Butterfly Pea Flower Tea Market Research Report: Information by Form (Loose Leaves, Tea Bags), Category (Conventional and Organic), Distribution Channel (Store-Based [Supermarkets & Hypermarkets, Convenience Stores, and Others] and Non-Store-Based), and Region (North America, Europe, Asia-Pacific, and Rest of the World)—Forecast till 2028

Butterfly Pea Flower Tea Market Overview

The global butterfly pea flower tea market size is projected to reach approximately USD 670.6 million by 2028, at a CAGR of 5.25% from 2021 to 2028. Butterfly pea flower tea is also commonly known as blue tea. It is a caffeine-free herbal blend. Butterfly pea flower tea is made by seeping dried or fresh leaves of the Clitoria ternatea plant. The butterfly pea flower tea has an abundance of antioxidants. Butterfly pea flower tea has long been a part of Ayurveda. It is also published in the Journal of Ethnopharmacology. The tea has been used for centuries for the numerous benefits provided by it such as, a memory enhancer, antistress, nootropic, anxiolytic, anticonvulsant, antidepressant, tranquilizing, and sedative agent. Furthermore, butterfly pea is also known as blue pea or pigeonwings. It is a common plant in most of the southeast Asian countries. It has numerous other applications. The blue color of the flower's petals has traditionally been used for making dye. The tea is popular in Asian countries such as Vietnam and Thailand, where it is served after dinner, generally with lemon and honey added to it. The addition of lemon juice in the tea changes the pH of the drink, which makes it change color from deep blue to purple. The tea leaves also have application in cocktails for changing the color. This is further expected to drive the market for the forecast period. However, high costs of herbal tea as compared to its regular counterpart, and limited natural resources are expected to hamper the growth of the global butterfly pea flower tea market during the forecast period.

The impact of COVID-19 has affected negatively on the distribution and sales of different products across several industries. Many countries are under lockdown and have sealed their borders to control the spread of the virus. The impact of COVID-19 on logistics has disturbed the supply of raw materials. Owing to this, the production capacity has decreased and, thus, there is a shortage of products. These factors are expected to cause a price rise of products in the short run.

The supply chain of the butterfly pea flower tea market comprises manufacturers, distributors, and end-user. The COVID-19 pandemic has impacted the supply chain, as many countries are under lockdown and have sealed their borders to control the spread of the virus. The global economy is struggling with the pandemic situation currently. Due to this, it has impacted on the global trade and supply chain. The impact is growing owing to the rapid weakening of global investment flows. Moreover, the government has imposed strict containment and preventive measures in several countries for controlling the impact of the outbreak. This has led to a significant restriction in transportation, driving a knock-on effect globally. These effects are expected to continue owing to the uncertainty in the global market and measures to address the supply/demand imbalance.

However, the demand for butterfly pea flower tea is expected to experience a positive impact. As butterfly pea flower tea has various beneficial properties such as it helps in improving blood, and revitalizing skin and hair. Moreover, it has natural antioxidants. This has helped in the growth of the global butterfly pea flower tea market.

Market Dynamics

The global butterfly pea flower tea market is majorly driven by the growing demand for healthy alternative tea-based products over the global market. Butterfly pea flower carries a huge amount of flavonoids anti-oxidants and no caffeine, owing to which it has a positive impact on human metabolism. This is expected to boost demand for the butterfly pea flower tea over the forecast period. Moreover, growing awareness about traditional-based food through several internet platforms has driven consumers to opt for traditional food and beverages which is expected to drive the demand for butterfly pea flower tea for the forecast period.

• Growing demand for herbal beverages

Growing consumer awareness about health and wellness is driving the demand for herbal beverages. Consumers are inclined toward beverages that help in enhancing body functionalities. This growing trend for herbal beverages has increased the scope of the global butterfly pea flower tea market. Thus, tea manufacturers are offering advanced products to address the health concerns of consumers. For instance, blue tea contains catechins, which are considered to be helpful in burning belly fat and supporting weight loss. Drinking butterfly pea flower seeped in warm water is an effective way to boost up the metabolism, which in turn, helps in burning more calories. The tea is rich in antioxidants, which makes it a great beverage for including it in the detox diet. Antioxidants help in protecting the body against free radical action. It has an earthy flavor, which acts as a mood enhancer. The tea also helps in stress-busting effects, which in turn helps in reducing symptoms of anxiety. It is also known for refreshing the brain. These numerous benefits provided by the butterfly pea flower tea is expected to create a huge demand for the tea among consumers for the forecast period.

• High Cost

Herbal teas are generally priced high owing to the ingredients used, production process, and distribution. The use of all-natural ingredients in herbal tea makes it a highly popular and trending alternative to regular tea. Since herbal tea is a blend of herbs, flowers, and other medicinal plants, it offers various nutritional properties and does not require additives as a nutrition enhancer. Owing to this, butterfly pea flower tea costs high. This can be a restricting factor for the growth of global butterfly pea flower tea market.

• Rising consumer inclination towards personal care 

Consumers are increasingly becoming aware about their personal care and using organic products with minimal side effects and higher efficiency. Along with this, manufacturers are increasingly introducing new innovative products to cater to changing consumers demands. This is expected to boost the demand for butterfly pea flower tea for the forecast period. As, butterfly pea flower tea provides anti-ageing benefits, owing to its high antioxidant content. It helps in making the skin look younger and healthier from within. Butterfly pea flower tea has anti-glycation effects, which helps in fighting skin ageing. The flavonoids present in the tea also stimulate collagen production, which helps in developing and maintaining skin elasticity. Butterfly pea flower works excellent for the hair too, as it contains anthocyanin. Anthocyanin is a compound known to increase blood circulation in the head and thereby maintaining a healthy scalp. It also helps in strengthening the hair follicles. These numerous benefits provided by butterfly pea flower tea coupled with increasing consumer inclination towards personal care is expected to create huge growth opportunities for the global butterfly pea flower tea market for the forecast period.

Segment Overview

By Form

Based on form, the global butterfly pea flower tea market has been divided into loose leaves and tea bags. The tea bags segment holds the largest market share in global butterfly pea flower tea market for the year 2020. The market for tea bags segment is higher because they are very convenient to use and carry and store.

By Category

By category, the global butterfly pea flower tea market has been segmented as organic and conventional. The conventional segment holds the largest market share in global butterfly pea flower tea market for the year 2020. The demand for conventional butterfly pea flower tea is mainly high owing to its affordability as compared to the organic tea.

By Distribution Channel

By distribution channel, the global butterfly pea flower tea market has been segmented as store-based and non-store-based. Store-based distribution channels include supermarkets & hypermarkets, convenience stores, specialty stores, and others. The non-store-based segment holds the largest market share in global butterfly pea flower tea market for the year 2020.

Global Butterfly Pea Flower Tea Market Share, by Region, 2020 (%)Source: MRFR Analysis

Regional Analysis

By region, the global butterfly pea flower tea market has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America accounted for the largest market share of 35% in 2020. Asia-Pacific is projected to exhibit the highest CAGR during the review period.

• North America Market

North America dominated the global butterfly pea flower tea market in 2020 and is also expected to dominate the market during the forecast period. In North America region, the US holds the largest market share. Increasing occurrences of stress and anxiety issues has driven the demand for butterfly pea flower tea across the country. As it has stress-relieving properties. Moreover, millennials are increasingly inclining towards healthy lifestyle and different diets. Butterfly pea flower tea is an excellent choice for detox diet. It also helps greatly in weight loss. Along with this, manufacturers are focusing on understanding consumer buying patterns to serve the changing demand among millennials. This is expected to further boost the demand for butterfly pea flower tea market in the region. 

• Asia-Pacific Market

Asia-Pacific is expected to experience the fastest growth rate during the forecast period in the global butterfly pea flower tea market. The larger share of Asia pacific region is attributed to the increasing spending capacity of the consumers. The presence of a large consumer base in these three countries coupled with growing inclination towards traditional based food and beverages has driven the growth of the market. Furthermore, increasing consumer awareness regarding personal care, and herbal products along with rising consumer inclination toward organic products is anticipated to drive the market growth.  

Competitive Landscape

The market comprises tier-1, tier-2, and local players. The tier-1 and tier-2 players have reach across the globe with diverse product portfolios. Companies such as Siam Industries International (Thailand), Yumchaa (London), Manila Superfoods (Philippines) and Woodland Foods (US) dominate the global butterfly pea flower tea market due to product differentiation, financial stability, strategic developments, and diversified regional presence. The players are focused on investing in research and development. Furthermore, they adopt strategic growth initiatives, such as expansion, product launches, joint ventures, and partnerships, to strengthen their market position and capture a large customer base.

Prominent players in the global butterfly pea flower tea market include Siam Industries International (Thailand), Yumchaa (London), Manila Superfoods (Philippines), Woodland Foods (US), My Blue Tea (Australia), ÉsahTea (India), Shyali Products Private Limited (India), Wild Hibiscus Flower Co. (Australia), Blue Tea. (India), and Longevity Warehouse (US).

Scope of the Report

Global Butterfly Pea Flower Tea Market, by Form

• Tea Bags


• Loose Leaves

Global Butterfly Pea Flower Tea Market, by Category

• Conventional


• Organic

Global Butterfly Pea Flower Tea Market, by Distribution Channel

• Store-Based


• Supermarkets & Hypermarkets


• Convenience Stores


• Others


• Non-Store-Based

Global Butterfly Pea Flower Tea Market, by Region

• 
  North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• 
  Europe
  
  
  
  • UK
  
  
  • Germany
  
  
  • France
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• 
  Asia-Pacific
  
  
  
  • China
  
  
  • India
  
  
  • Japan
  
  
  • Australia and New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  


• 
  Rest of the World
  
  
  
  • South America
  
  
  • Middle East
  
  
  • Africa
  
  
  
  

Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

Market Size and Forecast:

To identify and estimate the market size for global butterfly pea flower market segmented by form, category and distribution channel by value (in US dollars). Also, to understand the consumption/ demand created by consumers of butterfly pea flower during the period of 2019-2028

Market Landscape and Trends:

To identify and infer, the drivers, restraints, opportunities and challenges for the global butterfly pea flower market

Market Influencing Factors:

To find out the factors which are affecting the sales of butterfly pea flower among consumers

Impact of COVID-19:

To identify and understand the various factors involved in the global butterfly pea flower market affected by the pandemic

Company Profiling:

To provide a detailed insight on the major companies operating in the market. The profiling will include the financial health of the company past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

• Butterfly Pea Flower Producers


• Raw Material Suppliers


• Retailers, Wholesalers, and Distributors


• Governments, Associations, and Industrial Bodies


• Investors and Trade Experts