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Blanket Market Research Report Information by Product Type (Electric Blanket and Regular Blanket), By Material Type (Wool, Cotton, Polyester, and Others), By End-User (Residential and Commercial), By Sales Channel (Wholesalers/ Distributors, Hypermarkets/ Supermarkets, Specialty Stores, Multi-brand Stores, Independent Small Retailers, Online Retailers, and Others), and by Region (North America, Asia-Pacific, Europe, and Rest of The World)โ€”Forecast Till 2032

ID: MRFR/CR/8913-HCR | 90 Pages | Author: Snehal Singh| July 2024

Global Blanket Market Overview

Blanket Market Size was valued at USD 8.47 billion in 2023. The blanket market industry is projected to grow from USD 8.80 Billion in 2024 to USD 11.21 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.06% during the forecast period (2024 - 2032). A blanket is a soft woolen cloth to keep the body warm when resting or sleeping. The blanket market size is expected to reach approximately


Global Blanket Market

Traditional blankets are constructed of wool, polyester, or cotton. Furthermore, electric blankets are a relatively new form of blanket that is widely available around the world. For instance, rising consumer awareness of blankets is linked to the frequent release of various patterns and quality blankets. The  market for blankets is expected to drive demand for decorative and luxury goods, mostly in emerging nations. The  market for blanket is being driven by factors such as the rising adoption of various types of blankets in hospitals and hotels around the world, the rising adoption of electric blankets in multiple regions and countries, growing preferences in terms of patterns, colors, brands, categories, and types of blankets, and rising popularity and advertisement through multiple social media platforms around the world.

American Blanket Company: Another American company, they focus on producing high-quality, all-natural blankets made in the USA.

COVID-19 Impact Analysis

The proliferation of COVID-19 throughout the world has impacted practically every market area, including the electric  market. With trade restrictions, lockdowns, and manufacturing restrictions, demand for electric blankets is expected to fall in 2020. Furthermore, the lockdown restriction resulted in a lack of workers in factories, reducing blanket manufacturing capacity, which may have a negative impact on blanket sales during the winter season. With the virus contained ly, the market will gradually resume its former growth rate.

Blanket Market Dynamics

The sector will likely expand further as the working-class population in developing nations such as India and China increases their demand for luxury and comfort. The pattern, material, and color of blankets are all important in influencing customer purchasing behavior. A tendency for strong and dramatic colors has been seen among customers owing to changes in purchasing behaviors. Blanket manufacturers have begun incorporating these popular colors and patterns into their new goods. For instance, pastel-colored cotton blankets are projected to continue a recent trend. The need for stain-resistant and machine-washable products mostly influences color and design preferences. Exotic colors and patterns associated with flora and animals have also been noted in nations such as India, Vietnam, Myanmar, and Sri Lanka.

Market Drivers

  • Fluctuating weather patterns driving market growth

Changing weather patterns on a  scale have played an important part in increasing the usability of electric blankets in recent years. The blanket's capacity to warm itself provides temperature control and extreme comfort. Growing consumer awareness, combined with the regular release of high-quality new blankets, is predicted to boost the industry's size. Furthermore, an increase in private consumption expenditure is projected to stimulate the consumption of luxury and decorative goods, particularly in rising markets such as China and India.

Market Restraints

  • Risk associated with electric blanket

Safety issues are one of the primary challenges impeding the market's growth. Overheating electric blankets could be hazardous to consumers, especially pregnant women. These devices emit low-frequency electromagnetic waves that may be harmful to the fetus. Brain tumors and childhood leukemia are two dangers associated with extremely low-frequency exposure.

Market Opportunities

  • Advancements and Awareness in the  market

The growing popularity of low-fines self-compacting concrete (smart, dynamic concrete) and the building and construction industry's rapid growth are likely to provide a variety of growth prospects for the self-compacting concrete market throughout the forecast period.

Recent Key companies Development :

  • Urbanara: This German company is known for its luxurious and high-quality blankets made from natural materials like organic cotton and linen.

  • Pendleton Woolen Mills: This American company has been producing woolen blankets for over 150 years. They are known for their traditional designs and craftsmanship.

  • Medline Industries Inc.: A leading manufacturer of medical and surgical supplies, Medline also offers a variety of blankets for healthcare facilities.

Blanket Market Segmentation

Product Type Insights

The  blanket market segmentation,  based on product type, is regular blanket and electric blanket.

The regular blanket segment holds a CAGR of 5.4% during the projected period. The market's historic CAGR stood at 4.7% is low compared to the projected period. The large population worldwide prefers regular blankets for better sleep. The manufacturers are providing different prices for blankets to their customers, increasing the demand for regular blankets over the projected period.

The electric blanket is another market segment that captures the most share during the projected period. The development of the electric blanket includes integrating cutting-edge technologies, including lightweight, power battery, and waterproof qualities. But due to its high cost, consumers are shifting their interest toward regular blankets.

Material Type Insights

The  blanket market segmentation, based on material type, is wool, cotton, polyester, and others. The  blanket market growth was prominently high under the cotton category in 2021The durability and softness of these items are projected to drive demand shortly. Cotton farming bases with a strong footing in the United States, Brazil, Pakistan, India, China, Australia, Turkey, and Uzbekistan are projected to motivate industry participants to develop important business units nearby. Polyester is predicted to grow at the fastest CAGR between 2021 and 2030. This expansion can be ascribed to easy availability and high pricing. The product is significantly less expensive than mink, cotton, and fleece.

End User Insights

The  blanket market segmentation, based on end user, is residential and commercial. The residential segment held the highest share in 2021, owing to rising demand for blankets suitable for different seasons. Different sorts of blankets are necessary to combat different types of weather. From March to July in India, a very light cotton blanket is preferred to the requirement for bulky polyester blankets from November to February. The commercial segment is predicted to grow the fastest over the forecast period. The market is driven by an increasing number of airlines and railway services worldwide.

Sales Channel Insights

By sales channel, the market is segmented into wholesalers/ distributors, hypermarkets/ supermarkets, specialty stores, multi-brand stores, small independent retailers, online retailers, and others. The supermarkets and hypermarkets category held the biggest market share in 2021. This expansion can be ascribed to the huge selection of blankets, including quilts, duvets, and comforters, available in one location for the convenience of purchasers. Furthermore, they provide significant discounts during off-seasons and stock clearance sales. The primary criteria for hypermarket sales are easy to access and fast verification. Online sales are projected to rise the fastest. This increase is due to the increasing penetration of the internet and millennials' shifting reliance on e-commerce forums as a significant selling tool.

Global Blanket Market Share, by Region, 2021 (%)Blanket Market Share, by Region, 2021Blanket Market Overview, by Region

By region, the  blanket market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America accounted for the most extensive market share, and Asia-Pacific is anticipated to register the highest CAGR during the review period.

North America

North America accounted for the largest market share in 2021. Climate, many hotels, a massive defense force, and philanthropy by individuals and corporations contribute to the Region's sales. The weather in North America varies drastically. The average winter temperature in Hawaii ranges from 67.4 degrees Fahrenheit to 2.6 degrees Fahrenheit in Alaska. The average seasonal temperature in the United States is 33.2 degrees Fahrenheit, an extreme environment that benefits the market in the United States. Similarly, winter in Canada is bitterly cold. Eastern Canada, including Toronto and Montreal, experiences a harsh winter with subzero temperatures from December through February.


Asia-Pacific is predicted to register the fastest CAGR between 2021 and 2030. The utility of blankets is predicted to increase due to fluctuations in climate conditions in important markets, as well as a strong hold on middle-income age groups. Another factor driving the market growth is China's, India's, and Pakistan's large military forces.

Blanket Market Competitive Landscape

The market includes tier-1, tier-2, and local players. The tier-1 and tier-2 players have  reach with diverse product portfolios. Companies such as Pendleton Woolen Mills, Urbanara, Faribault Woolen Mill Co., Biddeford Blankets L.L.C., Hudson's Bay Company, Boll & Branch Co., American Blanket Company, among others, dominate the  market due to product differentiation, strategic developments, financial stability, and diversified regional presence. To expand their market footprint and acquire more clients, these market players are investing in R&D and engaging in marketing strategies such as partnerships & collaborations, mergers & acquisitions, product launches, and developments.

Major players in the  blanket market research are Pendleton Woolen Mills, Urbanara, Faribault Woolen Mill Co., Biddeford Blankets L.L.C., Hudson's Bay Company, Boll & Branch Co., American Blanket Company, Shanghai Easun Group, Medline Industries Inc., Kanata Blanket Company, Jarden Corporation, Beurer GmbH, New Zealand Wool Blankets Ltd., Barker Textiles, U.A.B. Silkeborg, Morphy Richards Ltd., among others.

Scope of the  Blanket Market Report

Product Type Outlook

  • Electric Blanket

  • Regular Blanket

Material Type Outlook

  • Wool

  • Cotton

  • Polyester

  • Others

End-User Outlook

  • Residential

  • Commercial

Sales Channel Outlook

  • Wholesalers/ Distributors

  • Hypermarkets/ Supermarkets

  • Specialty Stores

  • Multi-brand Stores

  • Independent Small Retailers

  • Online Retailers

  • Others

Region Outlook

  • North America

    • US

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • India

    • Japan

    • Australia and New Zealand

    • Rest of Asia-Pacific

  • Rest of the World

    • South America

    • Middle East

    • Africa

Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

Blanket Market Forecast & Size

To identify and estimate the market size for the  blanket market report segmented by end user, sales channel, product type, and material type by value (in US dollars). Also, to understand the consumption/ demand created by consumers'  blanket market forecast between 2022 and 2030.

Market Landscape and Trends

To identify and infer the drivers, restraints, opportunities, and challenges in the  blanket market growth

Market Influencing Factors

To find out the factors which are affecting the  blanket market size among consumers

Impact of COVID-19

To identify and understand the various factors involved in the market affected by the pandemic

Company Profiling

To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company in the past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

  • Producers

  • Raw material suppliers

  • Retailers, wholesalers, and distributors

  • Governments, associations, and industrial bodies

  • Companies

Report Attribute/Metric Details
Market Size 2023 USD 8.47 Billion
Market Size 2024 USD 8.80 Billion
Market Size 2032 USD 11.21 Billion
Compound Annual Growth Rate (CAGR) 3.16% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2018 & 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered By End User, Sales Channel, Product Type, Material Type
Geographies Covered North America, Europe, Asia Pacific, and Rest of the World
Countries Covered The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Pendleton Woolen Mills, Urbanara, Faribault Woolen Mill Co., Biddeford Blankets L.L.C., Hudson's Bay Company, Boll & Branch Co., American Blanket Company, Shanghai Easun Group, Medline Industries Inc., Kanata Blanket Company, Jarden Corporation, Beurer GmbH, New Zealand Wool Blankets Ltd., Barker Textiles, U.A.B. Silkeborg, Morphy Richards Ltd
Key Market Opportunities Advancements and Awareness in the market
Key Market Dynamics Fluctuating weather patterns driving market growth

Frequently Asked Questions (FAQ) :

The  blanket market forecast period is 2024-2032

The market is expected to register a CAGR of 3.06% By 2032, according to  blanket market research.

Asia-Pacific is expected to register the highest CAGR during 2024-2032

North America held the largest share in 2021

The market size is expected to be USD 11.21 billion by 2032.

Pendleton Woolen Mills, Urbanara, Faribault Woolen Mill Co., Biddeford Blankets L.L.C., Hudson's Bay Company, Boll & Branch Co., American Blanket Company, Shanghai Easun Group, Medline Industries Inc., Kanata Blanket Company, Jarden Corporation, Beurer GmbH, New Zealand Wool Blankets Ltd., Barker Textiles, U.A.B. Silkeborg, Morphy Richards Ltd., and others are the major companies operating in the market.

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