Asia Pacific Tortilla Market Research Report - Forecast till 2023

Asia Pacific Tortilla Market Research Report - Forecast till 2023

ID: MRFR/F-B & N/3720-CRR | January, 2018 | Region: Global | 80 pages | Cooked Research Reports

Asia Pacific Tortilla Market Report: Information by Product Type (Tortilla Mix, Pre-Cooked Tortilla, Frozen Tortilla, Tortilla Chips), Source (Corn, Wheat), Claim (Gluten-Free, Low-carb), Distribution Channel (Store & Non-store) & Region - Forecast till 2023


Market Scenario:


The tortilla is a baked bread, which is primarily prepared either from corn or wheat. The nutritious value of tortilla makes it a potential replacer for bread. It is extensively consumed as a convenience food owing to its ease of preparation. They are available in different types including tortilla mix, pre-cooked, frozen, and tortilla chips.


High consumers’ inclination towards the adoption of healthy convenience food has encouraged the demand for bread alternatives in the Asia Pacific countries. Thus, the sale of the corn-based tortilla is experiencing a surge. Additionally, to expand their market share, the manufacturers are highly focusing on bringing innovations into their product line to generate high revenues.


Manufacturers are found to fortify tortillas with fiber and flaxseeds to increase its nutrient content. This strategy has found to gain the attention of mass consumers, thereby further increasing its sale. Consumers evolving appetites and rising demand for healthier alternatives are supporting the sale of the product in this region. The common trend used by tortilla manufacturers to extend their consumer base was found to be the addition of chia, flax, daikon radish, and broccoli seeds into the product, which has gained consumers attention towards their offerings and increased its sale.


However, the gap in the demand and supply of corn is likely to hamper the prices of corn-based tortilla. Several countries are experiencing the phase of fluctuations in the supply of corn due to climatic conditions. This has led to uncertain rise and fall in the prices of corn. These sudden changes in the supply of corn due to abnormal climatic conditions affect the production of tortilla which indeed leads to fluctuation in the prices of the product. These factors are likely to hamper the growth of the Asia Pacific tortilla market.


Regional Analysis:


The Asia Pacific tortilla market is segmented into China, India, Japan, Indonesia, Thailand, Vietnam, Australia & New Zealand, Republic of Korea, and Rest of Asia Pacific. Among these, China is projected to retain its dominance over the forecast period owing to healthy economic growth and increasing consumption of tortilla. China is estimated to reach USD 580.96 million by 2023. However, Australia & New Zealand are projected to grow at a moderate CAGR of 2.88% during the forecast period 2017-2023.


Segments:


The Asia Pacific tortilla market is segmented on the basis of product types such as tortilla mix, pre-cooked tortilla, frozen tortilla, and tortilla chips. The pre-cooked tortilla segment is projected to account maximum market proportion and is projected to grow at a CAGR of 2.92% during the forecast period. Moreover, China is dominating the market consumption of pre-cooked tortilla.


The Asia Pacific tortilla market has been segmented on the basis of sources such as corn, and wheat. Among both, the sources corn is estimated to witness the highest growth at a CAGR of 2.43% during the forecast period of 2017-2023. However, it is observed that the wheat source segment is growing exponentially at a CAGR of 3.23% over the forecast period.


Furthermore, based on the claim, the Asia Pacific tortilla market has been segmented into gluten-free, low-carb, and others. The low-carb segment is anticipated to be the fastest growing segment at a CAGR of 3.03% over the review period. Increasing obese population is the major factor driving the growth of this segment. On the basis of the distribution channel, store-based distribution channel is dominating the market, which is holding a leading share of 90% of the market based on the one-stop shopping experience.


Key Players:


Some of the key players profiled in the Asia Pacific tortilla market: Tyson Foods, Inc. (U.S.), Gruma SAB de CV (Mexico), Grupo Bimbo SAB de CV (Mexico), General Mills, Inc. (U.S.), Azteca Foods Inc.(U.S.), Ole Mexican Foods Inc. (U.S.), Grupo Liven, S.A. (Spain)


Target Audience:



  • Asia Pacific tortilla manufacturers

  • Foods industry

  • Raw material suppliers

  • End users

  • Retailers and wholesalers

  • E-commerce companies

  • Traders, importers, and exporters


Key Findings:



  • China is estimated to retain its dominance during the forecast period and is expected to grow at a substantial CAGR of 2.67%. However, Australia & New Zealand is projected to witness a substantial growth at a CAGR of 2.88% during the forecast period of 2017-2023.

  • Asia Pacific tortilla manufacturers find massive opportunity in China owing to the huge demand for tortilla as a convenience food from the food industry.


Country Analysis of Asia Pacific Tortilla Market Development and Demand Forecast to 2023 Market


As per the MRFR analysis, the Asia Pacific tortilla market is expected to reach USD 2,001.18 million by end of the year 2023 at a CAGR of 2.52% during the forecast period.


The reports also cover country-level analysis:


Asia Pacific


  • China

  • India

  • Japan

  • Australia & New Zealand

  • Indonesia

  • The Republic of Korea

  • Thailand

  • Vietnam

  • Rest of Asia Pacific

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TABLE OF CONTENTS

2.1 Definition 11
2.1.1 Tortilla 11
2.2 Scope of the Study 11
2.2.1 Research Methodology 11
2.3 Assumptions 11
2.4 Limitations 11
2.5 Research Process/Methodology 12
2.6 Primary Research 13
2.7 Secondary Research 14
2.8 Forecast Model 15

3.1 Asia Pacific Tortilla Market: Market Mapping & Research Methodology 16
3.2 Market Overview: Asia Pacific Tortilla Market 17
3.3 Industry Trends and Market Environment: Asia Pacific Tortilla Market 18

4.1 Introduction 20
4.2 Drivers 21
4.2.1 Rapidly growing Hispanic population 21
4.2.2 Rising population of health conscious consumers 21
4.2.3 Increasing consumption of tortilla in the form of tortilla chips 21
4.3 Restraints 22
4.3.1 High R&D investments 22
4.4 Opportunities 22
4.4.1 Increasing demand in developing countries 22
4.4.2 Enhanced production techniques 22
4.5 Challenges 23
4.5.1 Fluctuation in the product prices 23

5.1 Introduction 24
5.2 Value Chain Analysis 24
5.3 Supply Chain Analysis 26
5.4 Porter's Five Forces 27
5.4.1 Porter's 5 Forces Analysis: Tortilla Market 27
5.4.2 Threat of New Entrants 28
5.4.3 Threat of Substitutes 28
5.4.4 Bargaining Power of Buyers 29
5.4.5 Bargaining Power of Suppliers 29
5.4.6 Internal Rivalry 30

6.1 Introduction 31
6.2 Asia Pacific Tortilla Market, By Product Type 31

7.1 Introduction 33
7.2 Asia Pacific Tortilla Market- By Source 33

8.1 Introduction 35
8.2 Asia Pacific Tortilla Market- By Claim 35

9.1 Introduction 37
9.2 Asia Pacific Tortilla Market, By Distribution Channel 37

10.1 Asia Pacific Tortilla Market, By Country 39
10.2 China 41
10.3 India 44
10.4 Japan 47
10.5 Australia & New Zealand 50
10.6 Indonesia 53
10.7 Republic of Korea 57
10.8 Thailand 60
10.9 Vietnam 63
10.10 Rest of Asia Pacific 66

12.1 Tyson Foods, Inc. 73
12.1.1 Company Overview 73
12.1.2 Financials 73
12.1.3 Products 73
12.1.4 Strategy 73
12.1.5 Key Developments 73
12.2 Gruma SAB de CV 74
12.2.1 Company Overview 74
12.2.2 Financials 74
12.2.3 Products 74
12.2.4 Strategy 74
12.2.5 Key Developments 74
12.3 Grupo Bimbo SAB de CV 75
12.3.1 Company Overview 75
12.3.2 Financials 75
12.3.3 Products 75
12.3.4 Strategy 75
12.3.5 Key Developments 75
12.4 General Mills, Inc. 76
12.4.1 Company Overview 76
12.4.2 Financials 76
12.4.3 Products 76
12.4.4 Strategy 76
12.4.5 Key Developments 76
12.5 Azteca Foods Inc. 77
12.5.1 Company Overview 77
12.5.2 Financials 77
12.5.3 Products 77
12.5.4 Strategy 77
12.5.5 Key Developments 77
12.6 Ole Mexican Foods Inc. 78
12.6.1 Company Overview 78
12.6.2 Financials 78
12.6.3 Products 78
12.6.4 Strategy 78
12.6.5 Key Developments 78
12.7 Grupo Liven, S.A. 79
12.7.1 Company Overview 79
12.7.2 Financials 79
12.7.3 Products 79
12.7.4 Strategy 79
12.7.5 Key Developments 79

TABLE 1 ASIA PACIFIC TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 32
TABLE 2 ASIA PACIFIC TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 32
TABLE 3 ASIA PACIFIC TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 34
TABLE 4 ASIA PACIFIC TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 34
TABLE 5 ASIA PACIFIC TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 36
TABLE 6 ASIA PACIFIC TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 36
TABLE 7 ASIA PACIFIC TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), (USD MN) 38
TABLE 8 ASIA PACIFIC TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), (USD MN) 38
TABLE 9 ASIA PACIFIC TORTILLA MARKET, BY COUNTRY (2013-2016), USD MN 40
TABLE 10 ASIA PACIFIC TORTILLA MARKET, BY COUNTRY (2017-2023), USD MN 40
TABLE 11 CHINA TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 41
TABLE 12 CHINA TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 41
TABLE 13 CHINA TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 42
TABLE 14 CHINA TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 42
TABLE 15 CHINA TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 42
TABLE 16 CHINA TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 43
TABLE 17 CHINA TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 43
TABLE 18 CHINA TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 43
TABLE 19 INDIA TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 44
TABLE 20 INDIA TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 44
TABLE 21 INDIA TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 45
TABLE 22 INDIA TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 45
TABLE 23 INDIA TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 45
TABLE 24 INDIA TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 46
TABLE 25 INDIA TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 46
TABLE 26 INDIA TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 46
TABLE 27 JAPAN TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 47
TABLE 28 JAPAN TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 47
TABLE 29 JAPAN TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 48
TABLE 30 JAPAN TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 48
TABLE 31 JAPAN TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 48
TABLE 32 JAPAN TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 49
TABLE 33 JAPAN TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 49
TABLE 34 JAPAN TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 49
TABLE 35 AUSTRALIA & NEW ZEALAND TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 50
TABLE 36 AUSTRALIA & NEW ZEALAND TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 50
TABLE 37 AUSTRALIA & NEW ZEALAND TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 51
TABLE 38 AUSTRALIA & NEW ZEALAND TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 51
TABLE 39 AUSTRALIA & NEW ZEALAND TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 51
TABLE 40 AUSTRALIA & NEW ZEALAND TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 52
TABLE 41 AUSTRALIA & NEW ZEALAND TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 52
TABLE 42 AUSTRALIA & NEW ZEALAND TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 53
TABLE 43 INDONESIA TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 53
TABLE 44 INDONESIA TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 54
TABLE 45 INDONESIA TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 54
TABLE 46 INDONESIA TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 54
TABLE 47 INDONESIA TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 55
TABLE 48 INDONESIA TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 55
TABLE 49 INDONESIA TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 56
TABLE 50 INDONESIA TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 56
TABLE 51 REPUBLIC OF KOREA TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 57
TABLE 52 REPUBLIC OF KOREA TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 57
TABLE 53 REPUBLIC OF KOREA TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 58
TABLE 54 REPUBLIC OF KOREA TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 58
TABLE 55 REPUBLIC OF KOREA TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 58
TABLE 56 REPUBLIC OF KOREA TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 59
TABLE 57 REPUBLIC OF KOREA TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 59
TABLE 58 REPUBLIC OF KOREA TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 59
TABLE 59 THAILAND TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 60
TABLE 60 THAILAND TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 60
TABLE 61 THAILAND TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 61
TABLE 62 THAILAND TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 61
TABLE 63 THAILAND TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 61
TABLE 64 THAILAND TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 62
TABLE 65 THAILAND TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 62
TABLE 66 THAILAND TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 62
TABLE 67 VIETNAM TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 63
TABLE 68 VIETNAM TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 63
TABLE 69 VIETNAM TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 64
TABLE 70 VIETNAM TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 64
TABLE 71 VIETNAM TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 64
TABLE 72 VIETNAM TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 65
TABLE 73 VIETNAM TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 65
TABLE 74 VIETNAM TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 65
TABLE 75 REST OF ASIA PACIFIC TORTILLA MARKET, BY PRODUCT TYPE (2013-2016), (USD MN) 66
TABLE 76 REST OF ASIA PACIFIC TORTILLA MARKET, BY PRODUCT TYPE (2017-2023), (USD MN) 66
TABLE 77 REST OF ASIA PACIFIC TORTILLA MARKET, BY SOURCE (2013-2016), USD MN 67
TABLE 78 REST OF ASIA PACIFIC TORTILLA MARKET, BY SOURCE (2017-2023), USD MN 67
TABLE 79 REST OF ASIA PACIFIC TORTILLA MARKET, BY CLAIM (2013-2016), USD MN 68
TABLE 80 REST OF ASIA PACIFIC TORTILLA MARKET, BY CLAIM (2017-2023), USD MN 68
TABLE 81 REST OF ASIA PACIFIC TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2013-2016), USD MN 68
TABLE 82 REST OF ASIA PACIFIC TORTILLA MARKET, BY DISTRIBUTION CHANNEL (2017-2023), USD MN 69
TABLE 83 COMPETITIVE LANDSCAPING: ASIA PACIFIC TORTILLA MARKET: BY STRATEGY (2012-2017) 72

FIGURE 1 RESEARCH PROCESS OF MRFR 12
FIGURE 2 PRIMARY RESEARCH PROCESS 13
FIGURE 3 SECONDARY RESEARCH PROCESS: TOP DOWN & BOTTOM UP APPROACH 14
FIGURE 4 FORECAST MODEL 15
FIGURE 5 MARKET SEGMENTATION: ASIA PACIFIC TORTILLA MARKET 17
FIGURE 6 PRODUCT LIFECYLE: ASIA PACIFIC TORTILLA MARKET 18
FIGURE 7 PRODUCT LIFECYLE: ASIA PACIFIC TORTILLA MARKET, BY COUNTRY 19
FIGURE 8 DRIVERS & RESTRAINTS ANALYSIS OF TORTILLA 20
FIGURE 9 VALUE CHAIN ANALYSIS OF ASIA PACIFIC TORTILLA MARKET 24
FIGURE 10 PRODUCTION OF TORTILLA AND DERIVATIVES 25
FIGURE 11 SUPPLY CHAIN ANALYSIS OF ASIA PACIFIC TORTILLA MARKET 26
FIGURE 12 PORTER'S 5 FORCES ANALYSIS OF ASIA PACIFIC TORTILLA MARKET 27
FIGURE 13 ASIA PACIFIC TORTILLA MARKET, BY PRODUCT TYPE USD MN 31
FIGURE 14 ASIA PACIFIC TORTILLA MARKET, BY SOURCE 33
FIGURE 15 ASIA PACIFIC TORTILLA MARKET, BY CLAIM 35
FIGURE 16 ASIA PACIFIC TORTILLA MARKET, BY DISTRIBUTION CHANNEL USD MN 37
FIGURE 17 ASIA PACIFIC TORTILLA MARKET, BY COUNTRY 39
FIGURE 18 ASIA PACIFIC TORTILLA MARKET:MAJOR PLAYER MARKET DEVELOPMENT SHARE 2012-2017 70
FIGURE 19 ASIA PACIFIC TORTILLA MARKET: STRATEGY ANALYSIS 71
FIGURE 20 ASIA PACIFIC TORTILLA MARKET: MARKET DEVELOPMENT (2012-2017) 72