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    Award Management Software Market

    ID: MRFR/ICT/28137-HCR
    100 Pages
    Aarti Dhapte
    October 2025

    Award Management Software Market Research Report: By Deployment Type (Cloud-based, On-premises), By Enterprise Size (SMEs, Large Enterprises), By Industry (Government, Healthcare, Manufacturing, Retail, Education, Financial Services, Construction), By Functionality (Proposal Management, Contract Management, Supplier Management, Risk Management, Invoicing, Performance Management, Collaboration), By Pricing Model (Subscription, Perpetual License, Usage-based) - Forecast to 2035.

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    Award Management Software Market
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    Award Management Software Market Summary

    The Global Award Management Software Market is projected to grow from 2.58 USD Billion in 2024 to 5.54 USD Billion by 2035.

    Key Market Trends & Highlights

    Award Management Software Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 7.26 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 5.53 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 2.58 USD Billion, reflecting a solid foundation for future expansion.
    • Growing adoption of cloud-based solutions due to increased demand for efficiency is a major market driver.

    Market Size & Forecast

    2024 Market Size 2.58 (USD Billion)
    2035 Market Size 5.54 (USD Billion)
    CAGR (2025-2035) 7.21%

    Major Players

    SAP SE, Oracle Corporation, Ceridian, Ultimate Software, Salesforce, Zenefits, BambooHR, Gusto, NICE, ADP, Kronos, Paylocity, Microsoft, Workday, IBM

    Award Management Software Market Trends

    The adoption of cloud-based solutions is a key trend shaping the award management software market. Cloud deployment offers benefits such as scalability, flexibility, and cost optimization, making it an attractive option for organizations seeking to streamline their award management processes. Additionally, the integration of advanced technologies like artificial intelligence (AI) and machine learning (ML) is enhancing the capabilities of award management software. These technologies automate tasks, improve data analysis, and provide real-time insights, enabling organizations to make informed decisions and optimize their award management strategies.

    Key market drivers include the growing need for efficient and effective award management, increasing regulatory compliance requirements, and the desire to improve collaboration and transparency in the award process. Furthermore, the increasing adoption of digital transformation initiatives and the need to manage complex and large-scale award programs are creating opportunities for the market's growth.

    The increasing emphasis on transparency and efficiency in grant management processes appears to drive the adoption of award management software across various sectors.

    U.S. Government Accountability Office (GAO)

    Award Management Software Market Drivers

    Market Growth Projections

    The Global Award Management Software Market Industry is projected to experience substantial growth over the coming years. With the market valued at 2.56 USD Billion in 2024, it is expected to reach 5.53 USD Billion by 2035, indicating a robust expansion trajectory. The compound annual growth rate (CAGR) of 7.26% from 2025 to 2035 reflects the increasing adoption of award management software across various sectors. This growth is driven by factors such as automation, transparency, and enhanced data analytics capabilities, which are becoming essential for organizations managing awards. The market's evolution suggests a promising future for award management solutions.

    Increasing Demand for Automation

    The Global Award Management Software Market Industry experiences a rising demand for automation in various sectors, including education, non-profit, and corporate environments. Organizations are increasingly seeking to streamline their award processes, reduce administrative burdens, and enhance efficiency. This trend is reflected in the projected market growth, with the industry expected to reach 2.56 USD Billion in 2024. Automation not only minimizes human error but also accelerates the decision-making process, allowing organizations to allocate resources more effectively. As a result, the adoption of award management software is likely to continue expanding, driven by the need for operational efficiency and improved user experience.

    Enhanced Data Analytics Capabilities

    The Global Award Management Software Market Industry benefits from advancements in data analytics, which enable organizations to make informed decisions regarding award distribution. Enhanced analytics capabilities allow for the evaluation of past award performance, identification of trends, and optimization of future funding strategies. Organizations can leverage data to assess the impact of their awards and ensure that resources are allocated effectively. This analytical approach not only improves decision-making but also enhances accountability and transparency. As organizations increasingly recognize the value of data-driven insights, the demand for sophisticated award management software is expected to grow, further propelling the market forward.

    Rising Adoption of Cloud-Based Solutions

    The Global Award Management Software Market Industry is witnessing a significant shift towards cloud-based solutions, driven by the need for flexibility and scalability. Organizations are increasingly opting for cloud-based platforms that allow for remote access and collaboration among teams. This transition is particularly advantageous for organizations with distributed teams or those operating in multiple locations. Cloud solutions also reduce the need for extensive IT infrastructure, making them more cost-effective. As the market evolves, the adoption of cloud-based award management software is likely to accelerate, contributing to the overall growth of the industry, which is projected to expand at a CAGR of 7.26% from 2025 to 2035.

    Growing Focus on Transparency and Accountability

    In the Global Award Management Software Market Industry, there is a notable emphasis on transparency and accountability in funding and award distribution. Stakeholders, including government agencies and non-profit organizations, are increasingly required to demonstrate how funds are allocated and utilized. Award management software facilitates this by providing comprehensive tracking and reporting features. This trend is particularly relevant as organizations strive to build trust with their constituents and comply with regulatory requirements. The demand for such solutions is expected to contribute to the market's growth, with projections indicating a rise to 5.53 USD Billion by 2035, reflecting a commitment to ethical practices in award management.

    Increased Funding from Government and Private Sectors

    The Global Award Management Software Market Industry is positively influenced by increased funding from both government and private sectors. As various initiatives and programs receive financial support, the need for efficient award management systems becomes paramount. Governments are allocating substantial budgets for grants and awards, necessitating robust software solutions to manage these processes effectively. This influx of funding is likely to drive the market's growth, as organizations seek to implement systems that can handle the complexities of award management. The anticipated growth trajectory of the industry underscores the importance of these funding initiatives in shaping the future landscape of award management software.

    Market Segment Insights

    Award Management Software Market Deployment Type Insights

    The Award Management Software Market is segmented by deployment type into cloud-based and on-premises. The cloud-based segment is expected to hold a larger market share in the coming years due to its scalability, flexibility, and cost-effectiveness. The on-premises segment, however, is expected to continue to be used by organizations that require more control over their data and applications. The Award Management Software Market revenue for the cloud-based segment is expected to reach $1.8 billion by 2032, growing at a CAGR of 12.5%.

    The on-premises segment is expected to grow at a CAGR of 8.5% to reach $1.4 billion by 2032. The key factors driving the growth of the cloud-based segment include the increasing adoption of cloud computing by businesses of all sizes, the growing popularity of software-as-a-service (SaaS) models, and the increasing availability of affordable and reliable cloud-based award management solutions. The on-premises segment is expected to continue to be used by organizations that have concerns about data security and compliance, organizations that require more control over their IT infrastructure, and organizations that have already invested in on-premises award management systems.

    Overall, the Award Management Software Market is expected to grow at a CAGR of 10.5% from 2024 to 2032, reaching a market size of $3.2 billion by 2026. The cloud-based segment is expected to continue to drive growth in the coming years, as more and more organizations adopt cloud computing and SaaS models.

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    Award Management Software Market Enterprise Size Insights

    The Award Management Software Market is segmented based on Enterprise Size into SMEs (small and medium-sized enterprises) and Large Enterprises. In 2023, the Award Management Software Market revenue for SMEs is valued at USD 1.54 billion, while the Large Enterprises segment is valued at USD 0.71 billion. The market growth is primarily driven by the need for efficient and effective management of awards and grants, as well as the increasing adoption of cloud-based solutions. The SME segment is expected to witness a higher growth rate due to the growing adoption of cloud-based solutions and the increasing need for cost-effective solutions.

    The Large Enterprises segment is also expected to grow steadily due to the increasing demand for comprehensive solutions that can manage complex award processes.

    Award Management Software Market Industry Insights

    The Award Management Software Market is segmented by Industry into Government, Healthcare, Manufacturing, Retail, Education, Financial Services, and Construction. Among these segments, the Government segment is expected to hold the largest market share in 2023, with a market size of USD 0.75 billion. The Government segment's dominance can be attributed to the increasing need for transparency and accountability in government spending. The Healthcare segment is expected to follow the Government segment, with a market size of USD 0.5 billion in 2023.

    The growth in the Healthcare segment is expected to be driven by the increasing adoption of electronic health records and the need to improve patient care coordination. The Manufacturing segment is expected to be the third-largest segment in 2023, with a market size of USD 0.4 billion. The growth in the Manufacturing segment is expected to be driven by the increasing adoption of automation and the need to improve supply chain management.

    Award Management Software Market Functionality Insights

    Functionality Segment Overview The Award Management Software Market is segmented by functionality into proposal management, contract management, supplier management, risk management, invoicing, performance management, and collaboration. Among these, proposal management holds the largest market share due to the increasing demand for efficient and effective proposal creation and submission processes. Contract management is another significant segment, driven by the need to manage complex contracts effectively and reduce risks associated with non-compliance. Supplier management is gaining traction as organizations seek to optimize their supply chains and enhance supplier relationships.

    Risk management capabilities within award management software are becoming increasingly important as organizations navigate complex regulatory landscapes and supply chains. Invoicing functionality streamlines the billing process, reducing errors and delays. Performance management modules help organizations track and evaluate supplier performance, ensuring alignment with organizational goals. Collaboration features facilitate seamless communication and information sharing among stakeholders involved in the award management process. The integration of these functionalities within a single platform provides organizations with a comprehensive solution for managing the entire award lifecycle.

    Award Management Software Market Pricing Model Insights

    The pricing model segment plays a crucial role in shaping the competitive landscape and revenue generation strategies of the Award Management Software Market. Among the prevalent pricing models, subscription-based pricing has gained significant traction, accounting for over 55% of the Award Management Software Market revenue in 2023. This model offers a recurring revenue stream for vendors, enabling them to establish long-term relationships with customers. Perpetual license pricing, where customers pay a one-time fee for perpetual access to the software, holds a smaller market share of approximately 25%.

    Usage-based pricing, where customers pay based on their usage or consumption of the software, is expected to witness a steady growth rate during the forecast period, owing to its flexibility and cost-effectiveness for organizations with varying usage patterns.

    Get more detailed insights about Award Management Software Market

    Regional Insights

    The Award Management Software Market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest region, accounting for over 35% of the market share in 2023. Europe is the second largest region, with a market share of over 30%. APAC is the fastest-growing region, with a CAGR of over 10%. South America and MEA are expected to grow at a moderate pace over the forecast period.

    The growth of the Award Management Software Market in these regions is attributed to the increasing adoption of cloud-based solutions, the growing need for efficient and transparent award management processes, and the increasing awareness of the benefits of award management software.

    Award Management Software Market Regional Insights Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Award Management Software Market industry are continuously working on product development to meet the evolving needs of their customers. These players are investing heavily in research and development to introduce new features and capabilities in their software offerings. Leading Award Management Software Market players are focusing on offering a comprehensive suite of solutions to meet the end-to-end needs of their customers. They are also providing consulting and implementation services to assist their customers in optimizing the use of their software.

    The competitive landscape of the Award Management Software Market is characterized by a mix of established and emerging players. Established players have a strong customer base and a proven track record in the industry. Emerging players are bringing innovative solutions to the market and are gaining market share through competitive pricing and value-added services.

    SAP SE is a leading provider of Award Management Software Market solutions. The company offers a comprehensive suite of software applications that cover the entire lifecycle of award management, from planning and budgeting to execution and closeout. SAP SE has a strong presence and a large customer base. The company is continuously investing in research and development to enhance its software offerings and meet the evolving needs of its customers. SAP SE is also expanding its partner ecosystem to provide complementary solutions and services to its customers. Oracle Corporation is another major player in the Award Management Software Market industry.

    The company offers a robust suite of software applications that support the entire award management process. Oracle Corporation has a strong focus on innovation and is continuously investing in research and development to enhance its software offerings. The company is also expanding its presence and is actively pursuing strategic acquisitions to strengthen its market position. Oracle Corporation is a trusted partner for many government agencies and other organizations that rely on award management software to manage their funding and awards.

    Key Companies in the Award Management Software Market market include

    Industry Developments

    The award management software market is projected to reach USD 4.2 billion by 2032, exhibiting a CAGR of 7.21% during the forecast period. The growing need for streamlining award management processes, increasing government regulations, and rising adoption of cloud-based solutions drive market growth.

    Key industry developments include:

    Strategic Partnerships: Partnerships between software vendors and industry leaders enhance product offerings and expand market reach.

    Cloud Adoption: Cloud-based award management solutions have gained popularity due to their scalability, cost-effectiveness, and accessibility.

    AI Integration: Artificial intelligence (AI) capabilities enhance data analysis, automation, and predictive analytics within award management systems.

    Increased Funding: Governments and organizations allocate significant funding to improve award management efficiency and transparency.

    Regulatory Compliance: Stringent regulations mandate compliance with award management standards, fueling demand for specialized software solutions.

    Future Outlook

    Award Management Software Market Future Outlook

    The Award Management Software Market is projected to grow at a 7.21% CAGR from 2025 to 2035, driven by increasing digitalization, demand for efficiency, and enhanced compliance requirements.

    New opportunities lie in:

    • Develop AI-driven analytics tools to optimize award selection processes.
    • Create customizable software solutions for niche sectors like non-profits and education.
    • Implement blockchain technology for secure and transparent award management.

    By 2035, the market is expected to be robust, reflecting substantial growth and innovation.

    Market Segmentation

    Award Management Software Market Industry Outlook

    • Government
    • Healthcare
    • Manufacturing
    • Retail
    • Education
    • Financial Services
    • Construction
    • Award Management Software Market Functionality Outlook Proposal Management

    Award Management Software Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Award Management Software Market Functionality Outlook

    • Proposal Management
    • Contract Management
    • Supplier Management
    • Risk Management
    • Invoicing
    • Performance Management
    • Collaboration
    • Award Management Software Market Pricing Model Outlook Subscription

    Award Management Software Market Pricing Model Outlook

    • Subscription
    • Perpetual License
    • Usage-based
    • Award Management Software Market Regional Outlook North America

    Award Management Software Market Deployment Type Outlook

    • Cloud-based
    • On-premises
    • Award Management Software Market Enterprise Size Outlook SMEs

    Award Management Software Market Enterprise Size Outlook

    • SMEs
    • Large Enterprises
    • Award Management Software Market Industry Outlook Government

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 2.57 (USD Billion)
    Market Size 2025 2.76 (USD Billion)
    Market Size 2035 5.54 (USD Billion)
    Compound Annual Growth Rate (CAGR) 7.21% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Ceridian, Ultimate Software, Salesforce, Zenefits, BambooHR, Gusto, NICE, Oracle, ADP, Kronos, Paylocity, SAP, Microsoft, Workday, IBM
    Segments Covered Deployment Type, Enterprise Size, Industry, Functionality, Pricing Model, Regional
    Key Market Opportunities eProcurement integration SaaS delivery model Cloud-based deployment Data analytics capabilities Mobile accessibility
    Key Market Dynamics Government focus on digitization Standardization and integration Growing adoption of cloud-based solutions Rise of AI and machine learning.
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the expected CAGR of the Award Management Software Market during the forecast period from 2025 to 2034?

    The Award Management Software market is projected to register a robust CAGR of 7.21% over the forecast period from 2025 to 2034.

    What was the overall valuation of the Award Management Software Market in 2025?

    The Award Management Software market was valued at approximately 2.76 billion USD in 2025.

    What is the projected overall valuation of the Award Management Software Market by 2034?

    The Award Management Software market is expected to reach a valuation of approximately 5.16 billion USD by 2034.

    Which region is expected to hold the largest market share in the Award Management Software Market?

    North America is anticipated to dominate the Award Management Software market throughout the forecast period.

    What are some of the key applications of Award Management Software?

    Key applications of Award Management Software include contract management, vendor management, performance management, and risk management.

    Who are some of the major competitors in the Award Management Software Market?

    Major competitors in the Award Management Software market include SAP SE, Oracle Corporation, IBM Corporation, and Infor.

    What is the expected growth rate of the Asia-Pacific region in the Award Management Software Market?

    The Asia-Pacific region is projected to witness a significant growth rate of 8.1% in the Award Management Software market during the forecast period.

    What are some of the key trends shaping the Award Management Software Market?

    Key trends include the adoption of cloud-based solutions, the integration of artificial intelligence (AI), and the increasing focus on data security.

    What is the expected market size of the Award Management Software Market in 2032?

    The Award Management Software market is projected to reach a valuation of approximately 3.2 billion USD by 2032.

    What are some of the challenges faced by the Award Management Software Market?

    Challenges include the high cost of implementation, the lack of skilled professionals, and the integration of legacy systems.

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