Blanket Market Research Report - Global Forecast till 2027

Global Blanket Market Research Report: Information By Product Type (Wool, Cotton, Polyester, Others) By Application (Household, Commercial), By Distribution Channel (Store-Based, Non-Store-Based), By Region – Forecast till 2027

ID: MRFR/CR/8913-HCR | February 2021 | Region: Global | 90 pages

Please note that the assessment period of report has been updated from 2018-2027 to 2020-2027. Cordially fill the sample form for updated data.

Market Scenario


Global Blanket Market size is projected to reach approximately USD 9.7 Billion by 2027, at a CAGR of 4.2% from 2020 to 2027. A blanket is a piece of cloth large enough to cover or to enfold a great portion of the user’s body. On the basis of requirement, there are various types of blankets according to patterns, colors, and materials. Consumer preference for branded blankets is expected to drive the growth of the global blanket market during the review period. Increasing demand for luxury and comfort among the working-class population is another factor supporting the growth of the global blanket market. The softness and durability of a blanket are expected to promote the demand for a blanket in the near future. The cotton blanket is mostly preferred by the consumers as cotton is 100% hypoallergic, which is perfect for children and anyone with sensitive skin. Product launches by the key players are driving the growth of the global blanket market. Blankets manufacturers are also focusing on innovation in blankets. For instance, in 2018, ZigZagZurich launched artist-designed cotton blankets. All the factors are anticipated to create substantial growth opportunities for the global blanket market.


The outbreak of COVID-19 has resulted in the lockdown across regions, border restrictions, and breakdown of transportation networks. The outbreak has flipped the growth switch in every sector of the economy. It has resulted in a surge in demand for blankets around the world.


Market Synopsis


Global Blanket Market has witnessed substantial growth in recent years. The pandemic has created lucrative opportunities for blanket manufacturers across the globe. Various benefits are being offered by the blanket. Innovative marketing campaign on social media is proving effective in uplifting the market growth. To cater to the trending consumer needs, market players are focusing on launching innovative products with claims such as a modern blanket with excellent decorative accessories. Furthermore, the rise in sales of blankets through supermarkets & hypermarkets is further expected to amplify the growth of the global blanket market during the forecast period owing to the outbreak of a global pandemic, COVID-19.


Market USP


Consumer preference for sustainable branded blankets


Market Drivers



  • Increase in demand for luxury & comfort by working population: Growing working population and improving the living standard of the consumers are driving the growth of the blanket globally. This is boosting the growth of the global blanket market.

  • Consumer preference for branded blankets

  • Effective marketing strategies

  • Advent of eCommerce platforms


Market Restraints



  • Counterfeit Products

  • Increase in Pricing of Raw Materials


Segmentation


By Product Type



  • Wool: The segment accounted for the largest market share in 2019 and is projected to remain dominant during the forecast period. The woolen blankets are available in a wide range of sizes designs. They keep the body warm during the snowy season resulting in their high demand among the consumers.

  • Cotton:

  • Polyester

  • Others


By Application



  • Household: The household segment accounted for a larger market share in 2019 and is projected to remain dominant during the forecast period. Increasing demand for blanket suitable for different seasons is driving the growth of the market across the household segment.

  • Commercial


By Distribution Channel



  • Store-Based: Majority of blankets is sold through store-based retailers. This segment has been further divided into supermarkets & hypermarkets, convenience stores, and others. The supermarkets & hypermarkets segment dominated the market in 2019 and is anticipated to remain dominant during the forecast period.

  • Non-Store-Based


By Region



  • North America:

  • Europe: Europe accounted for the largest share of the global blanket market in 2019. The key country-level markets include the UK, Germany, France, and Spain. Blanket manufacturers in Europe are focusing on traditional designs and neutral colors while manufacturing blankets.

  • Asia-Pacific: Asia-Pacific is expected to be the second-largest market in terms of value worldwide. The rising population in the developing nations, along with the increase in per capita disposable income, is anticipated to boost the growth of the Asia- Pacific blanket market.

  • Rest of the World


Key Players



  • American Blanket Company (US)

  • Pendleton Woolen Mills (US)

  • Hudson's Bay Company (Canada)

  • Boll & Branch (US)

  • URBANARA GmbH (Germany)

  • Shanghai Easun Group (China)

  • Medline Industries, Inc. (US)

  • Chellco Industries Limited (Nigeria)

  • Biddeford Blankets, LLC (US)

  • Youngman Woollen Mills Private Limited (India)



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 9.7 Billion
  CAGR   4.2% (2020 to 2027)
  Base Year   2019
  Forecast Period   2020 to 2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Product Type, Application and Distribution Channel
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   American Blanket Company (US), Pendleton Woolen Mills (US), Hudson's Bay Company (Canada), Boll & Branch (US), URBANARA GmbH (Germany), Shanghai Easun Group (China), Medline Industries, Inc. (US), Chellco Industries Limited (Nigeria), Biddeford Blankets, LLC (US), Youngman Woollen Mills Private Limited (India)
  Key Market Opportunities

  • Consumer preference for branded blankets is expected to drive the growth of the global blanket market
  • Increasing demand for luxury and comfort among the working-class population is another factor supporting the growth of the global blanket market
  •   Key Market Drivers

  • Increase in demand for luxury & comfort by working population
  • Consumer preference for branded blankets