Bubble Tea Market

Global Bubble Tea Market Information

Global Bubble Tea Market Information by Tea Type (Black Tea, Green Tea, Rum, Oolong Tea, White Tea and others), by Milk Type (Dairy and Non-Dairy), by Jelly Type (Tapioca Pearls, Basil Seeds, Fruit, Gelatin and other), by Product Type (Smoothies, Milkshakes, Ready-to-Mix and others) and Region – Forecast to 2023.

Market Synopsis of Bubble Tea Market

Market Scenario

Bubble tea was invented in Taiwan in the 1980s and is made by blending a tea base with milk, fruit, fruit juices along with tapioca. The bubble tea can be served in both hot and cold form. The name bubble tea is derived because of tapioca balls and the floating “bubbles” created by the vigorous shaking involved in its blending.

Bubble tea is a popular hot drink in Hong Kong, China, and Taiwan. Increasing demand for bubble tea in the European region, especially from developed countries such as the U.K. and Italy, has been driving the bubble tea market over the past few years. Many key manufacturers are expanding their beverage product portfolios by introducing bubble tea blended with fruit juices. Honeydew-flavored bubble tea is one of the most popular flavors across the globe. Bubble teas are generally offered in three distinct ways: a fruit-flavored cream drink, a sweetened fruit drink, or a fruit-flavored tea. Availability of various bubble tea types and continuous improvement in bubble tea recipes are expected to play a key role in market growth.

Study Objectives of Bubble Tea Market

• This report provides a detailed analysis of market segments and sub-segments, facilitating market size estimation and forecasting by tea type, milk type, jelly type, product type, and region, along with an analysis of key driving forces.
• It offers regional-level market analysis covering North America, Europe, Asia, and the Rest of the World (RoW), including country-level insights.
• The report includes value chain analysis and supply chain analysis of the global bubble tea market, along with company profiles, competitive strategies, and stakeholder mapping.
• It also analyzes historical market trends, technologies, and current government regulatory requirements.

Intended Audience

• Bubble tea manufacturers
• Tea manufacturers
• Beverage industry participants
• Retailers and wholesalers
• Traders, importers, and exporters

Key Findings

• The Asia Pacific bubble tea market is expected to witness a higher growth rate compared to other regions.
• Smoothies made from bubble tea are projected to dominate the market with the largest share during the forecast period.

Market Segmentation

• By Tea Type: Black tea, green tea, rum, oolong tea, white tea, and others; green tea is expected to grow at the highest rate due to increasing global consumption.
• By Milk Type: Dairy and non-dairy; dairy-based bubble tea continues to dominate due to high popularity in Asia Pacific.
• By Jelly Type: Tapioca pearls, basil seeds, fruit, gelatin, and others; tapioca pearls are expected to show the highest growth.
• By Product Type: Smoothies, milkshakes, ready-to-mix, and others; smoothies are expected to grow at the highest rate.

Regional Analysis

The global bubble tea market is segmented into North America, Europe, Asia Pacific, and the Rest of the World (RoW). Asia Pacific is estimated to dominate the market, followed by Europe. China and Taiwan are the major bubble tea producers in the Asia Pacific region, with China leading due to increasing consumption of blended tea drinks. In Europe, rising popularity of flavored tea in countries such as the U.K., Germany, and Italy is supporting market growth. In North America, growing awareness regarding the health benefits of bubble tea is driving demand.

Key Players

Major players operating in the global bubble tea market include Bubble Tea House Company (U.K.), Bubblelicious Tea Ltd. (U.K.), Lollicup USA Inc. (U.S.), Sumo's (M) Sdn Bhd (Malaysia), CuppoTee Company (Taiwan), Ten Ren's Tea (Taiwan), and Gongcha (Hong Kong).

Regional Coverage

North America

• U.S.
• Canada
• Mexico

Europe

• Germany
• France
• Italy
• Spain
• U.K.
• Rest of Europe

Asia Pacific

• China
• India
• Australia
• Japan
• Rest of Asia Pacific

Rest of the World

• Iran
• Turkey
• Saudi Arabia
• South Africa
• Others

The Global Bubble Tea Market report by Market Research Future is based on extensive primary research and detailed qualitative and quantitative analysis conducted by industry experts and key opinion leaders. It provides a comprehensive view of the current market scenario, including historical and projected market size, technological advancements, macroeconomic factors, regulatory frameworks, competitive strategies, and in-depth analysis of market segments and regions.