As per MRFR analysis, the China GameFi Market Size was estimated at 1.39 (USD Billion) in 2023.The China GameFi Market Industry is expected to grow from 2.5(USD Billion) in 2024 to 40 (USD Billion) by 2035. The China GameFi Market CAGR (growth rate) is expected to be around 28.666% during the forecast period (2025 - 2035).
Various factors are driving the substantial growth of the China GameFi Market. The growing incorporation of blockchain technology into gaming is a significant market driver, as it enables players to acquire ownership of in-game assets, thereby increasing user engagement. The GameFi ecosystem has been bolstered by the Chinese government's emphasis on the digital economy, which has also facilitated its growth. The emergence of play-to-earn models presents an opportunity to investigate, as they provide players with the opportunity to generate income through their gaming activities.
This approach is particularly alluring to a large audience, particularly the younger demographic. Furthermore, the establishment of new opportunities for innovative game design and monetization strategies is being facilitated by partnerships between blockchain developers and traditional gaming companies. The increasing prevalence of non-fungible tokens (NFTs) in gaming has become apparent in recent times, as Chinese gamers are becoming more inclined to invest in distinctive digital assets.
Developers have been motivated to develop games that incorporate NFT elements as a result of this trend, which has further integrated gaming with investment. Additionally, the social component of gaming in China is becoming increasingly prominent, as communities are forming around GameFi initiatives, which in turn drives user engagement and retention.
The regulatory landscape, despite its strictness, is in the process of evolving, with the government investigating potential frameworks for blockchain applications within games, indicating a shift toward a more structured environment for GameFi development.In general, the future of the GameFi Market in China is being influenced by the convergence of technology, user engagement, and regulatory evolution.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
The expanding acceptance of blockchain technology is a significant driver of growth in the China GameFi Market Industry. The Chinese government has shown strong support for blockchain innovation, evident from the unveiling of a three-year action plan aimed at implementing blockchain technology across various sectors, including gaming. In 2021, China's State Council published guidelines to boost blockchain applications, projecting that the blockchain market in China could reach around 12 billion USD by 2025.
This governmental backing fosters trust and investment, encouraging both established companies and startups to innovate in the GameFi sector. Major organizations like Tencent and Alibaba are already investing heavily in blockchain gaming initiatives, setting foundations for a booming gaming ecosystem where users can earn by playing games. This development is further bolstered by the increasing interest of users in decentralized finance and ownership frameworks, enhancing the potential revenue streams for GameFi projects within China.
The popularity of mobile gaming in China acts as a potent driver for the GameFi Market Industry. With over 600 million gamers primarily engaging through mobile devices, as reported by the China Internet Network Information Center, this substantial gamer base creates a vast audience for GameFi applications.
Mobile games that integrate financial elements are appealing, as they allow players to earn rewards while enjoying gaming experiences. Given that mobile gaming accounted for 70% of the total gaming revenue in China in recent years, companies like NetEase and miHoYo are leveraging this trend, incorporating GameFi elements into their mobile titles to attract and retain players.
The rise of online social gaming communities is reshaping the dynamics of the China GameFi Market Industry. Social interaction in gaming has seen exponential growth, particularly during the pandemic, as noted by the Chinese Gaming Association, which reported a 30% increase in user engagement during 2020.
This social aspect encourages players to participate in GameFi ecosystems where they can earn and trade in-game assets. Big names like Bilibili and Douyin have integrated social gaming features that promote community-driven GameFi platforms, attracting more users and monetizing their gaming experiences through social interaction.
The China GameFi Market encompasses various applications that cater to the growing demands of gamers in the region, with a notable emphasis on platforms such as Android, Windows, and iOS. These platforms have been critical in driving the penetration of GameFi applications across various demographics in China, reflecting the country's robust technological advancements and the increasing smartphone adoption rate among its population.
The Android platform holds a significant portion of the market share due to its accessibility and diverse range of games appealing to broader audiences, including those interested in both casual and competitive gaming experiences.Meanwhile, Windows applications continue to dominate in the realm of desktop gaming, enabling deeper immersion and superior graphics, which are crucial for more complex GameFi experiences. The iOS platform, known for its premium user base, provides opportunities for high monetization with unique features that enhance user engagement and loyalty.
Together, these platforms underscore the diverse nature of the Application segment within the China GameFi Market, offering various gaming experiences rooted in blockchain technology that align with the increasing trend of play-to-earn models.The growing popularity of GameFi applications has been fueled by the surge in digital currencies and blockchain technology usage, presenting opportunities for developers to innovate and capture the attention of avid gamers.
Additionally, the integration of decentralized finance (DeFi) and non-fungible tokens (NFTs) into gaming applications is proving to be a significant trend, as they create new financial ecosystems within games. However, challenges such as regulatory scrutiny and the need for robust cybersecurity measures remain critical as the market continues to expand.
Nonetheless, the Application segment represents a burgeoning sector within the China GameFi industry, contributing to its vast revenue potential and signaling notable shifts in user engagement and gaming behavior across the nation. As the landscape further evolves, stakeholders within this segment must remain agile to navigate emerging trends and consumer preferences while fostering sustainable growth in this dynamic market.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
The China GameFi Market has seen significant growth, with Types of NFTs becoming integral to digital gaming experiences. This segment encompasses a diverse array of digital assets, including Accessories, Lands, Bundles, Runes, Weapons, and Outfits, which are pivotal in enhancing player engagement and experience. Accessories and Outfits typically allow for customization, empowering gamers to express individuality in virtual environments, leading to their dominant positioning within the market.
Lands serve as virtual real estate, carrying intrinsic value as players develop and monetize their parcels, strengthening player investment in the metaverse.Bundles often provide cost-effective options for acquiring various assets, appealing to both casual and serious gamers. Runes, which may introduce unique gameplay mechanics or enhancements, contribute to strategic elements within games, driving player participation.
Additionally, Weapons hold crucial importance in competitive gaming, often determining in-game success and player satisfaction. The diversity of these NFTs reflects evolving consumer preferences in China, aligning with trends in digital ownership, community building, and monetization opportunities, ultimately driving the game's ecosystem forward.As such, the segment of Types of NFTs influences both the overall landscape of the China GameFi Market and the broader implications of digital assets in gaming.
The China GameFi Market has seen significant growth driven by its diverse models catering to gamers. The Model segment specifically includes innovative approaches like Free-2-Play and Play-2-Earn, which have garnered substantial attention. Free-to-play is essential as it allows gamers to access content without initial investment, thus attracting a broader audience. This model aligns with the increasing trend of mobile gaming in China, supported by favorable internet penetration rates and advancements in technology.
On the other hand, Play-2-Earn is gaining traction, fueled by the demand for digital ownership and blockchain technologies that reward players for their time and investment.This model is particularly significant in the context of China's emphasis on digital economic growth and the integration of cryptocurrency in gaming.
As these models evolve, they reshape user engagement dynamics and create opportunities for new revenue streams, ultimately contributing to the overall development of the China GameFi Market. The segmentation within this market not only highlights various player preferences but also indicates a vibrant ecosystem that can adapt quickly to changing technological advancements and consumer behaviors.
The Game Type segment within the China GameFi Market has been gaining substantial attention, reflecting the evolving relationship between gaming and financial technologies. This segment encompasses various elements, prominently including NFTs and Crypto. NFTs have transformed in-game assets into unique, tradable items, creating new revenue streams for developers and players alike. The growing popularity of these digital assets is partially driven by the burgeoning collector culture and the desire for ownership in virtual realms.
Meanwhile, the Crypto aspect plays a pivotal role by facilitating seamless transactions and enhancing the financial ecosystem of games.As players earn cryptocurrencies through gameplay, the integration of financial incentives is reshaping engagement and monetization strategies. Virtual real estate, in-game currencies, and player-controlled economies are emerging as significant trends, indicating a shift towards decentralized game environments.
Moreover, the Chinese government's favorable stance towards blockchain technology supports the growth of these segments, making these elements crucial in propelling the overall market forward. The dynamic interplay between NFTs and Crypto signifies the transformative potential within the Game Type segment, positioning it as a critical driver in the evolving landscape of the China GameFi Market.This proactive engagement with innovative game types reflects broader digital trends in society and the economy, establishing strong footholds in future market growth.
The China GameFi Market is a rapidly evolving sector that combines gaming with blockchain technology and decentralized finance, often referred to as GameFi. This market stands out due to the country's significant gaming population and the increasing acceptance of cryptocurrency and blockchain innovations among tech-savvy individuals. With a growing number of players and developers interested in merging gaming with decentralized finance models, stakeholders within this space must navigate regulatory challenges while capitalizing on the evolving consumer preferences for immersive and decentralized gaming experiences.
The competition is fierce, with numerous entrants looking to capture market share by offering unique gaming experiences enhanced by blockchain technology. As the market continues to expand, both established firms and startups are vying to differentiate themselves with innovative product offerings and customer engagement strategies tailored to local tastes.
Animoca Brands has established a considerable presence within the China GameFi Market, leveraging its expertise in mobile gaming and blockchain technology. The company's strengths lie in its ability to create engaging gaming experiences that integrate non-fungible tokens (NFTs) and reward mechanisms.
By focusing on intellectual property and partnerships with popular brands within the region, Animoca Brands has positioned itself as a pioneering leader in the GameFi space. Its commitment to developing high-quality, engaging games that allow players to earn while playing has resonated well with Chinese consumers, who have an appetite for unique and rewarding gaming experiences.
Furthermore, Animoca Brands has made strategic collaborations and investments that bolster its market presence and expand its portfolio, making it a competitive player in the China GameFi landscape.Xunlei, a notable player in the China GameFi market, is primarily recognized for its cloud computing solutions and digital content services, which extend into the gaming sector.
The company has made significant strides in leveraging blockchain technology to enhance its gaming offerings, providing players with unique monetization opportunities and decentralized gaming experiences. Xunlei's key products include blockchain-based gaming platforms and applications that facilitate seamless interactions and transactions among users.
Its strong market presence stems from its established consumer base and its technological innovations that cater to local preferences. Xunlei's strengths lie in its robust infrastructure and capability to integrate gaming and blockchain solutions efficiently. The company has also engaged in strategic partnerships and potential acquisitions to diversify its offerings and strengthen its foothold in the competitive market, making it a vital contributor to the growth of GameFi in China.
Recent developments in the China GameFi market have highlighted significant growth and shifts in the landscape. NetEase Games, through its 24 Entertainment studio, unveiled Blood Message on June 19, 2025. This single-player action-adventure is narrative-driven and propelled by Unreal Engine 5, setting it in ancient China.
This represents their inaugural AAA entry into the single-player sphere. Bilibili's substantial impact on the Chinese gaming and ACG (anime, comics, games) industry is underscored by the fact that the Bilibili World event in Shanghai is returning. The previous year's expo attracted approximately 250,000 attendees, 700 exhibitors, and 800 content creators from both domestic and international sources.
Moreover, NetEase has been reportedly increasing investments in digital assets while also facing regulatory scrutiny from the Chinese government, impacting their new game launches. Overall, significant interest in GameFi and blockchain technologies among major players like Xiaomi and Perfect World is driving innovation and competition within the China GameFi market, reflecting its dynamic evolution over the past few years.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 1.39(USD Billion) |
| MARKET SIZE 2024 | 2.5(USD Billion) |
| MARKET SIZE 2035 | 40.0(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 28.666% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Animoca Brands, Xunlei, Blockchain Game Alliance, Joycity, Tencent, L2Network, Sina, Bilibili, Liuhe Games, Game Dreamer, Zhouyi Technology, Xiaomi, Perfect World, NetEase, DigiFinex |
| SEGMENTS COVERED | Application, Types of NFTs, Model, Game Type |
| KEY MARKET OPPORTUNITIES | Rapidly growing user base, Integration of blockchain technology, Increased demand for digital assets, Rise of play-to-earn models, Expanding esports ecosystem |
| KEY MARKET DYNAMICS | rapid regulatory changes, increasing mobile gaming adoption, NFT integration in gaming, rising youth participation, competitive esports ecosystem |
| COUNTRIES COVERED | China |
Frequently Asked Questions (FAQ) :
The China GameFi Market is expected to be valued at 2.5 billion USD in 2024.
By 2035, the overall market size of the China GameFi Market is projected to reach 40.0 billion USD.
The expected compound annual growth rate for the China GameFi Market from 2025 to 2035 is 28.666%.
The China GameFi Market is divided into application segments such as Android, Windows, and iOS.
The Android segment of the China GameFi Market is expected to be valued at 16.0 billion USD in 2035.
The Windows segment of the China GameFi Market is expected to be valued at 0.8 billion USD in 2024.
The iOS segment of the China GameFi Market is projected to reach a market value of 12.0 billion USD by 2035.
Major players in the China GameFi Market include Animoca Brands, Tencent, NetEase, and Bilibili.
In 2024, the Android application segment holds the largest market share at 1.0 billion USD.
The competitive landscape of the China GameFi Market has evolved with new entrants and innovations from established players.
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Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
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