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    Conversation Intelligence Software Market

    ID: MRFR/ICT/25023-HCR
    100 Pages
    Aarti Dhapte
    October 2025

    Conversation Intelligence Software Market Research Report By Deployment Type (Cloud-based, On-premises), By Organization Size (Small and Medium-sized Enterprises (SMEs), Large Enterprises), By Industry (Healthcare, Retail, Manufacturing, Financial Services, IT and Telecom), By Function (Sales, Marketing, Customer Support, Operations), By Use Case (Call Center Analytics, Customer Engagement Tracking, Sales Performance Optimization, Quality Assurance) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) ...

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    Conversation Intelligence Software Market Summary

    The Global Conversation Intelligence Software Market is projected to grow from 18.98 USD Billion in 2024 to 92.54 USD Billion by 2035, reflecting a robust growth trajectory.

    Key Market Trends & Highlights

    Conversation Intelligence Software Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 17.38% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 92.5 USD Billion, indicating substantial expansion.
    • in 2024, the market is valued at 18.98 USD Billion, marking a significant starting point for growth.
    • Growing adoption of artificial intelligence due to enhanced customer engagement is a major market driver.

    Market Size & Forecast

    2024 Market Size 18.98 (USD Billion)
    2035 Market Size 92.54 (USD Billion)
    CAGR (2025-2035) 15.49%

    Major Players

    Gong.io, Chorus.ai, Talkdesk, LevelAI, Invoca, CallMiner, Salesforce, Nice, SentiSum, Amelia, Substrata, Verint

    Conversation Intelligence Software Market Trends

    A number of noteworthy trends are visible in the Conversation Intelligence Software Market, which are being driven by changing client expectations and technology improvements. Cloud-based solutions are becoming more and more popular since they are affordable, scalable, and convenient. Furthermore, the capabilities of conversation intelligence software have been greatly improved by the combination of Artificial Intelligence (AI) and Natural Language Processing (NLP).

    Sentiment analysis, speech recognition, and customized consumer experiences have all improved as a result. Additionally, there is a greater need for technologies that enable efficient communication and data-driven insights due to the growing acceptance of remote work and virtual collaboration.

    The ongoing evolution of artificial intelligence technologies is likely to drive the adoption of conversation intelligence software, enhancing customer engagement and operational efficiency across various sectors.

    U.S. Department of Commerce

    Conversation Intelligence Software Market Drivers

    Rising Demand for Enhanced Customer Experience

    The Global Conversation Intelligence Software Market Industry is witnessing a surge in demand driven by the increasing emphasis on enhancing customer experience. Businesses are increasingly recognizing the value of understanding customer interactions to improve service delivery. This trend is evidenced by the projected market value of 15.9 USD Billion in 2024, indicating a robust growth trajectory. Companies are leveraging conversation intelligence tools to analyze customer feedback and interactions, thereby tailoring their offerings to meet customer expectations. This focus on customer-centric strategies is likely to propel the market further as organizations seek to differentiate themselves in a competitive landscape.

    Market Segment Insights

    Conversation Intelligence Software Market Deployment Type Insights

    Deployment type is a crucial market segmentation factor, categorizing the market into cloud-based and on-premises solutions. Cloud-based deployment has gained significant traction, accounting for a substantial share of the market.

    Its flexibility, cost-effectiveness, and scalability make it a preferred choice for businesses seeking agility and cost optimization.

    The cloud-based model eliminates the need for hardware and IT infrastructure investment, allowing businesses to access the software on a subscription basis. This model also facilitates rapid deployment and easy integration with other cloud-based applications.

    On-premises deployment, while accounting for a smaller market share, remains relevant for organizations with stringent data security and compliance requirements.

    On-premises solutions provide greater control over data storage and security, ensuring compliance with industry regulations and internal policies.

    Conversation Intelligence Software Market Organization Size Insights

    The Conversation Intelligence Software Market is segmented based on organization size into Small and Medium-sized Enterprises (SMEs) and Large Enterprises.

    Among these segments, Large Enterprises held the largest market share of around 60% in 2023 and is expected to continue its dominance throughout the forecast period.

    The growth of this segment can be attributed to the increasing adoption of conversation intelligence solutions by large enterprises to enhance customer experience, optimize sales performance, and improve operational efficiency.

    SMEs, on the other hand, are expected to witness significant growth in the coming years due to the rising awareness of the benefits of conversation intelligence solutions and the increasing availability of affordable and user-friendly platforms.

    Conversation Intelligence Software Market Insights

    The Healthcare industry is expected to hold a significant market share in the Conversation Intelligence Software Market. The increasing adoption of digital health records and the need to improve patient engagement are driving the growth of the Conversation Intelligence Software Market in this industry.

    Additionally, the growing demand for personalized healthcare experiences is further fueling the adoption of conversation intelligence solutions. In the Retail industry, conversation intelligence software is being used to improve customer service and sales conversions.

    The software can be used to track customer interactions, identify opportunities for upselling and cross-selling, and provide personalized recommendations. As a result, the Retail industry is expected to witness a significant growth in the Conversation Intelligence Software Market.

    The Manufacturing industry is also expected to be a key growth driver for the Conversation Intelligence Software Market. The software can be used to improve communication and collaboration between employees, optimize production processes, and reduce costs.

    In the Financial Services industry, conversation intelligence software is being used to improve customer service, detect fraud, and comply with regulations.

    Conversation Intelligence Software Market Function Insights

    The Conversation Intelligence Software Market segmentation by Function includes Sales, Marketing, Customer Support, and Operations. The Sales segment is expected to hold the largest market share due to the increasing demand for conversational intelligence tools to improve sales performance.

    Conversation intelligence can help sales teams identify and qualify leads, track customer interactions, and close deals faster.

    The Marketing segment is also expected to witness significant growth as conversation intelligence can help marketers understand customer needs, create targeted campaigns, and measure the effectiveness of marketing efforts.

    The Customer Support segment is expected to grow steadily as conversation intelligence can help customer support teams resolve customer issues quickly and efficiently.

    The Operations segment is also expected to see some growth as conversation intelligence can help operations teams improve communication and collaboration. The Conversation Intelligence Software Market is expected to reach $20.1 billion by 2024, growing at a CAGR of 15.49% from 2024 to 2032.

    Conversation Intelligence Software Market Use Case Insights

    The Use Case segment of the Conversation Intelligence Software Market is expected to witness substantial growth in the coming years, driven by the increasing adoption of conversation intelligence solutions across various industries.

    Among the key use cases, Call Center Analytics is anticipated to hold a significant market share. According to industry estimates, the Conversation Intelligence Software Market revenue for Call Center Analytics is projected to reach USD 5.6 billion by 2024.

    This growth is attributed to the rising need for businesses to improve customer service experiences and optimize call center operations.

    Customer Engagement Tracking is another prominent use case, enabling businesses to monitor and analyze customer interactions across multiple channels.

    This use case is expected to contribute significantly to the Conversation Intelligence Software Market growth, with a projected market size of USD 4.8 billion by 2024.

    Get more detailed insights about Conversation Intelligence Software Market

    Regional Insights

    The regional segmentation of the Conversation Intelligence Software Market offers crucial insights into the market's geographical distribution and growth dynamics.

    North America is expected to dominate the market, accounting for a significant share of the Conversation Intelligence Software Market revenue in 2023.

    The region's dominance can be attributed to the presence of numerous established vendors, early adoption of advanced technologies, and a large customer base in sectors such as BFSI, healthcare, and retail. Europe is another key region in the Conversation Intelligence Software Market, with a substantial market share.

    Factors driving growth in this region include government initiatives to enhance customer experience, increasing awareness of data privacy regulations, and a growing number of startups offering innovative solutions. The APAC region is projected to witness the highest growth rate during the forecast period.

    The increasing adoption of digital technologies, rising disposable income, and growing awareness of customer-centric approaches are key factors contributing to the region's growth.

    South America and MEA are expected to contribute a smaller share to the Conversation Intelligence Software Market, but they offer significant growth opportunities due to the increasing adoption of cloud-based solutions and government initiatives to improve customer service.

    Figure3: Conversation Intelligence Software Market, By Regional, 2023 & 2032 (USD billion)

    Conversation Intelligence Software Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Conversation Intelligence Software Market are constantly striving to gain a competitive edge by offering innovative solutions and expanding their product portfolios.

    Leading Conversation Intelligence Software Market players are focusing on developing advanced features such as AI-powered insights, real-time transcription, and sentiment analysis to enhance their offerings.

    The Conversation Intelligence Software Market is witnessing strategic partnerships, acquisitions, and collaborations among key players to strengthen their market position and expand their geographical reach.

    Conversational intelligence technology is gaining traction as businesses recognize its potential to improve customer experience, optimize sales performance, and drive operational efficiency.

    Gong.io is a leading provider of conversation intelligence software. The company's platform offers a range of features, including call transcription, sentiment analysis, and AI-powered insights.

    Gong.io serves a diverse customer base across various industries, including technology, healthcare, and financial services. By providing valuable insights and actionable recommendations, Gong.io empowers sales teams to improve their performance and drive revenue growth.

    Another prominent player in the Conversation Intelligence Software Market is Chorus.ai. The company's solution offers advanced features such as real-time transcription, automated scoring, and personalized coaching.

    Chorus.ai caters to a wide range of customers, including Fortune 500 companies and high-growth startups. Its focus on customer success and continuous innovation has enabled Chorus.ai to establish a strong presence in the market.

    Key Companies in the Conversation Intelligence Software Market market include

    Industry Developments

    • Q2 2024: Gong acquires Voci Technologies to expand voice analytics capabilities Gong, a leader in conversation intelligence software, announced the acquisition of Voci Technologies, a speech analytics company, to enhance its real-time voice transcription and analytics offerings for enterprise customers.
    • Q1 2024: CallMiner Appoints New CEO to Drive Next Phase of Growth CallMiner, a prominent conversation intelligence platform, announced the appointment of Paul Bernard as its new Chief Executive Officer, signaling a strategic focus on global expansion and product innovation.
    • Q2 2024: Observe.AI Raises $125 Million in Series C Funding to Accelerate AI-Powered Conversation Intelligence Observe.AI secured $125 million in Series C funding led by SoftBank Vision Fund 2, aiming to scale its AI-driven conversation intelligence platform for contact centers and expand its global footprint.
    • Q3 2024: Salesloft launches new AI-powered Conversation Intelligence Suite Salesloft introduced a new suite of AI-powered conversation intelligence tools designed to help sales teams analyze customer interactions, improve coaching, and drive revenue growth.
    • Q2 2024: Chorus.ai partners with Microsoft Teams to deliver integrated conversation analytics Chorus.ai announced a strategic partnership with Microsoft Teams, enabling seamless integration of its conversation intelligence analytics within the Teams platform for enhanced sales and customer service insights.
    • Q1 2025: Verint Expands Conversation Intelligence Platform with Real-Time Multilingual Support Verint Systems launched a major update to its conversation intelligence platform, introducing real-time multilingual transcription and analytics to support global enterprises.
    • Q2 2025: Invoca secures $70 million in growth funding to fuel AI innovation Invoca, a conversation intelligence leader, raised $70 million in growth funding to accelerate development of its AI-powered analytics platform and expand into new verticals.
    • Q2 2024: Talkdesk launches Conversation Intelligence for Healthcare Talkdesk unveiled a specialized conversation intelligence solution tailored for the healthcare sector, offering HIPAA-compliant analytics and real-time insights for patient interactions.
    • Q3 2024: ExecVision acquired by Mediafly to bolster sales enablement and conversation analytics Mediafly, a sales enablement platform, announced the acquisition of ExecVision, a conversation intelligence software provider, to integrate advanced analytics into its sales solutions.
    • Q1 2025: RingCentral launches AI Conversation Intelligence for SMBs RingCentral introduced a new AI-powered conversation intelligence feature aimed at small and medium-sized businesses, providing automated call transcription, sentiment analysis, and actionable insights.
    • Q2 2025: Fireflies.ai partners with Zoom to deliver real-time meeting transcription and analytics Fireflies.ai announced a partnership with Zoom, integrating its conversation intelligence platform to provide real-time transcription and analytics for virtual meetings.
    • Q1 2024: Avoma secures $40 million Series B to expand conversation intelligence platform Avoma, a meeting lifecycle assistant and conversation intelligence provider, raised $40 million in Series B funding to accelerate product development and expand its go-to-market teams.

    Future Outlook

    Conversation Intelligence Software Market Future Outlook

    The Conversation Intelligence Software Market is projected to grow at a 15.49% CAGR from 2025 to 2035, driven by advancements in AI, increased demand for customer insights, and enhanced data analytics capabilities.

    New opportunities lie in:

    • Develop AI-driven analytics tools to enhance customer engagement strategies.
    • Integrate conversation intelligence with CRM systems for streamlined operations.
    • Offer customizable solutions tailored to specific industry needs for competitive differentiation.

    By 2035, the market is expected to achieve substantial growth, reflecting its critical role in business strategy.

    Market Segmentation

    Conversation Intelligence Software Market Outlook

    • Healthcare
    • Retail
    • Manufacturing
    • Financial Services
    • IT and Telecom

    Conversation Intelligence Software Market Function Outlook

    • Sales
    • Marketing
    • Customer Support
    • Operations

    Conversation Intelligence Software Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Conversation Intelligence Software Market Use Case Outlook

    • Call Center Analytics
    • Customer Engagement Tracking
    • Sales Performance Optimization
    • Quality Assurance

    Conversation Intelligence Software Market Deployment Type Outlook

    • Cloud-based
    • On-premises

    Conversation Intelligence Software Market Organization Size Outlook

    • Small and Medium-sized Enterprises (SMEs)
    • Large Enterprises

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 18.97 (USD Billion)
    Market Size 2025 21.91 (USD Billion)
    Market Size 2035 92.54 (USD Billion)
    Compound Annual Growth Rate (CAGR) 15.49% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Talkdesk, LevelAI, Gong.io, Invoca, CallMiner, Salesforce, Observe.ai, Nice, SentiSum, Amelia, Substrata, Jimin.ai, Chorus.ai, Verint
    Segments Covered Deployment Type, Organization Size, Industry, Function, Use Case, Regional
    Key Market Opportunities AI-driven analytics Enhanced customer engagement Improved sales performance Data-driven insights Omnichannel integration
    Key Market Dynamics 1 Rising demand for customer insights 2 Growing adoption of AI and ML technologies 3 Increased focus on customer engagement 4 Proliferation of remote work environments 5 Expanding the regulatory landscape
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the market size of the Conversation Intelligence Software Market?

    The Conversation Intelligence Software Market size is expected to reach USD 80.12 billion by 2034, witnessing a CAGR of 15.49% from 2024 to 2034.

    What are the key regions in the Conversation Intelligence Software Market?

    North America is expected to hold the largest market share, followed by Europe and Asia Pacific. The growth in North America can be attributed to the early adoption of conversation intelligence solutions by businesses in the region.

    What are the major applications of Conversation Intelligence Software?

    Conversation intelligence software finds applications in various industries, including sales, marketing, customer service, and human resources. It helps businesses analyze customer interactions to identify patterns, improve customer experience, and increase sales.

    Who are the key competitors in the Conversation Intelligence Software Market?

    Some of the key competitors in the Conversation Intelligence Software Market include Gong, Chorus.ai, Salesloft, and Observe.ai.

    What are the key trends in the Conversation Intelligence Software Market?

    Key trends in the Conversation Intelligence Software Market include the increasing adoption of artificial intelligence (AI) and machine learning (ML), the rise of cloud-based solutions, and the growing demand for real-time insights.

    What factors are driving the growth of the Conversation Intelligence Software Market?

    Factors driving the growth of the Conversation Intelligence Software Market include the increasing need to improve customer experience, the growing adoption of remote work, and the need for businesses to gain insights from customer interactions.

    What are the challenges faced by the Conversation Intelligence Software Market?

    Challenges faced by the Conversation Intelligence Software Market include data privacy concerns, the need for skilled professionals to implement and use the software, and the high cost of deployment.

    What is the forecast for the Conversation Intelligence Software Market?

    The Conversation Intelligence Software Market is expected to grow significantly over the next ten years. The market is expected to reach USD 52.0 billion by 2032, witnessing a CAGR of 15.49% from 2024 to 2032.

    What are the key opportunities for growth in the Conversation Intelligence Software Market?

    Key opportunities for growth in the Conversation Intelligence Software Market include the increasing adoption of AI and ML, the growing demand for cloud-based solutions, and the expansion into new markets.

    What are the key challenges for growth in the Conversation Intelligence Software Market?

    Key challenges for growth in the Conversation Intelligence Software Market include data privacy concerns, the need for skilled professionals, and the high cost of deployment.

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