Amaranth Market

Rising health consciousness among consumers is fueling the growth of the Amaranth Market. Amaranth is gaining popularity as a gluten-free and nutrient-rich alternative to traditional grains, leading to increased demand in food and beverage applications.Key drivers shaping the market include growing awareness of its nutritional benefits, such as its high protein, fiber, and antioxidant content. Additionally, rising consumer demand for plant-based and sustainable food sources is creating opportunities for amaranth, which is a drought-resistant crop suitable for organic farming.Recent trends in the market include the development of value-added amaranth products, such as flour, flakes, and puffed grains.

These products cater to the growing demand for convenient and nutritious snacks and ingredients. Moreover, the exploration of amaranth for use in functional foods and nutraceuticals is presenting untapped growth opportunities for market players.

The Global Amaranth Market Industry is poised for substantial growth, with projections indicating a market value of 108.8 USD Billion in 2024 and an anticipated increase to 281.8 USD Billion by 2035. This remarkable growth trajectory suggests a compound annual growth rate (CAGR) of 9.04% from 2025 to 2035. Such figures reflect the increasing consumer interest in amaranth as a versatile and nutritious grain. The market dynamics are influenced by various factors, including health trends, dietary preferences, and innovations in food processing. As these elements converge, the Global Amaranth Market is likely to experience significant expansion in the coming years.

The increasing awareness of health and nutrition among consumers is driving the Global Amaranth Market Industry. Amaranth is recognized for its high protein content, essential amino acids, and gluten-free properties, making it an attractive option for health-conscious individuals. As more people seek alternatives to traditional grains, the demand for amaranth is expected to rise. This trend is reflected in the projected market growth, with the Global Amaranth Market valued at 108.8 USD Billion in 2024, indicating a shift towards healthier food choices. The emphasis on natural and organic products further supports this growth, as consumers prioritize nutritional value in their diets.

The adoption of sustainable agricultural practices is emerging as a key driver for the Global Amaranth Market Industry. Amaranth is known for its resilience and ability to thrive in diverse climatic conditions, making it a suitable crop for sustainable farming. As global agricultural practices shift towards sustainability, amaranth's low environmental impact and minimal resource requirements position it favorably. This shift not only supports food security but also aligns with consumer preferences for environmentally friendly products. Consequently, the Global Amaranth Market is likely to benefit from this trend, as sustainable practices become increasingly prioritized in food production.

The rise of functional foods is contributing to the expansion of the Global Amaranth Market Industry. Functional foods, which provide health benefits beyond basic nutrition, are gaining traction among consumers seeking to enhance their diets. Amaranth's rich nutrient profile, including antioxidants and vitamins, positions it as a valuable ingredient in functional food formulations. As the market for functional foods continues to grow, driven by consumer interest in health and wellness, amaranth is likely to see increased incorporation into various products. This trend suggests a promising future for the Global Amaranth Market, as it aligns with evolving consumer preferences.

The surge in demand for gluten-free products is significantly influencing the Global Amaranth Market Industry. Amaranth, being naturally gluten-free, serves as a viable alternative for individuals with gluten intolerance or celiac disease. This growing consumer base is driving manufacturers to incorporate amaranth into various food products, from baked goods to snacks. The market is projected to expand as gluten-free diets gain popularity, with the Global Amaranth Market expected to reach 281.8 USD Billion by 2035. This trend suggests that the inclusion of amaranth in gluten-free offerings could enhance product diversity and cater to a broader audience.

Innovations in food processing technologies are playing a crucial role in shaping the Global Amaranth Market Industry. Advances in processing techniques enhance the quality and shelf-life of amaranth-based products, making them more appealing to consumers. These innovations facilitate the development of diverse product offerings, such as amaranth flour, snacks, and beverages, thereby expanding market reach. As food technology continues to evolve, the Global Amaranth Market is expected to benefit from improved product formulations and enhanced consumer experiences. This evolution may contribute to the projected CAGR of 9.04% for the period from 2025 to 2035, indicating robust growth prospects.

Regionally, North America held the largest market share in 2023 and is projected to maintain its dominance throughout the forecast period. The high demand for amaranth in the region can be attributed to its growing popularity as a gluten-free and nutritious grain. Europe is another major market for amaranth, driven by the increasing adoption of healthy lifestyles and the rising demand for plant-based foods.

The APAC region is anticipated to witness the fastest growth rate during the forecast period, owing to the increasing awareness of the health benefits of amaranth and the growing population in the region.South America and MEA are also expected to contribute to the overall growth of the Amaranth Market, albeit at a slower pace.

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

The key industry players in the Amaranth Market are consistently investing in research and development to introduce new products that meet the diversified demands of increasingly evolved consumer demographics. Increasing investment in distribution and expansion of the footprint in emerging markets, as well as attracting consumers with a healthier gluten-free diet, will also be a strong strategy by major Amaranth Market players. Key players in the Amaranth Market are involved in different growth strategies, including mergers and acquisitions, partnerships, and collaborations with other players, as well as private labels.

Due to the competitive nature of this industry, the new entrants and major player will continue adopting some innovative growth strategies in the future. 

A leading player in the Amaranth Market is The Hain Celestial Group, Inc. The company offers an array of Amaranth Market products, including flour, cereal, and pasta. The Hain Celestial Group has a large footprint in North America and Europe, and it is leading efforts to expand its reach to Asia and Latin America. Another leading player in the Amaranth Market is Rudi’s Organic Bakery, which specializes in the production of Amaranth Market bread and other baked products. The producer has a significant presence in the U.S. and is strongly pushing its horizons to expand distribution to Canada and Mexico.

Nature’s Path Foods is a leading player in the Amaranth Market with an array of Amaranth Market products, cereals, granola bars, and snacks. Nature’s Path Foods has a large number of consumers in North America and Europe, and it plans to focus on expansion into Asia and Latin America. A critical aspect of this expansion is the fact that the company is widely known for organic and sustainable products and is among the global market leaders in gluten-free food.