Betaine Market Research Report - Global Forecast till 2032

Betaine Market Research Report Information By Type (Cocamidopropyl Betaine, Betaine Anhydrous, and Others) By Category (Natural and Synthetic), By Application (Personal Care, Animal Feed, Food & Beverages), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

ID: MRFR/F-B & N/6402-CR | 133 Pages | Author: Snehal Singh | May 2019         

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Global Betaine Market Overview

Betaine Market Size valued at USD 3.9 billion in 2022. The Betaine Market industry is projected to rise from USD 4.08 Billion in 2023 to USD 5.96 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.84% during the forecast period (2023 - 2032). Increased potential for betaine in various industries and rising awareness about its health benefits are the key market drivers enhancing the growth of market.

Betaine Market Overview

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Betaine Market Trends

  • Growing demand from various end-use applications is driving the market growth.

Market CAGR for the betaine market is being driven by the growing demand from various End-Use Applications. The significant growth in demand for natural ingredients from various end-use industries, like beverage, personal care, and cosmetics, nutraceutical, and others, use betaine in their products, thus boosting the betaine market. Consumption of betaine also further improves physical performance, mainly muscle strength, and provides a better immune system. Betaine also has applications in the animal feed additives industry.

Betaine is helpful in treating cancer, diabetes, certain cardiovascular diseases, and cognitive loss. It helps in metabolizing homocysteine to make sure the normal functioning of the bones, eyes, heart, muscles, and nerves and reduces the risks of cardiovascular diseases and stroke. The shift in food consumption habits and rise in demand for healthier foods are the factors fueling the need for betaine in the coming year. It is mainly used as an additive in food and beverage, like in dairy products, chocolate confectioneries, bakery products non-alcoholic drinks like coffees and iced teas, as it reduces the pH levels. The increasing tendency towards the use of sports and energy drinks is helping the market's growth of betaine; it helps to increase athletic performance and muscular weakness. Betaine is a neutral chemical substance that provides a pro-vitamin component found in its natural form. Sugar beet, shellfish, cereals, wines, and other plants are generally used to mitigate the degeneration in the body, healthy metabolism, and muscle weakness. The demand for nutritive food products and health supplements is increasing globally.

The increasing inclination for the use of betaine in the personal care industry will ultimately propel the market's growth. It is used as an alternative to sulfur-based surfactants in the personal care market; it works efficiently as a stress reliever and is frequently used in baby shampoos and especially gentle personal care products. Betaine is a very convenient raw ingredient used for the restorative industry because of its water maintenance and saturating qualities. It is used in products like moisturizers, skin chemicals, shampoos, and others as a surfactant, emulsifier, and emollient; therefore, increasing the use of betaine in the personal care sector is fueling the growth of the betaine market.

Betaine is most popularly used as a feed additive, as it minimizes feed costs by substituting choline chloride and methionine as methyl donors in poultry diets. It is an osmoregulator that reduces the negative side effects of coccidiosis and heat stress, therefore increasing the demand for betaine in the feed market. Thus, driving the Betaine Market revenue.

Betaine Market Segment Insights

Betaine Market Types Insights

The Betaine Market segmentation, based on types, includes Cocamidopropyl betaine, betaine anhydrous, and others. Cocamidopropyl betaine dominates the market; the synthetic surfactant Cocamidopropyl betaine is often considered as, primarily, coconut oil; thus, this substance emulsifies and thickens in various goods. Betaine anhydrous is the fastest growing type of betaine market.

Betaine Market Category Insights

The Betaine Market segmentation, based on category, includes natural and synthetic. The synthetic segment of the betaine market dominates the market as it has a high demand for personal care products because it provides retention of water and miniaturization of skin. The natural market for betaine is the fastest growing and might surpass the synthetic source because it provides better properties, like stress tolerance, lower energy need, and improved lean growth.

Betaine Market Application Insights

The Betaine Market segmentation, based on applications, includes personal care, animal feed, food & beverages. The personal care segment dominates the market because the product is majorly utilized as an alternative to sulfur-based surfactants owing to its water retention property and moisturizing quality. Therefore, it is the most commonly used raw material for the personal care and cosmetic sector.

Figure 1: Betaine Market, by Application, 2022 & 2032 (USD billion)

Betaine Market, by Application, 2022 & 2032

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Betaine Market Regional Insights

By region, the study gives market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American betaine market dominates this market, owing to the rise in demand from industries like food & beverages, personal care, and in the animal feed industry. The United States contributes the largest share in the betaine market of this region.

Further, major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.



Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Europe's Betaine Market accounted for the second-largest market share due to the increasing number of food and beverage sectors utilizing the food colorant and government initiatives. Further, the German Betaine Market became the largest market share, and the UK Betaine Market was the fastest-growing market in the European region.

The Asia-Pacific Betaine Market is anticipated to grow at the fastest CAGR from 2023 to 2032. This is due to expanding awareness of a healthy lifestyle and nutrition and rising per capita disposable income. Moreover, China’s Betaine Market became the largest market share, and the Indian Betaine Market was the fastest-growing market in the Asia-Pacific region.

Betaine Market Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Betaine Market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Betaine Market industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Betaine Market industry to benefit clients and increase the market sector. In recent years, the Betaine Market industry has offered some of the most significant advantages to various industries. Major players in the Betaine Market, including DuPont, Evonik Industries, BASF SE, Suki Skincare, Associated British Foods PLC, Amino GmbH, Stepan Company, Lubrizol, Nutreco N.V, Sunwin Company, and others, are attempting to increase market demand by investing in research and development operations.

A European multinational chemical business, BASF SE, is a leader in chemical production. The company is headquartered in Ludwigshafen, Germany, has joint ventures in more than 80 countries, and operates six integrated manufacturing sites and 390 other manufacturing sites across Europe, Asia, Australia, the USA, and Africa. In December 2022, the first COSMOS-compliant, Euperlan NL Pearl, was introduced by BASF. It is a wax-based pearlizer developed for a rinse-off application, constructed of organically produced substances, like hydrogenated vegetable oil, Cocamidopropyl betaine, and glycerol oleate. In July 2015, BASF SE and Solazyme, Inc. developed a high-performance micro-algae betaine under Dehyton AO 45 trade name. It was used as a substitute for the aminopropyl betaine in products like shampoos, liquid soaps, and hand & dish-washing liquids.

Suki Skincare started its business to offer skincare solutions strong enough to heal skin problems and gentle enough for people with very sensitive skin. It provides cleansers, toners, moisturizers, masks, serums, renewal creams, and other products for all skin types. They work with dermatologists, scientists, and others to make sure that they utilize the most recent clean technologies to provide scientifically advanced skincare treatments. In July 2021, the company developed a Reviving Cooling Spray for the menopausal and perimenopausal women, targeting most of the betaine market.

Key Companies in the Betaine Market include

  • DuPont

  • Evonik Industries


  • Suki Skincare

  • Associated British Foods PLC

  • Amino GmbH

  • Stepan Company

  • Lubrizol

  • Nutreco N.V

  • Sunwin Company

Betaine Market Industry Developments

March 2022: Evonik Industries developed a cost-effective, concentrated cocamidopropyl betaine based on palm kernel oil, which has suitable application formats in the personal care market, including body washes, liquid soaps, shampoos, oral care, and soap bars.

October 2021: Hinduja Solutions' healthcare BPO service's acquisition by Betaine B.V. was approved by the Competition Commission of India(CCI). Betaine acquired its worldwide healthcare business process outsourcing services, as well as other assets, contracts, and employees.

February 2019: DowDuPont announced the complete acquisition of the Health and Nutrition business of FMC Corporation DuPont, apart from the Omega-3 business and Crop Protection business.

Betaine Market Segmentation

Betaine Market Type Outlook

  • Cocamidopropyl Betaine

  • Betaine Anhydrous

  • Others

Betaine Market Category Outlook

  • Natural

  • Synthetic

Betaine Market Application Outlook

  • Personal Care

  • Animal Feed

  • Food & Beverages

Betaine Market Regional Outlook

  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

Report Scope:

Report Attribute/Metric Details
Market Size 2022 USD 3.9 billion
Market Size 2023 USD 4.08 billion
Market Size 2032 USD 5.96 billion
Compound Annual Growth Rate (CAGR) 4.84% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Category, Application, and Region
Geographies Covered Asia Pacific, North America, Europe, and the Rest of the World
Countries Covered The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled DuPont, Evonik Industries, BASF SE, Suki Skincare, Associated British Foods PLC, Amino GmbH, Stepan Company, Lubrizol, Nutreco N.V., Sunwin Company.  
Key Market Opportunities Rising application of betaine in nutraceuticals, sports drinks & dietary supplements.
Key Market Dynamics Increased use in the personal care industry and rising application in the feed industry.

Frequently Asked Questions (FAQ) :

The Betaine Market size valued at USD 3.9 Billion in 2022.

The market is projected to rise at a CAGR of 4.84% during the forecast period, 2023-2032.

North America had the largest share of the market

The key market players are DuPont, Evonik Industries, BASF SE, Suki Skincare, Associated British Foods PLC, Amino GmbH, Stepan Company, Lubrizol, Nutreco N.V., and Sunwin Company.

The synthetic category of Betaine Market category outstood the market in 2022.

The personal care application had the largest share in the market.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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