Blanket Companies
Wrap yourself in warmth and luxury with our blankets. From cozy fleece to stylish throws, experience comfort in every thread. Elevate your relaxation and add a touch of elegance to your space.
Wrap yourself in warmth and luxury with our blankets. From cozy fleece to stylish throws, experience comfort in every thread. Elevate your relaxation and add a touch of elegance to your space.
The blanket market, catering to a diverse range of consumer needs from warmth and comfort to style and design, is a competitive sector within the textile industry. As of 2023, key players in this market have strategically positioned themselves to address the various demands of consumers, considering factors such as material quality, design aesthetics, and affordability.
Key Players:
Pendleton Woolen Mills
Urbanara
Faribault Woolen Mill Co.
Biddeford Blankets L.L.C.
Hudson's Bay Company
Boll & Branch Co.
American Blanket Company
Shanghai Easun Group
Medline Industries Inc.
Kanata Blanket Company
Jarden Corporation
Beurer GmbH
New Zealand Wool Blankets Ltd.
Barker Textiles
U.A.B. Silkeborg
Morphy Richards Ltd.
Strategies Adopted:
The blanket market deploy various strategies to maintain and enhance their market positions. Product diversification is a common approach, with an emphasis on offering blankets in different materials, sizes, and designs to cater to diverse consumer preferences. Brands often collaborate with designers or influencers to create exclusive collections that attract specific consumer segments. Pricing strategies, including promotional discounts and bundling options, are crucial to address varying customer budgets. Distribution efficiency is another key strategy, with companies ensuring widespread availability through both online and brick-and-mortar retail channels.
Market Share Analysis:
The blanket industry involves considering various factors. Brand reputation is a significant determinant, influencing consumer trust and loyalty. The ability to offer blankets with diverse materials, ranging from cotton and wool to synthetic fibers, is essential for meeting different comfort and style preferences. Pricing competitiveness, quality of materials, and the ability to respond to changing fashion trends contribute to market share dynamics. The efficiency of supply chain management, including manufacturing processes and distribution networks, also plays a crucial role in gaining a larger market share. Additionally, consumer reviews and ratings influence brand perception, affecting market share.
News & Emerging Companies:
The blanket market has witnessed the emergence of new companies focusing on innovative materials, sustainable practices, and unique designs. Emerging companies often leverage digital marketing and e-commerce platforms to establish their presence in a competitive market. News in this industry typically revolves around product launches, collaborations with influencers, and efforts to enhance sustainability by using eco-friendly materials and manufacturing processes.
Industry Trends:
The blanket market often highlights trends in materials, design, and sustainability. Companies are increasingly investing in eco-friendly practices, incorporating recycled materials, and adopting ethical sourcing in response to consumer demand for sustainable home textiles. Current investment trends reveal a focus on digital innovation, with companies investing in e-commerce platforms, augmented reality experiences, and virtual showrooms to enhance the online shopping experience for consumers.
Competitive Scenario:
The blanket market is characterized by a mix of established brands with a long history in the textile industry and emerging companies striving to carve a niche through innovation and sustainability. Established brands often emphasize their heritage, product quality, and extensive distribution networks to maintain market share. Emerging brands focus on differentiation through unique designs, sustainable practices, and direct-to-consumer models. The market also experiences competition based on features, with some brands specializing in electric blankets, while others focus on luxury or organic materials.
The digital transformation of the retail landscape has further intensified the competitive environment. Brands that successfully leverage e-commerce channels, employ effective digital marketing strategies, and optimize the online shopping experience are better positioned to capture market share in a changing consumer landscape.
Recent Development
Vellux, in response to the increasing interest in personalized home decor, introduced a customization feature on its website, allowing customers to design their blankets by choosing materials, colors, and patterns. This development showcased Vellux's commitment to providing consumers with personalized options, addressing the trend of customization and individual expression in home furnishings.
Sunbeam Products, Inc., recognizing the importance of technology in enhancing user experience, invested in smart heating technology for its electric blankets. The incorporation of features such as smartphone connectivity and customizable heating settings reflected the brand's commitment to innovation and meeting the evolving needs of consumers seeking technologically advanced home products.
Cotton Incorporated, as a pivotal player in the raw material supply chain, collaborated with leading blanket manufacturers to promote the use of sustainable cotton farming practices. This collaborative effort aimed to ensure a steady supply of responsibly sourced cotton for the blanket industry, contributing to the overall sustainability goals of the market.
Traditional blankets are constructed of wool, polyester, or cotton. Furthermore, electric blankets are a relatively new form of blanket that is widely available around the world. For instance, rising consumer awareness of blankets is linked to the frequent release of various patterns and quality blankets. The market for blankets is expected to drive demand for decorative and luxury goods, mostly in emerging nations. The market for blanket is being driven by factors such as the rising adoption of various types of blankets in hospitals and hotels around the world, the rising adoption of electric blankets in multiple regions and countries, growing preferences in terms of patterns, colors, brands, categories, and types of blankets, and rising popularity and advertisement through multiple social media platforms around the world.
American Blanket Company: Another American company, they focus on producing high-quality, all-natural blankets made in the USA.
COVID-19 Impact Analysis
The proliferation of COVID-19 throughout the world has impacted practically every market area, including the electric market. With trade restrictions, lockdowns, and manufacturing restrictions, demand for electric blankets is expected to fall in 2020. Furthermore, the lockdown restriction resulted in a lack of workers in factories, reducing blanket manufacturing capacity, which may have a negative impact on blanket sales during the winter season. With the virus contained ly, the market will gradually resume its former growth rate.
The sector will likely expand further as the working-class population in developing nations such as India and China increases their demand for luxury and comfort. The pattern, material, and color of blankets are all important in influencing customer purchasing behavior. A tendency for strong and dramatic colors has been seen among customers owing to changes in purchasing behaviors. Blanket manufacturers have begun incorporating these popular colors and patterns into their new goods. For instance, pastel-colored cotton blankets are projected to continue a recent trend. The need for stain-resistant and machine-washable products mostly influences color and design preferences. Exotic colors and patterns associated with flora and animals have also been noted in nations such as India, Vietnam, Myanmar, and Sri Lanka.
Changing weather patterns on a scale have played an important part in increasing the usability of electric blankets in recent years. The blanket's capacity to warm itself provides temperature control and extreme comfort. Growing consumer awareness, combined with the regular release of high-quality new blankets, is predicted to boost the industry's size. Furthermore, an increase in private consumption expenditure is projected to stimulate the consumption of luxury and decorative goods, particularly in rising markets such as China and India.
Safety issues are one of the primary challenges impeding the market's growth. Overheating electric blankets could be hazardous to consumers, especially pregnant women. These devices emit low-frequency electromagnetic waves that may be harmful to the fetus. Brain tumors and childhood leukemia are two dangers associated with extremely low-frequency exposure.
The growing popularity of low-fines self-compacting concrete (smart, dynamic concrete) and the building and construction industry's rapid growth are likely to provide a variety of growth prospects for the self-compacting concrete market throughout the forecast period.
Recent Key companies Development :
The blanket market segmentation, based on product type, is regular blanket and electric blanket.
The regular blanket segment holds a CAGR of 5.4% during the projected period. The market's historic CAGR stood at 4.7% is low compared to the projected period. The large population worldwide prefers regular blankets for better sleep. The manufacturers are providing different prices for blankets to their customers, increasing the demand for regular blankets over the projected period.
The electric blanket is another market segment that captures the most share during the projected period. The development of the electric blanket includes integrating cutting-edge technologies, including lightweight, power battery, and waterproof qualities. But due to its high cost, consumers are shifting their interest toward regular blankets.
The blanket market segmentation, based on material type, is wool, cotton, polyester, and others. The blanket market growth was prominently high under the cotton category in 2021The durability and softness of these items are projected to drive demand shortly. Cotton farming bases with a strong footing in the United States, Brazil, Pakistan, India, China, Australia, Turkey, and Uzbekistan are projected to motivate industry participants to develop important business units nearby. Polyester is predicted to grow at the fastest CAGR between 2021 and 2030. This expansion can be ascribed to easy availability and high pricing. The product is significantly less expensive than mink, cotton, and fleece.
The blanket market segmentation, based on end user, is residential and commercial. The residential segment held the highest share in 2021, owing to rising demand for blankets suitable for different seasons. Different sorts of blankets are necessary to combat different types of weather. From March to July in India, a very light cotton blanket is preferred to the requirement for bulky polyester blankets from November to February. The commercial segment is predicted to grow the fastest over the forecast period. The market is driven by an increasing number of airlines and railway services worldwide.
By sales channel, the market is segmented into wholesalers/ distributors, hypermarkets/ supermarkets, specialty stores, multi-brand stores, small independent retailers, online retailers, and others. The supermarkets and hypermarkets category held the biggest market share in 2021. This expansion can be ascribed to the huge selection of blankets, including quilts, duvets, and comforters, available in one location for the convenience of purchasers. Furthermore, they provide significant discounts during off-seasons and stock clearance sales. The primary criteria for hypermarket sales are easy to access and fast verification. Online sales are projected to rise the fastest. This increase is due to the increasing penetration of the internet and millennials' shifting reliance on e-commerce forums as a significant selling tool.
Global Blanket Market Share, by Region, 2021 (%)Blanket Market Overview, by Region
By region, the blanket market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America accounted for the most extensive market share, and Asia-Pacific is anticipated to register the highest CAGR during the review period.
North America
North America accounted for the largest market share in 2021. Climate, many hotels, a massive defense force, and philanthropy by individuals and corporations contribute to the Region's sales. The weather in North America varies drastically. The average winter temperature in Hawaii ranges from 67.4 degrees Fahrenheit to 2.6 degrees Fahrenheit in Alaska. The average seasonal temperature in the United States is 33.2 degrees Fahrenheit, an extreme environment that benefits the market in the United States. Similarly, winter in Canada is bitterly cold. Eastern Canada, including Toronto and Montreal, experiences a harsh winter with subzero temperatures from December through February.
Asia-Pacific
Asia-Pacific is predicted to register the fastest CAGR between 2021 and 2030. The utility of blankets is predicted to increase due to fluctuations in climate conditions in important markets, as well as a strong hold on middle-income age groups. Another factor driving the market growth is China's, India's, and Pakistan's large military forces.
The market includes tier-1, tier-2, and local players. The tier-1 and tier-2 players have reach with diverse product portfolios. Companies such as Pendleton Woolen Mills, Urbanara, Faribault Woolen Mill Co., Biddeford Blankets L.L.C., Hudson's Bay Company, Boll & Branch Co., American Blanket Company, among others, dominate the market due to product differentiation, strategic developments, financial stability, and diversified regional presence. To expand their market footprint and acquire more clients, these market players are investing in R&D and engaging in marketing strategies such as partnerships & collaborations, mergers & acquisitions, product launches, and developments.
Major players in the blanket market research are Pendleton Woolen Mills, Urbanara, Faribault Woolen Mill Co., Biddeford Blankets L.L.C., Hudson's Bay Company, Boll & Branch Co., American Blanket Company, Shanghai Easun Group, Medline Industries Inc., Kanata Blanket Company, Jarden Corporation, Beurer GmbH, New Zealand Wool Blankets Ltd., Barker Textiles, U.A.B. Silkeborg, Morphy Richards Ltd., among others.
Objectives of the Study
The objectives of the study are summarized in 5 stages. They are as mentioned below:
Blanket Market Forecast & Size
To identify and estimate the market size for the blanket market report segmented by end user, sales channel, product type, and material type by value (in US dollars). Also, to understand the consumption/ demand created by consumers' blanket market forecast between 2022 and 2030.
Market Landscape and Trends
To identify and infer the drivers, restraints, opportunities, and challenges in the blanket market growth
Market Influencing Factors
To find out the factors which are affecting the blanket market size among consumers
Impact of COVID-19
To identify and understand the various factors involved in the market affected by the pandemic
Company Profiling
To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company in the past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.
Intended Audience
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