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B2C eCommerce Market Research Report: Information By Type (B2C Retailers And Classifieds), By Application (Automotive, Beauty & Personal Care, Books & Stationery, Consumer Electronics, Clothing & Footwear, Home Décor & Electronics, Sports & Leisure, Media & Entertainment, Information Technology, And Others) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032.

ID: MRFR/ICT/10135-HCR | 128 Pages | Author: Ankit Gupta| July 2024

B2C eCommerce Market Overview

The B2C eCommerce Market Size was valued at USD 5815.2 Billion in 2022. The B2C eCommerce market industry is projected to grow from USD 6385.08 Billion in 2023 to USD 13489.18 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.80% during the forecast period (2023 - 2032). Increased technological advancement, rising penetration for smartphones, and rising disposable income are the key market drivers enhancing the market growth.

Figure 1: B2C eCommerce Market Size, 2022-2032 (USD Billion)

B2C eCommerce Market Overview

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

B2C eCommerce Market Trends

  • Growing technological advancement is driving market growth

Market CAGR for B2C eCommerce is driven by rising technological advancement. There is increased demand for retailers to provide a personalized experience for every consumer. On the other side, consumers are also starting to have higher expectations for the goods and services they buy. As a result, the industry has seen enormous technological advancements.

Additionally, a few solutions designed to provide clients with a personalized and speedy delivery experience are recommendation engines, drones, AI, robots, augmented reality, in-app shopping via social commerce, and more. Prospects for gaining new clients will arise from this, and current clients' user experiences will be enhanced.

The retail e-commerce business has expanded thanks to m-commerce as cell phones become more and more commonplace worldwide. Customers can use their smartphones for mobile commerce to purchase while lounging in their homes. B2C e-commerce shoppers are drawn to consumer electronics, cosmetics, and personal hygiene products. Companies are able to supply goods across borders thanks to efficient supply chains, which support the expansion of the cross-border B2C e-commerce sector. The electronics, automotive, travel, and tourism industries are adapting B2C e-commerce services more frequently due to their benefits, which include ease of use, 24/7 delivery, flexible return policies, many payment alternatives, and simple product category browsing.

Moreover, rising per capita income and purchasing power, a rise in e-commerce, and other factors, including more affordable prices, convenient payment methods, same-day delivery, and straightforward return policies, are anticipated to propel the market growth. As a result, it is anticipated that throughout the projection period, demand for B2C e-commerce will increase due to rising technological advancements. Thus driving the B2C eCommerce market revenue.

B2C eCommerce Market Segment Insights

B2C eCommerce Type Insights

The global B2C eCommerce market segmentation, based on Type, includes B2C retailers and classifieds. The B2C retailers segment dominated the market, accounting for the maximum of market revenue due to the rise in mobile transactions and internet banking. Westernized lifestyles have been aided by the urbanization and smart city development of developing nations, which has resulted in a shift from traditional retail patterns to online purchasing. Strong cross-border demand, a robust logistical infrastructure, and the ease of doing business as a result of globalization are all factors contributing to the expansion.

Figure 2: B2C eCommerce Market, by Type, 2022 & 2032 (USD Billion)

Global B2C eCommerce Market, by Type

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

B2C eCommerce Application Insights

The global B2C eCommerce market segmentation, based on application, includes automotive, beauty & personal care, books & stationery, consumer electronics, clothing & footwear, home décor & electronics, sports & leisure, media & entertainment, information technology, and others. The clothing & footwear category generated the most income due to the tremendous growth of the online clothing industry. The advantages of shopping on fashion websites include easy returns, home delivery, and a variety of payment and item alternatives. With the aid of the search function, the user-friendly and streamlined website interface makes it simpler to browse through the many product categories, which increases customer pleasure. Clothing websites have helped customers with busy work schedules "shop from anywhere," expand the reach of companies and lessen traffic at physical stores. Furthermore, doorstep delivery, return, and virtual changing rooms have eliminated transit and travel issues, and websites are open for business around the clock.

B2C eCommerce Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American B2C eCommerce market area will dominate this market, owing to an increase in the several online platforms. In addition, the growing disposable income and rising awareness regarding several online platforms will boost market growth in this region.

Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.



Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe B2C eCommerce market accounts for the second-largest market share due to the world's major internet penetration proportions. Further, the German B2C eCommerce market held the largest market share, and the UK B2C eCommerce market was the fastest-growing market in the European region.

The Asia-Pacific B2C eCommerce Market is expected to grow at the fastest CAGR from 2023 to 2032 due to economic development and rising disposable income. Moreover, China's B2C eCommerce market held the largest market share, and the Indian B2C eCommerce market was the fastest-growing market in the Asia-Pacific region.

B2C eCommerce Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the B2C eCommerce market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, B2C eCommerce industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global B2C eCommerce industry to benefit clients and increase the market sector. In recent years, the B2C eCommerce industry has offered some of the most significant advantages to customers. Major players in the B2C eCommerce market, including Alibaba Group Holding Limited,, Inc., ASOS, eBay Inc., Flipkart Internet Private Limited, JD.Com, Inc., MAKEMYTRIP PVT. LTD., OLX, PayPal, Inc., Craigslist, Inc., and others are attempting to increase market demand by investing in research and development operations.

PayPal Holdings, Inc. is a financial technology business based in the United States that operates an online payment system in most countries that allows online money transfers. It functions as an electronic substitute for conventional paper-based methods, including money orders and cheques. The business charges a fee for its services as a payment processor to numerous commercial users, including auction sites and online retailers. Originally founded as Confinity in 1988, with an IPO, PayPal went public in 2002. Companies' goal is to democratize financial services so that anybody can take charge of their finances and have access to secure, convenient, and reasonably priced goods and services, irrespective of background or income level. In April 2023, PayPal and the Phoenix Suns announced that their cooperation would be extended through the 2026 NBA season. PayPal will remain the Suns' uniform sponsor as part of the extended contract. Additionally, both organizations will increase the fan experience while reaffirming their dedication to helping small companies in the valley. It entails launching cutting-edge online and in-arena payment options., Inc. is a multinational technology firm based in the United States that specializes in digital streaming, artificial intelligence, cloud computing, e-commerce, and online advertising. Together with Apple, Microsoft, Apple Inc., Alphabet, and Meta, it is regarded as one of the Big Five American technology corporations. On July 5, 1994, Jeff Bezos launched Amazon out of his Bellevue, Washington garage. It started as an online bookstore but has since expanded into many other product categories, earning the nickname "The Everything Store." Amazon Web Services, Zoox, Kuiper Systems, and Amazon Lab 126 are just a few of its subsidiaries. Whole Foods Market, Twitch, Ring, and IMDb are some of its other subsidiaries. Thanks to its "aggressive" reinvestment of profits into capital expenditures and technical innovation, Amazon has built a reputation for upending established sectors. In January 2023, Amazon announced that new sellers who registered on its platform between January 15 and April 14, 2023, would receive a 50 % rebate on referral fees for 60 days. This initiative was made to encourage prospective e-commerce businesses in India. The payments that sellers pay to Amazon in order to facilitate sales on their online marketplace are referred to as referral fees. Amazon wanted to encourage new vendors to take advantage of the opportunities provided by e-commerce, so it offered this incentive.

Key Companies in the B2C eCommerce Market Include

  • Alibaba Group Holding Limited

  •, Inc.

  • ASOS

  • eBay Inc.

  • Flipkart Internet Private Limited

  • JD.COM, Inc.


  • OLX

  • PayPal, Inc.

  • Craigslist, Inc.

B2C eCommerce Industry Developments

January 2023: Paypal and Bold Commerce, a company that specializes in e-commerce technologies, teamed together to integrate payments and commerce in the rapidly growing e-commerce sector. Thanks to this partnership, businesses and merchants may use the POayPal Commerce Platform with Bold Commerce's headless checkout suite. By implementing this, the company will be able to accept credit cards, debit cards, PayPal, Venmo, Pya Later solutions, and other payment methods, in addition to expanding their sales channels beyond their traditional websites.

June 2022: eBay launched eBay Live, a premium shopping experience that offers consumers a dynamic and interactive setting for product browsing and purchase. On one of the biggest online marketplaces in the world, this cutting-edge beta technology combines instant purchasing chances with entertainment.

B2C eCommerce Market Segmentation

B2C eCommerce Type Outlook

  • B2C Retailers

  • Classifieds

B2C eCommerce Application Outlook

  • Automotive

  • Beauty & Personal Care

  • Books & Stationery

  • Consumer Electronics

  • Clothing & Footwear

  • Home Décor & Electronics

  • Sports & Leisure

  • Media & Entertainment

  • Information Technology

  • Others

B2C eCommerce Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

Report Attribute/Metric Details
Market Size 2022 USD 5815.2 Billion
Market Size 2023 USD 6385.08 Billion
Market Size 2032 USD 13489.18 Billion
Compound Annual Growth Rate (CAGR) 9.80% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Application, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled  Alibaba Group Holding Limited,, Inc., ASOS, eBay Inc., Flipkart Internet Private Limited, JD.Com, Inc., MAKEMYTRIP PVT. LTD., OLX, PayPal, Inc., Cragislist, Inc.
Key Market Opportunities Increasing demand for internet services
Key Market Dynamics Increasing technological advancementRising disposable income

Frequently Asked Questions (FAQ) :

The global B2C eCommerce market size was valued at USD 5815.2 Billion in 2022.

The global market is projected to grow at a CAGR of 9.80% during the forecast period, 2023-2032.

North America had the largest share in the global market

The key players in the market are Alibaba Group Holding Limited,, Inc., ASOS, eBay Inc., Flipkart Internet Private Limited, JD.Com, Inc., MAKEMYTRIP PVT. LTD., OLX, PayPal, Inc., Craigslist, Inc.

The B2C retailers' category dominated the market in 2022.

Clothing & footwear had the largest share in the global market.

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