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Call Control Market Share

ID: MRFR//8983-HCR | 100 Pages | Author: Ankit Gupta| May 2024


The Call Control (PBX-IP PBX) Market is characterized by constant evolution and fierce competition, prompting companies to adopt diverse market share positioning strategies. In this dynamic landscape, the strategies employed by businesses often revolve around technological innovation as a means to stay ahead. Developing cutting-edge call control solutions, including Private Branch Exchange (PBX) and Internet Protocol PBX (IP PBX), is a common approach. By incorporating advanced features such as cloud integration, artificial intelligence-driven call routing, and seamless communication across devices, companies strive to attract businesses seeking modern and efficient communication solutions, thereby securing their share of the market.


Geographic expansion is another pivotal strategy in the Call Control Market. Companies strategically target specific regions or global markets to tap into emerging opportunities. Understanding local regulations, cultural nuances, and adapting products to meet regional preferences are crucial aspects of this approach. By expanding their reach strategically, companies aim to cater to a broader customer base and gain a more significant market share. This strategy often involves tailoring marketing and sales efforts to suit the specific needs of diverse markets, allowing companies to establish a strong presence in key regions.


Customer-centric approaches play a significant role in shaping market share positioning strategies within the Call Control Market. Successful companies prioritize customer satisfaction by offering comprehensive support, training programs, and user-friendly interfaces. Building strong relationships with customers not only fosters loyalty but also generates positive word-of-mouth, contributing to a favorable market position. Understanding the unique needs of businesses and providing customized solutions, such as scalable and flexible call control systems, enhances a company's competitive edge and solidifies its standing in the market.


Pricing strategies are integral to market share positioning in the Call Control Market. Some companies opt for a cost leadership approach, aiming to provide affordable PBX and IP PBX solutions without compromising on quality. This strategy targets price-conscious businesses looking for value-for-money communication solutions. Conversely, a premium pricing strategy is adopted by companies emphasizing advanced features, security, and reliability. This appeals to businesses willing to invest in top-tier call control systems, contributing to higher profit margins for the company and positioning it as a provider of premium solutions.


Strategic partnerships and collaborations are also instrumental in market share positioning within the Call Control Market. Companies frequently form alliances with technology partners, resellers, and system integrators to enhance their offerings. Collaborative ventures can lead to a more comprehensive suite of services, expanded market reach, and access to new customer segments. By pooling resources and expertise, businesses can gain a competitive advantage and solidify their position in the market.


Global Call Control (PBX-IP PBX) Market Overview:


Call Control (PBX-IP PBX) Market Size was valued at USD 18.88 Billion in 2023. The Call Control (PBX-IP PBX) industry is projected to grow from USD 21.22 Billion in 2024 to USD 48.11 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.77% during the forecast period (2024 - 2032). Increasing deployment of 5G technology, increased demand for PBX and IP PBX systems, and the rising trend of bringing one's device to work are the key market drivers enhancing the market growth.


Call Control (PBX-IP PBX) Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Call Control (PBX-IP PBX) Market Trends



  • Growing initiatives by key players are driving the market growth


Market CAGR for call control (PBX-IP PBX) is being driven by the growing initiatives of various key players to drive market growth. In Feb 2021, VitalPBX, an Asterisk-based business telephony and communications system, launched a unified communications system for businesses. The VitalPBX VitXi provides tools that allow companies to communicate regardless of location. The solution allows businesses to utilize a WebRTC-based softphone in their browser with features such as chat, file-sharing, and audio or video calls.


Additionally, the surge in the usage of the business sector. The PBX's original mission was to deliver shared credentials to limited resources. Instead of having a different phone line for each phone, a firm could share a small pool of lines among many stations. When a call arrives in, an operator responds to it and connects it with the appropriate individual or department. When someone on the inside was required to make a phone call, the operator attached them to an open line. These early systems were continually referred to as switchboards. A company phone system is much more than a superficial switch these days. Adjunct technologies such as automated attendants, call queuing, voice messaging, and multi-party conferencing have become commonplace. Basic analog and proprietary digital phones provide a way to IP phones that are established on standards. SIP trunks and other VoIP benefits are available over the internet for external connectivity.


The increasing demand for technologically advanced voice solutions among enterprises for improving IP telephonic network performance is driving the call control IP PBX market. An IP PBX system provides easy networking architecture and reduces expenses on networking products such as analog wiring systems and EPABX systems.


The primary factor driving the adoption of call control IP PBX technology is better uptime and support. Many hosted call control IP PBX solution providers have started providing improved services and allowing the user to connect with another server without getting disconnected. Call control IP PBX technology with other advanced communication technologies such as unified communication software for video and voice calling and others. This technology also includes integration with business applications such as customer relationship management to help enterprises to make better decisions driving the call control (PBX-IP PBX) market revenue.


Call Control (PBX-IP PBX) Market Segment Insights:


Call Control (PBX-IP PBX) Product Insights


The Call Control (PBX-IP PBX) Market segmentation, based on product, includes IP extensions and TDM extensions. The TDM extensions segment dominated the market, accounting for 35% of market revenue (5.91 Billion) as many organizations have invested significantly in TDM-based PBX systems, and the cost of upgrading to IP PBX systems may be prohibitive for them. However, IP extensions are the fastest-growing category over the forecast period. In developing economies, category growth is driven by their reliability, stability, and high-quality voice transmission, which makes them an ideal choice for many organizations.


Call Control (PBX-IP PBX) Application Insights


The Call Control (PBX-IP PBX) Market segmentation, based on application, includes commercial and industrial. The industrial category generated the most income (70.4%). An IP PBX telephone system is a communication system that is worked by an IP PBX server and works on an IP network. Inside IP PBX networks and industrial and public product emergency dispatch systems, the IP PBX telephone network is commonly used. However, the commercial is the fastest-growing category due to increasing developments in commercial demand and the growing need for call control (PBX-IP PBX) to manage peak requirements.


Figure 1: Call Control (PBX-IP PBX) Market, by Distribution Channel, 2022 & 2032 (USD Billion)


Call Control (PBX-IP PBX) Market, by Distribution Channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Call Control (PBX-IP PBX) Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American call control (PBX-IP PBX) market area will dominate due to the high adoption of unified communication technologies and VoIP technology in various large industries, such as BFSI, hospitality, and healthcare will boost the market growth in this region. Further, the US call control (PBX-IP PBX) market held the largest market share, and the Canada call control (PBX-IP PBX) market was the fastest-growing market in the North American region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Call Control (PBX-IP PBX) Market SHARE BY REGION 2022 (USD Billion)


Call Control (PBX-IP PBX) Market SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's call control (PBX-IP PBX) market accounts for the second-largest market share due to an increase in technological advancements and modernization in communication systems and a rise in demand from the emerging economies in this region. Further, the German call control (PBX-IP PBX) market held the largest market share, and the UK call control (PBX-IP PBX) market was the fastest-growing market in the European region.


The Asia-Pacific call control (PBX-IP PBX) Market is expected to grow at the fastest CAGR from 2024 to 2032. This is due to the increasing adoption of IP-based telephony and the need for advanced features such as call forwarding and voicemail in this region. Moreover, China’s call control (PBX-IP PBX) market held the largest market share, and the Indian call control (PBX-IP PBX) market was the fastest-growing market in the Asia-Pacific region.


Call Control (PBX-IP PBX) Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the call control (PBX-IP PBX) market grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the call control (PBX-IP PBX) industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is a critical business tactic manufacturers use in the global call control (PBX-IP PBX) industry to benefit clients and increase the market sector. Major players in the call control (PBX-IP PBX) market, including Cisco, NEC, Avaya, Panasonic, Mitel, Alcatel-Lucent Enterprise, Call Control LLC, Polycom LLC, EIL Global, and ERGOMAN GmbH, and others, are attempting to increase market demand by investing in research and development operations.


Vonage is a telecommunications company that provides cloud communication services to businesses and individuals. Founded in 2001 and headquartered in Holmdel, New Jersey, Vonage offers a range of communication solutions, including voice-over IP (VoIP) phone systems, messaging, video conferencing, and contact center solutions. Vonage serves a diverse customer base across various industries, including healthcare, finance, retail, and professional services. Their solutions are often utilized by businesses seeking to modernize their communication infrastructure, improve customer engagement, and enhance collaboration among their teams. In October 2020, Vonage partnered with Hacktoberfest to stimulate and celebrate assistance to the Open Source community. The company plans to help by giving access to their libraries, code snippets, and demos on GitHub.


ThinkTel is a Canadian telecommunications company that provides business voice, data, and integrated cloud-based services. Established in 2003 and based in Toronto, ThinkTel focuses on delivering scalable and reliable communication solutions to businesses of all sizes across Canada. The company operates as a wholesale provider, offering various services to resellers, carriers, and managed service providers (MSPs). ThinkTel's primary offering is its Session Initiation Protocol (SIP) trunking service, which enables businesses to connect their on-premises or cloud-based phone systems to the public switched telephone network (PSTN) using IP technology. In April 2020, ThinkTel, a division of Distributel, announced its hosted PBX unified communications offering called MaX UC in partnership with Metaswitch. ThinkTel has been delivering a fully managed hosted PBX solution since 2010 and announced the evolution of its unified communications suite.


Key Companies in the Call Control (PBX-IP PBX) market include




  • Cisco System, Inc




  • Avaya




  • Panasonic




  • Mitel




  • Alcatel-Lucent Enterprise




  • NEC Corporation




  • Call Control LLC




  • Polycom LLC




  • EIL Global




  • ERGOMAN GmbH




  • Voxter




  • Ribbon Communications Operating Company Inc.




  • Telynx




  • Telus




Call Control (PBX-IP PBX) Industry Developments


February 2021: VitalPBX launched a unified communication network for businesses. The VitalPBX VitXi provides tools that allow companies to communicate regardless of location. The solution allows businesses to use a WebRTC-based softphone in their browser, with features such as chat, file-sharing, and audio or video calls.


February 2021: G12 Communications added Microsoft Connect to Teams IP PBX Service. Customers with existing phone systems can quickly and affordably migrate to Microsoft Teams and enable PSTN calling with the new Connect to Teams IP PBX Service. G12 offers a solution for all consumers who want to transition to Microsoft Teams if they wish to integrate with a Cloud PBX service, an IP PBX system, need Direct Routing, or make a complete transition to Microsoft Teams. G12's Connect to Teams portfolio G12 gives customers the flexibility needed to migrate to cloud-based voice services for Microsoft Teams.


Call Control (PBX-IP PBX) Market Segmentation:


Call Control (PBX-IP PBX) Product Outlook




  • IP Extensions




  • TDM Extensions




Call Control (PBX-IP PBX) Application Outlook




  • Commercial




  • Industrial




Call Control (PBX-IP PBX) Regional Outlook




  • North America



    • US

    • Canada






  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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