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Automotive E-Commerce Market Research Report Information by Components (Infotainment and Multimedia, Engine Components, Tires and wheels, Interior Accessories, Electrical Products), Consumer (B2B, B2C), Vehicle Type, And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Global Industry Size, Share, Growth, Trends and Forecast To 2030

ID: MRFR/AM/3261-HCR | 188 Pages | Author: Sejal Akre| June 2024

Automotive E-Commerce Market Overview:

The Automotive E-Commerce Market Size was valued at USD 71.3 Billion in 2023. The Automotive E-Commerce industry is projected to grow from USD 74.5 Billion in 2024 to USD 199.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 18.4% during the forecast period (2024 - 2030). Expanding and consolidating is a common theme in the worldwide E-commerce market. As more people shop online, retail automotive E-Commerce market revenue has increased over the globe. A similar trend occurs in the e-commerce industry, with large multinational giants such as Alibaba and Amazon expanding their reach by purchasing small local sites, particularly in developing nations.  

Automotive E-Commerce Market

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Online Automotive Industry Trends

  • Increasing Demand for Omni-channel Insights to Drive the Growth of the Market

The availability of a broad range of automobiles, auto parts, and components online is driving market growth. Today, automotive customers increasingly prefer to shop for auto parts and components online. Therefore, the automotive industry is witnessing a major shift toward automotive e commerce platforms. The market is quite competitive, and the vendors are concentrating on offering services, including vehicle service appointments, used vehicle purchases, and trade-ins. Furthermore, they are aiming at competitive pricing models to gain an advantage over traditional retailers. For instance, Tesla, Carvana, Vroom, and Walmart have positioned themselves to fill the gap left by traditional vehicle makers and dealers in fulfilling the rising demand from online car buyers. Tesla offers new and used vehicles directly to customers; Carvana and Vroom sell used cars directly to customers; and Walmart sells new and used cars through a network of dealers representing all major manufacturers. In addition, the availability of a broad range of automobiles and auto parts online, lower cost than traditional retail, 24X7 access, and price transparency will considerably drive the growth of this industry. Moreover, rising investment by third-party e-commerce companies in automotive components and vehicle sales online will boost the market growth. For instance, third-party vendors, such as, O’Reilly Auto Parts, and Alibaba Group Holdings Limited, are expected to showcase the fastest growth.

Additionally, Consumers have grown accustomed to the speed and convenience of online shopping. They have more trust in the processability to get a fair price and return the product when buying online. A recently conducted survey of buyers in the U.S. by Cox Automotive revealed the key observations, including consumer satisfaction with car buying has increased with digitization, reaching an all-time high of 72% in 2020, up from 60% in 2019. Today, 80% of consumers say that they want to do at least part of their vehicle purchase online. 64% of car buyers want to handle more of their purchases online compared to the last time they purchased a vehicle. In 2021, 25% of consumers stated they would purchase entirely online. Hence, these factors will drive the growth of the market during the forecast period.

Automotive E-Commerce Market Segment Insights

Automotive eCommerce Components Insights

The Automotive E-Commerce market segmentation, based on Components, includes Infotainment and Multimedia, Engine Components, Tires and wheels, Interior Accessories, and Electrical Product.  The engine components segment holds the major share of the market due to the constant surge in the aging of vehicles and vehicles in operation. The auto parts covered under engine components are pistons & rings, bearings, engine block & cylinder heads, and valves & filters. Moreover, tires & wheels require frequent replacement as they wear out quickly, thereby propelling the segment growth.

Automotive eCommerce Consumer Insights

Based on Consumers, the Automotive E-Commerce market segmentation includes B2B, and B2C. The B2C type segment accounts for the major market share and is also projected to dominate the market during the forecast period. This is attributable to the ability of B2C to fulfill customer expectations through rapid delivery and exceptional service network, and they are also engaged in discount programs to attract customers.

Figure 2: Automotive E-Commerce Market, by Consumer, 2021 & 2030 (USD Billion)

Automotive E-Commerce Market, by Consumer, 2021 & 2030

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Automotive eCommerce Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American region will dominate the market due to rising demand for hassle-free purchasing, the presence of well-developed infrastructure, the growing preference of regional consumers for online shopping, and the high demand for premium and luxury cars.

Figure 3: Automotive E-Commerce Market Share By Region 2021 (%)

Automotive E-Commerce Market Share By Region 2021

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

In Asia Pacific, the market is expected to emerge as one of the most lucrative regional markets due to the presence of key automotive ecommerce companies such as Alibaba Group,, eBay Inc., and Flipkart Internet Private Limited. Government initiatives, such as Digital India, and partnerships between brick & mortar stores and e-commerce platform providers are further anticipated to boost the market.

Moreover, in terms of growth, Europe is expected to become the second-fastest-growing market with a CAGR of 16.6% during 2024–2030. Europe is one of the main markets for automotive ecommerce due to the growth in e-commerce. The rest of the world is expected to register average growth from 2024 to 2030. Factors such as the continuously evolving e-commerce market in Latin America, the Middle East, and Africa, along with the development of advanced channels offering superior logistics support are expected to fuel the market growth in those regions.

Automotive eCommerce Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Automotive eCommerce market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Automotive E-Commerce industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Automotive e Commerce. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Automotive e Commerce industry must offer affordable products.

Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Online Automotive industry to benefit customers and expand the market sector. The Automotive E-Commerce market has recently given medicine some of the most important advantages. Major hair care product market players, including O’Reilly Auto Parts (U.S.), Amazon (U.S.), Alibaba Group Holding Limited (China), AutoZone, Inc. (U.S.), and others, are attempting to increase market demand by funding R&D initiatives.

O'Reilly Automotive intends to be the dominant supplier of auto parts in our market areas by offering our retail customers, professional installers, and jobbers the best combination of price and quality provided with the highest possible service level. To accomplish this mission, O'Reilly will provide a benefit and compensation plan that will attract and keep the kind of people that will enable the Company to reach its goals of growth and success.

Also,, Inc. is a multinational technology company, which engages in the provision of online retail shopping services. It operates through the following business segments: North America, International, and Amazon Web Services (AWS). The North America segment includes retail sales of consumer products and subscriptions through North American-focused websites such as and The International segment is engaged in retail sales of consumer products and subscriptions through internationally-focused websites. The Amazon Web Services segment consists of the sales of compute, storage, database, and AWS service offerings for start-ups, enterprises, government agencies, and academic institutions. The company was founded by Jeffrey P. Bezos in July 1994 and is headquartered in Seattle, WA.

Key Companies in the Automotive E-Commerce market include

  • O’Reilly Auto Parts (U.S.)

  • Amazon(U.S.)

  • Alibaba Group Holding Limited (China)

  • AutoZone, Inc. (U.S.)

  • Advance Auto Parts (U.S.)

  • Delticom AG (Germany)

  • eBay Inc. (U.S.)

  • Walmart (U.S.)

  • Bosch Auto Parts (Germany)

  • Flipkart(India)

Automotive E Commerce Industry Developments

  • July 2021: MasterBeat Corporation announced that it's JTEC Autoworld launched the Amazon retail segment of its online automotive parts platform. JTEC is planning to utilize Amazon and other e-commerce platforms to accelerate its marketing & sales.

  • October 2021: Autodoc announced its dominance in the European automotive e-commerce market as the largest online automotive store in 2020. Within Germany, the online sales of automotive parts and accessories were worth around USD 3.7 billion in 2020. This was 13% of the overall market value of USD 27.9 billion.

  • July 2019: BP Ventures has invested $3 million in PartsTech, an online parts and supply platform for the automotive aftermarket industry. The new online system is designed to save time and simplify the process involved in ordering parts

Automotive E-Commerce Market Segmentation

Automotive eCommerce Components Outlook

  • Infotainment and Multimedia

  • Engine Components

  • Tires and wheels

  • Interior Accessories

  • Electrical Product

Automotive E-Commerce Consumer Outlook

  • B2B

  • B2C

Automotive E-Commerce Vehicle Type Outlook

  • Passenger Car

  • Commercial Vehicle

  • Two-wheeler

Automotive E-Commerce Regional Outlook

North America

  • US

  • Canada


  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe


  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Australia

  • Rest of Asia-Pacific

Rest of the World

  • Middle East

  • Africa

  • Latin America

Report Attribute/Metric Details
Market Size 2023 USD 71.3 Billion
Market Size 2024 USD 74.5 Billion
Market Size 2032 USD  199.5 Billion
Compound Annual Growth Rate (CAGR) 18.4% (2024-2030)
Base Year 2023
Market Forecast Period 2024-2030
Historical Data 2018 & 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Components, Consumer and Vehicle Type, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled, Inc. (U.S.), eBay Inc. (U.S.), Taobao (China), (China), and Alibaba Group Holding Limited (China). Wal-Mart Stores, Inc. (U.S.),, Inc. (China), Snapdeal (India), Denso Corporation (Japan), and American Tire Distributors Holdings, Inc.(U.S.)
Key Market Opportunities The influence of digital transformation is reshaping the automotive industry Digitalization is allowing customers to connect faster to the businesses
Key Market Dynamics Aging vehicle fleet Growth of the e-commerce industry Digitization of channels and interfaces

Frequently Asked Questions (FAQ) :

The Automotive E-Commerce market size was valued at USD 42.54 Billion in 2021.

The market is projected to grow at a CAGR of 18.4% during the forecast period, 2024-2030.

North America had the largest share of the Automotive E-Commerce market.

The key players in the market are, Inc. (U.S.), eBay Inc. (U.S.), Taobao (China), (China), and Alibaba Group Holding Limited (China). Wal-Mart Stores, Inc. (U.S.),, Inc. (China), Snapdeal (India), Denso Corporation (Japan), and American Tire Distributors Holdings, Inc. (U.S.)

The Engine Components category dominated the market in 2021.

The B2C base had the largest share in the market for Automotive E-Commerce.

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