Industry. As more individuals gain access to the internet, particularly in emerging markets, the potential customer base for online grocery shopping expands. The proliferation of smartphones facilitates seamless access to online grocery platforms, allowing consumers to shop anytime and anywhere. This trend is particularly pronounced in regions where traditional retail infrastructure is limited. Consequently, the online grocery market is likely to experience accelerated growth, as digital literacy and mobile connectivity continue to improve, fostering a more inclusive shopping environment.

Market Segment Insights

By Consumer Demographics: Age (Largest) vs. Income Level (Fastest-Growing)

In the COVID-19 Impact Online Grocery Market, the demographic distribution showcases that age is the largest segment, with older consumers increasingly turning to online grocery options as a convenient alternative to traditional shopping. Millennials and Gen Z, while significant, are proportionately smaller but crucial in shaping trends with their tech-savvy approaches. Meanwhile, income level is rapidly gaining traction as consumers from varied economic backgrounds adapt to online shopping, highlighting a shift in purchasing power dynamics. As the pandemic catalyzed a cultural shift towards online grocery shopping, both segments have experienced substantial growth. The older demographic's adaptation reflects a necessity driven by health concerns, while the income level segment is expanding thanks to accessible pricing options and the rise of budget-friendly online grocery platforms. These trends indicate lasting changes in consumer behavior stemming from the pandemic.

Age: 50+ (Dominant) vs. Income Level: Low to Middle-Income (Emerging)

The demographic of consumers aged 50 and above has emerged as a dominant force in the online grocery market during the pandemic, as their need for safe and convenient shopping alternatives has spurred significant engagement with digital platforms. This group values reliability and ease-of-use, leading many online grocery services to tailor their offerings specifically to meet their needs. In contrast, the low to middle-income segment is quickly becoming an emerging demographic, transitioning to online grocery shopping due to increased accessibility and value-focused strategies implemented by retailers. This transition represents a fundamental shift in consumer habits, with providers offering deals and diverse product ranges that cater to these budget-conscious shoppers.

By Shopping Behavior: Frequency of Purchase (Largest) vs. Preferred Payment Method (Fastest-Growing)

In the COVID 19 Impact Online Grocery Market, the 'Frequency of Purchase' segment stands as the largest, showcasing a considerable share of consumers engaging in frequent grocery buying due to pandemic-driven convenience. Notably, the majority of shopping behaviors now lean towards purchasing essentials more often, fostering a shift in how consumers interact with online grocery platforms. Conversely, the 'Preferred Payment Method' segment is the fastest-growing, as digital payments gain traction. Consumers are increasingly opting for contactless payments over traditional methods, aligning with safety concerns during the pandemic.

Frequency of Purchase: Dominant vs. Preferred Payment Method: Emerging

The 'Frequency of Purchase' has established itself as a dominant factor in the online grocery market, driven by changing consumer habits during the pandemic. Shoppers now prioritize convenience and reliability, engaging in more regular online purchases of groceries and essentials. On the other hand, 'Preferred Payment Method' is emerging rapidly, with a notable shift towards digital wallets and contactless options. This trend reflects consumers' adaptations to safety protocols and the ease of online transactions. Both segments are essential in shaping the future strategies of grocery retailers as they navigate post-pandemic adaptations.

By Product Categories: Fresh Produce (Largest) vs. Packaged Goods (Fastest-Growing)

In the COVID 19 Impact Online Grocery Market, Fresh Produce emerges as the largest segment, benefiting from a heightened consumer focus on health and wellness. This category includes fruits, vegetables, and other perishable items, which have seen a significant uptick in online sales as shoppers prioritize fresh options and convenience in their grocery shopping. Conversely, Packaged Goods are rapidly gaining traction, driven by the increased demand for convenience as consumers seek quick meal solutions amid busy lifestyles and ongoing pandemic restrictions.

Fresh Produce: Dominant vs. Packaged Goods: Emerging

Fresh Produce has established itself as the dominant force within the COVID 19 Impact Online Grocery Market due to its critical role in health-focused diets. Consumers are increasingly opting for nutrient-rich, fresh options, which has led to stable demand within this category. On the other hand, Packaged Goods are emerging as a strong contender, leveraging the convenience factor. These items allow for quick meal preparation and provide extended shelf life, appealing to consumers who are concerned about food waste and stockpiling. As the market progresses, both categories are likely to continue evolving to meet the changing needs and preferences of online shoppers.

By Technology Adoption: Mobile App Usage (Largest) vs. Website Usability (Fastest-Growing)

In the COVID-19 Impact Online Grocery Market, Mobile App Usage holds the largest share, reflecting the shift towards convenience-driven shopping experiences. As consumers relied heavily on mobile devices during the pandemic, app engagement surged, leading to increased market penetration. Conversely, Website Usability is emerging as the fastest-growing segment, attracting attention for ease of navigation and accessibility that enhances user experiences.

Mobile App Usage (Dominant) vs. Website Usability (Emerging)

Mobile App Usage demonstrates significant dominance due to its convenience and user-friendly interfaces that cater to tech-savvy consumers. With features like personalized recommendations and one-click purchasing, mobile apps facilitate quick transactions and foster customer loyalty. In contrast, Website Usability has gained traction as more retailers optimize their sites for an enhanced shopping journey, reducing friction and improving customer satisfaction. The focus on streamlining web experiences and ensuring accessibility on various devices positions Website Usability as an emerging segment in the market.

Get more detailed insights about COVID 19 Impact Online Grocery Market

Regional Insights

North America : Market Leader in Online Grocery

North America is poised to maintain its leadership in the COVID-19 impact online grocery market, with a market size of $260,000.0. The region's growth is driven by increasing consumer preference for online shopping, accelerated by the pandemic. Regulatory support for e-commerce and logistics improvements further enhance market dynamics, making it a robust environment for online grocery sales. The competitive landscape is dominated by key players such as Walmart, Amazon, and Kroger, which have significantly expanded their online offerings. The U.S. leads the charge, supported by a tech-savvy population and widespread internet access. This competitive edge is bolstered by strategic partnerships and innovations in delivery services, ensuring that North America remains at the forefront of the online grocery sector.

Europe : Emerging Online Grocery Hub

Europe is witnessing a significant transformation in its online grocery market, with a size of $130,000.0. The COVID-19 pandemic has accelerated the shift towards e-grocery, driven by changing consumer behaviors and increased demand for convenience. Regulatory frameworks are evolving to support digital commerce, enhancing the overall market environment and encouraging investment in technology and logistics. Leading countries such as the UK, Germany, and the Netherlands are at the forefront of this growth, with major players like Tesco and Ahold Delhaize expanding their online presence. The competitive landscape is characterized by a mix of traditional retailers and new entrants, all vying for market share. This dynamic environment is fostering innovation and improving customer experiences, positioning Europe as a key player in The COVID 19 Impact Online Grocery.

Asia-Pacific : Rapid Growth in E-Grocery

Asia-Pacific is emerging as a vital player in the online grocery market, with a market size of $100,000.0. The region's growth is fueled by urbanization, increasing smartphone penetration, and changing consumer preferences towards online shopping. Regulatory support for e-commerce is also enhancing market accessibility, making it easier for consumers to engage in online grocery shopping. Countries like China and India are leading the charge, with Alibaba and other local players dominating the market. The competitive landscape is marked by rapid innovation and the introduction of new delivery models, catering to the diverse needs of consumers. This dynamic environment is expected to drive further growth in the online grocery sector across Asia-Pacific, making it a key region for future investments.

Middle East and Africa : Emerging Market Potential

The Middle East and Africa region is gradually developing its online grocery market, currently valued at $30,000.0. The COVID-19 pandemic has highlighted the need for digital solutions in grocery shopping, driving demand for online platforms. Regulatory initiatives aimed at enhancing e-commerce infrastructure are paving the way for growth, making this region an attractive market for investment. Countries like South Africa and the UAE are leading the way, with local players and international brands expanding their online offerings. The competitive landscape is evolving, with a mix of established retailers and new entrants striving to capture market share. This growth potential is supported by increasing internet penetration and changing consumer behaviors, positioning the Middle East and Africa as a promising market for online grocery services.

Key Players and Competitive Insights

The COVID 19 Impact Online Grocery Market exhibits a dynamic competitive landscape characterized by rapid digital transformation and evolving consumer preferences. Key players such as Walmart (US), Amazon (US), and Tesco (GB) are at the forefront, leveraging their extensive supply chains and technological capabilities to enhance customer experience. Walmart (US) has focused on expanding its online grocery services, integrating advanced logistics solutions to ensure timely deliveries. Meanwhile, Amazon (US) continues to innovate with its Prime membership, offering exclusive grocery deals and faster delivery options, thereby solidifying its market dominance. Tesco (GB) has adopted a customer-centric approach, emphasizing sustainability and local sourcing, which resonates well with environmentally conscious consumers. Collectively, these strategies not only shape the competitive environment but also drive growth in the online grocery sector.

In terms of business tactics, companies are increasingly localizing their supply chains and optimizing logistics to meet the rising demand for online grocery shopping. The market structure appears moderately fragmented, with several players vying for market share, yet dominated by a few key players who exert considerable influence. This competitive structure encourages innovation and efficiency, as companies strive to differentiate themselves through unique offerings and improved service delivery.

In November 2025, Walmart (US) announced a partnership with a leading tech firm to enhance its AI-driven inventory management system. This strategic move is expected to streamline operations, reduce waste, and improve stock availability, thereby enhancing customer satisfaction. The integration of AI technology signifies Walmart's commitment to leveraging cutting-edge solutions to maintain its competitive edge in the online grocery market.

In October 2025, Amazon (US) launched a new initiative aimed at expanding its grocery delivery service to underserved urban areas. This expansion not only broadens Amazon's customer base but also addresses food accessibility issues, positioning the company as a socially responsible player in the market. The initiative reflects Amazon's strategy to tap into new demographics while reinforcing its commitment to community engagement.

In September 2025, Tesco (GB) unveiled a new sustainability program focused on reducing plastic waste in its packaging. This initiative aligns with the growing consumer demand for environmentally friendly practices and enhances Tesco's brand image as a leader in sustainability. By prioritizing eco-friendly solutions, Tesco is likely to attract a loyal customer base that values corporate responsibility.

As of December 2025, the competitive trends in the online grocery market are increasingly defined by digitalization, sustainability, and the integration of AI technologies. Strategic alliances among key players are shaping the landscape, fostering innovation and collaboration. The shift from price-based competition to a focus on technological advancement and supply chain reliability is evident. Companies that prioritize innovation and sustainability are likely to differentiate themselves in this evolving market, ensuring long-term success.

Key Companies in the COVID 19 Impact Online Grocery Market market include

Future Outlook

COVID 19 Impact Online Grocery Market Future Outlook

The COVID 19 Impact Online Grocery is projected to grow at a 10.1% CAGR from 2024 to 2035, driven by technological advancements, changing consumer behaviors, and increased demand for convenience.

New opportunities lie in:

  • Integration of AI-driven inventory management systems
  • Expansion of subscription-based grocery delivery services
  • Development of personalized shopping experiences through data analytics

By 2035, the online grocery market is expected to be robust, reflecting substantial growth and innovation.

Market Segmentation

COVID 19 Impact Online Grocery Market Shopping Behavior Outlook

  • Frequency of Purchase
  • Preferred Payment Method
  • Delivery Preference
  • Product Selection Criteria

COVID 19 Impact Online Grocery Market Product Categories Outlook

  • Fresh Produce
  • Packaged Goods
  • Frozen Foods
  • Beverages

COVID 19 Impact Online Grocery Market Technology Adoption Outlook

  • Mobile App Usage
  • Website Usability
  • Online Payment Security
  • Customer Support Channels

COVID 19 Impact Online Grocery Market Consumer Demographics Outlook

  • Age
  • Income Level
  • Family Size
  • Occupation

Report Scope

MARKET SIZE 2024520000.0(USD Million)
MARKET SIZE 2025590000.0(USD Million)
MARKET SIZE 20351550000.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)10.1% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Million
Key Companies ProfiledWalmart (US), Amazon (US), Kroger (US), Ahold Delhaize (NL), Tesco (GB), Costco (US), Alibaba (CN), Target (US), Metro (DE)
Segments CoveredConsumer Demographics, Shopping Behavior, Product Categories, Technology Adoption
Key Market OpportunitiesIntegration of advanced logistics and AI-driven inventory management in the COVID 19 Impact Online Grocery Market.
Key Market DynamicsSurge in online grocery shopping driven by changing consumer behaviors and technological advancements during the pandemic.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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