Cloud Object Storage Companies

Competitive Landscape of Cloud Object Storage Market:

The Cloud Object Storage market has witnessed substantial growth in recent years, driven by the increasing demand for scalable and cost-effective data storage solutions. As organizations continue to embrace cloud computing, the need for efficient storage systems has become paramount. Cloud Object Storage offers a flexible and scalable approach to managing vast amounts of unstructured data, making it an attractive choice for enterprises across various industries.

Key Players:

• Hewlett-Packard Enterprise


• Caringo Inc.


• Dell EMC


• International Business Machines Corporation


• International Data Corporation


• Microsoft Corporation


• Hitachi Data Systems


• Data Direct Networks


• Netapp, Inc.


• Google

Strategies Adopted:

• Scalability: Key players focus on providing scalable solutions to accommodate the growing volume of data generated by businesses.


• Cost Efficiency: Competitive pricing strategies are employed to attract businesses looking for cost-effective storage options.


• Integration: Seamless integration with other cloud services and third-party applications enhances the overall value proposition for clients.


• Security Measures: Emphasis on robust security measures to address concerns related to data privacy and compliance.

Factors for Market Share Analysis:

• Performance Metrics: Providers are evaluated based on performance metrics such as data retrieval speed, latency, and overall system responsiveness.


• Pricing Structures: The competitiveness of pricing models plays a crucial role in market share, with customers seeking cost-effective solutions.


• Service Level Agreements (SLAs): The reliability and adherence to SLAs, including uptime guarantees and data durability, contribute significantly to market share.


• Global Presence: A widespread global infrastructure ensures low-latency access and increased market reach, positively influencing market share.

New and Emerging Companies:

• Wasabi: A rising player, known for its disruptive pricing model, offering low-cost, high-performance cloud storage.


• Backblaze B2 Cloud Storage: Gaining attention for its simplicity and affordability, Backblaze targets businesses seeking a straightforward storage solution.


• MinIO: Positioned as an open-source alternative, MinIO focuses on high-performance, object storage for modern workloads.

Current Company Investment Trends:

• Infrastructure Expansion: Key players continue to invest in expanding their global infrastructure, ensuring data accessibility and low-latency performance across different regions.


• Technological Innovation: Investments in technological advancements, including AI-driven storage optimization and security enhancements, are prevalent to stay competitive.


• Strategic Partnerships: Collaborations with other cloud service providers, technology vendors, and industry-specific partners are common to enhance service offerings.


• Vertical Integration: Some players are opting for vertical integration by offering a broader range of cloud services, including computing and analytics, to provide a comprehensive cloud solution.

Latest Company Updates:

October 2023:

• Wasabi Technologies partners with Acronis to offer affordable and scalable object storage for backup and archive solutions. This collaboration combines Wasabi's high-performance, low-cost object storage platform with Acronis' data protection and cyber protection solutions, providing businesses with a comprehensive and cost-effective data management strategy.

September 2023:

• Google Cloud announces new features for its Cloud Storage platform, including improved data lifecycle management and integration with Anthos. These enhancements aim to simplify data management and make it easier for businesses to run applications across multiple cloud environments.


• Microsoft Azure Storage introduces a new pricing tier for infrequently accessed data, making cloud object storage even more cost-effective for long-term archiving. This new tier, known as "Archive Blob Storage", offers significantly lower storage costs compared to standard and hot storage tiers.

August 2023:

• Amazon S3 Glacier Deep Archive launches a new feature called "Glacier Instant Retrieval", which allows users to instantly access archived data without incurring retrieval fees. This feature significantly reduces the time and cost associated with retrieving archived data from S3 Glacier Deep Archive.


• Cloudinary announces a new partnership with NetApp to offer a joint object storage solution for media and entertainment companies. This solution combines Cloudinary's media management platform with NetApp's cloud-based storage technology, providing media companies with a scalable and cost-effective way to store and manage their content.

July 2023:

• Backblaze B2 Cloud Storage announces a new pricing model based on egress bandwidth, making it more cost-effective for businesses with predictable data access patterns. This new pricing model allows businesses to pay only for the data they download from B2 Cloud Storage, which can significantly reduce costs for applications with low download traffic.


• Scality unveils a new object storage platform designed for high-performance and scalability. The Scality RING platform offers a distributed architecture that can scale horizontally to meet the needs of large enterprises and data centers.