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    China Social Emotional Learning Market

    ID: MRFR/ICT/61302-HCR
    200 Pages
    Aarti Dhapte
    October 2025

    China Social and Emotional Learning SEL Market Research Report By Component (Solution, Services), By Type (Web-Based, Apps), By Core Competencies (Self-Awareness, Self-Management, Social Awareness, Relationship Skills, Responsible Decision-Making), and By End-User (Pre-K, Elementary Schools, Middle and High Schools, Others)-Forecast to 2035

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    China Social Emotional Learning Market Infographic
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    China Social Emotional Learning Market Summary

    The Global China Social and Emotional Learning SEL Market is projected to grow significantly from 2500 USD Million in 2024 to 6500 USD Million by 2035.

    Key Market Trends & Highlights

    China Social and Emotional Learning SEL Key Trends and Highlights

    • The market is expected to expand at a compound annual growth rate of 9.07 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 6500 USD Million, indicating robust growth potential.
    • In 2024, the market is valued at 2500 USD Million, reflecting a strong foundation for future expansion.
    • Growing adoption of social and emotional learning programs due to increasing awareness of mental health is a major market driver.

    Market Size & Forecast

    2024 Market Size 2500 (USD Million)
    2035 Market Size 6500 (USD Million)
    CAGR (2025 - 2035) 9.07%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Tesla Inc (US), Meta Platforms Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    China Social Emotional Learning Market Trends

    The market for social and emotional learning (SEL) in China is expanding significantly due to a growing understanding of the value of mental health and emotional stability in education. By including social and emotional competencies in school curricula, the government has shown a significant commitment to advancing holistic education.

    This is in line with national initiatives to enhance the general standard of education and the mental health of students. A larger cultural tendency toward appreciating emotional intelligence in addition to intellectual accomplishment is reflected in the trend of SEL integration in formal education.

    The Chinese SEL market offers a wealth of opportunities, especially for teacher training and the creation of specialized materials that cater to the unique requirements of various student demographics. Innovative digital platforms and apps that support SEL practices in classrooms and beyond could be developed as local education authorities look to collaborate with tech companies.

    Stakeholders have an opportunity to create captivating virtual content centered on the development of social and emotional skills thanks to the recent increase in awareness of online learning. Interest in SEL programs has increased recently, particularly in metropolitan areas where students face greater pressure.

    Schools are increasingly adopting comprehensive SEL frameworks that include parental involvement and community engagement, recognizing the role families play in children's emotional health.

    Additionally, as a result of the COVID-19 pandemic's increased emphasis on mental health, many schools are giving SEL top priority as part of their recovery initiatives. Policymakers are creating supportive legislation that promote the incorporation of SEL in educational institutions across the country in line with these trends.

    The increasing recognition of the importance of social and emotional learning in educational curricula suggests a transformative shift in how educational policies are being shaped in China.

    Ministry of Education of the People's Republic of China

    China Social Emotional Learning Market Drivers

    Market Growth Projections

    The Global China Social and Emotional Learning SEL Market Industry is poised for substantial growth, with projections indicating a market size of 2500 USD Million in 2024 and an anticipated increase to 6500 USD Million by 2035. This growth trajectory is supported by a compound annual growth rate (CAGR) of 9.07% from 2025 to 2035, reflecting the increasing investment in SEL programs and resources. As educational stakeholders recognize the importance of emotional and social competencies in student development, the market is expected to expand significantly, driven by government initiatives, technological advancements, and a focus on holistic education.

    Focus on Holistic Education

    The shift towards holistic education, which encompasses academic, emotional, and social development, is a key driver of the Global China Social and Emotional Learning SEL Market Industry. Educational institutions are increasingly adopting a comprehensive approach to student development, recognizing that emotional well-being is integral to academic success. This trend is supported by research indicating that students with strong SEL skills tend to perform better academically and socially. Consequently, schools are investing in SEL programs and training for educators, further propelling market growth. The emphasis on holistic education aligns with global educational trends, positioning the market for sustained expansion.

    Government Initiatives and Funding

    Government initiatives aimed at promoting mental health and emotional well-being in schools are significantly influencing the Global China Social and Emotional Learning SEL Market Industry. Various ministries are allocating funds to develop and implement SEL programs, recognizing their potential to improve academic performance and reduce behavioral issues. For instance, recent funding announcements indicate a commitment to train educators in SEL practices, thereby enhancing the overall educational environment. This proactive approach is expected to contribute to a market growth trajectory, with projections indicating a rise to 6500 USD Million by 2035.

    Growing Awareness of SEL Importance

    The increasing recognition of social and emotional learning (SEL) as a critical component of education is driving the Global China Social and Emotional Learning SEL Market Industry. Educational authorities and policymakers are emphasizing the need for SEL programs to enhance students' emotional intelligence, resilience, and interpersonal skills. This shift is evident in curriculum reforms across various provinces, where SEL is integrated into teaching methodologies. As a result, the market is projected to reach 2500 USD Million in 2024, reflecting a growing investment in educational resources that support SEL initiatives.

    Integration of Technology in Education

    The integration of technology in educational settings is reshaping the Global China Social and Emotional Learning SEL Market Industry. Digital platforms and applications designed for SEL are becoming increasingly popular among educators and students alike. These tools facilitate interactive learning experiences that promote emotional awareness and social skills development. For example, online SEL programs offer personalized learning paths and real-time feedback, enhancing student engagement. As technology continues to evolve, the market is likely to experience a compound annual growth rate (CAGR) of 9.07% from 2025 to 2035, reflecting the growing reliance on digital solutions in education.

    Rising Demand for Teacher Training Programs

    The rising demand for specialized teacher training programs in social and emotional learning is shaping the Global China Social and Emotional Learning SEL Market Industry. As educators seek to enhance their skills in delivering SEL content effectively, training programs are being developed to equip them with the necessary tools and methodologies. This trend is evident in various educational institutions that are prioritizing professional development in SEL. By fostering a skilled workforce, these initiatives contribute to improved student outcomes and overall program effectiveness. The increasing focus on teacher training is likely to sustain market growth as educational institutions recognize the value of well-trained educators.

    Market Segment Insights

    China Social and Emotional Learning SEL Market Segment Insights

    China Social and Emotional Learning SEL Market Segment Insights

    Social and Emotional Learning SEL Market Component Insights

    Social and Emotional Learning SEL Market Component Insights

    The China Social and Emotional Learning (SEL) Market, particularly within the Component segment, has been evolving as a critical aspect of educational strategies aimed at improving student well-being and educational outcomes.

    This segment can be largely categorized into two key areas: Solution and Services. The Solutions within the SEL market typically encompass programs, tools, and applications designed to facilitate emotional learning and social interactions among students.

    These solutions are essential as they provide structured frameworks for educators to integrate SEL into existing curricula, thereby enhancing students' interpersonal skills and emotional intelligence. On the other hand, the Services segment includes training, consultancy, and support services provided to educational institutions for the successful implementation of SEL initiatives.

    These services are significant as they ensure that educators are equipped with the necessary skills and knowledge to foster an inclusive and supportive learning environment.

    Social and Emotional Learning SEL Market Type Insights

    Social and Emotional Learning SEL Market Type Insights

    The China Social and Emotional Learning (SEL) Market offers a distinctive segmentation by Type, prominently featuring Web-Based solutions and Applications (Apps). Web-Based platforms are increasingly favored due to their accessibility and flexibility, enabling educators and students to engage with learning materials from any location with internet access.

    This convenience supports the growing emphasis on remote learning. Apps, on the other hand, are gaining traction for their interactive features and user-friendly interfaces, making them particularly enticing for younger demographics who are drawn to mobile technology.

    These tools are significant as they provide personalized learning experiences, cater to diverse learning needs, and facilitate real-time feedback, thereby enhancing social-emotional development in children.

    In China, government initiatives focus on integrating SEL into educational curricula, which further drives the adoption of both Web-Based platforms and Apps, fostering an environment that nurtures essential skills like empathy, self-regulation, and interpersonal communication.

    Social and Emotional Learning SEL Market Core Competencies Insights

    Social and Emotional Learning SEL Market Core Competencies Insights

    The Core Competencies segment within the China Social and Emotional Learning SEL Market plays a pivotal role in shaping the emotional and social well-being of students.

    With a growing emphasis on education quality in China, Core Competencies such as Self-Awareness and Self-Management are becoming increasingly significant as they facilitate personal growth and emotional regulation among learners.

    Social Awareness is essential for developing empathy and understanding among peers, leading to stronger community bonds. Relationship Skills contribute to enhancing communication and collaboration, which are vital in both educational settings and future workplaces.

    Furthermore, Responsible Decision-Making is crucial in equipping students with the ability to make sound choices that positively impact their lives and society. The increasing awareness of mental health and emotional intelligence in educational policies further boosts the significance of these competencies.

    Social and Emotional Learning SEL Market End-User Insights

    Social and Emotional Learning SEL Market End-User Insights

    The China Social and Emotional Learning SEL Market is prominently characterized by its diverse End-User categories, which play a crucial role in shaping the educational landscape. The End-User segmentation includes Pre-K, Elementary Schools, Middle and High Schools, as well as Other educational institutions.

    Pre-K education emphasizes foundational emotional skills, making it vital for early childhood development, contributing to long-term emotional resilience. Elementary Schools focus on more structured SEL programs that are integrated into the curriculum, fostering interpersonal skills, empathy, and self-awareness among students.

    In Middle and High Schools, SEL initiatives are increasingly recognized for their importance in addressing mental health challenges and promoting positive social interactions, thus preparing students for both academic and personal success. Other educational entities cater to specialized needs, further enriching the market’s diversity.

    The rapid growth in the adoption of SEL programs across these various educational settings underscores a collective acknowledgment of the importance of emotional intelligence in nurturing well-rounded individuals. This comprehensive approach not only enhances student well-being but also contributes to healthier school environments, indicating significant opportunities for further expansion in the market.

    Get more detailed insights about China Social Emotional Learning Market

    Key Players and Competitive Insights

    The China Social and Emotional Learning (SEL) Market has been experiencing significant growth driven by a rising awareness of the importance of emotional intelligence alongside academic success. The demand for comprehensive social and emotional learning programs has intensified as educators and parents alike recognize the value of fostering soft skills in students.

    This trend has led to a competitive landscape filled with various players providing innovative solutions tailored to the unique needs of Chinese students. Companies are focusing on integrating technology into SEL curricula and developing engaging methodologies to enhance learning experiences.

    Competitive insights within this market reveal a dynamic environment characterized by strategic partnerships, localized content, and a deep commitment to improving children’s emotional well-being and interpersonal skills.

    Xueersi has carved a distinct niche in the China Social and Emotional Learning SEL Market through its robust educational offerings. Known for its innovative approach, Xueersi focuses on providing quality online and offline courses that emphasize emotional development alongside cognitive skills.

    The company’s strengths lie in its ability to blend advanced technology with pedagogical expertise, ensuring an engaging and effective learning environment. With a significant market presence, Xueersi has successfully tapped into the demand for personalized learning experiences, leveraging its reputation and established relationships with parents and schools.

    This has allowed the company to maintain a competitive edge in delivering curated content that resonates with the emotional and social learning needs of Chinese students.

    Peking University plays a crucial role in the China Social and Emotional Learning SEL Market by contributing research-based insights and pedagogy to enhance the effectiveness of SEL programs. Renowned for its academic rigor, the university collaborates with educational institutions to develop evidence-based strategies that address the emotional well-being of students.

    Peking University offers a range of services, including specialized training programs for educators to implement SEL practices within classroom settings. Its market presence is reinforced by strategic initiatives in partnerships and collaborations with educational organizations across China.

    The university's strengths include its extensive research capabilities and a strong commitment to advancing social and emotional learning frameworks, ensuring they are relevant and impactful in the local context. Through these efforts, Peking University effectively contributes to the evolution of SEL practices, fostering a deeper understanding of the emotional learning landscape in China.

    Key Companies in the China Social Emotional Learning Market market include

    Industry Developments

    Within its larger learning ecosystem, Tsinghua University and its platform XuetangX released modules for the development of emotional and social skills in March 2024, increasing access to SEL-related information.

    Tencent's Smart Campus initiative, which supports millions of kids by integrating emotional analytics with AI-powered cameras and real-time feedback systems for parents and instructors, had expanded to over 76 Chinese schools by September 2024.

    The competency-based curriculum of Xueersi Online School was updated in November 2024 to include collaborative learning modules and emotional resilience for K–12 students. In July 2024, the education research department at Peking University released a training framework centered on SEL competency.

    Its purpose is to assist mentor teachers in fostering students' development of self-awareness and interpersonal skills. Lastly, in January 2025, Alibaba Group started testing SEL-focused discussion groups in a few schools using its platforms, such as DingTalk, encouraging empathy and emotional communication through moderated online forums.

    These advancements demonstrate how top universities and tech companies are promoting SEL using data-driven learning tools, digital platforms, and planned curricular interventions—fostering emotional capabilities through scalable teaching strategies.

    Future Outlook

    China Social Emotional Learning Market Future Outlook

    The China Social and Emotional Learning SEL Market is projected to grow at a 9.07% CAGR from 2024 to 2035, driven by increasing educational reforms, digital learning integration, and heightened awareness of mental health.

    New opportunities lie in:

    • Develop tailored SEL programs for diverse educational settings.
    • Leverage technology to create interactive SEL platforms for students.
    • Partner with schools to implement comprehensive SEL training for educators.

    By 2035, the market is expected to be robust, reflecting a strong commitment to emotional and social development in education.

    Market Segmentation

    Social and Emotional Learning SEL Market Type Outlook

    • Web-Based
    • Apps

    Social and Emotional Learning SEL Market End-User Outlook

    • Pre-K
    • Elementary Schools
    • Middle and High Schools
    • Others

    Social and Emotional Learning SEL Market Component Outlook

    • Solution
    • Services

    Social and Emotional Learning SEL Market Core Competencies Outlook

    • Self-Awareness
    • Self-Management
    • Social Awareness
    • Relationship Skills
    • Responsible Decision-Making

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 205.2(USD Million)
    MARKET SIZE 2024 240.0(USD Million)
    MARKET SIZE 2035 2880.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 25.345% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Xueersi, Peking University, Alibaba Group, Tencent, WeChat, DingTalk, Alibaba Pictures, Huazhong University of Science and Technology, New Oriental Education & Technology Group, Beijing Normal University, Tsinghua University, Zhuhai College of Jilin University, NetEase, Wuhan University, Shanghai Jiao Tong University
    SEGMENTS COVERED Component, Type, Core Competencies, End-User
    KEY MARKET OPPORTUNITIES Growing demand for digital solutions, Increased government support initiatives, Rising awareness of mental health, Integration into school curricula, Expansion of corporate training programs
    KEY MARKET DYNAMICS Growing demand for emotional intelligence, Government support for SEL initiatives, Increasing integration in curricula, Rising awareness of mental health, Expanding online learning platforms
    COUNTRIES COVERED China

    FAQs

    What is the expected market size of the China Social and Emotional Learning SEL Market in 2024?

    The expected market size of the China Social and Emotional Learning SEL Market in 2024 is 240.0 million USD.

    What will be the market valuation of the China Social and Emotional Learning SEL Market by 2035?

    By 2035, the market valuation of the China Social and Emotional Learning SEL Market is projected to reach 2880.0 million USD.

    What is the expected compound annual growth rate (CAGR) for the China Social and Emotional Learning SEL Market from 2025 to 2035?

    The expected CAGR for the China Social and Emotional Learning SEL Market from 2025 to 2035 is 25.345%.

    Which companies are considered key players in the China Social and Emotional Learning SEL Market?

    Key players in the China Social and Emotional Learning SEL Market include Xueersi, Peking University, Alibaba Group, and Tencent.

    What is the anticipated market size for Solutions within the China Social and Emotional Learning SEL Market in 2024?

    The anticipated market size for Solutions in the China Social and Emotional Learning SEL Market in 2024 is 100.0 million USD.

    How much is the Services segment expected to be valued at in 2035 within the SEL market?

    The Services segment in the China Social and Emotional Learning SEL Market is expected to be valued at 1680.0 million USD by 2035.

    What are the significant growth drivers for the China Social and Emotional Learning SEL Market?

    Significant growth drivers for the market include increasing awareness of mental health and the integration of SEL in educational curriculums.

    What is the impact of emerging trends on the China Social and Emotional Learning SEL Market?

    Emerging trends such as digital learning platforms and data-driven insights are enhancing the effectiveness of SEL programs in the market.

    How does the growth rate of the China Social and Emotional Learning SEL Market compare with other regions?

    The growth rate of the China Social and Emotional Learning SEL Market is significantly higher than many other regions, indicating strong regional demand.

    What challenges does the China Social and Emotional Learning SEL Market face in the coming years?

    Challenges include regulatory hurdles and the need for continuous adaptation of SEL programs to meet diverse student needs.

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