Asia Pacific Tortilla Market Research Report - Forecast till 2023

Asia Pacific Tortilla Market Research Report - Forecast till 2023

ID: MRFR/F-B & N/3720-CRR | January, 2018 | Region: Global | 80 pages | Cooked Research Reports

Asia Pacific Tortilla Market Report: Information by Product Type (Tortilla Mix, Pre-Cooked Tortilla, Frozen Tortilla, Tortilla Chips), Source (Corn, Wheat), Claim (Gluten-Free, Low-carb), Distribution Channel (Store & Non-store) & Region - Forecast till 2023


Market Scenario:


The tortilla is a baked bread, which is primarily prepared either from corn or wheat. The nutritious value of tortilla makes it a potential replacer for bread. It is extensively consumed as a convenience food owing to its ease of preparation. They are available in different types including tortilla mix, pre-cooked, frozen, and tortilla chips.


High consumers’ inclination towards the adoption of healthy convenience food has encouraged the demand for bread alternatives in the Asia Pacific countries. Thus, the sale of the corn-based tortilla is experiencing a surge. Additionally, to expand their market share, the manufacturers are highly focusing on bringing innovations into their product line to generate high revenues.


Manufacturers are found to fortify tortillas with fiber and flaxseeds to increase its nutrient content. This strategy has found to gain the attention of mass consumers, thereby further increasing its sale. Consumers evolving appetites and rising demand for healthier alternatives are supporting the sale of the product in this region. The common trend used by tortilla manufacturers to extend their consumer base was found to be the addition of chia, flax, daikon radish, and broccoli seeds into the product, which has gained consumers attention towards their offerings and increased its sale.


However, the gap in the demand and supply of corn is likely to hamper the prices of corn-based tortilla. Several countries are experiencing the phase of fluctuations in the supply of corn due to climatic conditions. This has led to uncertain rise and fall in the prices of corn. These sudden changes in the supply of corn due to abnormal climatic conditions affect the production of tortilla which indeed leads to fluctuation in the prices of the product. These factors are likely to hamper the growth of the Asia Pacific tortilla market.


Regional Analysis:


The Asia Pacific tortilla market is segmented into China, India, Japan, Indonesia, Thailand, Vietnam, Australia & New Zealand, Republic of Korea, and Rest of Asia Pacific. Among these, China is projected to retain its dominance over the forecast period owing to healthy economic growth and increasing consumption of tortilla. China is estimated to reach USD 580.96 million by 2023. However, Australia & New Zealand are projected to grow at a moderate CAGR of 2.88% during the forecast period 2017-2023.


Segments:


The Asia Pacific tortilla market is segmented on the basis of product types such as tortilla mix, pre-cooked tortilla, frozen tortilla, and tortilla chips. The pre-cooked tortilla segment is projected to account maximum market proportion and is projected to grow at a CAGR of 2.92% during the forecast period. Moreover, China is dominating the market consumption of pre-cooked tortilla.


The Asia Pacific tortilla market has been segmented on the basis of sources such as corn, and wheat. Among both, the sources corn is estimated to witness the highest growth at a CAGR of 2.43% during the forecast period of 2017-2023. However, it is observed that the wheat source segment is growing exponentially at a CAGR of 3.23% over the forecast period.


Furthermore, based on the claim, the Asia Pacific tortilla market has been segmented into gluten-free, low-carb, and others. The low-carb segment is anticipated to be the fastest growing segment at a CAGR of 3.03% over the review period. Increasing obese population is the major factor driving the growth of this segment. On the basis of the distribution channel, store-based distribution channel is dominating the market, which is holding a leading share of 90% of the market based on the one-stop shopping experience.


Key Players:


Some of the key players profiled in the Asia Pacific tortilla market: Tyson Foods, Inc. (U.S.), Gruma SAB de CV (Mexico), Grupo Bimbo SAB de CV (Mexico), General Mills, Inc. (U.S.), Azteca Foods Inc.(U.S.), Ole Mexican Foods Inc. (U.S.), Grupo Liven, S.A. (Spain)


Target Audience:



  • Asia Pacific tortilla manufacturers

  • Foods industry

  • Raw material suppliers

  • End users

  • Retailers and wholesalers

  • E-commerce companies

  • Traders, importers, and exporters


Key Findings:



  • China is estimated to retain its dominance during the forecast period and is expected to grow at a substantial CAGR of 2.67%. However, Australia & New Zealand is projected to witness a substantial growth at a CAGR of 2.88% during the forecast period of 2017-2023.

  • Asia Pacific tortilla manufacturers find massive opportunity in China owing to the huge demand for tortilla as a convenience food from the food industry.


Country Analysis of Asia Pacific Tortilla Market Development and Demand Forecast to 2023 Market


As per the MRFR analysis, the Asia Pacific tortilla market is expected to reach USD 2,001.18 million by end of the year 2023 at a CAGR of 2.52% during the forecast period.


The reports also cover country-level analysis:


Asia Pacific


  • China

  • India

  • Japan

  • Australia & New Zealand

  • Indonesia

  • The Republic of Korea

  • Thailand

  • Vietnam

  • Rest of Asia Pacific

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TABLE OF CONTENTS

2.1 Definition 11

2.1.1 Tortilla 11

2.2 Scope of the Study 11

2.2.1 Research Methodology 11

2.3 Assumptions 11

2.4 Limitations 11

2.5 Research Process/Methodology 12

2.6 Primary Research 13

2.7 Secondary Research 14

2.8 Forecast Model 15

3.1 Asia Pacific Tortilla Market: Market Mapping & Research Methodology 16

3.2 Market Overview: Asia Pacific Tortilla Market 17

3.3 Industry Trends and Market Environment: Asia Pacific Tortilla Market 18

4.1 Introduction 20

4.2 Drivers 21

4.2.1 Rapidly growing Hispanic population 21

4.2.2 Rising population of health conscious consumers 21

4.2.3 Increasing consumption of tortilla in the form of tortilla chips 21

4.3 Restraints 22

4.3.1 High R&D investments 22

4.4 Opportunities 22

4.4.1 Increasing demand in developing countries 22

4.4.2 Enhanced production techniques 22

4.5 Challenges 23

4.5.1 Fluctuation in the product prices 23

5.1 Introduction 24

5.2 Value Chain Analysis 24

5.3 Supply Chain Analysis 26

5.4 Porter's Five Forces 27

5.4.1 Porter's 5 Forces Analysis: Tortilla Market 27

5.4.2 Threat of New Entrants 28

5.4.3 Threat of Substitutes 28

5.4.4 Bargaining Power of Buyers 29

5.4.5 Bargaining Power of Suppliers 29

5.4.6 Internal Rivalry 30

6.1 Introduction 31

6.2 Asia Pacific Tortilla Market, By Product Type 31

7.1 Introduction 33

7.2 Asia Pacific Tortilla Market- By Source 33

8.1 Introduction 35

8.2 Asia Pacific Tortilla Market- By Claim 35

9.1 Introduction 37

9.2 Asia Pacific Tortilla Market, By Distribution Channel 37

10.1 Asia Pacific Tortilla Market, By Country 39

10.2 China 41

10.3 India 44

10.4 Japan 47

10.5 Australia & New Zealand 50

10.6 Indonesia 53

10.7 Republic of Korea 57

10.8 Thailand 60

10.9 Vietnam 63

10.10 Rest of Asia Pacific 66

12.1 Tyson Foods, Inc. 73

12.1.1 Company Overview 73

12.1.2 Financials 73

12.1.3 Products 73

12.1.4 Strategy 73

12.1.5 Key Developments 73

12.2 Gruma SAB de CV 74

12.2.1 Company Overview 74

12.2.2 Financials 74

12.2.3 Products 74

12.2.4 Strategy 74

12.2.5 Key Developments 74

12.3 Grupo Bimbo SAB de CV 75

12.3.1 Company Overview 75

12.3.2 Financials 75

12.3.3 Products 75

12.3.4 Strategy 75

12.3.5 Key Developments 75

12.4 General Mills, Inc. 76

12.4.1 Company Overview 76

12.4.2 Financials 76

12.4.3 Products 76

12.4.4 Strategy 76

12.4.5 Key Developments 76

12.5 Azteca Foods Inc. 77

12.5.1 Company Overview 77

12.5.2 Financials 77

12.5.3 Products 77

12.5.4 Strategy 77

12.5.5 Key Developments 77

12.6 Ole Mexican Foods Inc. 78

12.6.1 Company Overview 78

12.6.2 Financials 78

12.6.3 Products 78

12.6.4 Strategy 78

12.6.5 Key Developments 78

12.7 Grupo Liven, S.A. 79

12.7.1 Company Overview 79

12.7.2 Financials 79

12.7.3 Products 79

12.7.4 Strategy 79

12.7.5 Key Developments 79


 


TABLE 1 ASIA PACIFIC TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 32

TABLE 2 ASIA PACIFIC TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 32

TABLE 3 ASIA PACIFIC TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 34

TABLE 4 ASIA PACIFIC TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 34

TABLE 5 ASIA PACIFIC TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 36

TABLE 6 ASIA PACIFIC TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 36

TABLE 7 ASIA PACIFIC TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), (USD MN) 38

TABLE 8 ASIA PACIFIC TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), (USD MN) 38

TABLE 9 ASIA PACIFIC TORTILLA MARKET, BY COUNTRY (2013-2016), USD MN 40

TABLE 10 ASIA PACIFIC TORTILLA MARKET, BY COUNTRY (2017-2023), USD MN 40

TABLE 11 CHINA TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 41

TABLE 12 CHINA TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 41

TABLE 13 CHINA TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 42

TABLE 14 CHINA TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 42

TABLE 15 CHINA TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 42

TABLE 16 CHINA TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 43

TABLE 17 CHINA TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 43

TABLE 18 CHINA TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 43

TABLE 19 INDIA TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 44

TABLE 20 INDIA TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 44

TABLE 21 INDIA TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 45

TABLE 22 INDIA TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 45

TABLE 23 INDIA TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 45

TABLE 24 INDIA TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 46

TABLE 25 INDIA TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 46

TABLE 26 INDIA TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 46

TABLE 27 JAPAN TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 47

TABLE 28 JAPAN TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 47

TABLE 29 JAPAN TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 48

TABLE 30 JAPAN TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 48

TABLE 31 JAPAN TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 48

TABLE 32 JAPAN TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 49

TABLE 33 JAPAN TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 49

TABLE 34 JAPAN TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 49

TABLE 35 AUSTRALIA & NEW ZEALAND TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 50

TABLE 36 AUSTRALIA & NEW ZEALAND TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 50

TABLE 37 AUSTRALIA & NEW ZEALAND TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 51

TABLE 38 AUSTRALIA & NEW ZEALAND TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 51

TABLE 39 AUSTRALIA & NEW ZEALAND TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 51

TABLE 40 AUSTRALIA & NEW ZEALAND TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 52

TABLE 41 AUSTRALIA & NEW ZEALAND TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 52

TABLE 42 AUSTRALIA & NEW ZEALAND TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 53

TABLE 43 INDONESIA TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 53

TABLE 44 INDONESIA TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 54

TABLE 45 INDONESIA TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 54

TABLE 46 INDONESIA TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 54

TABLE 47 INDONESIA TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 55

TABLE 48 INDONESIA TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 55

TABLE 49 INDONESIA TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 56

TABLE 50 INDONESIA TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 56

TABLE 51 REPUBLIC OF KOREA TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 57

TABLE 52 REPUBLIC OF KOREA TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 57

TABLE 53 REPUBLIC OF KOREA TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 58

TABLE 54 REPUBLIC OF KOREA TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 58

TABLE 55 REPUBLIC OF KOREA TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 58

TABLE 56 REPUBLIC OF KOREA TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 59

TABLE 57 REPUBLIC OF KOREA TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 59

TABLE 58 REPUBLIC OF KOREA TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 59

TABLE 59 THAILAND TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 60

TABLE 60 THAILAND TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 60

TABLE 61 THAILAND TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 61

TABLE 62 THAILAND TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 61

TABLE 63 THAILAND TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 61

TABLE 64 THAILAND TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 62

TABLE 65 THAILAND TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 62

TABLE 66 THAILAND TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 62

TABLE 67 VIETNAM TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 63

TABLE 68 VIETNAM TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 63

TABLE 69 VIETNAM TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 64

TABLE 70 VIETNAM TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 64

TABLE 71 VIETNAM TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 64

TABLE 72 VIETNAM TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 65

TABLE 73 VIETNAM TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 65

TABLE 74 VIETNAM TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 65

TABLE 75 REST OF ASIA PACIFIC TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 66

TABLE 76 REST OF ASIA PACIFIC TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 66

TABLE 77 REST OF ASIA PACIFIC TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 67

TABLE 78 REST OF ASIA PACIFIC TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 67

TABLE 79 REST OF ASIA PACIFIC TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 68

TABLE 80 REST OF ASIA PACIFIC TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 68

TABLE 81 REST OF ASIA PACIFIC TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 68

TABLE 82 REST OF ASIA PACIFIC TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 69

TABLE 83 COMPETITIVE LANDSCAPING: ASIA PACIFIC TORTILLA MARKET: BY STRATEGY (2012-2017) 72


 

FIGURE 1 RESEARCH PROCESS OF MRFR 12

FIGURE 2 PRIMARY RESEARCH PROCESS 13

FIGURE 3 SECONDARY RESEARCH PROCESS: TOP DOWN & BOTTOM UP APPROACH 14

FIGURE 4 FORECAST MODEL 15

FIGURE 5 MARKET SEGMENTATION: ASIA PACIFIC TORTILLA MARKET 17

FIGURE 6 PRODUCT LIFECYLE: ASIA PACIFIC TORTILLA MARKET 18

FIGURE 7 PRODUCT LIFECYLE: ASIA PACIFIC TORTILLA MARKET, BY COUNTRY 19

FIGURE 8 DRIVERS & RESTRAINTS ANALYSIS OF TORTILLA 20

FIGURE 9 VALUE CHAIN ANALYSIS OF ASIA PACIFIC TORTILLA MARKET 24

FIGURE 10 PRODUCTION OF TORTILLA AND DERIVATIVES 25

FIGURE 11 SUPPLY CHAIN ANALYSIS OF ASIA PACIFIC TORTILLA MARKET 26

FIGURE 12 PORTER'S 5 FORCES ANALYSIS OF ASIA PACIFIC TORTILLA MARKET 27

FIGURE 13 ASIA PACIFIC TORTILLA MARKET, BY PRODUCT TYPE USD MN 31

FIGURE 14 ASIA PACIFIC TORTILLA MARKET, BY SOURCE 33

FIGURE 15 ASIA PACIFIC TORTILLA MARKET, BY CLAIM 35

FIGURE 16 ASIA PACIFIC TORTILLA MARKET, BY DISTRIBUTION CHANNEL USD MN 37

FIGURE 17 ASIA PACIFIC TORTILLA MARKET, BY COUNTRY 39

FIGURE 18 ASIA PACIFIC TORTILLA MARKET:MAJOR PLAYER MARKET DEVELOPMENT SHARE 2012-2017 70

FIGURE 19 ASIA PACIFIC TORTILLA MARKET: STRATEGY ANALYSIS 71

FIGURE 20 ASIA PACIFIC TORTILLA MARKET: MARKET DEVELOPMENT (2012-2017) 72