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Cannabidiol Cbd Tea Market

ID: MRFR/FnB/25287-HCR
128 Pages
Snehal Singh
October 2025

Cannabidiol (CBD) Tea Market Research Report By Product Type (Whole Hemp CBD Tea, CBD Infused Tea Bags, CBD Loose Leaf Tea, CBD Tea Concentrate), By Cannabinoid Content (Full-Spectrum, Broad-Spectrum, Isolate), By Flavor Profile (Natural Herbal, Fruit Flavored, Floral, Spiced), By Packaging (Tea Bags, Loose Leaf, Single-Serve Pods) and By Regional (North America, Europe, South America, Asia-Pacific, Middle East and Africa) - Forecast to 2035.

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Cannabidiol Cbd Tea Market Summary

As per MRFR analysis, the Cannabidiol (CBD) Tea Market Size was estimated at 1.911 USD Billion in 2024. The CBD Tea industry is projected to grow from 2.13 in 2025 to 6.305 by 2035, exhibiting a compound annual growth rate (CAGR) of 11.46 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Cannabidiol (CBD) Tea Market is experiencing robust growth driven by health trends and innovative product offerings.

  • North America remains the largest market for CBD tea, reflecting a strong consumer preference for health-oriented beverages.
  • The Asia-Pacific region is emerging as the fastest-growing market, fueled by increasing health consciousness among consumers.
  • Whole Hemp CBD tea dominates the market, while CBD infused tea bags are rapidly gaining traction due to their convenience and variety.
  • Key market drivers include the rising demand for natural remedies and the expansion of retail channels, which enhance product accessibility.

Market Size & Forecast

2024 Market Size 1.911 (USD Billion)
2035 Market Size 6.305 (USD Billion)
CAGR (2025 - 2035) 11.46%

Major Players

Charlotte's Web (US), Green Roads (US), Yogi Tea (US), Buddha Teas (US), Tea Drops (US), Pure Spectrum (US), Canna Tea (US), Koi CBD (US), Hempzilla (US)

Cannabidiol Cbd Tea Market Trends

The Cannabidiol (CBD) Tea Market is currently experiencing a notable evolution, driven by a growing consumer interest in wellness and natural remedies. This market appears to be expanding as more individuals seek alternatives to traditional beverages, particularly those that offer potential health benefits. The infusion of CBD into tea products seems to resonate with consumers who are increasingly aware of the therapeutic properties associated with cannabidiol. As a result, various brands are emerging, each aiming to capture a share of this burgeoning market by offering unique blends and flavors that appeal to diverse palates. Moreover, the regulatory landscape surrounding CBD products is gradually becoming clearer, which may further bolster market growth. As governments around the world establish guidelines for the use of CBD in food and beverages, manufacturers are likely to gain confidence in developing and marketing their products. This regulatory clarity could lead to increased innovation within the Cannabidiol (CBD) Tea Market, as companies explore new formulations and delivery methods. Overall, the market appears poised for continued growth, driven by consumer demand for health-oriented products and a more favorable regulatory environment.

Rising Health Consciousness

There is a discernible trend towards health consciousness among consumers, leading to an increased interest in products that promote well-being. Cannabidiol (CBD) tea is perceived as a natural alternative to conventional beverages, appealing to those seeking holistic health solutions.

Diverse Product Offerings

The Cannabidiol (CBD) Tea Market is witnessing a diversification of product offerings, with brands introducing various flavors and formulations. This trend reflects an effort to cater to a wide range of consumer preferences, enhancing the overall appeal of CBD-infused teas.

Evolving Regulatory Frameworks

As regulations surrounding CBD products continue to evolve, the Cannabidiol (CBD) Tea Market is likely to benefit from increased legitimacy and consumer trust. Clearer guidelines may encourage more companies to enter the market, fostering innovation and competition.

Cannabidiol Cbd Tea Market Drivers

Expansion of Retail Channels

The Cannabidiol (CBD) Tea Market is witnessing an expansion of retail channels, which significantly enhances product accessibility for consumers. Traditional brick-and-mortar stores, alongside e-commerce platforms, are increasingly offering a variety of CBD-infused teas. This diversification in distribution channels is crucial, as it allows consumers to easily access products that align with their health and wellness goals. Recent statistics indicate that online sales of CBD products have surged, with e-commerce accounting for a substantial portion of the market share. This trend suggests that the Cannabidiol (CBD) Tea Market is well-positioned to capitalize on the growing preference for convenient shopping experiences.

Innovations in Product Formulation

The Cannabidiol (CBD) Tea Market is characterized by continuous innovations in product formulation, which cater to evolving consumer preferences. Manufacturers are increasingly experimenting with various tea blends, flavors, and additional functional ingredients to create unique offerings. This innovation not only enhances the sensory experience but also addresses specific health concerns, such as sleep disorders or digestive issues. Market Research Future indicates that consumers are willing to pay a premium for high-quality, innovative products. This willingness to invest in unique formulations positions the Cannabidiol (CBD) Tea Market for potential growth as brands strive to differentiate themselves in a competitive landscape.

Increasing Demand for Natural Remedies

The Cannabidiol (CBD) Tea Market experiences a notable surge in demand for natural remedies as consumers increasingly seek alternatives to conventional pharmaceuticals. This trend is driven by a growing awareness of the potential health benefits associated with CBD, including its anti-inflammatory and anxiety-reducing properties. According to recent data, the market for herbal teas, including those infused with CBD, is projected to grow at a compound annual growth rate of approximately 8% over the next five years. This shift towards natural products reflects a broader societal movement towards holistic health and wellness, positioning the Cannabidiol (CBD) Tea Market favorably for sustained growth.

Growing Interest in Functional Beverages

The Cannabidiol (CBD) Tea Market benefits from the rising interest in functional beverages, which are perceived as products that offer health benefits beyond basic nutrition. Consumers are increasingly drawn to beverages that promote relaxation, stress relief, and overall well-being. The infusion of CBD into tea aligns perfectly with this trend, as it combines the soothing properties of tea with the potential therapeutic effects of cannabidiol. Market analysis indicates that the functional beverage sector is expected to grow significantly, with CBD-infused drinks playing a pivotal role in this expansion. This growing interest positions the Cannabidiol (CBD) Tea Market for potential growth and innovation.

Influence of Social Media and Influencers

The Cannabidiol (CBD) Tea Market is significantly influenced by social media and the rise of health and wellness influencers. These platforms serve as powerful marketing tools, enabling brands to reach a wider audience and educate consumers about the benefits of CBD tea. Influencers often share personal experiences and testimonials, which can enhance consumer trust and drive purchasing decisions. Recent surveys indicate that a considerable percentage of consumers are influenced by social media when making health-related purchases. This trend suggests that the Cannabidiol (CBD) Tea Market could leverage social media strategies to enhance brand visibility and consumer engagement.

Market Segment Insights

By Product Type: Whole Hemp CBD Tea (Largest) vs. CBD Infused Tea Bags (Fastest-Growing)

In the Cannabidiol (CBD) Tea Market, Whole Hemp CBD Tea holds the largest market share, serving as a primary choice for consumers seeking a natural and holistic approach to wellness. CBD Infused Tea Bags, on the other hand, have emerged as a fast-growing segment, catering to the demand for convenience and quick preparation without sacrificing quality. These dynamics illustrate diverse consumer preferences driving this market forward.

Whole Hemp CBD Tea (Dominant) vs. CBD Infused Tea Bags (Emerging)

Whole Hemp CBD Tea is recognized as the dominant force in the CBD Tea market, celebrated for its full-spectrum benefits and robust flavor profiles. It attracts consumers who prioritize natural ingredients and holistic health practices. Conversely, CBD Infused Tea Bags are gaining traction among those seeking practical and ready-to-use options. They appeal particularly to busy individuals who desire the potential benefits of CBD but prefer the ease of steeping a tea bag over the traditional loose leaf method. This segment's rise reflects a broader trend towards convenience in the health beverage sector.

By Cannabinoid Content: Full-Spectrum (Largest) vs. Isolate (Fastest-Growing)

In the Cannabidiol (CBD) Tea Market, the distribution of market share reveals that Full-Spectrum CBD tea occupies the largest share among cannabinoid content segments, due to its comprehensive range of therapeutic properties derived from the entire cannabis plant. Broad-Spectrum formulations also hold a significant portion but are less favored than Full-Spectrum products. Isolate, on the other hand, while currently holding a smaller market share, is rapidly gaining traction as consumer interest in pure CBD products increases. The growth trends within the Cannabinoid Content segment illustrate a pivotal shift, with Isolate being the fastest-growing type, driven by an increasing demand for THC-free options among health-conscious consumers. The Full-Spectrum products continue to thrive, propelled by the appreciation for the entourage effect and holistic health benefits they offer. This dynamic ensures that while Full-Spectrum maintains dominance, Isolate is catching up as more consumers seek targeted wellness benefits through CBD tea consumption.

Full-Spectrum (Dominant) vs. Isolate (Emerging)

Full-Spectrum CBD tea is recognized for its inclusion of all cannabinoids and terpenes found in the cannabis plant, providing a synergistic effect that enhances overall wellness. This dominance in the market is attributed to the consumer preference for natural ingredients and holistic benefits. On the other hand, Isolate, which contains only pure CBD and no other cannabinoids, represents an emerging trend catering to those who prefer a THC-free option. Its growing popularity is fueled by a rising awareness of CBD benefits and a shift towards customizable health solutions, allowing consumers to enjoy the potential therapeutic effects of CBD without any psychoactive components.

By Flavor Profile: Natural Herbal (Largest) vs. Fruit Flavored (Fastest-Growing)

In the Cannabidiol (CBD) Tea Market, the flavor profile segment showcases a diverse range of preferences among consumers. Natural Herbal teas dominate the market, appealing to health-conscious individuals with their organic ingredients and soothing properties. Following closely is the Fruit Flavored category, which has gained significant traction due to its vibrant taste and appeal to a younger demographic looking for enjoyable sipping experiences. Other profiles like Floral and Spiced occupy smaller market shares but cater to niche audiences seeking unique flavor adventures. The growth trends within the Flavor Profile segment indicate a dynamic shift towards Fruit Flavored CBD teas, driven by increasing consumer experimentation and the demand for innovative beverage options. As brands experiment with combining traditional tea flavors and CBD, the Fruit Flavored segment is expected to stand out as the fastest-growing category, propelled by marketing trends that emphasize health benefits and tasty experiences. Meanwhile, the Natural Herbal segment continues to thrive, bolstered by the growing wellness movement that values natural and organic products in everyday consumption.

Natural Herbal (Dominant) vs. Spiced (Emerging)

The Natural Herbal segment in the CBD Tea Market stands as a dominant force, characterized by its earthy flavors and health-enhancing qualities derived from various herbs. Consumers gravitate towards these teas for their calming effects and potential health benefits, aligning with broader wellness trends. Herbal varieties often emphasize organic ingredients, drawing attention from health-conscious buyers seeking purity in their tea options. In contrast, the Spiced segment is emerging, appealing to those who enjoy robust tastes and the warming properties of spices like ginger and cinnamon. While it currently holds a smaller market share, its popularity is increasing as consumers seek diverse and flavorful options that go beyond traditional tea offerings.

By Packaging: Tea Bags (Largest) vs. Loose Leaf (Fastest-Growing)

In the Cannabidiol (CBD) Tea Market, the packaging segment showcases a diverse array of product formats. Tea Bags dominate the landscape due to their convenience and ease of use, capturing a significant portion of market share. Loose Leaf tea, while currently smaller, is rapidly gaining traction among health-conscious consumers who prioritize quality and flavor. Single-Serve Pods are also emerging, appealing to on-the-go customers seeking quick and portable options.

Tea Bags: Convenient (Dominant) vs. Loose Leaf: Quality (Emerging)

Tea Bags are the prevailing choice within the CBD tea sector, offering a simple, user-friendly preparation method that attracts a wide consumer base, particularly busy individuals. In contrast, Loose Leaf options are gaining momentum as these products appeal to tea aficionados who appreciate the rich flavors and higher quality associated with loose leaf varieties. The Loose Leaf market is growing due to increased consumer awareness regarding natural ingredients and the health benefits linked to CBD, positioning it as an attractive alternative to the more established Tea Bags.

Get more detailed insights about Cannabidiol Cbd Tea Market

Regional Insights

North America : Market Leader in CBD Tea

North America is the largest market for CBD tea, accounting for approximately 60% of the global share. The region's growth is driven by increasing consumer awareness of health benefits, a growing trend towards natural remedies, and favorable regulatory frameworks. The U.S. leads this market, followed by Canada, which holds about 20% of the market share. Regulatory support, including the 2018 Farm Bill, has catalyzed the growth of CBD products, including tea. The competitive landscape in North America is robust, featuring key players such as Charlotte's Web, Green Roads, and Yogi Tea. These companies leverage strong brand recognition and extensive distribution networks to capture market share. The presence of established tea brands venturing into CBD-infused products further intensifies competition. As consumer preferences shift towards wellness products, the market is expected to continue its upward trajectory.

Europe : Emerging Market for CBD Products

Europe is emerging as a significant player in the CBD tea market, currently holding about 25% of the global share. The growth is fueled by increasing legalization of hemp-derived products and rising consumer interest in wellness and natural remedies. Countries like Germany and the UK are leading this trend, with Germany accounting for nearly 10% of the market. Regulatory frameworks are evolving, with the European Commission working on harmonizing regulations for CBD products, which is expected to further boost market growth. The competitive landscape in Europe is characterized by a mix of local and international brands. Key players include Yogi Tea and various local startups focusing on organic and sustainable products. The market is witnessing an influx of innovative products, catering to diverse consumer preferences. As regulations become clearer, more companies are expected to enter the market, enhancing competition and product variety.

Asia-Pacific : Growing Interest in Wellness Products

The Asia-Pacific region is witnessing a growing interest in CBD tea, currently holding about 10% of the global market share. This growth is driven by increasing health consciousness among consumers and the rising popularity of herbal teas. Countries like Australia and New Zealand are at the forefront, with Australia leading the way in regulatory advancements for CBD products. The region's market is expected to grow as more countries consider legalizing CBD for therapeutic use, creating a favorable environment for product development. The competitive landscape in Asia-Pacific is still developing, with a mix of local and international brands entering the market. Key players are focusing on product innovation and quality to capture consumer interest. As awareness of CBD's benefits increases, more companies are likely to invest in this segment, leading to a more competitive market landscape in the coming years.

Middle East and Africa : Emerging Market with Potential

The Middle East and Africa region is an emerging market for CBD tea, currently holding about 5% of the global share. The growth is primarily driven by increasing interest in natural health products and the gradual acceptance of CBD in various countries. South Africa is leading the market, with a growing number of local brands entering the CBD space. Regulatory changes are slowly taking place, which could enhance market potential in the coming years. The competitive landscape in this region is still nascent, with few established players. However, local startups are beginning to emerge, focusing on organic and health-oriented products. As consumer awareness grows and regulations evolve, the market is expected to attract more investment and innovation, paving the way for a more competitive environment in the future.

Cannabidiol Cbd Tea Market Regional Image

Key Players and Competitive Insights

Major players in the Cannabidiol (CBD) Tea Market industry are focusing on diversifying their product lines and geographical presence. Leading players in the Cannabidiol (CBD) Tea Market are participating in research and development to introduce innovative products. Key players in the Cannabidiol (CBD) Tea Market industry are also forming collaborations and partnerships to increase their market share and enhance their capabilities. The Cannabidiol (CBD) Tea Market is being driven by the increased awareness among consumers about the potential health benefits of CBD, the rising legalization of cannabis in many countries, and the growing demand for natural and organic products.

The Cannabidiol (CBD) Tea Market is characterized by the growing competitive rivalry, and this trend is expected to continue in the future as well. Many new competitors are entering the Cannabidiol (CBD) Tea Market, and existing players are also fighting against each other for market share.

One of the leading players in the Cannabidiol (CBD) Tea Market industry is Canopy Growth Corporation, a Canadian cannabis company that has a strong presence in the  market. Canopy Growth is one of the leading providers of cannabis products, including CBD teas. The company has a well-established distribution network that allows it to reach customers in different countries. Canopy Growth has been active in research and development and has made significant investments in this area. The company has a team of experienced scientists and researchers who are working on developing innovative products.

Canopy Growth has also formed partnerships with other companies to expand its product line and reach new markets. Another prominent competitor in the Cannabidiol (CBD) Tea Market industry is Curaleaf Holdings, Inc., a US-based cannabis company that is active in several states. The company has a diversified product line, including CBD teas. It also has a strong retail presence. Curaleaf has invested significantly in the cultivation and processing facility and has a vertically integrated supply chain. The company has expanded its operations through acquisitions and partnerships and has a strong focus on customer service and education.

Key Companies in the Cannabidiol Cbd Tea Market market include

Industry Developments

The Cannabidiol (CBD) Tea Market is projected to reach USD 4.1 billion by 2032, exhibiting a CAGR of 11.46% during the forecast period from 2024 to 2032. This growth is attributed to the rising prevalence of anxiety, sleep disorders, and chronic pain, along with the increasing legalization of cannabis for medicinal and recreational purposes. Key market players are focusing on product innovation and strategic partnerships to cater to the growing demand for CBD-infused products.

Recent news and developments include the launch of new CBD tea products with enhanced flavors and formulations, as well as collaborations between CBD tea manufacturers and healthcare professionals to promote the therapeutic benefits of CBD.

Future Outlook

Cannabidiol Cbd Tea Market Future Outlook

The Cannabidiol (CBD) Tea Market is projected to grow at 11.46% CAGR from 2024 to 2035, driven by increasing consumer awareness, health benefits, and product innovation.

New opportunities lie in:

  • Expansion into e-commerce platforms for direct-to-consumer sales.
  • Development of premium CBD tea blends targeting health-conscious consumers.
  • Partnerships with wellness retreats for exclusive CBD tea offerings.

By 2035, the CBD tea market is expected to be a robust segment within the global beverage industry.

Market Segmentation

Cannabidiol Cbd Tea Market Packaging Outlook

  • Tea Bags
  • Loose Leaf
  • Single-Serve Pods

Cannabidiol Cbd Tea Market Product Type Outlook

  • Whole Hemp CBD Tea
  • CBD Infused Tea Bags
  • CBD Loose Leaf Tea
  • CBD Tea Concentrate

Cannabidiol Cbd Tea Market Flavor Profile Outlook

  • Natural Herbal
  • Fruit Flavored
  • Floral
  • Spiced

Cannabidiol Cbd Tea Market Cannabinoid Content Outlook

  • Full-Spectrum
  • Broad-Spectrum
  • Isolate

Report Scope

MARKET SIZE 20241.911(USD Billion)
MARKET SIZE 20252.13(USD Billion)
MARKET SIZE 20356.305(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)11.46% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing consumer interest in wellness products drives demand for innovative Cannabidiol (CBD) Tea formulations.
Key Market DynamicsRising consumer interest in wellness drives innovation and competition in the Cannabidiol Tea market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the current valuation of the Cannabidiol (CBD) Tea Market?

The Cannabidiol (CBD) Tea Market was valued at 1.911 USD Billion in 2024.

What is the projected market size for the Cannabidiol (CBD) Tea Market by 2035?

The market is projected to reach 6.305 USD Billion by 2035.

What is the expected CAGR for the Cannabidiol (CBD) Tea Market during the forecast period?

The expected CAGR for the Cannabidiol (CBD) Tea Market from 2025 to 2035 is 11.46%.

Which product type segment shows the highest growth potential in the Cannabidiol (CBD) Tea Market?

The CBD Infused Tea Bags segment is projected to grow from 0.764 USD Billion in 2024 to 2.515 USD Billion by 2035.

How does the Full-Spectrum cannabinoid content segment perform in the market?

The Full-Spectrum segment was valued at 0.764 USD Billion in 2024 and is expected to reach 2.548 USD Billion by 2035.

What flavor profiles are gaining traction in the Cannabidiol (CBD) Tea Market?

Natural Herbal flavors are projected to grow from 0.764 USD Billion in 2024 to 2.548 USD Billion by 2035.

Which packaging type is anticipated to dominate the Cannabidiol (CBD) Tea Market?

Tea Bags are expected to lead the market, growing from 0.764 USD Billion in 2024 to 2.548 USD Billion by 2035.

Who are the key players in the Cannabidiol (CBD) Tea Market?

Key players include Charlotte's Web, Green Roads, Yogi Tea, and Buddha Teas, among others.

What is the market performance of CBD Loose Leaf Tea?

CBD Loose Leaf Tea was valued at 0.382 USD Billion in 2024 and is projected to reach 1.265 USD Billion by 2035.

How does the Cannabidiol (CBD) Tea Market compare to other beverage markets?

The Cannabidiol (CBD) Tea Market appears to be growing rapidly, with a projected valuation increase of over 4.394 USD Billion from 2024 to 2035.

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