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Feed Palatability Enhancers Market Research Report Information by Type (Feed Flavors & Sweeteners, Feed Texturants and others), Source (Natural and Synthetic), Livestock (Swine, Poultry, Ruminants, Aquaculture, Pet Food and others) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2030


ID: MRFR/AGR/3874-HCR | 90 Pages | Author: Varsha More| April 2024

Global Feed Palatability Enhancer Market Overview


Feed Palatability Enhancer Market Size was valued at USD 7.6 billion in 2022. The Feed Palatability Enhancer market is projected to grow from USD 7.87512 Billion in 2023 to USD 9.74807 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 3.62% during the forecast period (2023 - 2030). The Market is being driven by growing meat consumption, and rising income levels influence the demand in the area are the key market drivers enhancing the market growth.Feed Palatability Enhancer MarketSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Feed Palatability Enhancers Market Trends



  • Market is Being Driven by Growing Meat Consumption to boost the market growth


Rapid increases in meat consumption worldwide have fueled the market for feed palatability enhancers. The demand for feed palatability enhancers is rising Globally as health-conscious consumers' preferences for premium meat and meat products do. The FAO projects that by 2020, poultry meat production will have increased in China, the EU, Britain, Brazil, and Mexico, bringing the total amount produced to 137 million tonnes. Demand for premium meat and meat products has increased as income levels have increased in most developing nations. Due to the lower costs of producing beef due to the large area of land used for grazing, the per capita meat consumption is also increasing in the United States, Brazil, and Argentina. Palatability enhancers formulate unpleasant additives and supplements in livestock feed, increasing the feed intake of animals. The demand for feed palatability enhancers has increased because the region’s consumers are becoming more knowledgeable about high-quality feed and pet food. The market for feed palatability enhancers has also grown due to the rising cost of meat caused by numerous disease outbreaks like the African Swine Fever. The increase in pet ownership, healthcare spending, and income levels in developing nations like China and India drives the feed palatability enhancers market revenue.

One of the world's top producers of poultry meat is India. The demand for and consumption of poultry has grown significantly over time due to rising average incomes and urban populations. The region's poultry production has been rapidly increasing, which will increase the need for flavor enhancers to boost feed intake and livestock performance. Applying natural phenolic compounds from aromatic plants is also known to enhance the flavor and palatability of the feed in swine and poultry diets. Increasing feed intake and growth efficiency has recently enhanced the Feed Palatability Enhancer market CAGR globally.


Feed Palatability Enhancer Market Segment Insights


Feed Palatability Enhancer Type Insights


Based on type, the Feed Palatability Enhancer Market segmentation includes Feed Flavors & Sweeteners, Feed Texturants, and others. The Feed Flavors & Sweeteners segment held the majority share in 2022 contribution concerning the Feed Palatability Enhancer Market revenue. Animals' appetites can be increased, and feed intake can be enhanced by adding flavors and sweeteners to animal feed. The flavor and sweetener addition can conceal bad odors and unpleasant flavors, which may cause animals to consume more feed. To entice farm animals to consume the feed, they are frequently used in medicated feed containing byproducts with an unpleasant odor and taste. It is anticipated that these elements will fuel the market in the years to come.


Feed Palatability Enhancer Source Insights


Based on the Source, the Feed Palatability Enhancer Market segmentation includes Natural and Synthetic. The Natural segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Natural feed additives like prebiotics, advantageous microorganisms, bacteriocins, phytogenic compounds, and organic acids have the potential to open up new avenues for research into human or animal nutrition and health. They can also meet the growing demand for natural products among consumers implants for Feed Palatability Enhancer positively impacts market growth.


Figure 1: Feed Palatability Enhancer Market, by Source, 2022 & 2030 (USD Billion)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Feed Palatability Enhancer Livestock Insights


Livestock has bifurcated the Feed Palatability Enhancer Market data into Swine, Poultry, Ruminants, Aquaculture, Pet Food, and others. The Poultry segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The food of birds is very bland because additives are used to increase feed intake in poultry. Since their palates cannot distinguish between flavors, additives like flavor enhancers can be added to their food to improve its taste and appeal, encouraging the birds to eat more.


Feed Palatability Enhancer Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. Asia Pacific Feed Palatability Enhancer market accounted for USD 3.4808 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. The demand for feed palatability enhancers has increased because the region’s consumers are becoming more knowledgeable about high-quality feed and pet food. The market for feed palatability enhancers has also grown due to the rising cost of meat caused by numerous disease outbreaks like the African Swine Fever. The increase in pet ownership, healthcare spending, and income levels in developing nations like China and India drives the market for feed palatability enhancers.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: FEED PALATABILITY ENHANCER MARKET SHARE BY REGION 2022 (%)FEED PALATABILITY ENHANCER MARKET SHARE BY REGION 2022 (%)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe's Feed Palatability Enhancer market accounts for the second-largest market share in the region's expanding food service industry. Supermarkets offer premium brands and frequently place orders for meat of the highest caliber. These factors pressured livestock farmers to deliver animals of the highest caliber and in good health to meet the high standards set by different players in the food industry. Further, the Germany Feed Palatability Enhancer market held the largest market share, and the UK Feed Palatability Enhancer market was the fastest-growing market in the European region.


The North America Feed Palatability Enhancer Market is expected to grow at the fastest CAGR from 2022 to 2030. Customers are becoming more aware of the benefits of consuming high-quality meat products and the quality of the meat they consume. As a result, raising healthy, high-quality livestock has become crucial, increasing demand for better-tasting, higher-quality feed. As a result, it is anticipated that this region will see an increase in the demand for products containing feed flavors and sweeteners. Moreover, the US Feed Palatability Enhancer market held the largest market share, and the CANADA Feed Palatability Enhancer market was the fastest-growing market in the Asia-Pacific region.


Feed Palatability Enhancer Key Market Players & Competitive Insights


Major market players are spending much on R&D to increase their product lines, which will help the Feed Palatability Enhancer market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Feed Palatability Enhancer industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


Manufacturing locally to reduce operating costs is one of the primary business strategies manufacturers adopt in the Global Feed Palatability Enhancer industry to benefit clients and expand the market sector. In recent years, the Feed Palatability Enhancer industry has provided medicine with some of the most significant benefits. The Feed Palatability Enhancer markets major players such as Eli Lilly and Company (US), Kerry Group (Ireland), and Associated British Foods Plc. (UK), Diana Foods (France), And others are working on expanding the market demand by investing in research and development activities.


DuPont (US) Often abbreviated as DuPont, the French-American industrialist and chemist Éleuthère Irénée du Pont de Nemours founded the multinational chemical company in 1802. The business began as a significant supplier of gunpowder and later played a significant role in the growth of Delaware. In the 20th century, DuPont produced a variety of polymers, including Vespel, neoprene, nylon, Corian, Teflon, Mylar, Kapton, Kevlar, Zemdrain, M5 fiber, Nomex, Tyvek, Sorona, Corfam, and Lycra.


Also, Diana Foods (France) Our products make it possible for producers of foods, drinks, and nutraceuticals to create consumer goods that make compelling product claims and satisfy the demands of today's changing consumer base. The Diana food portfolio of natural ingredients, provided by the Taste, Nutrition and Health segment, provides solutions to the food and beverage industry for consumer well-being, which has elevated to the top of consumers' priorities worldwide.


Key Companies in the Feed Palatability Enhancer market include



  • Eli Lilly and Company (US)

  • Kerry Group (Ireland)

  • Associated British Foods Plc. (UK)

  • Diana Foods (France)

  • Ensign-Bickford Industries Inc. (US)

  • DuPont (US)

  • Kent Feeds Inc. (US)

  • Tanke International Group (China)

  • Grupo Ferrer Internacional S.A. (Spain)

  • Kemin Industries Inc. (US)

  • Symrise (Germany)

  • Adisseo (France)

  • Elanco (US)

  • Solvay (Belgium)

  • Nutriad (Belgium)


Feed Palatability Enhancer Industry Developments


November 2020 A new starter and grower feed for rainbow trout called Nutra Sprint and Celero, respectively, will be introduced by Skretting, a Nutreco company, to help farms operate to their fullest potential. Growth increases of up to 8% were seen during validation trials for the product that had just been released, along with an 8% drop in the feed conversion ratio.


November 2020 To create, assess, and enhance feeds for the land-based aquaculture sector, Cargill and The Conservation Fund's Freshwater Institute announced a multi-year agreement. Through the Institute, you can access nutritionists and researchers from Cargill with knowledge of recirculating aquaculture systems. The joint effort will create and test feeds specifically for recirculating aquaculture systems, enhancing land-based aquaculture's environmental and financial performance.


August 2020 The Extrapal line of new, cutting-edge products was unveiled by Symrise AG and is made from exclusive protein hydrolysates. These palatability enhancers are distinguished by a very high level of hydrolysis, resulting in a high content of free amino acids and particular peptides combined with chosen ingredients, proven to improve the palatability performance of feeds created for carnivorous species.


Feed Palatability Enhancer Market Segmentation


Feed Palatability Enhancer Type Outlook



  • Feed Flavors & Sweeteners

  • Feed Texturants

  • Others


Feed Palatability Enhancer Source Outlook



  • Natural

  • Synthetic


Feed Palatability Enhancer Livestock Outlook



  • Swine

  • Poultry

  • Ruminants

  • Aquaculture

  • Pet Food

  • Others


Feed Palatability Enhancer Regional Outlook




  • North America



    • US

    • Canada




  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific



    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World




    • Middle East




    • Africa




    • Latin America





Report Attribute/Metric Details
Market Size 2022 USD 7.6 billion
Market Size 2023 USD 7.87512 billion
Market Size 2030 USD 9.74807 billion
Compound Annual Growth Rate (CAGR) 3.62% (2023-2030)
Base Year 2022
Market Forecast Period 2023-2030
Historical Data 2019 - 2021
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Source, Livestock, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Eli Lilly and Company (US), Kerry Group (Ireland), Associated British Foods Plc. (UK), Diana Foods (France)
Key Market Opportunities Because of their substantial impact on the growth of the animal feed
Key Market Dynamics Increasing attention to animal health. Greater interest in convenience foods.


Frequently Asked Questions (FAQ) :

The Feed Palatability Enhancer Market size was valued at USD 7.6 Billion in 2022.

The Global market is projected to grow at a CAGR of 3.62% during the forecast period, 2022-2030.

Asia Pacific had the largest share of the Global market

The key players in the market are Eli Lilly and Company (US), Kerry Group (Ireland), and Associated British Foods Plc. (UK), Diana Foods (France).

The Feed Flavors & Sweeteners category dominated the market in 2022.

The Natural segment had the largest share of the Global market.

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