Breast Feeding Accessories Market Share

ID: MRFR/HC/6538-HCR

200 Pages

Rahul Gotadki

October 2025

Breastfeeding Accessories Market Research Report By Product Type (Breast Pumps, Breastfeeding Pillows, Nursing Pads, Breastfeeding Covers, Milk Storage Bags), By Distribution Channel (Online Retail, Supermarkets, Pharmacies, Specialty Stores), By Material Type (Silicone, Cotton, Plastic, Rubber), By End User (New Mothers, Healthcare Professionals, Breastfeeding Support Groups) and By Regional (...

Breast Feeding Accessories Market Infographic

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Market Share

Breast Feeding Accessories Market Share Analysis

In the breastfeeding add-ons market, gaining a big market proportion calls for eager expertise of the dynamic elements influencing client preferences. This includes staying up to date on tendencies associated with fitness attention, sustainability, and technological improvements in product design. Building trust is paramount in the breastfeeding accessories market. Ensuring stringent, satisfactory warranty and adhering to protection standards can enhance a logo's recognition. Highlighting certifications and carrying out transparent communication regarding product protection can contribute drastically to market positioning. Striking the proper balance between competitive pricing and providing a compelling cost proposition is fundamental. Brands can function themselves as low-priced yet remarkable options, attracting a large client base. Bundling products or presenting extra offerings can enhance the perceived value of the brand. Accessibility plays a critical function in market share positioning. Companies should strategically pick distribution channels that align with their target demographic. Whether through conventional shops or e-trade systems, making sure merchandise is, without difficulty, available to purchasers can definitely impact market penetration. Establishing sturdy customer relationships is important for long-term success. Providing top-notch customer service, instructional sources, and engagement through social media systems can foster an experience of networking around the emblem. Satisfied customers are more likely to turn out to be brand advocates, contributing to fantastic phrase-of-mouth advertising; for businesses eyeing global market proportion, understanding cultural nuances and adapting merchandise for that reason is vital. A one-length-suits-all method won't resonate with diverse international audiences. Tailoring products to nearby preferences, even as retaining a regular brand photograph, can facilitate a hit worldwide expansion. Collaborations with healthcare experts, maternity clinics, or parenting influencers can appreciably boost market positioning. Such alliances no longer only lend credibility to the logo but also amplify its attainment to a much wider audience via reliance on assets. The breastfeeding accessories market is dynamic, with evolving consumer needs and market trends. Companies have to stay agile and responsive, adapting their strategies to satisfy changing demands promptly. Regular market evaluation and brief implementation of vital adjustments are important for maintaining a competitive side.

Market Highlights

Author

Rahul Gotadki

Assistant Manager

He holds an experience of about 7+ years in Market Research and Business Consulting, working under the spectrum of Life Sciences and Healthcare domains. Rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. His expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. In addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives

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FAQs

What is the current valuation of the Breastfeeding Accessories Market?

The Breastfeeding Accessories Market was valued at 3.14 USD Billion in 2024.

What is the projected market size for the Breastfeeding Accessories Market by 2035?

The market is projected to reach 5.491 USD Billion by 2035.

What is the expected CAGR for the Breastfeeding Accessories Market during the forecast period 2025 - 2035?

The expected CAGR for the market during 2025 - 2035 is 5.21%.

Which segment of breastfeeding accessories is expected to generate the highest revenue?

Breast Pumps are anticipated to generate the highest revenue, with projections ranging from 0.9 to 1.5 USD Billion.

How do online retail sales compare to other distribution channels in the market?

Online retail sales are projected to grow from 0.94 to 1.63 USD Billion, surpassing other channels like supermarkets and pharmacies.

What materials are predominantly used in breastfeeding accessories?

Plastic is expected to dominate the material type segment, with a projected valuation from 1.0 to 1.7 USD Billion.

Who are the primary end users of breastfeeding accessories?

New Mothers are the primary end users, with a projected market size increasing from 1.57 to 2.67 USD Billion.

Which companies are leading the Breastfeeding Accessories Market?

Key players in the market include Medela, Philips Avent, Lansinoh, and Tommee Tippee.

What is the expected growth trend for breastfeeding pillows in the market?

Breastfeeding Pillows are projected to grow from 0.5 to 0.8 USD Billion, indicating a positive trend.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Market Summary

As per MRFR analysis, the Breastfeeding Accessories Market Size was estimated at 3.14 USD Billion in 2024. The Breastfeeding Accessories industry is projected to grow from 3.304 USD Billion in 2025 to 5.491 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 5.21 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Breastfeeding Accessories Market is experiencing a dynamic shift towards sustainability and innovation.

The North American market remains the largest, driven by heightened awareness of breastfeeding benefits and supportive policies. In the Asia-Pacific region, the market is the fastest-growing, fueled by a rising number of working mothers seeking convenient solutions. Breast pumps dominate the market as the largest segment, while breastfeeding pillows are emerging as the fastest-growing category. Key market drivers include increased awareness of breastfeeding benefits and innovations in product design and functionality.

Breast Feeding Accessories Market

CAGR

5.21%

Market Size & Forecast

2024 Market Size	3.14 (USD Billion)
2035 Market Size	5.491 (USD Billion)
CAGR (2025 - 2035)	5.21%
Largest Regional Market Share in 2024	North America

Major Players

Medela (CH), Philips Avent (GB), Lansinoh (US), Chicco (IT), Tommee Tippee (GB), <a href="https://www.boppy.com/collections/nursing-pillows?srsltid=AfmBOooGYQg4jZP5Zs16W88mBnx8sLRUp44r5E3vhFVr8JJnvMUE4C-a">Boppy</a> (US), Bravado Designs (CA), Ameda (US), Nuk (DE)

Market Trends

The Breastfeeding Accessories Market is currently experiencing a notable evolution, driven by a growing awareness of the benefits associated with breastfeeding. This shift in consumer behavior appears to be influenced by an increasing emphasis on maternal health and infant nutrition. As more parents recognize the advantages of breastfeeding, the demand for various accessories, such as breast pumps, nursing pads, and storage bags, is likely to rise. Furthermore, the market seems to be adapting to the needs of modern families, with innovative products designed to enhance convenience and comfort during the breastfeeding journey. In addition to the rising demand, the Breastfeeding Accessories Market is also witnessing a surge in product diversity. Manufacturers are increasingly focusing on creating eco-friendly and sustainable options, reflecting a broader trend towards environmental consciousness among consumers. This shift may indicate a potential for growth in niche segments, as parents seek products that align with their values. Overall, the Breastfeeding Accessories Market appears poised for continued expansion, driven by evolving consumer preferences and a commitment to supporting breastfeeding mothers and their infants.

Sustainability Focus

There is a growing trend towards eco-friendly breastfeeding accessories, as consumers increasingly prioritize sustainability. Products made from organic materials and those that minimize environmental impact are gaining traction, reflecting a shift in consumer values.

Technological Advancements

Innovations in technology are shaping the Breastfeeding Accessories Market, with smart devices and app-integrated products becoming more prevalent. These advancements aim to enhance the breastfeeding experience, offering features such as tracking milk supply and feeding schedules.

Personalization and Customization

The demand for personalized breastfeeding accessories is on the rise, as parents seek products tailored to their specific needs. Customizable options, such as adjustable nursing bras and personalized breast pump settings, are becoming increasingly popular.

Breast Feeding Accessories Market Market Drivers

Rising Number of Working Mothers

The rising number of working mothers is likely to significantly impact the Breastfeeding Accessories Market. As more women join the workforce, the need for breastfeeding accessories that facilitate breastfeeding while balancing professional responsibilities has become increasingly apparent. Products such as portable breast pumps and discreet nursing covers are in high demand, as they provide working mothers with the flexibility to maintain their breastfeeding routines. Recent data indicates that the percentage of working mothers has steadily increased, further driving the need for supportive breastfeeding solutions. Consequently, the Breastfeeding Accessories Market is poised for growth, as manufacturers respond to the needs of this demographic by offering innovative and practical breastfeeding accessories.

Supportive Policies and Legislation

Supportive policies and legislation promoting breastfeeding are likely to play a crucial role in shaping the Breastfeeding Accessories Market. Various governments and organizations have implemented policies that encourage breastfeeding, including maternity leave provisions and workplace accommodations for nursing mothers. For instance, legislation mandating breastfeeding breaks in workplaces has been adopted in several regions, facilitating a conducive environment for breastfeeding. This legislative support not only empowers mothers but also stimulates the demand for breastfeeding accessories, as mothers are more inclined to invest in products that aid their breastfeeding journey. The Breastfeeding Accessories Market is thus positioned to benefit from these favorable policies, which may lead to increased sales and market expansion.

Growing E-commerce and Online Retail

The proliferation of e-commerce and online retail platforms appears to be transforming the Breastfeeding Accessories Market. With the convenience of online shopping, mothers are increasingly turning to digital platforms to purchase breastfeeding accessories. Recent statistics suggest that online sales of breastfeeding products have seen a significant uptick, with a notable percentage of consumers preferring to shop online for privacy and ease. This shift towards e-commerce not only broadens the market reach for manufacturers but also enhances consumer access to a diverse range of breastfeeding accessories. As a result, the Breastfeeding Accessories Market is likely to experience accelerated growth, driven by the expanding online retail landscape.

Increased Awareness of Breastfeeding Benefits

The rising awareness regarding the health benefits of breastfeeding for both infants and mothers appears to be a pivotal driver in the Breastfeeding Accessories Market. Educational campaigns and healthcare initiatives have emphasized the nutritional advantages and emotional bonding associated with breastfeeding. This heightened awareness has led to an increase in breastfeeding rates, which, according to recent data, indicates that approximately 83 percent of infants are breastfed at some point. Consequently, the demand for breastfeeding accessories, such as breast pumps and nursing pads, has surged, as mothers seek to enhance their breastfeeding experience. The Breastfeeding Accessories Market is thus witnessing a robust growth trajectory, fueled by this growing recognition of breastfeeding's importance.

Innovations in Product Design and Functionality

Innovations in product design and functionality are emerging as a key driver in the Breastfeeding Accessories Market. Manufacturers are increasingly focusing on developing advanced products that cater to the evolving needs of breastfeeding mothers. For instance, the introduction of hands-free breast pumps and multifunctional nursing covers has gained popularity, as they offer convenience and versatility. These innovations not only enhance the breastfeeding experience but also attract tech-savvy consumers who seek modern solutions. The Breastfeeding Accessories Market is thus witnessing a wave of creativity and innovation, which is likely to propel market growth as new products continue to enter the market.

Market Segment Insights

By Type: Breast Pumps (Largest) vs. Breastfeeding Pillows (Fastest-Growing)

In the Breastfeeding Accessories Market, the type segment showcases a varied distribution of market share. Breast Pumps dominate this segment, accounting for the largest share due to their essential role in modern breastfeeding practices. Other vital components, such as Breastfeeding Pillows and Nursing Pads, also play significant roles, but they lag behind Breast Pumps in terms of overall market share. Milk Storage Bags and Breastfeeding Covers are also noteworthy players, but their shares are comparatively smaller in this diverse market. As breastfeeding trends evolve, growth in the segment is driven by increased awareness and acceptance of breastfeeding. Innovations in Breast Pumps have led to enhancements in portability and efficiency, driving their popularity. Meanwhile, Breastfeeding Pillows have emerged as the fastest-growing segment, aided by rising demand for comfort and support during breastfeeding. Consumer preferences increasingly favor products that combine functionality with ergonomic design, fueling this growth trend.

Breast Pumps (Dominant) vs. Breastfeeding Covers (Emerging)

Breast Pumps have established themselves as the dominant force within the breastfeeding accessories sector, owing to their crucial function in facilitating breastfeeding for working mothers and providing convenience. Their prevalence is largely attributed to advancements in technology, leading to more portable and efficient models that cater to varied consumer needs. Conversely, Breastfeeding Covers are emerging as a notable product within the market, gaining traction due to the increasing emphasis on breastfeeding in public. These covers offer privacy and comfort, appealing to a new generation of mothers who prioritize discretion while managing breastfeeding challenges, thus positioning itself as a significant player in the evolving landscape of breastfeeding accessories.

By Distribution Channel: Online Retail (Largest) vs. Supermarkets (Fastest-Growing)

In the Breastfeeding Accessories Market, the distribution channels reveal competitive dynamics with online retail taking the largest share, driven by the growing preference for e-commerce among consumers. Online platforms provide convenience and a diverse range of products, appealing to modern parents who value easy shopping experiences. Supermarkets occupy a significant portion of the market as well, characterized by their accessibility and the ability to offer breastfeeding products alongside other essential items for new parents. However, the fastest-growing segment is supermarkets, reflecting a trend where consumers increasingly choose to shop for breastfeeding accessories during routine grocery shopping. This shift is propelled by promotional activities, special sections for baby-related products, and the ease of purchasing items in one trip. The evolving nature of consumer behavior and a focus on in-store experiences are vital growth drivers in this channel.

Online Retail: Dominant vs. Supermarkets: Emerging

Online retail has emerged as the dominant distribution channel for breastfeeding accessories, appealing primarily to tech-savvy parents who appreciate convenience and extensive selections. This channel allows consumers to shop from the comfort of their homes and is particularly favored for its range of options, including unique and specialized products that may not be available in physical stores. Conversely, supermarkets are becoming an emerging force in this market, leveraging their existing infrastructure to promote breastfeeding accessories alongside daily essentials. They focus on creating designated sections for baby products and offering promotions, which caters to families shopping for multiple needs in one stop. This strategy enhances customer convenience and positions supermarkets as a vital player in the breastfeeding accessories market.

By Material Type: Silicone (Largest) vs. Plastic (Fastest-Growing)

The Breastfeeding Accessories Market showcases a diverse material composition where silicone emerges as the largest segment due to its durability, non-toxic properties, and ease of cleaning. Meanwhile, plastic is rapidly gaining prominence, appealing to budget-conscious consumers seeking lightweight and versatile options. The market distribution indicates a strong preference for silicone, which offers comfort and safety, especially for breastfeeding mothers and infants. In terms of growth trends, the increasing awareness regarding sustainable and safe materials has propelled silicone and plastic to the forefront of market demand. Innovations in material technology have led to the development of BPA-free plastics and more advanced silicone products, often recommended by healthcare professionals. This combination of safety, affordability, and diverse product offerings positions both materials favorably for continued growth in the breastfeeding accessories sector.

Silicone (Dominant) vs. Rubber (Emerging)

Silicone holds a dominant position in the Breastfeeding Accessories Market, recognized for its versatility and safety. Products made from silicone, such as breast pumps and nursing pads, are favored by mothers due to their hypoallergenic nature and resilience against wear and tear. In contrast, rubber, though smaller in market share, is emerging as a viable material option, particularly for teething accessories and pacifiers. Its inherent flexibility and softness make rubber appealing for various breastfeeding-related products. However, manufacturers must navigate consumer preferences for non-toxic and eco-friendly materials as they innovate. The ongoing evolution in rubber processing technology also presents opportunities for improved product offerings, which may enable it to capture a larger share of the market.

By End User: New Mothers (Largest) vs. Healthcare Professionals (Fastest-Growing)

The breastfeeding accessories market is primarily driven by three end-user segments: new mothers, healthcare professionals, and breastfeeding support groups. Among these, new mothers hold the largest market share, as they are the primary consumers of breastfeeding accessories needed for both convenience and comfort. Healthcare professionals are emerging rapidly due to their essential role in supporting breastfeeding practices and promoting related products, resulting in their increasing demand within the market. With rising awareness about breastfeeding benefits, support from healthcare providers becomes crucial, influencing market dynamics.

New Mothers (Dominant) vs. Healthcare Professionals (Emerging)

New mothers constitute the dominant segment in the breastfeeding accessories market, driven by their immediate need for products that facilitate breastfeeding successfully and comfortably. They seek items ranging from breast pumps to nursing pads that provide them with the necessary support during early motherhood. On the other hand, healthcare professionals represent an emerging segment, fostering the growth of the market through education and advocacy. They educate new mothers about breastfeeding techniques and the importance of using quality accessories, thereby fueling demand. The growing emphasis on supportive breastfeeding practices motivates healthcare professionals to recommend innovative accessories that enhance the breastfeeding experience, thus contributing to their swift market ascent.

Get more detailed insights about Breast Feeding Accessories Market Research Report - Forecast till 2035

Regional Insights

The Breastfeeding Accessories Market experienced steady growth across various regional segments, with North America leading in market valuation, projected to grow to 1.19 USD Billion by 2035. This dominance is attributable to increased awareness and supportive initiatives for breastfeeding.

Europe followed closely with a valuation of 0.5 USD Billion in 2024, expected to reach 0.9 USD Billion by 2035, as health organizations bolster breastfeeding rates through education and accessibility.

Meanwhile, the APAC region was poised for growth, moving from 0.6 USD Billion in 2024 to 1.0 USD Billion, highlights a growing demand for breastfeeding accessories.

South America and MEA represented smaller, is projected to increase from 0.2 USD Billion in 2024, respectively, and are projected to reach 0.22 USD Billion and 0.18 USD Billion by 2035.

These regions are gradually expanding their market presence as awareness regarding breastfeeding practices.

The Breastfeeding Accessories Market data signifies diverse opportunities across regions, highlighting the role of government initiatives and societal shifts in driving market growth.

Breastfeeding Accessories Market Regional Insights

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Key Players and Competitive Insights

The Breastfeeding Accessories Market has seen significant evolution driven by a combination of factors such as technological innovations, increasing awareness regarding maternal health, and growing consumer demand for supportive breastfeeding products. Within this competitive landscape, a range of companies are vying for market share by offering various types of breastfeeding accessories, including breast pumps, nursing pads, and bottle sterilizers.

The rising trends around sustainability and convenience are reshaping product offerings, encouraging brands to innovate and deliver quality solutions that cater to the needs of new mothers. Competitive insights reveal that players in this market are focusing on enhancing product features, expanding distribution channels, and leveraging both online and offline platforms to reach a broader consumer base.

Baby Brezza holds a prominent position in the Breastfeeding Accessories Market, recognized for its innovative approach and commitment to simplifying the feeding and breastfeeding process. The company has established a strong market presence by introducing technologically advanced products that cater to the needs of modern parents. With a diverse portfolio that includes items like automatic breast pumps and baby formula makers, Baby Brezza has differentiated itself from competitors through its focus on user-friendly designs and efficiency.

The brand's strengths lie in its ability to combine functionality with convenience, aimed at helping new parents navigate the challenges associated with breastfeeding and feeding infants. The company has also made significant strides in customer engagement and education, amplifying its visibility and brand loyalty in the market.

Pigeon has made a remarkable impact in the Breastfeeding Accessories Market through its extensive range of products designed to support breastfeeding mothers and their infants. Known for products such as breast pumps, nursing pads, and pacifiers, Pigeon emphasizes the importance of quality and safety in its offerings. The company has a robust international market presence, recognized for its commitment to research and development that translates into highly effective and trusted products.

Pigeon's strengths stem from its long-standing reputation for quality, which has allowed it to build a loyal customer base. Through strategic mergers and acquisitions, Pigeon has expanded its product lines and enhanced its market reach, ensuring it remains a key player in the breastfeeding accessories segment. The company's focus on innovation and understanding consumer needs underpins its competitive strategy, enabling it to maintain a strong foothold globally.

Key Companies in the Breast Feeding Accessories Market market include

Industry Developments

Recent developments in the Breastfeeding Accessories Market have shown a notable increase in consumer demand for innovative and eco-friendly products. Companies such as Baby Brezza and Philips Avent are expanding their product lines to include more technologically advanced solutions that cater to the health and convenience of mothers.

Current affairs have highlighted a growing trend towards sustainable materials, with brands like Burt's Bees and Boon introducing products made from organic materials. In terms of financial growth, the market valuation of companies such as Medela and Tommee Tippee has seen an upward momentum, with many attributing this to a heightened awareness of breastfeeding benefits globally.

Notably, in September 2023, Pigeon announced a strategic partnership with various health organizations to promote breastfeeding education, reflecting broader social responsibility trends among companies. Additionally, major acquisitions have been relatively sparse, but reports indicate that in July 2023, Chicco acquired several innovative breastfeeding product lines to enhance its market share.

The Breastfeeding Accessories Market continues to evolve, driven by shifting consumer preferences and the increasing importance of sustainability in product offerings.

Future Outlook

Breast Feeding Accessories Market Future Outlook

The Breastfeeding Accessories Market is projected to grow at a 5.21% CAGR from 2024 to 2035, driven by increasing awareness of breastfeeding benefits and innovative product developments.

New opportunities lie in:

Expansion of eco-friendly breastfeeding productsDevelopment of smart breastfeeding monitoring devicesPartnerships with healthcare providers for product distribution

By 2035, the market is expected to be robust, reflecting sustained growth and innovation.

Market Segmentation

Breast Feeding Accessories Market Type Outlook

Breast Pumps
Breastfeeding Pillows
Nursing Pads
Breastfeeding Covers
Milk Storage Bags

Breast Feeding Accessories Market End User Outlook

New Mothers
Healthcare Professionals
Breastfeeding Support Groups

Breast Feeding Accessories Market Material Type Outlook

Silicone
Cotton
Plastic
Rubber

Breast Feeding Accessories Market Distribution Channel Outlook

Online Retail
Supermarkets
Pharmacies
Specialty Stores

Report Scope

MARKET SIZE 2024	3.14(USD Billion)
MARKET SIZE 2025	3.304(USD Billion)
MARKET SIZE 2035	5.491(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	5.21% (2024 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Market analysis in progress
Segments Covered	Market segmentation analysis in progress
Key Market Opportunities	Integration of smart technology in Breastfeeding Accessories Market enhances convenience and user experience.
Key Market Dynamics	Rising consumer awareness and demand for sustainable breastfeeding accessories drive innovation and competition in the market.
Countries Covered	North America, Europe, APAC, South America, MEA