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    Instant Grocery Market

    ID: MRFR/BFSI/22444-HCR
    200 Pages
    Aarti Dhapte
    October 2025

    Instant Grocery Market Research Report By Service Type (On-Demand Delivery, Scheduled Delivery, Click-and-Collect), By Product Category (Groceries, Fresh Produce, Meat and Seafood, Beverages, Household Items, Pet Supplies, Health and Beauty Products), By Delivery Time (Under 30 Minutes, 30-60 Minutes, Over 60 Minutes) and By Regional (North America, Europe, South America, Asia-Pacific, Middle East and Africa) - Forecast to 2035.

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    Instant Grocery Market Summary

    The Global Instant Grocery Market is projected to grow from 168.26 USD Billion in 2024 to 799.46 USD Billion by 2035.

    Key Market Trends & Highlights

    Instant Grocery Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 15.22% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 799.5 USD Billion, indicating substantial growth potential.
    • in 2024, the market is valued at 168.26 USD Billion, reflecting a robust starting point for future expansion.
    • Growing adoption of online shopping due to increasing consumer demand for convenience is a major market driver.

    Market Size & Forecast

    2024 Market Size 168.26 (USD Billion)
    2035 Market Size 799.46 (USD Billion)
    CAGR (2025-2035) 15.22%

    Major Players

    Amazon, Instacart, Walmart, Kroger, Gopuff, Uber Technologies, Delivery Hero, Wolt, Weezy, Flink, Getir

    Instant Grocery Market Trends

    The Instant Grocery Market is experiencing evolving trends that shape the industry's landscape. Key market drivers include the increasing popularity of e-commerce, the growing demand for convenience, and the technological advancements in delivery systems. These factors are fueling the rapid growth and adoption of instant grocery services.

    Opportunities abound in the market, particularly in expanding into underserved areas, partnering with local businesses, and leveraging data analytics to enhance customer experience. Recent trends include the emergence of ultrafast delivery options, subscription-based services, and the integration of artificial intelligence to streamline processes.

    The market is witnessing the rise of new players alongside established retail giants. These players are experimenting with innovative approaches, such as micro-fulfillment centers, automated warehouses, and partnerships with delivery service providers. The focus on sustainability and reducing carbon footprint is also gaining traction, driving the adoption of electric vehicles and eco-friendly packaging. By staying abreast of these trends and capitalizing on the opportunities presented, businesses can position themselves for success in the dynamic Instant Grocery Market.

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    The Global Instant Grocery Market appears to be experiencing a transformative shift towards digitalization, driven by evolving consumer preferences for convenience and speed in food procurement.

    U.S. Department of Agriculture

    Instant Grocery Market Drivers

    Rising Urbanization

    The Global Instant Grocery Market Industry experiences a notable surge due to increasing urbanization. As more individuals migrate to urban areas, the demand for quick and convenient grocery solutions intensifies. Urban dwellers often lead busy lifestyles, which drives the need for instant grocery services that can deliver products rapidly. In 2024, the market is projected to reach 168.2 USD Billion, reflecting the growing preference for on-demand grocery shopping. This trend is likely to continue as urban populations expand, suggesting that the Global Instant Grocery Market Industry will play a crucial role in meeting the needs of city residents.

    Market Growth Projections

    The Global Instant Grocery Market Industry is poised for substantial growth, with projections indicating a significant increase in market value. By 2035, the market is expected to reach 799.5 USD Billion, demonstrating a robust expansion trajectory. This growth is supported by a compound annual growth rate of 15.22% from 2025 to 2035, highlighting the increasing consumer reliance on instant grocery services. The market's expansion reflects broader trends in consumer behavior and technological advancements, suggesting that the Global Instant Grocery Market Industry will continue to evolve and adapt to meet future demands.

    Health and Wellness Trends

    The Global Instant Grocery Market Industry is also influenced by the rising focus on health and wellness among consumers. As individuals become more health-conscious, there is an increasing demand for fresh, organic, and nutritious grocery options. Instant grocery services that offer healthy meal kits or organic produce are likely to attract a larger customer base. This trend aligns with the broader movement towards healthier lifestyles, indicating that the Global Instant Grocery Market Industry must cater to these preferences to thrive in a competitive landscape. The market's growth reflects this shift towards health-oriented grocery solutions.

    Sustainability Initiatives

    Sustainability initiatives are becoming increasingly relevant within the Global Instant Grocery Market Industry. As consumers grow more environmentally conscious, there is a rising demand for sustainable packaging and ethically sourced products. Companies that prioritize eco-friendly practices are likely to gain a competitive edge in the market. This trend not only aligns with consumer values but also contributes to brand loyalty. The Global Instant Grocery Market Industry must adapt to these sustainability demands to remain relevant, as consumers increasingly seek out brands that reflect their environmental concerns.

    Technological Advancements

    Technological innovations significantly influence the Global Instant Grocery Market Industry. The proliferation of mobile applications and e-commerce platforms facilitates seamless shopping experiences for consumers. Enhanced logistics and supply chain technologies enable faster delivery times, which is essential for instant grocery services. As of 2024, the market is valued at 168.2 USD Billion, with advancements in technology likely contributing to its growth. The integration of artificial intelligence and data analytics into grocery delivery services may further optimize operations, indicating a promising future for the Global Instant Grocery Market Industry.

    Changing Consumer Preferences

    Shifts in consumer preferences are pivotal in shaping the Global Instant Grocery Market Industry. Modern consumers increasingly prioritize convenience and speed, opting for instant grocery solutions over traditional shopping methods. This trend is particularly pronounced among younger demographics who value time efficiency. The market is expected to grow at a CAGR of 15.22% from 2025 to 2035, potentially reaching 799.5 USD Billion by 2035. This evolution in consumer behavior underscores the importance of adapting to market demands, suggesting that the Global Instant Grocery Market Industry must continuously innovate to retain customer loyalty.

    Market Segment Insights

    Instant Grocery Market Service Type Insights

    The Instant Grocery Market is segmented by service type into on-demand delivery, scheduled delivery, and click-and-collect. The on-demand delivery segment accounted for the largest share of the market in 2023 and is expected to continue to grow at a significant rate over the forecast period. This growth is attributed to the increasing popularity of convenience and timesaving services, as well as the growing adoption of mobile devices and online ordering platforms. The scheduled delivery segment is also expected to witness significant growth over the forecast period as consumers become more comfortable with scheduling their grocery deliveries in advance.

    The click-and-collect segment is expected to grow at a slower pace as consumers continue to prefer the convenience of having their groceries delivered to their homes or offices. In terms of revenue, the Instant Grocery Market is expected to witness significant growth over the forecast period. This growth is attributed to the increasing popularity of convenience and timesaving services, as well as the growing adoption of mobile devices and online ordering platforms. The Instant Grocery Market is a highly competitive market, with a number of major players operating in the market.

    Some of the key players in the market include Amazon, Instacart, Walmart, and Kroger. These companies are investing heavily in expanding their service offerings and geographic reach in order to gain market share. The growth of the Instant Grocery Market is being driven by a number of factors, including the increasing popularity of convenience and timesaving services, the growing adoption of mobile devices and online ordering platforms, and the rising demand for fresh and healthy food.

    The market is also being driven by the increasing number of people living in urban areas, as well as the growing number of working women.

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    Instant Grocery Market Product Category Insights

    The Instant Grocery Market is segmented into various product categories, including Groceries, Fresh Produce, Meat and Seafood, Beverages, Household Items, Pet Supplies, and Health and Beauty Products. The Groceries segment is projected to account for the largest market share, followed by the Fresh Produce segment. The Meat and Seafood segment is expected to witness significant growth over the forecast period due to the increasing demand for fresh and organic products. The Beverages segment is also anticipated to exhibit steady growth, driven by the rising consumption of healthy and convenient beverages.

    The Household Items segment is projected to grow at a moderate pace, while the Pet Supplies and Health and Beauty Products segments are expected to witness promising growth rates.

    Instant Grocery Market Delivery Time Insights

    Get more detailed insights about Instant Grocery Market Research Report- Forecast Till 2034

    Regional Insights

    The Instant Grocery Market is segmented into North America, Europe, APAC, South America, and MEA. Among these regions, North America is expected to account for the largest revenue share in the Instant Grocery Market in 2023. In 2023, The Instant Grocery Market revenue in North America is estimated to be around USD 12.6 Billion and is projected to reach USD 19.7 Billion by 2032, exhibiting a CAGR of 5.4%. Europe was the second-largest region in the Instant Grocery Market in 2023.

    The market in Europe is expected to grow from USD 9.2 Billion in 2023 to USD 14.3 Billion by 2032, exhibiting a CAGR of 5.5%.

    APAC is expected to witness the fastest CAGR of 8.2% during the forecast period. The Instant Grocery Market in APAC is expected to grow from USD 7.5 Billion in 2023 to USD 16.4 Billion by 2032. South America and MEA are expected to contribute significantly to the Instant Grocery Market growth.

    Instant Grocery Market Regional Insights

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Instant Grocery Market have adopted various strategies to gain a competitive advantage. These strategies include partnerships, acquisitions, and product launches. Leading Instant Grocery Market players are focusing on expanding their geographical presence and product portfolio to cater to the growing demand for instant grocery delivery services. The Instant Grocery Market is expected to witness significant development in the coming years, driven by the increasing popularity of online grocery shopping and the growing adoption of mobile devices. The market is also expected to benefit from the rising number of working women and the increasing demand for convenience.

    A key competitor in the Instant Grocery Market is Instacart. The company has partnered with leading retailers such as Kroger, Albertsons, and Costco to provide instant grocery delivery services. Instacart has also launched its own private-label brand, which offers a variety of grocery items. Another major competitor in the market is Gopuff. The company has a wide network of dark stores, which allows it to offer fast delivery times. Gopuff also offers a variety of products, including groceries, alcohol, and household items.

    Uber Technologies is another major player in the Instant Grocery Market. The company has partnered with several convenience stores and grocery chains to offer instant grocery delivery services. Uber also offers a variety of other services, including ridesharing, food delivery, and freight. These companies are investing heavily in technology and innovation to improve their services and gain a competitive edge in the market.

    Key Companies in the Instant Grocery Market market include

    Industry Developments

    The instant grocery market is projected to grow significantly in the coming years, driven by increasing consumer demand for convenience and timesaving solutions. The market growth is attributed to the rising popularity of online grocery shopping, the expansion of delivery services, and the increasing adoption of mobile applications for grocery ordering. Key players in the market include Instacart, Getir, Gopuff, and Uber Eats. Recent developments in the market include the launch of new instant grocery services, partnerships between retailers and delivery providers, and the integration of AI and automation technologies to enhance efficiency and customer experience.

    Future Outlook

    Instant Grocery Market Future Outlook

    The Global Instant Grocery Market is projected to grow at a 15.22% CAGR from 2025 to 2035, driven by technological advancements, changing consumer preferences, and increased urbanization.

    New opportunities lie in:

    • Develop AI-driven inventory management systems to optimize supply chain efficiency.
    • Launch subscription-based models targeting busy urban professionals for convenience.
    • Expand product offerings to include organic and health-focused instant grocery items.

    By 2035, the market is expected to be robust, reflecting significant growth and innovation.

    Market Segmentation

    Instant Grocery Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia-Pacific
    • Middle East and Africa

    Instant Grocery Market Service Type Outlook

    • Groceries
    • Fresh Produce
    • Meat and Seafood
    • Beverages
    • Household Items
    • Pet Supplies
    • Health and Beauty Products

    Instant Grocery Market Delivery Time Outlook

    • North America
    • Europe
    • South America
    • Asia-Pacific
    • Middle East and Africa

    Instant Grocery Market Product Category Outlook

    • Under 30 Minutes
    • 30-60 Minutes
    • Over 60 Minutes

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 168.25 Billion
    Market Size 2025 USD 193.86 Billion
    Market Size 2035 799.46 (USD Billion)
    Compound Annual Growth Rate (CAGR) 15.22% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2020-2023
    Market Forecast Units USD Billion
    Key Companies Profiled Zapp, Buyk, JOKR, Glovoapp23, Fridge No More, Jokr, Dija, Gopuff, Uber Technologies Inc., Delivery Hero, Wolt, Weezy, Flink SE, Gorillas Technologies GmbH, Getir
    Segments Covered Service Type, Product Category, Delivery Time, Regional
    Key Market Opportunities Last-mile delivery optimization Expansion into underserved areas Partnerships with local retailers Data analytics for personalized marketing Integration with smart home devices
    Key Market Dynamics Key Market Dynamics of the Instant Grocery Market Rapid urbanization, rising disposable income Growing e-commerce adoption Increasing demand for convenience and timesaving Rise of quick commerce and micro fulfillment centers Environmental concerns and sustainable packaging initiatives
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the current size of the Instant Grocery Market?

    The Instant Grocery Market is valued at USD 193.86 billion in 2025 and is projected to reach USD 693.85 billion by 2034, exhibiting a CAGR of 15.22% during the forecast period.

    Which region is expected to hold the largest market share in the Instant Grocery Market?

    North America is anticipated to dominate the Instant Grocery Market throughout the forecast period. In 2023, the region accounted for approximately 38.5% of the global market share.

    What are the key factors driving the growth of the Instant Grocery Market?

    The growing popularity of online grocery shopping, increased penetration of smartphones and internet services, and rising disposable income are some of the key factors propelling the growth of the Instant Grocery Market.

    Which application segment is expected to witness the highest growth rate in the Instant Grocery Market?

    The fresh produce segment is projected to register the fastest growth rate during the forecast period, owing to the increasing consumer demand for fresh and healthy food items.

    Who are the key competitors in the Instant Grocery Market?

    Major players in the Instant Grocery Market include Instacart, Gopuff, Getir, Gorillas, and Zapp.

    What is the expected impact of the COVID-19 pandemic on the Instant Grocery Market?

    The COVID-19 pandemic had a positive impact on the Instant Grocery Market, as consumers turned to online grocery shopping for convenience and safety. This trend is expected to continue in the post-pandemic period.

    What are the emerging trends in the Instant Grocery Market?

    Some of the key emerging trends in the Instant Grocery Market include the adoption of artificial intelligence (AI) and machine learning (ML) for personalized shopping experiences, the integration of virtual and augmented reality (VR/AR) for immersive shopping, and the rise of dark stores for faster delivery times.

    What are the challenges faced by the Instant Grocery Market?

    The Instant Grocery Market faces several challenges, including high delivery costs, limited product availability, and competition from traditional grocery stores.

    What is the outlook for the Instant Grocery Market?

    The Instant Grocery Market is expected to continue growing in the coming years, driven by the increasing adoption of online grocery shopping and the expansion of services to new regions.

    What are the key opportunities for growth in the Instant Grocery Market?

    Key opportunities for growth in the Instant Grocery Market include expanding into new markets, offering a wider range of products, and developing innovative technologies to improve the customer experience.

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