Animal Growth Promoters & Performance Enhancers Market :
The global market for animal growth promoters and performance enhancers is experiencing a dynamic shift as the agriculture and animal husbandry industries strive for efficiency and sustainability. This analysis explores the competitive landscape of this market, delving into key players, their strategies, market share factors, emerging companies, industry news, and current investment trends, providing a comprehensive overview of the competitive scenario in this vital sector.
Key Players:
At the forefront of the animal growth promoters and performance enhancers market are industry giants that have established their dominance through innovation and strategic positioning. Companies like Zoetis, Elanco Animal Health, and Cargill Animal Nutrition are leading the charge, leveraging their extensive research and development capabilities, global reach, and diverse product portfolios to cater to the evolving needs of the agriculture sector. These key players play a pivotal role in shaping the market's trajectory, influencing both established practices and emerging trends.
Strategies Adopted:
To maintain a competitive edge, key players in the animal growth promoters and performance enhancers market employ a range of strategic initiatives. Research and development form the cornerstone of these strategies, with companies investing heavily in the discovery of novel compounds and formulations that enhance animal health, growth rates, and overall performance. Zoetis, for instance, has consistently focused on developing innovative solutions that address specific challenges faced by livestock producers.
Strategic collaborations and partnerships are another key aspect of the competitive landscape. Companies often join forces with research institutions, universities, and technology providers to enhance their knowledge base and gain access to cutting-edge technologies. Elanco Animal Health's collaborations with academic institutions for research and development projects exemplify this strategy, allowing the company to stay at the forefront of scientific advancements.
Factors for Market Share Analysis:
Several factors influence the market share analysis of animal growth promoters and performance enhancers. Product efficacy and safety are paramount considerations, as farmers and producers seek solutions that not only enhance animal performance but also adhere to stringent regulatory standards. Key players differentiate themselves by consistently delivering products that meet or exceed these expectations, building trust among their customer base.
Global reach and distribution networks are crucial for market penetration. Companies with an extensive network can efficiently deliver their products to a wide range of markets, establishing a strong market presence. Moreover, the ability to provide a comprehensive range of solutions, including feed additives, veterinary pharmaceuticals, and nutritional supplements, contributes to a company's market share by addressing diverse needs within the industry.
Sustainability is emerging as a defining factor, with a growing emphasis on environmentally friendly and ethically produced solutions. Companies that incorporate sustainable practices in their manufacturing processes and offer eco-friendly products are gaining favor in the market. Consumers and stakeholders increasingly value companies that prioritize animal welfare and environmental stewardship.
New and Emerging Companies:
The animal growth promoters and performance enhancers market are witnessing the entry of new and innovative players that bring fresh perspectives and approaches to the industry. Start-ups such as EnBiotech and Innovatec Animal Nutrition focus on leveraging advanced technologies and biotechnological solutions to enhance animal performance sustainably. These emerging companies challenge traditional norms, driving innovation and encouraging established players to adapt to evolving market dynamics.
Additionally, the rise of companies dedicated to plant-based and natural alternatives to traditional growth promoters is noteworthy. This reflects a broader consumer trend towards clean and sustainable practices in agriculture. Companies like Phytobiotics and Nor-Feed are pioneering plant-based solutions that aim to enhance animal health and growth without the use of synthetic additives.
Industry News:
Stay abreast of industry news is critical to understanding the competitive landscape. Recent developments include advancements in precision farming technologies that enable more targeted and efficient delivery of growth promoters. The integration of digital solutions, data analytics, and sensor technologies is transforming how these products are administered, enhancing their effectiveness and minimizing waste.
Furthermore, industry news highlights the ongoing research into alternatives to traditional antibiotics as growth promoters. With increasing concerns about antibiotic resistance, companies are exploring probiotics, prebiotics, and phytogenics as viable alternatives. Regulatory updates and changes in standards related to animal welfare and growth promoter usage also shape industry dynamics and influence market strategies.
Current Company Investment Trends:
Investment trends within the animal growth promoters and performance enhancers market reflect a commitment to innovation, sustainability, and meeting the demands of a rapidly changing industry. Companies are allocating significant resources to research and development, aiming to discover new compounds and formulations that enhance animal performance while aligning with evolving regulatory standards.
Sustainable practices, including eco-friendly packaging, ethical sourcing of raw materials, and reduced environmental impact, are focal points of current investment trends. Companies recognize the importance of aligning with broader societal expectations regarding environmental responsibility and ethical practices in animal agriculture.
Digitalization and the incorporation of smart technologies are also areas witnessing increased investment. Companies are exploring precision farming technologies, IoT-enabled solutions, and data analytics to optimize the administration of growth promoters, monitor animal health, and improve overall efficiency in livestock production.
Overall Competitive Scenario:
the competitive landscape of the animal growth promoters and performance enhancers market is marked by the influence of key players driving innovation, strategic partnerships, and a commitment to sustainability. Factors such as product efficacy, global reach, and sustainability practices play crucial roles in determining market share. The entry of new and emerging companies introduces fresh perspectives and challenges, fostering an environment of continuous innovation and adaptation to evolving industry dynamics.
Industry news and current investment trends highlight the sector's responsiveness to global challenges, including antibiotic resistance and environmental sustainability. As the agriculture and animal husbandry industries continue to evolve, companies that navigate these challenges, embrace innovation, and prioritize sustainability will likely emerge as leaders in the competitive and pivotal market for animal growth promoters and performance enhancers.
Recent News :
Cargill partners with Chinese feed producer to launch animal nutrition platform: This strategic partnership expands Cargill's reach in the Chinese market and strengthens its position in the non-antibiotic growth promoter segment.
Chr. Hansen acquires Bactoblis, a Belgian probiotic company: This acquisition bolsters Chr. Hansen's portfolio of gut health solutions and expands its geographical footprint.
Novozymes partners with China's COFCO to build a feed enzyme plant: This joint venture aims to tap into the growing demand for feed enzymes in the Chinese market, particularly for sustainable feed production.
BASF launches new phytogenic feed additive to improve poultry performance: This new product leverages natural plant extracts to improve feed intake, digestion, and immunity in poultry.
Regulatory hurdles for antibiotic growth promoters: Stringent regulations, particularly in Europe, are limiting the use of antibiotic growth promoters, pushing companies to focus on alternative solutions.
Animal Growth Promoters Enhancers Market Highlights:
Animal Growth Promoters & Performance Enhancers Market Overview
Animal Growth Promoters & Performance Enhancers Market Size was valued at USD 12.82 Billion in 2023. The animal growth promoters & performance enhancers market industry is projected to grow from USD 13.817396 Billion in 2024 to USD 23.35 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.78% during the forecast period (2024 - 2032). The increasing demand for sustainable and efficient livestock production and the rising need for high-quality animal products are the key market drivers enhancing the animal growth promoters & performance enhancers market share.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Animal Growth Promoters & Performance Enhancers Market Trends
- Growing preference for natural and sustainable solutions drives market growth
The market CAGR for animal growth promoters & performance enhancers is primarily driven by expanding demand for animal consumption and livestock-based products, rising need for organically produced growth promoters, and escalating animal diseases and climate change. Animal growth promoters and performance enhancers are substances used or given to animals. These products are used as they improve the utilization of animal feed. Animal growth promoters and performance enhancers help improve nutrition availability through intestinal absorption.
The goal of most livestock-related enterprises throughout the world is to maximize the efficiency of feed conversion without exposing themselves to substantial danger. This can be accomplished using animal growth promoters and performance enhancers with higher efficiency and fewer hazardous substances. As per the United Nations Food & Agriculture Organization (FAO), the United States had 94 million cattle in 2018. This has increased demand for the items as the animal population has grown, as has the desire for animals and animal-based products. The industry is shifting towards natural growth promoters and performance enhancers derived from probiotics, prebiotics, essential oils, and plant extracts. These alternatives aim to promote animal health and productivity while reducing the use of antibiotics and synthetic additives, aligning with the broader sustainability goals of the livestock industry.
Many environmental issues have arisen due to the development of very intensive input systems. Cattle grazing herds emit massive volumes of greenhouse gases, considerably contributing to the greenhouse effect. According to reports, livestock animals emit more than 100 distinct types of gases, including ammonia and methane, which contribute to warming and are more destructive than carbon dioxide. Agriculture currently accounts for around 14% of greenhouse gas emissions. According to the USDA, agricultural methane output will grow by 60% by 2030. As a result, IFIF corporate members such as Alltech (US), MSD Animal Health (US), Elanco (US), and Phibro Animal Health Corporation (US) are aiming to achieve the twin goal of profitability and sustainability. Such endeavors to produce environmentally friendly animal growth promoters are projected to provide significant growth potential in the animal growth promoters & performance enhancers market revenue.
Animal Growth Promoters & Performance Enhancers Market Segment Insights
Animal Growth Promoters & Performance Enhancers Product Type Insights
The animal growth promoters & performance enhancers market segmentation, based on product type, includes antibiotic, hormonal, feed enzymes, probiotics & prebiotics, phytogenic, and others. The probiotics & prebiotics category generated the most income (30%). This is owing mostly to their safety, natural performance-enhancing characteristics, and great nutritional value. It also promotes disease resistance and health by altering the gut microbiota, reducing pathogen shedding and disease symptoms, increasing gut immunity, and improving disease resistance and health.
Animal Growth Promoters & Performance Enhancers Livestock Insights
Based on livestock, the animal growth promoters & performance enhancers market segmentation includes ruminants, poultry, porcine, and others. The poultry segment dominated the market, accounting for 38% of market revenue (4.5 Billion). This segment's substantial market share can be attributable to increased demand for poultry meat and eggs, rising new diet approaches, and increasing antibiotic phase-outs, resulting in the development of alternatives. Besides, the rising concern over antimicrobial resistance and the need to reduce antibiotic usage in poultry farming encourage the adoption of alternative growth-promoting solutions, such as probiotics, enzymes, and organic acids, to enhance poultry health and productivity.
Figure 1: Animal Growth Promoters & Performance Enhancers Market, by Livestock, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The ruminants segment is expected to grow at the fastest CAGR in the animal growth promoters & performance enhancers industry in the coming years. Ruminants, such as cattle, sheep, and goats, play a vital role in the meat and dairy production industry. The increasing demand for high-quality meat and dairy products, driven by population growth and changing dietary preferences, fuels the need for improved animal health and productivity. Animal growth promoters and performance enhancers tailored for ruminants aim to enhance feed efficiency, weight gain, and overall performance, enabling farmers to optimize production and meet rising consumer demands.
Animal Growth Promoters & Performance Enhancers Regional Insights
By region, the study provides market insights into Europe, North America, Asia-Pacific, and the Rest of the World. The North American animal growth promoters & performance enhancers market accounted for USD 5.45 billion in 2022 and will likely exhibit a significant CAGR growth in the study period. The high regional consumption of meat and dairy products and the growing demand for sustainable and efficient livestock production require advanced growth-promoting solutions. Farmers in North America seek to optimize animal health and productivity while ensuring the responsible use of antibiotics and maintaining high animal welfare standards. The robust presence of key market players and innovative research initiatives in the region further contributes to the development and adoption of novel animal growth promoters and performance enhancers, catering to the specific needs of North American livestock producers.
Further, the major countries studied in the market report are The US, German, Canada, the UK, France, Spain, China, Italy, India, Australia, Japan, South Korea, and Brazil.
Figure 2: ANIMAL GROWTH PROMOTERS & PERFORMANCE ENHANCERS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe animal growth promoters & performance enhancers market accounts for the second-largest market share. The stringent EU regulations on antibiotic usage in animal farming propel the demand for sustainable growth-promoting alternatives, such as probiotics, prebiotics, and phytogenics. Moreover, the increasing concerns over antimicrobial resistance and the need to reduce environmental impacts drive the adoption of eco-friendly growth promoters in livestock production. Further, the German animal growth promoters & performance enhancers market held the largest market share, and the UK animal growth promoters & performance enhancers market was the fastest-growing market in the European region.
The Asia-Pacific Animal Growth Promoters & Performance Enhancers Market is expected to grow at the fastest CAGR from 2023 to 2032. The growing regional population, rising disposable incomes, and dietary changes drive the demand for animal-based protein sources, stimulating the need for improved livestock production efficiency. With several countries focusing on modernizing their livestock production systems, the Asia Pacific market offers immense growth potential for companies developing innovative animal growth promoters and performance enhancers to support sustainable and efficient agriculture practices. Moreover, China’s animal growth promoters & performance enhancers market held the largest market share, and the Indian animal growth promoters & performance enhancers market was the fastest-growing market in the Asia-Pacific region.
Animal Growth Promoters & Performance Enhancers Key Market Players & Competitive Insights
Leading market players are actively investing in research & development initiatives to expand their product portfolios and cater to the evolving needs of livestock producers. Key animal growth promoters & performance enhancers industry participants are also undertaking strategic activities to strengthen their presence and market share. Major market developments include frequent new product launches, where companies introduce advanced growth promoters tailored to address specific market demands and enhance livestock productivity.
Collaborations, contractual agreements, and partnerships with other organizations are also prominent in the animal growth promoters & performance enhancers industry, enabling companies to access new markets and expand their distribution networks. In recent years, the animal growth promoters & performance enhancers industry has offered some of the most significant advantages that address specific nutritional requirements and improve animal health and overall performance. Major players in the animal growth promoters & performance enhancers market, including Cargill Incorporated (US), Royal DSM N.V. (Netherlands), Merck & Co. Inc (US), Alltech Corporation (US), Vetoquinol S.A. (France), Erber AG (Austria), Phibro Animal Health Corporation (US), Kemin Industries Inc (US), Zoetis Inc (US), Novozymes A/S (Denmark), BASF SE (Germany), Evonik Industries AG (Germany), Land O’Lakes Inc (US), Lallemand Inc (Canada), are making higher investments in manufacturing facilities to meet the increasing demand for growth promoters ly.
Novozymes A/S is a Danish biotechnology company that was founded in 2000 as a result of the demerger of Novo Nordisk's biotechnology division. It operates as an independent entity within the Novo Group and is headquartered in Denmark. Novozymes is a leader in developing and producing industrial enzymes and microorganisms. Novozymes has a strong presence, with operations and sales offices in numerous countries across Europe, the Americas, Asia Pacific, Africa, and the Middle East. In June 2021, Novozymes A/S launched ProAct 360, a protease technology for poultry, on three key fronts: feed affordability, efficiency, and sustainability.
Kemin Industries Inc is a leading company that provides innovative solutions for human and animal nutrition, health, and safety. Kemin Industries offers a diverse portfolio of products and solutions across multiple industries. The company is a prominent player in developing and producing animal growth promoters and performance enhancers in the animal health segment. One of the recent developments by Kemin in the animal health sector was the launch of a new probiotic-based feed additive for livestock in 2020. This probiotic product was designed to promote gut health and improve nutrient absorption in various livestock species, supporting optimal growth and feed efficiency.
Key Companies in the animal growth promoters & performance enhancers market include
- Cargill Incorporated (US)
- Royal DSM N.V. (Netherlands)
- Boehringer Ingelheim Group (Germany)
- Merck & Co. Inc (US)
- Alltech Corporation (US)
- Vetoquinol S.A. (France)
- Novus International Inc (US)
- Associated British Foods plc (UK)
- Erber AG (Austria)
- Phibro Animal Health Corporation (US)
- Kemin Industries Inc (US)
- Zoetis Inc (US)
- Nutreco N.V. (Netherlands)
- Novozymes A/S (Denmark)
- BASF SE (Germany)
- Evonik Industries AG (Germany)
- Land O’Lakes Inc (US)
- Lallemand Inc (Canada)
Animal Growth Promoters & Performance Enhancers Industry Developments
August 2021: Cargill Incorporated has introduced a new feed additive called 'Promote.' The product is intended to improve poultry intestinal health and is projected to expand the company's product portfolio in markets.
April 2021: Kemin Industries Inc (US) has introduced Paradigmox Green, an antioxidant solution for organic livestock farming in the EMENA (Europe, Middle East, and North Africa) region.
March 2020: Evonik Industries AG has introduced a new product called 'Ecobiol,' a probiotic designed to promote cattle gut health. The introduction of this product strengthened the company's position in the business of animal growth promoters and performance enhancers.
Animal Growth Promoters & Performance Enhancers Market Segmentation
Animal Growth Promoters & Performance Enhancers Product Type Outlook
- Antibiotic
- Hormonal
- Feed Enzymes
- Probiotics & Prebiotics
- Phytogenic
- Others
Animal Growth Promoters & Performance Enhancers Livestock Outlook
- Ruminants
- Poultry
- Porcine
- Others
Animal Growth Promoters & Performance Enhancers Regional Outlook
- North America
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
Animal Growth Promoters Enhancers Market Highlights:
