Bone Broth Market

Market CAGR for Bone Broth is being driven by the surging demand for organic products and rising consumption of dietary supplements. The increased tendency of people to consume organic products is benefitting the growth of the market for bone broth protein. On a global scale, demand for goods from organic farming has grown as the consumer level of knowledge about the health benefits of such products has increased. Raising the level of consumer awareness of health is one of the key factors in the noble growth of the bone broth market.

A growing number of organic ingredient-based supplements are being seen on the market, which is a good sign both for the sales and recognition of bone broth protein. The organic food sales in the United States in 2022 busted through the $60 billion mark for the first time, reaching the highest level of sales ever for the hearty organic industry. Total revenue from organic sales, including organic non-food products, reached a historical high of $67.6 billion with the release of the 2023 Organic Industry Survey Statistic by the Organic Trade Association on Wednesday.

By 2021, the sales of organic products through retail were more than $52 billion, which constitutes about 5.5 of all retail food revenue.

Specifically, the bone broth protein is high in amino acids and minerals, which makes it useful in the supplement industry. Major applications include gut health, which is the most massively demanded one through dietary supplements, bone health, and body weight regulation. As stated in the article by the Ministry of Food Processing Industries, the dietary supplements industry in India is estimated to be worth USD 3924.44 million in 2022 and is predicted to reach USD 10,198.57 million by 2026 at a compound annual growth rate of 22% per year. The exponential increase in the application of bone broth protein in the food industry has also leveraged the bone broth protein market.

As a result, it is anticipated that throughout the projection period, demand for the Bone Broth Market will increase due to the Surging Demand for Organic Products and Rising Consumption of Dietary Supplements. Thus, driving the Bone Broth Market revenue.

The Global Bone Broth Market Industry is projected to experience substantial growth, with estimates indicating a rise from 2 USD Billion in 2024 to 3.6 USD Billion by 2035. This growth trajectory reflects a compound annual growth rate (CAGR) of 5.48% from 2025 to 2035, suggesting a robust and expanding market. Factors contributing to this growth include increasing health awareness, the popularity of bone broth diets, and the expansion of retail channels. As consumer preferences evolve towards nutritious and functional foods, the bone broth market is poised for continued expansion, indicating a promising outlook for stakeholders in the industry.

The Global Bone Broth Market Industry is experiencing a surge in demand driven by increasing health consciousness among consumers. Individuals are increasingly seeking natural and nutritious food options that promote wellness. Bone broth, rich in collagen, amino acids, and minerals, aligns with this trend, appealing to those interested in holistic health. As a result, the market is projected to reach 2 USD Billion in 2024, reflecting a growing preference for functional foods. This shift towards healthier eating habits is likely to sustain the industry's growth, as consumers become more informed about the benefits of bone broth in supporting joint health and digestion.

The Global Bone Broth Market Industry benefits from the expansion of retail channels, including supermarkets, health food stores, and online platforms. This diversification allows consumers easier access to bone broth products, catering to a wider audience. The rise of e-commerce has particularly transformed the market landscape, enabling brands to reach consumers directly and offer a variety of flavors and formulations. As retail channels continue to grow, the market is expected to see increased sales, contributing to its projected growth to 3.6 USD Billion by 2035. This accessibility is crucial for driving consumer adoption and enhancing market penetration.

The Global Bone Broth Market Industry is significantly influenced by the growing popularity of bone broth diets, which emphasize the consumption of nutrient-dense foods. These diets often promote bone broth as a staple, highlighting its potential benefits for skin health, gut health, and overall well-being. As more individuals adopt these dietary practices, the demand for bone broth is likely to rise. This trend is supported by the projected compound annual growth rate (CAGR) of 5.48% from 2025 to 2035, indicating a sustained interest in bone broth as a dietary component. The increasing visibility of bone broth in health and wellness communities further fuels this growth.

The Global Bone Broth Market Industry is witnessing a shift towards sustainable sourcing practices, driven by consumer preferences for ethically produced food products. As awareness of environmental issues grows, consumers are increasingly seeking bone broth made from grass-fed, organic, and sustainably sourced ingredients. This trend not only aligns with ethical consumption but also enhances the perceived quality of the product. Companies that prioritize sustainability are likely to gain a competitive edge in the market, attracting environmentally conscious consumers. This focus on sustainability may contribute to the industry's growth trajectory, as it aligns with broader trends in the food industry towards responsible sourcing.

The Global Bone Broth Market Industry is notably impacted by the influence of social media and health influencers who promote bone broth as a superfood. Platforms like Instagram and TikTok have become vital for sharing recipes, health benefits, and personal testimonials, effectively reaching a broad audience. This digital marketing strategy has heightened awareness and interest in bone broth, particularly among younger consumers. As influencers continue to advocate for its benefits, the market is likely to see a boost in sales and brand loyalty. The ongoing engagement on social media platforms suggests a promising future for the industry as it adapts to modern marketing trends.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The anticipated expansion of the Bone Broth market in North America can be attributed to several key factors.

Rising consumer dependency on quick convenience foods, an uptick in the sales of beef bone broth in the retail sector, and the probability of an obesity surge are generating greater market gains. From 1999 –2000 till 2017 –March 2020, there was a rampant increase in U.S. obesity prevalence from 30.5% to 41.9%. During the same time, the prevalence of chronic obesity grew from 4.7% to 9.2%. The obesity rate was 39.8% among young adults aged 20 to 39 years and adults aged 40 to 59 years 44.3% respectively.

The rate in the elders aged 60 years and above was 41.5%. Total convenience industry sales were $906.1B, of which $302.8 was made at stores, which was 33.4 % of the industry sales share. On the whole, sales in stores increased by 9.0% in 2022. As people start to adopt a collagen-rich diet to improve their well-being, beef bone broth with collagen has taken over the nutrition space in the country. The increasing number of restaurants and cafes offering beef bone broth soup, as well as beef bone broth manufacturers, are putting the market value in a favorable position.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: BONE BROTH MARKET SHARE BY REGION 2024 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe's Bone Broth Market accounts for the second-largest market share as the expanding consumer goods market in this region due to the increase of disposable income and the accelerating consumer spending on healthy food products, which could have an impact on the growing bone broth market. Across the 27 member states of the European Union, the consumption of fruits and vegetables was purported to be merely 12%.

Of those adults in the EU, 55% consumed between 1 and 4 portions a day, while 33% consumed less than one a day. Overall, the EU food and drink manufacturing industry has 4.6 million workers and creates a turnover of €1.1 trillion and €230 billion value-added, becoming one of the largest manufacturing industries in the EU. Further, the German Bone Broth Market held the largest market share, and the UK Bone Broth Market was the fastest-growing market in the European region.

The Asia-Pacific Bone Broth Market is expected to grow at the fastest CAGR from 2024 to 2032.

Increasing sales of organic and healthful food items caused by health-conscious consumers and aging, together with improved living standards, are leading to the demand for beef bone broth. As per a 2022 survey between 187 countries undertaking organic farming stakeholders by various data resources of the Research Institute of Organic Agriculture (FiBL) and the International Federation of Organic Agriculture Movements (IFOAM), organic production in India is the fifth largest in the world that covers 2.6 million ha. The report finally said that the share used by the farmers in organic farming in total cultivation land is at 1.5% and in the last ten years, India has increased the organic agriculture land covered by the farmers by 145.1%. The Economic Survey 2022-2023 reported that the number of organic farmers in the country is 4.43 Mn, the largest in the world. A growing number of people are focusing on nutritious foods and shifting their lifestyles for better health.

Accordingly, the demand for bone broth flour as a protein source is anticipated to rise over time. Moreover, China’s Bone Broth Market held the largest market share, and the Indian Bone Broth Market was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development to expand their product lines, which will help the Bone Broth market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Bone Broth industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Bone Broth industry to benefit clients and increase the market sector. In recent years, the Bone Broth industry has offered some of the most significant advantages to the health and wellness sector.

Major players in the Bone Broth Market, including Campbell Soup Company (U.S.), Del Monte Foods (U.S.), Kettle & Fire (U.S.), Bonafide Provisions (U.S.)., Essentia Proteins (U.S.), Bare Bones Broth Co., (U.S.), Ancient Nutrition (U.S.), Bluebird Provisions (Canada), Green Pasture Farms (U.K.), and FOND BONE BROTH LLC., (U.S.) are attempting to increase market demand by investing in research and development operations.

The Campbell Soup Company manufactures and markets convenience food and beverage items. The company's product portfolio comprises a wide range of convenience foods such as soups, broths, cans, stocks, cookies, crisps, crackers, biscuits, baked products, mixes, sauces, and snacks. Campbell exploits all the brands that mark its products out with Pepperidge Farm, Campbell’s, Spaghettios, Chunky, Late July, Kettle, Swanson, Emerald, Pop Secret, Cape Cod, and Snyder’s of Hanover, Pace, Prego, and GoldFish brand names. It moves the products and goods to the retail food chains, food mass merchandisers, food mass discounters, food club stores, food-drug stores, food convenience stores, food dollar stores, and other food rails and food industry establishments. Campbell is headquartered in Camden, NJ, the US.

Kettle & Fire specializes in bone broth made from grass-fed bones, gets its beef and chicken bones from cattle farms that are free of hormones and antibiotics, and offers broth soups with collagen that supports the genes responsible for hair, joint, and nail health so that people can have pleasurable nutritious broth without artificial colors or flavors. In July 2021, Kettle & Fire, a U.S. producer of bone broths, made their first introductory edition of the product from bones specifically supplied by regenerative farms. The addition of this new line would also enable the organization to meet its goal of designing a more sustainable food system by sharing the same vision with other organizations focused on climate change reversal.