Board Games Market Size was valued at USD 12.2 Billion in 2022. The board games market industry is projected to grow from USD 13.56 Billion in 2023 to USD 31.71 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2024 - 2032). A significant market driver that is anticipated to fuel demand for board games is the growing influence of social media and celebrity endorsements, particularly on millennials.
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
Board game cafes and restaurants offer a variety of games to its patrons, which often encourage social interaction. The popularity and growth of board game cafes in numerous nations was substantially influenced by the laxness of lockdown regulations. The market will grow as a result of the quick development of board game cafes and the rising number of board game lovers. Over time, board game cafes popped up in the US, Germany, Dubai, and the UAE. The acceptance of the product is anticipated to increase with the adaptation of tabletop games from well-known television shows, motion pictures, comic books, and video games. For instance, Goliath Games, a games and toy firm with headquarters in Hattem, the Netherlands, saw a more than 1,000% rise in chess set sales in November 2020 following the premiere of the Queen's Gambit, a well-liked Netflix series. Additionally, compared to November 2019 sales, chess sales on eBay, a California-based e-commerce platform, grew by 215% in 2020. Product sales are boosted by these theme-based tabletop games that entice new audiences to experience games with intriguing and distinctive characters.
Another element fueling the market's expansion is the content and gameplay's rapid advancement. In order to provide greater immersive experiences, producers are concentrating more and more on creating story-driven games with lots of detail. These games use a framework that makes it possible for players to communicate with one another easily and naturally while maintaining high levels of engagement throughout the game. Additionally, to meet shifting consumer demand, traditional games like Monopoly, Scrabble, Clue, and Life frequently alter their artwork and gameplay. The creation of story arcs and character updates in board games is made possible by licensing agreements between board game creators and well-known film and television brands. Thus, it is anticipated that market expansion during the forecast period would be driven by the quick developments and updates in gameplay content.
The increased digitalization of board games is one of the market-expanding trends in the keyboard gaming sector. A number of board game makers are gradually incorporating mobile applications into the gaming experience in order to benefit from technological improvements. The online aspect of digital games gives players the freedom to play with friends online regardless of their location or situation, which is a significant advantage over traditional tabletop games. Publishers like Ravensburger and Asmodee provide a variety of well-known mobile platforms. Vendors are also adapting well-known board game versions for mobile platforms, in addition to using mobile apps to assist gameplay. As a result, it is projected that during the projection period, games' increasing digitization would foster acceptability and propel market growth. Thus, driving the board games market revenue.
The board games market segmentation, based on game type includes Monopoly, Scrabble, Chess and Others. The monopoly segment dominated the market due to the rising popularity of multiplayer economic theme games. One of the most popular board games in the world, Monopoly, is offered for all age groups with a variety of themes and in numerous languages. For instance, Hasbro, a game and consumer goods firm with headquarters in the United States, released Monopoly and Game of Life in Tamil, an Indian language, in July 2022.
The board games market segmentation, based on age group, includes 2-5 Years, Between 5 and 12 Years, 12-25 Years and Above 25 Years. The above 25 years category generated the most income due to the rising popularity of board games based on TV shows, movies, and video games. Growth in the market will also be fueled by the growing trend of spending quality time with friends and family in board game cafes and bars.
For instance, the popular Sherlock Homes franchise will be the inspiration for the board game "Enola Holmes Finder of Lost Souls," which will be released in July 2022 by Gale Force Nine (GF9), a U.S.-based game manufacturing firm.
Figure 1: Board Games Market, by Age Group, 2022 & 2032 (USD Billion)
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
The board games market segmentation, based on sales channel, includes Online Stores, Specialty Stores, Hypermarkets & Supermarkets, and Others. The specialty stores category generated the most income. These shops are becoming more and more well-known as a result of the expansion of the retail channel, increased partnerships and acquisitions among market participants, and increased product availability.
For instance, in August 2022 Asmodee U.S.A. purchased the only English language distribution rights for BoardGameTables.com's titles in the United States, Canada, and Mexico.
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American board games market area will dominate this market. The expansion of the regional market will be aided by the rise in board game conferences in the United States and Canada. ly, the growing popularity of social tabletop games, especially among adults, will boost product sales throughout the North American markets. Major industry advancements have taken place in this area over the last few years. For instance, Asmodee, a French publisher of card and board games, debuted Drinkopoly, a new board game geared for adults, in the United States in April 2022.
Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: BOARD GAMES MARKET SHARE BY REGION 2022 (USD Billion)
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe board games market accounts for the second-largest market share driven by increased consumer disposable incomes and escalating demand, particularly in Germany and the U.K., for strategy- and educational-based tabletop games. To remain competitive, European market companies are concentrating on diversifying their product lines. To aid their geographic expansion, they are collaborating and forming partnerships with other board game firms. Further, the German board games market held the largest market share, and the UK board games market was the fastest growing market in the European region.
The Asia-Pacific Board Games Market is expected to grow at the fastest CAGR from 2023 to 2032. The demand for the product will be fueled by the expanding trend and consumer awareness of tabletop games as enjoyable ways to spend quality time with family throughout the holiday season. Due to the increasing number of board game cafes and bars, a significant proportion of millennials and Gen-Z residents in the area prefer board games to other tabletop games. Moreover, China’s board games market held the largest market share, and the Indian board games market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the board games market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the board games industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the board games industry to benefit clients and increase the market sector. In recent years, the board games industry has offered some of the most significant advantages to medicine. Major players in the board games market are attempting to increase market demand by investing in research and development operations includes Hasbro Inc. (U.S.), Mattel Inc. (U.S.), Buffalo Games LLC (U.S.), Goliath Games (Netherlands), Masters Traditional Games (U.K.), Ravensburger AG (Germany), Gibson Games (U.K.), Rebellion Developments Ltd. (U.K.), CMON Games (Singapore), and Asmodee (France).
Oxford, England-based Rebellion Developments Limited is a British video game studio. The firm was established in December 1992 by Jason and Chris Kingsley. It is well known for its Sniper Elite series and a number of Alien vs. Predator titles. Since 2000, when sister business Rebellion Publishing acquired 2000 AD, the creator of characters like Judge Dredd and Rogue Trooper, it has been publishing comic books. Video games for computers and consoles are created by Rebellion Developments Ltd., along with movies, comic books, and novels. The business produces gaming equipment and platforms for retailers, distributors, and the information technology industry.
A board game and puzzle firm with its main office in Buffalo, New York, is called Buffalo Games. Buffalo Games, which was established in 1986, is still developing its products, with the majority of its production taking place in the US. Buffalo Games, Inc. creates, produces, and distributes electronic goods. The business sells electronic toys, children's electronics, jigsaw puzzles, and party games. Customers of Buffalo Games can be found in both Canada and the United States.
May 2023 Five new board games bearing the Bambini Games label have been released, according to Bambini Africa Edutainment Limited, a business dedicated to fostering children's growth and promotion in Africa.
January 2023 AEG, a U.S.-based publisher of tabletop games, and CMON, a Singapore-based maker of board games, have announced their collaboration. The Master Distributor for Asia for AEG, according to CMON. The business will be in charge of local board game sales and distribution throughout Asia.
April 2022 Tabletop game publisher Asmodee, based in France, has 11 well-known Asmodee titles available under its new board game label Unbox Now in the United States.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 12.2 Billion |
| Market Size 2023 | USD 13.56 Billion |
| Market Size 2032 | USD 31.71 Billion |
| Compound Annual Growth Rate (CAGR) | 11.20% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Game Type, Age Group, Sales Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Hasbro Inc. (U.S.), Mattel Inc. (U.S.), Buffalo Games LLC (U.S.), Goliath Games (Netherlands), Masters Traditional Games (U.K.), Ravensburger AG (Germany), Gibson Games (U.K.), Rebellion Developments Ltd. (U.K.), CMON Games (Singapore), and Asmodee (France) |
| Key Market Opportunities | Changing e-commerce trend quickly to support market expansion |
| Key Market Dynamics | Growing desire for social connection is one of the key causes boosting board game demand. As board game cafes and bars proliferate, the market will grow |
Frequently Asked Questions (FAQ) :
The board games market size was valued at USD 12.2 Billion in 2022.
The market is projected to grow at a CAGR of 11.20% during the forecast period, 2024-2032.
North America had the largest share in the market.
The key players in the market are Hasbro Inc. (U.S.), Mattel Inc. (U.S.), Buffalo Games LLC (U.S.), Goliath Games (Netherlands), Masters Traditional Games (U.K.), Ravensburger AG (Germany), Gibson Games (U.K.), Rebellion Developments Ltd. (U.K.), CMON Games (Singapore), and Asmodee (France).
The monopoly category dominated the market in 2022.
The specialty stores category had the largest share in the market.
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Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.
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