Conversational Artificial Intelligence (AI) Market Research Report - Global Forecast till 2027

Global Conversational Artificial Intelligence (AI) Market, by Component (Platform, Services (System Integration and Deployment, Support and Maintenance, Training and Consulting), by Type (Intelligent Virtual Assistants, Chatbots), by Technology (Machine Learning and Deep Learning, Natural Language Processing, Automated Speech Recognition) by Deployment (Cloud, On-Premise), By Organization Size (Large enterprises, SMEs), by Application (Personal Assistants, Customer Engagement and Support, Branding and Marketing, Others), by Vertical (BFSI, IT & Telecommunications, Retail and e-Commerce, Media and Entertainment, Healthcare, Automotive, Others), by Region (North America, Europe, Asia-Pacific and the Rest of the world) - Industry Forecast till 2027

ID: MRFR/ICT/6441-HCR | February 2021 | Region: Global | 111 pages

Please note that the assessment period of report has been updated from 2019-2024 to 2020-2027. Cordially fill the sample form for updated data.

Market Synopsis

The global market for Conversational Artificial Intelligence (AI) is estimated to reach a market value of USD 15.82 billion by 2024 growing at a CAGR of 30.32% during the forecast period 2019–2024. The market has witnessed growth with the rising adoption of conversational AI-based chatbots among various enterprises to offer enhanced customer support services. Increasing deployment of conversational AI chatbots in connected cars also contributes to the market growth. Additionally, rising investments in the development of conversational AI-powered voice-based solutions by key players such as Facebook Inc., Google LLC, Apple Inc., Amazon Web Services, IBM Corporation, and Microsoft Corporation and their adoption in various countries also contribute significantly towards the market growth.

Artificial intelligence-based conversational interfaces are rapidly transforming customer service interactions across various industries and sectors such as banking, financial services, and insurance, automotive, retail and e-commerce, and healthcare. Conversational AI solutions such as Apple Siri, Amazon Alexa, and Google virtual assistant have seen tremendous adoption among consumers. Chatbot solutions leveraging natural language processing to connect with users and perform tasks have proliferated customer messaging platforms such as Facebook Messenger and WeChat. The development of artificial intelligence in recent years including machine learning, natural language processing, image recognition, and speech recognition have promoted conversational AI applications allowing users to interact with businesses through desktops, laptops, and smartphones. Conversational AI is capable of accomplishing various tasks such as providing shopping assistance, product recommendations, answering customer queries; booking plane, train, bus, and movie tickets; setting up business meetings; checking booking status; providing information related to weather, local events and news and entertainment. Enterprises are increasingly adopting conversational AI solutions to offer immediate online assistance to improve online sales conversion rates. Various benefits of conversational AI in business-to-business applications, widespread adoption of messaging apps, enterprises focusing on enhanced customer experience, and rising adoption of virtual assistants are other factors promoting the market growth.

In January 2017, Ford Motor Company, an American multinational automotive company integrated Amazon Alexa in its cars enabling drivers to perform tasks like checking tire pressure, gas requirements, and overall maintenance of cars with the help of conversational artificial intelligence. In March 2017, Progressive Corporation, an American insurance company, offers insurance tips to its customers with the help of Google Home. Another breakthrough in the adoption of conversational artificial intelligence was when Starbucks Corporation, an American coffee company, implemented conversational artificial intelligence based chatbot in its My Starbucks Barista app allowing customers to place orders through messaging or voice commands. In order to stay competitive Domino's Pizza, Inc., an American pizza company, launched a Facebook Messenger chatbot for ordering pizzas.   

However, the inability chatbots in processing complex and large amount of information pose a major challenge for the conversational artificial intelligence (AI) platform and solution providers.


By component, the market has been segmented on the basis of platform and service.

By service, the market has been segmented into ssystem integration and deployment, support and maintenance, training, and consulting.

By type, the market has been segmented into intelligent virtual assistants and chatbots.

By technology, the market has been segmented into machine learning and deep learning, natural language processing, and automated speech recognition.

By deployment, the market has been segmented into cloud and on-premise.

By organization size, the market has been segmented into large enterprises and SMEs.

By application, the market has been segmented into personal assistants, customer engagement and support, branding and marketing, and others.

By vertical, the market has been segmented into BFSI, IT & Telecommunications, retail and e-Commerce, media and entertainment, healthcare, automotive, and others.

Key Players

MRFR recognizes the key market players in Conversational Artificial Intelligence (AI) as Google LLC, Microsoft Corporation, IBM Corporation, Oracle Corporation, Amazon Web Services, Nuance Communications, Baidu Inc., SAP SE, Facebook Inc., Artificial Solutions, Avaamo Technologies Pvt Ltd., Conversica Inc., Haptik, Solvvy, Pypestream and Creative Virtual Ltd.

Global Conversational Artificial Intelligence (AI) Market, 2018-2024 (USD Million)
 Conversational Artificial Intelligence (AI) Market_Image

Source: MRFR Website

Regional Analysis

The market for global conversational artificial intelligence (AI) is estimated to grow at a significant rate during the forecast period from 2019 to 2024. The geographical analysis of the market has been studied for North America (the US, Canada, Mexico), Europe (the UK, Germany, France, Spain, Italy, the rest of Europe),  Asia-Pacific (China, Japan, India, Singapore, Australia, the rest of Asia-Pacific) and the rest of the world (the Middle East and Africa and South America).

At present, North America accounts for the largest market share in terms of adoption and development of conversational AI solutions. Growing investments in artificial intelligence technologies in terms of machine learning, deep learning, and natural language processing in the US, Canada, and Mexico drive the market growth in this region. Furthermore, the region also has many emerging start-ups offering conversational AI solutions also propels the market growth in this region.

Europe region accounts for the second-largest market share in the global conversational AI market due to increasing adoption of intelligent virtual assistants in countries such as the UK, Germany, France, Spain, Italy, and other European countries.

Asia-Pacific region accounted for the third-largest market share and is expected to attain the highest growth due to rising adoption of conversational AI solutions in China, Japan, India, Australia, Singapore, South Korea, and the Philippines. The market is also expected to generate revenue from industries and sectors such as retail and e-commerce, automotive, banking, media and entertainment, IT & telecom and healthcare in the Asia-Pacific region.

The conversational AI market in the Middle East and Africa region is expected to achieve a considerable growth with the adoption of chatbots and virtual assistants in countries such as Saudi Arabia, Turkey, Oman, UAE, South Africa, Zimbabwe, Nigeria, and other African countries.

Intended Audience

  • Conversational Artificial Intelligence (AI) solution providers

  • Conversational Artificial Intelligence (AI) platform providers

  • Chatbot software providers

  • AI powered application developers

  • Insurance agencies

  • Connected automotive vendors

  • Banking enterprises

  • Intelligent virtual assistant providers

  • Conversational Artificial Intelligence (AI) service providers

Frequently Asked Questions (FAQ) :

A 30.32% CAGR is estimated to enhance the market in the forecast period.

The income of USD 15.82 billion by 2024 is estimated to be achieved by the market in the coming years.

The constraint of chatbots in handling complex and the huge amount of information is estimated to slow down the market’s growth.

Amazon Web Services, Nuance Communications, Baidu Inc., Oracle Corporation, SAP SE, Avaamo Technologies Pvt Ltd., Facebook Inc., and Artificial Solutions are the contenders in the market.

The demand to improve online sales conversion rates is predicted to enhance the overall development of the market in the coming years.