Global Blanket Market size is projected to reach approximately USD 9.7 Billion by 2027, at a CAGR of 4.2% from 2020 to 2027. A blanket is a piece of cloth large enough to cover or to enfold a great portion of the user’s body. On the basis of requirement, there are various types of blankets according to patterns, colors, and materials. Consumer preference for branded blankets is expected to drive the growth of the global blanket market during the review period. Increasing demand for luxury and comfort among the working-class population is another factor supporting the growth of the global blanket market. The softness and durability of a blanket are expected to promote the demand for a blanket in the near future. The cotton blanket is mostly preferred by the consumers as cotton is 100% hypoallergic, which is perfect for children and anyone with sensitive skin. Product launches by the key players are driving the growth of the global blanket market. Blankets manufacturers are also focusing on innovation in blankets. For instance, in 2018, ZigZagZurich launched artist-designed cotton blankets. All the factors are anticipated to create substantial growth opportunities for the global blanket market.
The outbreak of COVID-19 has resulted in the lockdown across regions, border restrictions, and breakdown of transportation networks. The outbreak has flipped the growth switch in every sector of the economy. It has resulted in a surge in demand for blankets around the world.
Global Blanket Market has witnessed substantial growth in recent years. The pandemic has created lucrative opportunities for blanket manufacturers across the globe. Various benefits are being offered by the blanket. Innovative marketing campaign on social media is proving effective in uplifting the market growth. To cater to the trending consumer needs, market players are focusing on launching innovative products with claims such as a modern blanket with excellent decorative accessories. Furthermore, the rise in sales of blankets through supermarkets & hypermarkets is further expected to amplify the growth of the global blanket market during the forecast period owing to the outbreak of a global pandemic, COVID-19.
Consumer preference for sustainable branded blankets
By Product Type
By Distribution Channel
|Market Size||USD 9.7 Billion|
|CAGR||4.2% (2020 to 2027)|
|Forecast Period||2020 to 2027|
|Forecast Units||Value (USD Billion)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, and Trends|
|Segments Covered||Product Type, Application and Distribution Channel|
|Geographies Covered||North America, Europe, Asia-Pacific, and Rest of the World (RoW)|
|Key Vendors||American Blanket Company (US), Pendleton Woolen Mills (US), Hudson's Bay Company (Canada), Boll & Branch (US), URBANARA GmbH (Germany), Shanghai Easun Group (China), Medline Industries, Inc. (US), Chellco Industries Limited (Nigeria), Biddeford Blankets, LLC (US), Youngman Woollen Mills Private Limited (India)|
|Key Market Opportunities||
|Key Market Drivers||