Major market players are spending a lot of money on R&D to increase their product lines, which will help the Cosmeceuticals Market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Cosmeceuticals industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the Cosmeceuticals industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Cosmeceuticals industry has provided innovative products with some of the most significant benefits.
The Cosmeceuticals Market major player such as L'Oréal S.A. (France), Allergan Plc. (Ireland), Avon Products Inc. (UK), Johnson & Johnson (US), Procter & Gamble Co. (US), The Estée Lauder Companies Inc. (US), Merck & Company Inc. (US), Royal DSM NV (Netherlands), Unilever NV (Netherlands), Evonik Industries AG (Germany) and others are working to expand the market demand by investing in research and development activities.
L'Oréal is a French multinational company that specializes in the production and sale of beauty and personal care products, including makeup, skincare, hair care, and fragrances. The company was founded in 1909 and is now one of the largest cosmetics companies in the world, with operations in over 150 countries. It has a strong presence in the cosmeceuticals market, with several brands that offer products designed to bridge the gap between cosmetics and pharmaceuticals. In February 2019, L’Oréal announced a partnership with Alibaba to develop a new AI-powered shopping experience for customers in China.
The partnership aimed to leverage Alibaba’s e-commerce platform and L’Oréal’s expertise in beauty products to provide personalized recommendations to customers.
Procter & Gamble (P&G) is an American multinational corporation that produces and sells a wide range of consumer goods, including personal care products, home care products, and health care products. The company was founded in 1837 and is headquartered in Cincinnati, Ohio. It has a presence in the cosmeceuticals market through its portfolio of personal care brands, which includes Olay, SK-II, and Secret. In July 2020, Procter & Gamble announced the launch of a new skincare brand called Kindra.
The brand is targeted at women going through menopause and offers products to help with symptoms such as dryness and hot flashes.
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