Automotive Rear Seat Infotainment Market Research Report - Global Forecast till 2027

Automotive Rear Seat Infotainment Market Research Report: Information by Operating System (QNX, Linux, Microsoft, and others), Technology Types (Multimedia Player and Navigation Systems), End-User (OEM and Aftermarket) and Region (North America, Europe, Asia-Pacific and the Rest of the World) - Forecast till 2027

ID: MRFR/AM/7255-HCR | February, 2021 | Region : Global

 Automotive Rear Seat Infotainment Market Synopsis


The Automotive Rear Seat Infotainment Market is estimated to witness 12.5% CAGR during the forecast period, 2019–2025.

Automotive rear seat infotainment comprises hardware and software that are used to provide audio and video entertainment and information in vehicles. Rear-seat infotainment includes various multimedia players, such as DVD, TV, and digital radio. This system offers an excellent level of audio fidelity, large touchscreen display, smartphone mirroring, and supports almost all types of multimedia devices to enhance a passenger’s experience. Major automotive OEMs offer rear-seat entertainment with adjustable folding, excellent video and audio quality, intuitive user interface, and built-in multimedia sources. For instance, Porsche designed ‘Rear Seat Entertainment’ with two high-resolution 10-inch TFT touchscreen displays, DVD drive, two USB slots, one SD card slot, an HDMI interface, and 32-GB internal flash memory.


The rise in the demand and sales of vehicles around the globe is the main factor driving the growth of the automotive rear-seat infotainment market. The increasing demand for premium features in passenger cars, increasing consumer interest towards entertainment, and the increasing sale of luxury vehicles are expected to influence the demand for automotive rear-seat infotainment in the global market.


Adoption of media-oriented systems transport (MOST) technology to simplify system upgrades and prolong the lifecycle of embedded infotainment, over-the-air (OTA) updates for embedded infotainment systems, and advanced technologies, such as OLED-based infotainment systems, are expected to create opportunities for players operating in the global market during the forecast period. Continental AG, Harman International, Panasonic Corporation, and Pioneer Electronics are the major automotive rear-seat infotainment manufacturers in the global market. They primarily focus on product development and forming strategic partnerships with players in the automotive electronics industries in North America and Asia-Pacific. These developments are expected to create growth opportunities in the market and further increase investment opportunities for manufacturers during the forecast period. However, the design complexity and growing concerns about data security are expected to hamper the growth of the global automotive rear-seat infotainment market during the forecast period. 

Prominent Players


The Prominent Players in the Global Automotive Rear Seat Infotainment Market include Alpine Electronics, Inc. (Japan), Continental AG (Germany), Harman International (US),  Panasonic Corporation (Japan), Pioneer Electronics (US), Denso Corporation (Japan), Garmin Ltd (Switzerland), KENWOOD Corporation (Japan), Delphi Automotive PLC (UK), VOXX Electronics Corp. (US), and Visteon Corporation (US).


Segmentation: Global Automotive Rear Seat Infotainment Market  

Automotive Rear Seat Infotainment Market


The Global Automotive Rear Seat Infotainment Market is segmented based on Operating System, Technology Types, End User, and Region. On the basis of the operating system, the global market has been segmented into QNX, Linux, Microsoft, and others. The QNX segment is expected to dominate the global market in terms of value during the forecast period. On the basis of technology types, the global market has been divided into multimedia players and navigation systems. The multimedia player segment is expected to dominate the global market in terms of value during the forecast period. On the basis of end-user, the global market has been bifurcated into OEM and aftermarket. The OEM segment is expected to dominate the global market in terms of value during the forecast period, owing to the increase in demand for automotive entertainment units with better quality, high lifespan, and warranty and the growing demand for company-fitted products.  


Geographically, the global automotive rear-seat infotainment market has been segmented into four regions, namely, North America, Europe, Asia-Pacific, and the rest of the world. North America is expected to hold a significant market share during the forecast period owing to the rising demand for passenger cars and an increase in research and development by automotive rear-seat entertainment manufacturers. This expected to further drive the growth of the share of the automotive rear-seat infotainment market in the region. Moreover, the US is one of the leading producers of automotive and industrial parts in the global market, which is further expected to drive the automotive rear-seat infotainment market in the region. According to the Automotive Aftermarket Suppliers Association (AASA), in 2016, automotive electronic controls, modules, and sensors accounted for 77% of regional aftermarket electronic component demand. Moreover, the semiconductor companies in the US are focusing on developing advanced automotive infotainment systems and catering to the automotive aftermarket across the globe. On the other hand, Europe is expected to witness steady growth owing to increasing investments in research and development and the growing automotive industry.


The report for the global automotive rear-seat infotainment market of Market Research Future covers extensive primary research. This is accompanied by a detailed analysis of qualitative and quantitative aspects by various industry experts and key opinion leaders to gain deeper insights into the market and industry performance. The report gives a clear picture of the current market scenario, which includes the historic and forecasted market size, in terms of value, technological advancement, macroeconomic, and governing factors of the market. The report provides comprehensive information about the strategies of the top companies in the industry, along with a broad study of the different market segments and regions.


Intended Audience



  • Automotive rear seat infotainment manufacturers

  • Automotive electronics manufacturers

  • Electronic component manufacturers

  • Manufacturers and Integrators of Electronic Systems

  • State and national regulatory authorities

  • Government and industry associations

  • State or government-owned corporations

  • Research organizations

Table of Contents

1. Executive Summary

2. Scope of the Report

2.1. Market Definition

2.2. Scope of the Study

2.2.1. Definition

2.2.2. Research Objective

2.2.3. Assumptions

2.2.4. Limitations

2.3. Research Process

2.3.1. Primary Research

2.3.2. Secondary Research

2.4. Market Size Estimation

2.5. Forecast Model

3. Market Landscape

3.1. Porter’s Five Forces Analysis

3.1.1. Threat of New Entrants

3.1.2. Bargaining power of buyers

3.1.3. Threat of substitutes

3.1.4. Segment rivalry

3.1.5. Bargaining Power of Buyers

3.2. Value Chain/Supply Chain Analysis

4. Market Dynamics

4.1. Introduction

4.2. Market Drivers

4.3. Market Restraints

4.4. Market Opportunities

4.5. Market Trends

5. Global Automotive Rear Seat Infotainment Market, by Operating System

5.1. Introduction

5.2. QNX

5.2.1. Market Estimates & Forecast, 2020-2027

5.2.2. Market Estimates & Forecast by Region, 2020-2027

5.3. Linux

5.3.1. Market Estimates & Forecast, 2020-2027

5.3.2. Market Estimates & Forecast by Region, 2020-2027

5.4. Microsoft

5.4.1. Market Estimates & Forecast, 2020-2027

5.4.2. Market Estimates & Forecast by Region, 2020-2027

5.5. Others

5.5.1. Market Estimates & Forecast, 2020-2027

5.5.2. Market Estimates & Forecast by Region, 2020-2027

6. Global Automotive Rear Seat Infotainment Market, by Technology Types

6.1. Multimedia Player

6.1.1. Market Estimates & Forecast, 2020-2027

6.1.2. Market Estimates & Forecast by Region, 2020-2027

6.2. Navigation Systems

6.2.1. Market Estimates & Forecast, 2020-2027

6.2.2. Market Estimates & Forecast by Region, 2020-2027

7. Global Automotive Rear Seat Infotainment Market, by End User

7.1. OEM

7.1.1. Market Estimates & Forecast, 2020-2027

7.1.2. Market Estimates & Forecast by Region, 2020-2027

7.2. Aftermarket

7.2.1. Market Estimates & Forecast, 2020-2027

7.2.2. Market Estimates & Forecast by Region, 2020-2027

8. Global Automotive Rear Seat Infotainment Market, by Region

8.1. Introduction

8.2. North America

8.2.1. Market Estimates & Forecast, by Country, 2020-2027

8.2.2. Market Estimates & Forecast, by Operating System, 2020-2027

8.2.3. Market Estimates & Forecast by Technology Types, 2020-2027

8.2.4. Market Estimates & Forecast by End User, 2020-2027

8.2.5. US

8.2.5.1. Market Estimates & Forecast, by Operating System, 2020-2027

8.2.5.2. Market Estimates & Forecast by Technology Types, 2020-2027

8.2.5.3. Market Estimates & Forecast by End User, 2020-2027

8.2.6. Canada

8.2.6.1. Market Estimates & Forecast, by Operating System, 2020-2027

8.2.6.2. Market Estimates & Forecast by Technology Types, 2020-2027

8.2.6.3. Market Estimates & Forecast by End User, 2020-2027

8.2.7. Mexico

8.2.7.1. Market Estimates & Forecast, by Operating System, 2020-2027

8.2.7.2. Market Estimates & Forecast by Technology Types, 2020-2027

8.2.7.3. Market Estimates & Forecast by End User, 2020-2027

8.3. Europe

8.3.1. Market Estimates & Forecast, by Country, 2020-2027

8.3.2. Market Estimates & Forecast, by Operating System, 2020-2027

8.3.3. Market Estimates & Forecast by Technology Types, 2020-2027

8.3.4. Market Estimates & Forecast by End User, 2020-2027

8.3.5. Germany

8.3.5.1. Market Estimates & Forecast, by Operating System, 2020-2027

8.3.5.2. Market Estimates & Forecast by Technology Types, 2020-2027

8.3.5.3. Market Estimates & Forecast by End User, 2020-2027

8.3.6. UK

8.3.6.1. Market Estimates & Forecast, by Operating System, 2020-2027

8.3.6.2. Market Estimates & Forecast by Technology Types, 2020-2027

8.3.6.3. Market Estimates & Forecast by End User, 2020-2027

8.3.7. France

8.3.7.1. Market Estimates & Forecast, by Operating System, 2020-2027

8.3.7.2. Market Estimates & Forecast by Technology Types, 2020-2027

8.3.7.3. Market Estimates & Forecast by End User, 2020-2027

8.3.8. Italy

8.3.8.1. Market Estimates & Forecast, by Operating System, 2020-2027

8.3.8.2. Market Estimates & Forecast by Technology Types, 2020-2027

8.3.8.3. Market Estimates & Forecast by End User, 2020-2027

8.3.9. Rest of Europe

8.3.9.1. Market Estimates & Forecast, by Operating System, 2020-2027

8.3.9.2. Market Estimates & Forecast by Technology Types, 2020-2027

8.3.9.3. Market Estimates & Forecast by End User, 2020-2027

8.4. Asia-Pacific

8.4.1. Market Estimates & Forecast, by Country, 2020-2027

8.4.2. Market Estimates & Forecast, by Operating System, 2020-2027

8.4.3. Market Estimates & Forecast by Technology Types, 2020-2027

8.4.4. Market Estimates & Forecast by End User, 2020-2027

8.4.5. China

8.4.5.1. Market Estimates & Forecast, by Operating System, 2020-2027

8.4.5.2. Market Estimates & Forecast by Technology Types, 2020-2027

8.4.5.3. Market Estimates & Forecast by End User, 2020-2027

8.4.6. Japan

8.4.6.1. Market Estimates & Forecast, by Operating System, 2020-2027

8.4.6.2. Market Estimates & Forecast by Technology Types, 2020-2027

8.4.6.3. Market Estimates & Forecast by End User, 2020-2027

8.4.7. India

8.4.7.1. Market Estimates & Forecast, by Operating System, 2020-2027

8.4.7.2. Market Estimates & Forecast by Technology Types, 2020-2027

8.4.7.3. Market Estimates & Forecast by End User, 2020-2027

8.4.8. Rest of Asia-Pacific

8.4.8.1. Market Estimates & Forecast, by Operating System, 2020-2027

8.4.8.2. Market Estimates & Forecast by Technology Types, 2020-2027

8.4.8.3. Market Estimates & Forecast by End User, 2020-2027

8.5. Rest of the World

8.5.1. Market Estimates & Forecast, by Region, 2020-2027

8.5.2. Market Estimates & Forecast, by Operating System, 2020-2027

8.5.3. Market Estimates & Forecast by Technology Types, 2020-2027

8.5.4. Market Estimates & Forecast by End User, 2020-2027

8.5.5. Middle East & Africa

8.5.5.1. Market Estimates & Forecast, by Operating System, 2020-2027

8.5.5.2. Market Estimates & Forecast by Technology Types, 2020-2027

8.5.5.3. Market Estimates & Forecast by End User, 2020-2027

8.5.6. Latin America

8.5.6.1. Market Estimates & Forecast, by Operating System, 2020-2027

8.5.6.2. Market Estimates & Forecast by Technology Types, 2020-2027

8.5.6.3. Market Estimates & Forecast by End User, 2020-2027

9. Competitive Landscape

10. Company Profile

10.1. Alpine Electronics Inc.

10.1.1. Company Overview

10.1.2. Products/Services Offered

10.1.3. Financial Overview

10.1.4. Key Developments

10.1.5. Key Strategies

10.1.6. SWOT Analysis

10.2. Continental AG

10.2.1. Company Overview

10.2.2. Products/Services Offered

10.2.3. Financial Overview

10.2.4. Key Developments

10.2.5. Key Strategies

10.2.6. SWOT Analysis

10.3. Harman International

10.3.1. Company Overview

10.3.2. Products/Services Offered

10.3.3. Financial Overview

10.3.4. Key Developments

10.3.5. Key Strategies

10.3.6. SWOT Analysis

10.4. Panasonic Corporation

10.4.1. Company Overview

10.4.2. Products/Services Offered

10.4.3. Financial Overview

10.4.4. Key Developments

10.4.5. Key Strategies

10.4.6. SWOT Analysis

10.5. Pioneer Electronics

10.5.1. Company Overview

10.5.2. Products/Services Offered

10.5.3. Financial Overview

10.5.4. Key Developments

10.5.5. Key Strategies

10.5.6. SWOT Analysis

10.6. Denso Corporation

10.6.1. Company Overview

10.6.2. Products/Services Offered

10.6.3. Financial Overview

10.6.4. Key Developments

10.6.5. Key Strategies

10.6.6. SWOT Analysis

10.7. Garmin Ltd

10.7.1. Company Overview

10.7.2. Products/Services Offered

10.7.3. Financial Overview

10.7.4. Key Developments

10.7.5. Key Strategies

10.7.6. SWOT Analysis

10.8. KENWOOD Corporation

10.8.1. Company Overview

10.8.2. Products/Services Offered

10.8.3. Financial Overview

10.8.4. Key Developments

10.8.5. Key Strategies

10.8.6. SWOT Analysis

10.9. Delphi Automotive PLC

10.9.1. Company Overview

10.9.2. Products/Services Offered

10.9.3. Financial Overview

10.9.4. Key Developments

10.9.5. Key Strategies

10.9.6. SWOT Analysis

10.10. VOXX Electronics Corp.

10.10.1. Company Overview

10.10.2. Products/Services Offered

10.10.3. Financial Overview

10.10.4. Key Developments

10.10.5. Key Strategies

10.10.6. SWOT Analysis

10.11. Visteon Corporation

10.11.1. Company Overview

10.11.2. Products/Services Offered

10.11.3. Financial Overview

10.11.4. Key Developments

10.11.5. Key Strategies

10.11.6. SWOT Analysis


List of Tables

Table 1 Global Automotive Rear Seat Infotainment Market, by Region, 2020-2027

Table 2 North America: Automotive Rear Seat Infotainment Market, by Country, 2020-2027

Table 3 Europe: Automotive Rear Seat Infotainment Market, by Country, 2020-2027

Table 4 Asia-Pacific: Automotive Rear Seat Infotainment Market, by Country, 2020-2027

Table 5 Rest of the World: Automotive Rear Seat Infotainment Market, by Region, 2020-2027

Table 6 Global Automotive Rear Seat Infotainment Market, by Operating System, by Regions, 2020-2027

Table 7 North America: Automotive Rear Seat Infotainment Market, by Operating System, by Country, 2020-2027

Table 8 Europe: Automotive Rear Seat Infotainment Market, by Operating System, by Country, 2020-2027

Table 9 Asia-Pacific: Automotive Rear Seat Infotainment Market, by Operating System, by Country, 2020-2027

Table 10 Rest of the World: Automotive Rear Seat Infotainment Market, by Operating System, by Country, 2020-2027

Table 11 Global Automotive Rear Seat Infotainment Market by Technology Types, by Regions, 2020-2027

Table 12 North America: Automotive Rear Seat Infotainment Market by Technology Types, by Country, 2020-2027

Table 13 Europe: Automotive Rear Seat Infotainment Market by Technology Types, by Country, 2020-2027

Table 14 Asia-Pacific: Automotive Rear Seat Infotainment Market by Technology Types, by Country, 2020-2027

Table 15 Rest of the World: Automotive Rear Seat Infotainment Market by Technology Types, by Country, 2020-2027

Table 16 Global Automotive Rear Seat Infotainment Market by End User, by Regions, 2020-2027

Table 17 North America: Automotive Rear Seat Infotainment Market by End User, by Country, 2020-2027

Table 18 Europe: Automotive Rear Seat Infotainment Market by End User, by Country, 2020-2027

Table 19 Asia-Pacific: Automotive Rear Seat Infotainment Market by End User, by Country, 2020-2027

Table 20 Rest of the World: Automotive Rear Seat Infotainment Market by End User, by Country, 2020-2027

Table 21 Global Automotive Rear Seat Infotainment Market, by Region, 2020-2027

Table 22 Global Automotive Rear Seat Infotainment Market, by Operating System, 2020-2027

Table 23 Global Automotive Rear Seat Infotainment Market, by Technology Types, 2020-2027

Table 24 Global Automotive Rear Seat Infotainment Market, by End User, 2020-2027


List of Figures

FIGURE 1 Research Process of MRFR

FIGURE 2 Top-Down and Bottom-Up Approach

FIGURE 3 Market Dynamics

FIGURE 4 Impact Analysis: Market Drivers

FIGURE 5 Impact Analysis: Market Restraints

FIGURE 6 Porter's Five Forces Analysis

FIGURE 7 Value Chain Analysis

FIGURE 8 Global Automotive Rear Seat Infotainment Market Share, by Operating System, 2020 (%)

FIGURE 9 Global Automotive Rear Seat Infotainment Market, by Operating System, 2020-2027 (USD Million)

FIGURE 10 Global Automotive Rear Seat Infotainment Market Share, by Technology Types, 2020 (%)

FIGURE 11 Global Automotive Rear Seat Infotainment Market, by Technology Types, 2020-2027 (USD Million)

FIGURE 12 Global Automotive Rear Seat Infotainment Market Share, by End User, 2020 (%)

FIGURE 13 Global Automotive Rear Seat Infotainment Market, by End User, 2020-2027 (USD Million)

FIGURE 14 Global Automotive Rear Seat Infotainment Market Share (%), by Region, 2020

FIGURE 15 Global Automotive Rear Seat Infotainment Market, by Region, 2020-2027 (USD Million)

FIGURE 16 North America: Automotive Rear Seat Infotainment Market Share (%), 2020

FIGURE 17 North America: Automotive Rear Seat Infotainment Market by Country, 2020-2027 (USD Million)

FIGURE 18 Europe: Automotive Rear Seat Infotainment Market Share (%), 2020

FIGURE 19 Europe: Automotive Rear Seat Infotainment Market by Country, 2020-2027 (USD Million)

FIGURE 20 Asia-Pacific: Automotive Rear Seat Infotainment Market Share (%), 2020

FIGURE 21 Asia-Pacific: Automotive Rear Seat Infotainment Market by Country, 2020-2027 (USD Million)

FIGURE 22 Rest of the World: Automotive Rear Seat Infotainment Market Share (%), 2020

FIGURE 23 Rest of the World: Automotive Rear Seat Infotainment Market by Country, 2020-2027 (USD Million)

Automotive Rear Seat Infotainment Market