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China Social Emotional Learning Market

ID: MRFR/ICT/61302-HCR
200 Pages
Aarti Dhapte
February 2026

China Social and Emotional Learning SEL Market Size, Share and Research Report: By Component (Solution, Services), By Type (Web-Based, Apps), By Core Competencies (Self-Awareness, Self-Management, Social Awareness, Relationship Skills, Responsible Decision-Making), and By End-User (Pre-K, Elementary Schools, Middle and High Schools, Others)-Forecast to 2035

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China Social Emotional Learning Market Summary

As per analysis, the China social emotional learning market is projected to grow from USD 210.18 Million in 2024 to USD 993.16 Million by 2035, exhibiting a compound annual growth rate (CAGR) of 15.16% during the forecast period (2025 - 2035).

Key Market Trends & Highlights

The China social emotional learning market is experiencing robust growth driven by curriculum integration and digital innovation.

  • The integration of emotional learning into school curricula is becoming increasingly prevalent, particularly in K-12 education.
  • Digital learning tools are emerging as the fastest-growing segment, reflecting a shift towards technology-enhanced SEL solutions.
  • Parental engagement and awareness regarding social emotional learning are on the rise, influencing educational practices and policies.
  • Government policies supporting SEL, alongside the increased focus on mental health, are key drivers propelling market expansion.

Market Size & Forecast

2024 Market Size 210.18 (USD Million)
2035 Market Size 993.16 (USD Million)
CAGR (2025 - 2035) 15.16%

Major Players

Tsinghua Tongfang (CN), Beijing Normal University (CN), Xiamen University (CN), Shanghai Jiao Tong University (CN), New Oriental Education & Technology Group (CN), TAL Education Group (CN), China Youth Development Foundation (CN), Sichuan University (CN)

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China Social Emotional Learning Market Trends

The China Social Emotional Learning Market is currently experiencing a notable evolution, driven by a growing recognition of the importance of emotional intelligence in educational settings. Recent initiatives by the Ministry of Education emphasize the integration of social emotional learning into the curriculum, reflecting a shift towards holistic education. This trend appears to be supported by various educational institutions that are increasingly adopting programs aimed at enhancing students' emotional and social skills. Furthermore, the rising awareness among parents regarding the significance of emotional well-being in children's development suggests a potential increase in demand for related resources and training. In addition, the government has initiated several policies aimed at fostering a supportive environment for social emotional learning. These policies may encourage schools to implement comprehensive training for educators, equipping them with the necessary tools to facilitate emotional learning effectively. As a result, the landscape of the China Social Emotional Learning Market is likely to expand, with various stakeholders, including educational institutions and non-profit organizations, collaborating to promote emotional intelligence among students. This collaborative effort could lead to innovative programs and resources tailored to meet the unique needs of Chinese students, ultimately enhancing their overall educational experience.

Integration of Emotional Learning in Curriculum

Educational institutions are increasingly incorporating social emotional learning into their curricula, aligning with government initiatives. This integration aims to foster emotional intelligence and resilience among students, preparing them for future challenges.

Parental Engagement and Awareness

There is a growing awareness among parents regarding the importance of emotional well-being in children's development. This trend may lead to increased demand for resources and programs that support social emotional learning at home.

Government Policies Supporting SEL

Recent government policies are designed to create a supportive environment for social emotional learning. These initiatives encourage schools to provide training for educators, enhancing their ability to implement effective emotional learning strategies.

China Social Emotional Learning Market Drivers

Increased Focus on Mental Health

The increasing focus on mental health in China is emerging as a vital driver for the social emotional learning (SEL) market. In 2025, mental health awareness campaigns have gained traction, with government and non-governmental organizations advocating for the importance of emotional well-being among students. This heightened awareness has led to a growing demand for SEL programs that address mental health issues, such as anxiety and depression. Schools are increasingly recognizing the need to equip students with coping strategies and resilience-building skills. As a result, the china social emotional learning market is likely to see a surge in the development of targeted SEL interventions aimed at promoting mental health, thereby contributing to a more comprehensive approach to education.

Parental Engagement and Awareness

Parental engagement in the social emotional learning (SEL) process is emerging as a significant driver within the China Social Emotional Learning Market. Surveys conducted in 2025 reveal that over 70% of parents express a desire for their children to develop emotional and social skills, indicating a heightened awareness of the importance of SEL. This trend suggests that parents are actively seeking resources and programs that can support their children's emotional development. Consequently, educational institutions and private organizations are increasingly offering workshops and informational sessions aimed at educating parents about SEL. This growing involvement of parents not only enhances the effectiveness of SEL initiatives but also creates a robust market for products and services tailored to parental needs, thereby stimulating the China Social Emotional Learning Market.

Government Policies Supporting SEL

Government policies in China are playing a crucial role in shaping the landscape of the social emotional learning (SEL) market. In 2025, the Ministry of Education introduced guidelines that mandate the inclusion of SEL in school curricula, reflecting a national commitment to fostering emotional intelligence among students. These policies are expected to lead to increased funding for SEL programs, training for educators, and the development of assessment tools to measure SEL outcomes. As a result, the china social emotional learning market is likely to experience accelerated growth, driven by both public and private sector investments. The alignment of educational policies with SEL objectives suggests a long-term commitment to enhancing the emotional well-being of students, which could further solidify the market's foundation.

Rise of Digital Learning Platforms

The rise of digital learning platforms is transforming the delivery of social emotional learning (SEL) in China, serving as a significant driver for the china social emotional learning market. In 2025, it is estimated that over 40% of schools are utilizing online platforms to provide SEL resources and training. These platforms offer interactive content, virtual workshops, and assessment tools that cater to diverse learning styles. The convenience and accessibility of digital solutions are appealing to educators and parents alike, as they facilitate the integration of SEL into daily learning. Furthermore, the ongoing development of mobile applications focused on emotional well-being is likely to expand the reach of SEL initiatives beyond traditional classroom settings, thereby enhancing the overall impact of the china social emotional learning market.

Integration of Emotional Learning in Curriculum

The integration of social emotional learning (SEL) into the educational curriculum in China appears to be a pivotal driver for the China Social Emotional Learning Market. Recent educational reforms emphasize the importance of holistic development, which includes emotional intelligence alongside academic achievement. In 2025, approximately 60% of primary and secondary schools in urban areas reported incorporating SEL programs into their curricula. This shift indicates a growing recognition of the need for students to develop skills such as empathy, self-regulation, and interpersonal communication. As educational institutions increasingly adopt SEL frameworks, the demand for training resources, materials, and professional development for educators is likely to rise, thereby propelling the growth of the China Social Emotional Learning Market.

Market Segment Insights

By Application: Curriculum Development (Largest) vs. Digital Learning Tools (Fastest-Growing)

In the China social emotional learning market, Curriculum Development holds the largest market share, reflecting a strong emphasis on creating structured content that meets educational standards. This segment's dominance can be attributed to the increasing recognition of emotional intelligence as a critical component of student education. On the other hand, Digital Learning Tools are emerging as a significant player, catering to the growing demand for technology-integrated learning solutions, which enhance student engagement and provide personalized learning experiences.

Curriculum Development (Dominant) vs. Digital Learning Tools (Emerging)

Curriculum Development stands out as a dominant segment in the China social emotional learning market, focusing on crafting comprehensive educational programs that address the emotional and social needs of students. This segment integrates methodologies that align with national education policies, ensuring relevance and effectiveness. On the contrary, Digital Learning Tools are quickly becoming an emerging segment, propelled by advancements in technology and increasing acceptance of digital solutions in education. These tools facilitate interactive learning and foster skills such as collaboration and communication. Their rapid adoption reflects a transition toward modern pedagogical approaches, making them essential for future learning environments.

By End User: K-12 Schools (Largest) vs. Corporate Training Programs (Fastest-Growing)

In the China social emotional learning market, K-12 schools represent the largest segment, commanding a significant share of the market due to the increasing focus on holistic education that incorporates emotional intelligence. Higher education institutions and educational nonprofits follow, albeit at a smaller percentage, while corporate training programs and government educational bodies make up the remainder of the market. This distribution highlights the emphasis placed on foundational emotional learning at the school level, which is seen as essential for developing future-ready individuals. Growth trends in this market indicate a promising trajectory, particularly within corporate training programs, which are emerging rapidly as organizations recognize the importance of emotional intelligence in professional settings. The increasing demand for skill enhancement and leadership development is driving up investments in corporate learning solutions, allowing for a tailored approach to social emotional learning. Simultaneously, K-12 schools continue to expand their programs to nurture students' social skills, suggesting balanced growth across the segments based on specific needs and societal trends.

K-12 Schools: Dominant vs. Corporate Training Programs: Emerging

K-12 schools in China hold a dominant position in the social emotional learning market as they invest significantly in emotional intelligence curricula that align with national educational reforms. These institutions focus on creating a supportive environment for students to develop essential social skills, making them more competitive in the global landscape. Conversely, corporate training programs are emerging as significant players, driven by employers who aspire to foster a culture of emotional awareness among employees. This segment is adapting quickly to market needs, integrating emotional learning into their training modules, which is spurred by the increasing recognition of emotional intelligence as a key competency for workplace success. Both segments, while distinct in their targets, exhibit a collaborative spirit in shaping the future of emotional learning in China.

By Delivery Method: In-Person Workshops (Largest) vs. Online Courses (Fastest-Growing)

In the China social emotional learning market, the delivery method segment showcases a diverse landscape with In-Person Workshops leading in market share. These traditional formats resonate well with learners who value face-to-face interactions and immediate feedback. Online Courses have been gaining traction, particularly among younger demographics seeking flexibility. While In-Person Workshops compose a significant portion of the market, Online Courses continue to close the gap with their increasingly popular and accessible formats. Growth trends indicate that Online Courses are the fastest-growing delivery method, driven by technological advancements and the rising demand for convenience. Blended Learning and Mobile Applications are also emerging as popular options, combining the benefits of in-person and online formats. The need for social emotional learning solutions has surged, emphasizing personalized learning, which these diverse methods cater to effectively.

In-Person Workshops (Dominant) vs. Mobile Applications (Emerging)

In-Person Workshops maintain a dominant presence in the China social emotional learning market, primarily due to their ability to foster personal engagement among participants, which is crucial for effective learning in this area. These workshops often provide hands-on experiences, creating a strong community feel among attendees. Meanwhile, Mobile Applications represent an emerging trend, tapping into the smartphones' ubiquity among all age groups. These apps offer flexibility and accessibility, suitable for learners seeking on-the-go resources. As both segments evolve, the emphasis on user-friendly designs in mobile applications may attract a broader audience, combining convenience with the effectiveness of traditional learning.

By Target Audience: Students (Largest) vs. Educators (Fastest-Growing)

In the China social emotional learning market, the target audience is primarily segmented into students, educators, parents, school administrators, and corporate employees. Among these, students hold the largest market share as they are the direct recipients of social emotional learning programs. This segment continues to expand as educational institutions increasingly recognize the importance of emotional intelligence and social skills development in young learners. Meanwhile, educators are emerging as the fastest-growing segment, with a surge in demand for training programs focused on social emotional learning methodologies and practices.

Students (Dominant) vs. Educators (Emerging)

Students represent the dominant force in the China social emotional learning market due to their direct involvement in educational programs designed to enhance emotional and social competencies. As schools strive to cultivate a supportive learning environment, the push towards integrating social emotional learning into curricula becomes paramount. Conversely, educators are emerging as a critical segment, necessitating specialized training and resources to effectively teach social emotional learning principles. This growth is driven by heightened awareness of mental health issues and the role educators play in fostering emotional well-being in students.

By Content Type: Social Skills Training (Largest) vs. Mindfulness Practices (Fastest-Growing)

In the China social emotional learning market, Social Skills Training holds the largest share, being a fundamental aspect of education that fosters interpersonal skills among children. This segment is vital as it addresses communication, cooperation, and teamwork, which are essential for personal and academic success. On the other hand, Mindfulness Practices, while smaller in market share, are emerging rapidly, driven by growing awareness of mental health and well-being. These practices focus on enhancing self-awareness and emotional resilience, making them increasingly relevant in educational settings. The growth trends within these segments indicate a significant shift towards incorporating psychological well-being into the educational curriculum. Factors driving this growth include increased recognition of the importance of emotional intelligence in academic settings and heightened attention on mental health, particularly following widespread challenges posed by recent societal changes. Additionally, educational policies favoring holistic development in children have catalyzed the adoption of such programs, leading to robust demand for both Social Skills Training and Mindfulness Practices.

Social Skills Training: Dominant vs. Mindfulness Practices: Emerging

Social Skills Training remains the cornerstone of the China social emotional learning market as it lays the groundwork for effective interpersonal interactions. This segment comprises structured programs aimed at enhancing communication skills, cooperation, and empathy among students. In contrast, Mindfulness Practices, though relatively new to formal education, are rapidly gaining traction. These practices emphasize techniques such as meditation and reflection, aimed at improving emotional regulation and reducing stress. The rising prevalence of mental health issues among youth has made mindfulness a popular subject within educational frameworks. As a result, while Social Skills Training provides the foundational skill set for social engagement, the dynamic and flexible nature of Mindfulness Practices appeals to a growing demographic seeking emotional resilience.

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Key Players and Competitive Insights

The competitive dynamics within the social emotional learning market in China are characterized by a blend of innovation, strategic partnerships, and a focus on digital transformation. Key players such as Tsinghua Tongfang (CN), New Oriental Education & Technology Group (CN), and TAL Education Group (CN) are actively shaping the landscape. Tsinghua Tongfang (CN) has positioned itself as a leader in integrating technology into educational frameworks, emphasizing the development of digital platforms that enhance emotional intelligence among students. Meanwhile, New Oriental Education & Technology Group (CN) has been focusing on expanding its curriculum offerings to include social emotional learning, thereby diversifying its educational portfolio. TAL Education Group (CN) is also notable for its commitment to personalized learning experiences, leveraging data analytics to tailor emotional learning programs to individual student needs. Collectively, these strategies indicate a competitive environment that is increasingly driven by technological advancements and a commitment to holistic education.

In terms of business tactics, companies are increasingly localizing their operations to better cater to regional educational needs. This localization, coupled with supply chain optimization, allows for more responsive and effective delivery of educational services. The market structure appears moderately fragmented, with several key players exerting influence while also facing competition from emerging startups. The collective actions of these established companies suggest a trend towards consolidation, as they seek to enhance their market share and operational efficiencies.

In December 2025, New Oriental Education & Technology Group (CN) announced a partnership with local governments to implement a new social emotional learning initiative in primary schools across several provinces. This strategic move is significant as it not only expands their reach but also aligns with government educational policies aimed at fostering emotional well-being among students. Such initiatives may enhance their reputation and solidify their position as a leader in the educational sector.

In November 2025, TAL Education Group (CN) launched an innovative AI-driven platform designed to assess and improve students' emotional intelligence. This platform utilizes machine learning algorithms to provide personalized feedback and resources, which could potentially revolutionize how emotional learning is approached in classrooms. The strategic importance of this development lies in its ability to leverage technology to create tailored educational experiences, thereby enhancing student engagement and outcomes.

In October 2025, Tsinghua Tongfang (CN) expanded its collaboration with international educational institutions to share best practices in social emotional learning. This initiative is indicative of a broader trend towards global partnerships that enrich local educational frameworks. By integrating international insights, Tsinghua Tongfang (CN) may enhance its offerings and remain competitive in a rapidly evolving market.

As of January 2026, the competitive landscape is increasingly defined by trends such as digitalization, sustainability, and the integration of AI technologies. Strategic alliances among key players are shaping the current environment, fostering innovation and collaboration. Looking ahead, it appears that competitive differentiation will increasingly pivot from price-based strategies to those centered on technological innovation and supply chain reliability. This shift suggests a future where educational institutions prioritize quality and effectiveness over cost, potentially leading to a more robust and responsive social emotional learning market.

Key Companies in the China Social Emotional Learning Market include

Industry Developments

Within its larger learning ecosystem, Tsinghua University and its platform XuetangX released modules for the development of emotional and social skills in March 2024, increasing access to SEL-related information.

Tencent's Smart Campus initiative, which supports millions of kids by integrating emotional analytics with AI-powered cameras and real-time feedback systems for parents and instructors, had expanded to over 76 Chinese schools by September 2024.

The competency-based curriculum of Xueersi Online School was updated in November 2024 to include collaborative learning modules and emotional resilience for K–12 students. In July 2024, the education research department at Peking University released a training framework centered on SEL competency.

Its purpose is to assist mentor teachers in fostering students' development of self-awareness and interpersonal skills. Lastly, in January 2025, Alibaba Group started testing SEL-focused discussion groups in a few schools using its platforms, such as DingTalk, encouraging empathy and emotional communication through moderated online forums.

These advancements demonstrate how top universities and tech companies are promoting SEL using data-driven learning tools, digital platforms, and planned curricular interventions—fostering emotional capabilities through scalable teaching strategies.

Future Outlook

China Social Emotional Learning Market Future Outlook

The China social emotional learning market is projected to grow at a 15.16% CAGR from 2025 to 2035, driven by increasing educational reforms and rising mental health awareness.

New opportunities lie in:

  • Development of digital platforms for SEL curriculum delivery
  • Partnerships with schools for integrated SEL programs
  • Creation of assessment tools for measuring SEL outcomes

By 2035, the market is expected to be robust, reflecting substantial growth and innovation.

Market Segmentation

China Social Emotional Learning Market End User Outlook

  • K-12 Schools
  • Higher Education Institutions
  • Educational Nonprofits
  • Corporate Training Programs
  • Government Educational Bodies

China Social Emotional Learning Market Application Outlook

  • Curriculum Development
  • Teacher Training
  • Student Assessment
  • Parental Engagement
  • Digital Learning Tools

China Social Emotional Learning Market Content Type Outlook

  • Social Skills Training
  • Emotional Regulation Programs
  • Conflict Resolution Strategies
  • Mindfulness Practices
  • Cultural Competence Training

China Social Emotional Learning Market Delivery Method Outlook

  • In-Person Workshops
  • Online Courses
  • Blended Learning
  • Mobile Applications
  • Interactive Platforms

China Social Emotional Learning Market Target Audience Outlook

  • Students
  • Educators
  • Parents
  • School Administrators
  • Corporate Employees

Report Scope

MARKET SIZE 2024210.18(USD Million)
MARKET SIZE 2025245.49(USD Million)
MARKET SIZE 2035993.16(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)15.16% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Million
Key Companies ProfiledTsinghua Tongfang (CN), Beijing Normal University (CN), Xiamen University (CN), Shanghai Jiao Tong University (CN), New Oriental Education & Technology Group (CN), TAL Education Group (CN), China Youth Development Foundation (CN), Sichuan University (CN)
Segments CoveredApplication, End User, Delivery Method, Target Audience, Content Type
Key Market OpportunitiesIntegration of digital platforms enhances accessibility and engagement in the china social emotional learning market.
Key Market DynamicsGrowing emphasis on emotional intelligence in education drives demand for social emotional learning programs in China.
Countries CoveredChina
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FAQs

What is the current valuation of the China social emotional learning market?

The market valuation was 210.18 USD Million in 2024.

What is the projected market size for the China social emotional learning market by 2035?

The projected valuation for 2035 is 993.16 USD Million.

What is the expected CAGR for the China social emotional learning market during the forecast period?

The expected CAGR for the market from 2025 to 2035 is 15.16%.

Which key players are leading the China social emotional learning market?

Key players include Tsinghua Tongfang, Beijing Normal University, and New Oriental Education & Technology Group.

What are the primary segments of the China social emotional learning market?

The market segments include curriculum development, teacher training, and digital learning tools.

How does the market perform in terms of delivery methods?

In 2024, online courses generated 50.0 USD Million, while interactive platforms reached 65.18 USD Million.

What is the market size for K-12 schools in the China social emotional learning sector?

The K-12 schools segment was valued at 70.09 USD Million in 2024.

What types of content are offered in the China social emotional learning market?

Content types include social skills training, emotional regulation programs, and mindfulness practices.

How does parental engagement contribute to the market?

Parental engagement was valued at 20.0 USD Million in 2024, indicating its role in the overall market.

What is the significance of corporate training programs in the market?

Corporate training programs were valued at 35.02 USD Million in 2024, highlighting their importance in the sector.

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