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Azo Pigments Market Share

ID: MRFR//6171-HCR | 180 Pages | Author: Priya Nagrale| May 2024

There is a variety of positioning strategies that are used by the industry players to improve competitive advantage and also expand their market share in the Azo Pigments Market which today is dynamic. Market share, that being the number of the total market a particular company controls, is an important indicator reflecting the solidity of a business in the industry. Product differentiation is a common tool that marketers use. The azo dye manufacturers are trying to differentiate their products from those of competitors by introducing new features, enhancing the quality or bringing in the innovative formulations. This is a means of attracting the customers who desire uniqueness which creates more opportunities for the firm to gain more market share.

Meanwhile, the pricing policies hugely impact the market share arrangement among the competitors the (Azo Pigments Market). Competitors usually use a competition pricing approach, in which the price is slightly higher or the same as the industry average. This goal is attained by targeting the price-sensitive customers and having a wide market share using an approach that offers quality at affordable prices.On the contrary, some companies opt for premium pricing strategies, positioning their azo pigments as high-quality, exclusive products. They focus on a high-income group of customers ready to buy more expensive quality products, making sure the company has both good profit and reasonable market share.

Besides the point is territory expansion which is also a significant factor. Azo dye makers strive to explore emerging markets/countries to extend their business territories. This can be done via implementing strategic partnerships, acquisition or production facility establishment. Through accessing new business markets, businesses have the chance to attain a higher market share and widen their consumer base. Putting forward this strategy is a complex process that involves a comprehensive comprehension of local preferences, regulations and market movements to position azo pigments vernacularly with the target market.

Moreover, the customer segmentation, which is one of the major focuses of market share positioning in the Azo Pigments Market, is significant. Analyzing consumers entails companies to look at the customer base in order to identify separate segments with unique needs and preferences. Niche marketing gives businesses an opportunity to customize their offerings and communications in an effort to claim more of the number of the market segment. For instance, certain azo dyes are intended to be only employed in coatings, whereas others are designed only for use in plastics or fabrics industries. Knowing and solving the exclusive needs of every market share guarantee the steady growth of a specific business.

Azo Pigments Market Overview


Azo Pigments are organic chemicals, which contain nitrogen group. They have a similar chemical structure as of azo dyes and are mostly insoluble in water. The shades of the product are red, yellow, and orange, among others. The chemical constitution decides the shades and applications. The product solubility is in two forms oil soluble and water soluble, among these the oil soluble pigments segment accounted for the majority of the global market share in 2017. The product finds several applications, such as inks, plastic, rubber, textile fiber, paints & coatings, food, and stationery. Among these, the inks, plastics, and paints & coatings segments collectively accounted for more than 60% of the global market share in 2017.


According to MRFR analysis, The global Azo Pigments Market was estimated to be ~USD 1.65 billion in 2022 and is expected to reach a value of ~USD 2.20 billion by 2030. The market is projected to expand at a CAGR of ~4.15% by the end of the forecast period 2023-2030.


The red pigment segment held a leading market share in 2017, as it possesses excellent color strength and highly stable specifications. Stringent government regulations on using organic pigments in food materials and increasing manufacturing of colored printing inks for industrial usage is driving the global market growth. The innovation of product replaces conventional metal-based pigments which consist of lead, cadmium, and other heavy metals, which benefits the food industry to use the azo pigments in indirect food applications. The global organic pigments market accounted for approx. USD 3.48 billion in 2017, of which the Azo Pigments Market accounted for more than 40% of share in the same year. The market has huge opportunity to expand the production facility in developing economies, due to the growing construction sector along with increasing demand for paints & coatings in the emerging economies of Asia-Pacific.


However, the high price of the product over inorganic pigments is expected to restrain the global market growth during the assessment period.


Global Azo Pigments Market Share, by Application, 2017 (%): Azo Pigments Market


Market Segmentation:


The Global Azo Pigments Market has been segmented on the basis of Product, Solubility, Application and Region.


Based on Product, the Global Azo Pigments Market has been divided into red pigments, yellow pigments, orange pigments, and other pigments.


By Solubility, the Global Azo Pigments Market has been categorized as oil soluble and water soluble.


On the Basis of Application, the Global Azo Pigments Market has been categorized into inks, plastics, rubber, textile fibers, paints & coatings, food, stationery, and others.


Regional Analysis:


The Global Azo Pigments Market has been studied with respect to five key regions, namely Asia-Pacific, North America, Europe, Latin America, and the Middle East & Africa. Asia-Pacific accounted for the largest share of the global market in 2017 and is projected to be the dominant regional market during the forecast period. Asian countries, such as China, Indonesia, and India are the major consumers of the product due to increasing purchasing power. Moreover, the rising infrastructural activities along with the adoption of eco-friendly products, paints & coatings, inks, and plastics are also expected to contribute to the growth of the regional market.


To mitigate the environmental challenges, the demand for low carbon emission products is increasing North America and Europe, and they are the major consumers of non-metal-based pigments across the world. The US Food and Drug Administration (FDA) and the Canadian Health Protection Branch (HPB) made approvals for azo pigments to be used in food applications. These initiatives have increased the demand for the product, which is expected to boost the growth of the regional market during the forecast period.


Key Players:


BASF SE (Germany), Clariant International (Switzerland), Sudarshan Chemical Industries Limited (India), Pidilite Industries Limited (India), LANXESS (Germany), Ferro Corporation (US), DIC CORPORATION (Japan), Sun Chemical (US), Tah Kong Chemical Industrial Corp. (Taiwan), Crown Color Technology Co. (China), Ltd., Dimacolor Industry Group Co., Ltd (China), and Trust Chem (The Netherlands), among others, are some of the key players in the Global Azo Pigments Market. Recent Development:




  • April 2021: DTM Print is all set to launch larger and faster printing features on its proprietary edible ink desktop printer known as Eddie. This printer helps make personalized designs on a variety of desserts and baked items. For printing on different food items, Eddie makes use of only three-color ink cartridges that have dyes. Carmoisine is an organic azo pigment that is extensively deployed in drugs, food products, cosmetics, and more. It is one of the key azo pigments that is allowed to be used in the European Union.




  • In June 2021, Sun Chemical and DIC Corporation finalized the acquisition of BASF’s global pigments business. The acquisition brings together the complementary portfolio of technologies, products, manufacturing assets, supply chain, and customer service of the two companies to serve customers globally.




  • In August 2022, the Heubach Group took over the pigments business from Clariant and now offers product carbon footprint for a group of 13 Azo pigments certified by TÃœV Rheinland, which aids in calculating carbon footprints according to Green House Gas Protocol (GHG), ISO Norm (ISO 14067), Together for Sustainability (TfS) PCF Guideline.


Intended Audience



  • Azo Pigments Manufacturers

  • Traders and Distributors of Azo Pigments

  • Research and Development Institutes

  • Potential Investors

  • Raw Product Suppliers

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