Global Cookie Dough Market Overview
Cookie Dough Market Size was valued at USD 13.3 Billion in 2022. The Cookie Dough Market industry is projected to grow from USD 14.2 Billion in 2023 to USD 24.0 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024 - 2032). The changing consumer preferences, increased product availability, and the emergence of new flavors and variants are expected to be significant market drivers for the Cookie Dough Market.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Cookie Dough Market Trends
- The growing popularity of ready-to-eat desserts and the foodservice industry are driving market growth.
The market CAGR for Cookie Dough is driven by the Growing Popularity of Ready-to-Eat Desserts and Foodservice Industry. The growing preference for ready-to-eat desserts, fueled by busy lifestyles and the desire for instant satisfaction, has had a positive impact on the cookie dough market. With its creamy texture and nostalgic charm, cookie dough resonates with the current trend of indulgent and comforting foods. Consumers are gravitating toward familiar flavors and experiences that evoke feelings of comfort and nostalgia. The influence of social media platforms, particularly Instagram and YouTube, has significantly contributed to the promotion of cookie dough as a trendy and visually appealing dessert. Consumers are drawn to captivating and shareable content, leading to increased awareness and demand. In India, the number of active social media users reached approximately 470.1 million in 2022, accounting for around 33.4% of the total addressable demographic. This represents a growth of 4.2% from 2021 to 2022. Facebook holds the largest market share among social media platforms in India, with over 55% in July 2023, consistently leading the market since 2019. Instagram follows closely behind as the second leading platform, with a market share of 36%, reflecting the ongoing trend that emerged earlier in the year.
The food service sector, encompassing cafes, bakeries, and ice cream parlors, has increasingly incorporated cookie dough-based desserts into their menus. In 2021, significant advertising investments were made by key fast-food brands in the United States, including Domino's Pizza (USD 510 million), McDonald's (USD 409 million), Taco Bell (USD 334 million), Subway (USD 318 million), Wendy's (USD 267 million), Burger King (USD 225 million), Dunkin' (USD 135 million), Chick-fil-A (USD 129 million), Chipotle Mexican Grill (USD 105 million), and Starbucks (USD 97 million). This heightened advertising activity has further spurred the demand for commercially produced cookie dough. As a result, it is anticipated that throughout the projection period, demand for the cookie dough market will increase due to the growing popularity of ready-to-eat desserts and the food service industry. Thus, driving the Cookie Dough Market revenue.
Cookie Dough Market Segment Insights
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Cookie Dough Market Nature Insights
The Cookie Dough Market segmentation, based on Nature, includes Organic, and Conventional. The Organic segment dominated the market, accounting for 58% of market revenue (8.2 Billion). There is a prevailing trend towards premiumization within the food industry, where consumers demonstrate a willingness to pay more for superior quality products, including organic cookie dough. This inclination to invest more in perceived quality further propels the growth of the organic segment. Furthermore, with the increasing awareness of sustainability and ethical food production practices, consumers are displaying a preference for organic products, often associated with more sustainable farming methods. This emphasis on sustainability further contributes to the expansion of the organic segment within the cookie dough market.
Figure 1: Cookie Dough Market, by Nature, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Cookie Dough Market Ingredients Insights
The Cookie Dough Market segmentation, based on Ingredients, includes Wheat-Based, Bean & Legume, Grain-Based, Root Flours, Nut-Based, Multi-Grain, and Others (Seed, etc.). The multi-grain segment dominated the market, accounting for 58% of market revenue. Multigrain cookies are rich in essential nutrients, including fiber, iron, protein, and B vitamins, making them a favorable option compared to regular cookies, according to nutritionist research. Notably, one of the significant health advantages of multigrain cookies lies in their fiber content, a nutrient absents in regular cookies due to the refining process they undergo. The versatility of multigrain cookie dough allows for various baking options beyond traditional cookies, including bars, bites, and even healthier dessert alternatives. This versatility broadens the appeal of the product, reaching a wider consumer base and driving growth in the cookie dough market.
Cookie Dough Market Flavor Insights
The Cookie Dough Market segmentation, based on Flavor, includes Chocolate Chip, Double Chocolate, Snickerdoodle, Peanut Butter, Oatmeal Raisin, Ginger Snap, Lemon Zest, Mint Chocolate, and Others (Macadamia, M&M’s, etc.). The Chocolate Chip segment dominated the market, accounting for 60% of market revenue (8.5 Billion). Contrary to common perception, chocolate chip cookies can indeed offer health benefits due to certain key ingredients they contain. For instance, chocolate chips serve as a notable source of antioxidants, aiding in shielding cells from harm. Additionally, they feature flavonoids, which studies indicate can enhance blood circulation and diminish inflammation. The prospect of indulging in delicious cookies while also benefiting from their antioxidant and anti-inflammatory properties attracts health-conscious individuals to explore and invest in chocolate chip cookie dough products.
Cookie Dough Market End-Use Insights
The Cookie Dough Market segmentation, based on End Use, includes Food, Bakery, Confectionery, Dairy, Food Service, and Household/Retail. The Bakery segment dominated the market, accounting for 60% of market revenue. The bakery segment is propelled by the burgeoning trend of customization and personalization within the food industry. As consumers increasingly seek tailored options aligned with their specific tastes and dietary needs, cookie dough emerges as a versatile foundation for customization. With the ability to incorporate various mix-ins, flavors, and toppings, cookie dough offers limitless potential for the development of inventive and personalized bakery products, meeting the evolving demands of discerning consumers
Cookie Dough Market Sales Channel Insights
The Cookie Dough Market segmentation, based on Sales Channels, includes Direct/ B2B, Indirect/ B2C, Modern Grocery Retailers, Hypermarkets/ Supermarkets, Discount Stores, Specialty Retail Stores, Wholesale Club Stores, Traditional Grocery, and Online Retailers. The Hypermarkets/ Supermarkets segment dominated the market, accounting for 60% of market revenue. The surge in home baking and cooking trends has spurred demand for convenient baking solutions like cookie dough. Hypermarkets and supermarkets seize this opportunity by providing a diverse array of cookie dough options, catering to the preferences of consumers seeking hassle-free baking experiences. Furthermore, these retailers employ strategic marketing and promotional tactics to drive cookie dough sales. This may involve implementing promotional discounts, conducting product demonstrations, and launching advertising campaigns that underscore the convenience, versatility, and quality of cookie dough offerings.
Cookie Dough Market Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The anticipated expansion of the Cookie Dough market in North America can be attributed to several key factors. The significant presence of a large workforce in the region drives a heightened demand for and utilization of such products, leading to overall market growth. Additionally, the widespread use of online food delivery platforms and the extensive penetration of the internet in the region are anticipated to further propel market expansion. Projections from TradingPlatforms.com indicate that more than 2.85 billion individuals are expected to utilize online food delivery services by 2023. According to Madmobile, online food ordering has experienced a 300% faster growth rate than dine-in services since 2014 and now constitutes approximately 40% of total restaurant sales. Nearly 28% of consumers opt for online food ordering to save time on cooking and cleaning tasks. Moreover, data from Madmobile reveals that approximately 92% of top-performing restaurants offer mobile order-ahead and loyalty rewards programs or a combination of both. The surge in consumer demand for online food ordering is evident, with 62% of U.S. consumers reporting ordering food online at least once per month before the pandemic, while 78% stated that they either maintained or increased their frequency of online food orders. The surge in online food purchasing platforms presents an opportunity for cookie dough manufacturers to reach a broader audience. With the convenience of online ordering, consumers can easily browse and purchase cookie dough products from the comfort of their homes or workplaces, further driving market demand.
Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, and South Korea.
Figure 2: Cookie Dough Market Share By Region 2023 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's Cookie Dough Market accounts for the second-largest market share as the expanding online retail sector provides consumers with convenient access to a wide array of cookie brands and flavors, accompanied by special deals, promotions, and personalized recommendations. This accessibility is accelerating the adoption rate of cookie products. According to Eurostat, as of 2022, 91% of individuals aged 16 to 74 in the EU were internet users, with 75% of them purchasing goods or services online for personal use. The proportion of online shoppers has steadily increased from 55% in 2012 to 75% in 2022, marking a 20-percentage point rise. Notably, the highest percentages of internet users engaging in online shopping were observed in the Netherlands (92%), Denmark (90%), and Ireland (89%), while fewer than 50% shopped online in Bulgaria (49%). Simultaneously, the growing demand for cookies across various occasions, social gatherings, parties, and celebrations is driving market growth. Additionally, there is an increasing preference for premium and artisanal cookies crafted with high-quality ingredients. The emergence of small-scale bakeries focusing on handcrafted, superior-quality cookies further contributes to the positive market outlook. Further, the German Cookie Dough Market held the largest market share, and the UK Cookie Dough Market was the fastest-growing market in the European region.
The Asia-Pacific Cookie Dough Market is expected to grow at the fastest CAGR from 2023 to 2032. The cookies market has experienced significant growth due to evolving consumer taste preferences and increased demand for processed food, coupled with the availability of diverse product options. India's agricultural and processed food products exports saw a notable rise of 13% to $19.69 billion in the first nine months of the fiscal year 2022-23 compared to the same period the previous year. The proportion of processed food exports within agricultural exports has notably risen from 13.7% in 2014-15 to 25.6% in 2022-23. In terms of foreign direct investment (FDI), the food processing sector has attracted a total of $12.354 billion in FDI from April 2000 to September 2023, constituting 1.89% of the total FDI equity inflow. The FDI equity inflow, specifically in the food processing sector, for the fiscal year 2023 amounted to $0.896 billion. Furthermore, heightened awareness about nutrition and the importance of a healthy diet in today's busy lifestyles have led global consumers to seek cookies that offer both convenience and the ability to track nutrient intake. Moreover, China’s Cookie Dough Market held the largest market share, and the Indian Cookie Dough Market was the fastest-growing market in the Asia-Pacific region.
Cookie Dough Market Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the Cookie Dough market grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Cookie Dough industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Cookie Dough industry to benefit clients and increase the market sector. In recent years, the Cookie Dough industry has offered some of the most significant advantages to consumers, including convenience, versatility, and the opportunity to indulge in nostalgic flavors and comforting treats. Major players in the Cookie Dough Market, including consumers, including convenience, versatility, and the opportunity to indulge in nostalgic flavors and comforting treats, are attempting to increase market demand by investing in research and development operations.
General Mills Inc. is a renowned manufacturer and marketer of branded consumer foods, boasting a diverse product portfolio that includes grains, fruits, savories, nutrition bars, frozen hot snacks, ready-to-eat cereals, natural pet food, refrigerated and frozen dough, baking mixes and ingredients, yogurt, and super-premium ice cream. Additionally, the company offers convenient meal options such as meal kits, ethnic meals, pizza, soup, side dish mixes, frozen breakfast items, and frozen entrees. General Mills markets its products under various well-known brand names, including Blue Buffalo, Food Should Taste Good, Fruit Roll-Ups, Blue Basics, Cheerios, Chex, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Fruit Gushers, Gardetto's, Go-Gurt, Gold Medal, and Golden Grahams. With operations spanning across Asia, the Middle East, Africa, Europe, North America, and Latin America, General Mills is headquartered in Minneapolis, Minnesota, USA.
Nestle SA (Nestle) is a renowned manufacturer and marketer of a wide array of food products and beverages. Its extensive product portfolio includes baby food, bottled water, cereals, chocolates and confectionery, coffee, and culinary products. Additionally, Nestle offers plant-based foods, chilled and frozen foods, dairy products, nutritional products, ice cream, and pet care items. The company markets its diverse range of products under popular brand names such as Aero, Purina Alpo, Milkybar, Nestle Ice Cream, Cerelac, Nescafe, Nespresso, Nido, Perrier, S. Pellegrino, Acqua Panna, Nestea, Milo, Maggi, Buitoni, Cailler, Movenpick, Purina, Boost, Gerber, and Kit Kat. With a global presence spanning across Asia, Oceania, the Americas, Europe, the Middle East, and Africa, Nestle is headquartered in Vevey, Waadt, Switzerland.
Key companies in the Cookie Dough Market include
- General Mills Inc.
- Nestle S.A.
- Cérélia Group
- Dawn Foods UK Ltd.
- Dough-to-Go Inc.
- Rhino Foods Inc.
- Neighbors LLC
- Gregory's Food's Inc.
- Cookie Dough & Co. Do-Biz Foods LLC
- Mo's Cookie Dough Ltd
Cookie Dough Industry Developments
In 2024, Tiff’s Treats expanded their product line with a new range of edible cookie dough flavors, including classic Chocolate Chip, Brownie Batter, and Cake Batter. The dough is heat-treated to ensure safety for raw consumption and comes in convenient, resealable tubs.
In 2024, Nestlé Toll House introduced a new line of edible cookie dough featuring their signature chocolate morsels. Available in flavors like Chocolate Chip and Peanut Butter Cup, this dough is designed for safe raw consumption and also works well for baking.
July 2021: Dawn Foods completed the acquisition of Icopa, the leading distributor of bakery products in Portugal. This strategic move aimed to bolster Dawn Foods' footprint in Portugal while also enhancing its distribution capabilities across Europe.
Cookie Dough Market Segmentation
Cookie Dough Market Nature Outlook
Cookie Dough Market Ingredients Outlook
- Wheat-Based
- Bean & Legume
- Grain-Based
- Root Flours
- Nut-Based
- Multi-Grain
- Others (Seed, etc.)
Cookie Dough Market Flavor Outlook
- Chocolate Chip
- Double Chocolate
- Snickerdoodle
- Peanut Butter
- Oatmeal Raisin
- Ginger Snap
- Lemon Zest
- Mint Chocolate
- Others (Macadamia, M&M’s, etc.)
Cookie Dough Market End-Use Outlook
- Food
- Bakery
- Confectionery
- Dairy
- Food Service
- Household/Retail
Cookie Dough Market Sales Channel Outlook
- Direct/ B2B
- Indirect/ B2C
- Modern Grocery Retailers
- Hypermarkets/ Supermarkets
- Discount Stores
- Specialty Retail Stores
- Wholesale Club Stores
- Traditional Grocery
- Online Retailers
Cookie Dough Market Regional Outlook
- North America
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
| Report Attribute/Metric |
Details |
| Market Size 2022 |
USD 13.3 Billion |
| Market Size 2023 |
USD 14.2 Billion |
| Market Size 2032 |
USD 24.0 Billion |
| Compound Annual Growth Rate (CAGR) |
6.80% (2024-2032) |
| Base Year |
2023 |
| Market Forecast Period |
2024-2032 |
| Historical Data |
2019- 2021 |
| Market Forecast Units |
Value (USD Billion) |
| Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered |
Nature, Ingredients, Flavor, End Use, Sales Channel, and Region |
| Geographies Covered |
North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered |
The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled |
General Mills Inc., Nestle S.A., Cérélia Group, Dawn Foods UK Ltd., Dough-to-Go Inc., Rhino Foods Inc., Neighbors LLC, Gregory's Food's Inc., Cookie Dough & Co. Do-Biz Foods LLC, Mo's Cookie Dough Ltd |
| Key Market Opportunities |
The development of cookie dough variants tailored to health-conscious consumers, such as those crafted with organic or gluten-free ingredients |
| Key Market Dynamics |
Shifting lifestyles, rising adoption, and the popularity of Western delicacies |
Frequently Asked Questions (FAQ) :
The Cookie Dough Market size was valued at USD 14.2 Billion in 2023.
The Cookie Dough Market is projected to grow at a CAGR of 6.80% during the forecast period, 2024-2032.
North America had the largest share of the global market.
The key players in the market are General Mills Inc., Nestle S.A., Cérélia Group, Dawn Foods UK Ltd., Dough-to-Go Inc., Rhino Foods Inc., Neighbors LLC, Gregory's Food's Inc., Cookie Dough & Co. Do-Biz Foods LLC, Mo's Cookie Dough Lt, and others.
The Organic segment dominated the market in 2023.
The Chocolate Chip segment had the largest share in the global market.
