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Aesthetics Market Research Report Information By Procedure (Invasive Procedures {Breast Augmentation, Liposuction, Nose Reshaping, Eyelid Surgery, Tummy Tuck, and Others} and Non-invasive Procedures {Botox Injections, Soft Tissue Fillers, Chemical Peel, Laser Hair Removal, Microdermabrasion, and Others}), By Gender (Male, and Female), By End-User (Clinics, Hospitals, and Medical Spas, Beauty Centers, and Home Care), and Region (North America, Europe, Asia-Pacific, and Rest of the World)‚ÄĒForecast till 2032


ID: MRFR/HC/2258-CR | 127 Pages | Author: Rahul Gotadki| February 2021

Global Aesthetics Market Overview


The Global Aesthetics Market Size was valued at USD 75.46 Billion in 2023 and is projected to grow from USD 88.45 Billion in 2024 to USD 232.49 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 13.34% during the forecast period (2024 - 2032). The growing need to look young and fit has raised the demand for body image concerns in developing countries. 

Aesthetics Market


Aesthetic procedures such as nose reshaping, liposuction, and Botox injections are accumulating consumer interest in major emerging economies including India and South Korea. As per the International Society of Aesthetic Plastic Surgery (ISAPS), India is rated among the top 5 countries serving non-surgical procedures globally, which highlights the increased growth prospects for aesthetic medicine manufacturers in the country.


Global Aesthetics Market Trends



  • Employment of new-age growth strategies by key players


The global aesthetics market is driven by new-age trends, which include the introduction and employment of new growth-driven strategies. Major key players in the global market are empowering their businesses by adopting different growth strategies, including capacity expansion, partnerships, mergers and acquisitions, geographical expansion, new product launches, and innovative visual aesthetics products to remain competitive in the marketplace, which is anticipated to positively impact the market's growth.


With the growing popularity of minimally invasive and non-invasive aesthetic beauty treatment, the growing popularity of anti-aging treatment procedures among geriatric patients, the accessibility of technologically developed and user-friendly products, and the growing demand for aesthetic treatment among men, the market for medical aesthetics has seen a commendable growth. With this, the market's growth is being held back by the clinical risks and consequences associated with body contouring procedures and the growing accessibility and popularity of alternative beauty and cosmetic products.


In June 2020, Allergan Aesthetics, a subordinate of AbbVie Inc. a leader in dermatology from the United States, obtained the approval from FDA to indicate the Chin region in adults aged 21 and above. Apart from this, FDA has also authorized Jeuveau which is similar to Botox, but available at a much lower price. Such and more growth strategies employed by the companies operating in the said domain help the global market grow rapidly to earn a substantial market share. 


Aesthetics Market Segment Insights


Aesthetics Procedure Insights


The market segments of aesthetics, based on procedure, have been divided into invasive procedures (breast augmentation, liposuction, nose reshaping, eyelid surgery, tummy tuck) and non-invasive procedures (botox injections, soft tissue fillers, chemical peel, laser hair removal, microdermabrasion). The non-invasive procedures category held a prominent share in 2023. Less pain, instant results, and lower prices are some of the factors that have enhanced the demand for non-invasive aesthetic treatment. However, invasive is the fastest-growing category due to the growing focus of individuals on physical appearance through skin rejuvenation.


The aesthetics market is experiencing a rise in innovation within the non-invasive procedures segment, particularly with the convergence of artificial intelligence (AI) and home care. Leading companies like L'Oreal and Procter & Gamble are leading the development of AI-powered at-home skincare devices. These smart systems analyze a user's skin characteristics using advanced algorithms. This analysis can encompass factors like wrinkle depth, sun damage severity, and hydration levels, providing a comprehensive assessment previously unavailable outside of a clinical setting.


During CES¬ģ 2024, L'Or√©al announced "Beauty Genius technology," an innovative technology that uses artificial intelligence to customize the beauty experience.




  • Information on the adoption rates and efficacy of minimally invasive liposuction techniques like BodyTite, VASERlipo, and Blase Lipo.




Technology Innovations: The usage of less invasive liposuction procedures like BodyTite, VASERlipo, and Blase Lipo has increased since these procedures are more successful, involve less recovery time, and result in less scars than traditional liposuction techniques. Patients and medical professionals are using these cutting-edge devices more and more frequently. Clinical studies and real-world experiences indicate that BodyTite, VASERlipo, and Blase Lipo are helpful in reducing localized fat deposits and enhancing body forms. These treatments often result in more skin tightening and contouring than traditional liposuction procedures. According to the American Society for Aesthetic Plastic Surgery, there has been a notable surge in demand in recent times for minimally invasive cosmetic procedures like as BodyTite, VASERlipo, and Blase Lipo. In 2020, minimally invasive cosmetic procedures account for 86.3% of all cosmetic procedures performed in the US.


Innovation Impact: Data regarding patient outcomes, satisfaction rates, and comparisons between traditional liposuction and minimally invasive techniques.


Patients tend to be more satisfied with less invasive liposuction techniques because of their quicker recovery times, reduced scarring, and perceived safety. Patients who had VASERlipo reported higher satisfaction rates than those who had standard liposuction, according to research published in the journal Aesthetic Plastic Surgery.


Furthermore, liposuction was determined to be the most common operation performed, with 2,303,929 procedures, closely followed by breast augmentation at 2,174,616 procedures. Eyelid Surgery came in third place with 1,409,103, followed by Abdominoplasty in fourth place with 1,180,623. Breast Lift ranked sixth out of all documented procedures with 955,026.




  • Comparisons between traditional liposuction and minimally invasive techniques




Minimally invasive liposuction techniques typically have shorter recovery times compared to traditional liposuction. This is due to the smaller incisions and less invasive nature of these procedures, which result in less trauma to the surrounding tissues and faster healing. Furthermore, in a typical liposuction procedure, a cannula is placed under the skin to remove fat cells. On the other hand, non-invasive body sculpting uses state-of-the-art techniques, such as freezing temperatures, to break down fat cells without the need for incisions, anesthesia, or recovery time.


The size of the liposuction devices market was estimated at USD 1.30 billion in 2023 globally and is expected to rise at a compound annual growth rate (CAGR) of 11.41% between 2024 and 2032, from USD 1.45 billion in 2024 to USD 3.42 billion by 2032. The rising rate of obesity worldwide is a prominent factor driving the industry's progression. The World Heart Foundation (WHO) predicts that by 2025, approximately 1 billion adults, constituting 12% of the global population, will grapple with obesity.


Aesthetics Gender Insights


The segmentation of this market, based on gender, is divided into two categories male and female. The female category had a major share in 2023 due to the growing female working population. Also, the female group has signs of ageing, such as forehead lines, frown lines and crow's feet. However, the male category in the said segmentation is the fastest growing category as it allows to reduce the appearance of scarring skin which fuels this market growth during the forecast period.

Aesthetics End-User Insights


Based on the end-user segmentation, the global aesthetics market is segmented into clinics, hospitals, & medical spas, beauty centres, and home care. In 2023, the clinics, hospitals, and medical spas category held a prominent market share. Market growth in this category can be related to the growing awareness about the psychology of aesthetics along with several aesthetic procedures and their benefits, growing preference for minimally invasive cosmetic surgeries, and an increase in the number of body dysmorphia clinics. However, the home care segment is the fastest growing segment due to the increased adoption of home-use aesthetic devices.

Aesthetics Regional Insights


The global market is studied prominently across and divided into four regions, viz., North America, Europe, Asia-Pacific, and the Rest of the World. North America, among all the other regions, has the major market share, while Asia-Pacific is estimated to have the highest CAGR during the forecast period. 

  • North America


As per the research report published in 2023, North America is accounted to have the largest revenue share in the global aesthetics market. The US Aesthetics Market is expected to rise from USD 9.42 billion in 2023 to USD 14.28 billion by 2032, with a compound annual growth rate (CAGR) of 6.42% over the forecast period (2024-2032). Advanced healthcare infrastructure, the adoption of cosmetic procedures, the growing prevalence of skin disorders, and the existence of board-certified and experienced cosmetic surgeons in North America are some of the major characteristics driving the market growth in this region. The American Society of Plastic Surgeons (ASPS) compared the data from 2000 to 2018 and observed the growth rates of cosmetic surgery procedures. It was observed that breast augmentation procedures have increased by 48%, while the usage of Botox injections increased by 845%. Thus, North America will be a key revenue generator for aesthetic medicine manufacturers during the forecast period.

  • Asia-Pacific


Asia-Pacific is estimated to register the highest growth rate in the aesthetics market during the forecast period. The APAC Aesthetics Market is expected to surge from USD 6.86 billion in 2023 to USD 13.64 billion by 2032, with a compound annual growth rate (CAGR) of 6.78% during the forecast period (2024-2032). The growth of the APAC market is primarily driven by the growing public awareness about the body image, anti-ageing surgeries and cosmetic procedures, enhanced medical tourism and healthcare infrastructure, and the low cost of treatment. Furthermore, the high growth rate of the Asia-Pacific region is backed by China, India, and South Korea, where South Korea is known as the hub of cosmetic surgery. The availability of technologically advanced products and the growing focus on physical appearance and visual aesthetics help the said market grow rapidly. These are some key factors anticipated to drive the market growth in the region during the forecast period.

Aesthetics Market SHARE BY REGION 2023 - 2032 (USD Billion)


Aesthetics Market Key Players & Competitive Insights


The global aesthetics market includes tier-1, tier-2, and local players. The tier-1 and tier-2 players have reached with diverse product portfolios. Companies such as AbbVie, Cynosure, Lumenis, Solta Medical, Evolus Inc., Revance Galderma, Syneron Candela, and Alma Lasers dominate the market owing to product differentiation, financial stability, strategic developments, and diversified regional presence. The players are concentrating on supporting research and development in skin rejuvenation and cosmetic surgery. Furthermore, these key players embrace strategic growth initiatives, such as development, product introduction, joint ventures, and partnerships, to strengthen their market position and capture an extensive customer base globally. For instance, in March 2020, Galderma announced a significant investment in the aesthetic portfolio, including the expansion of the U.S. salesforce and digital advancements in ASPIRE Galderma Rewards which helps strengthen its position in the market.


Key Companies in the Aesthetics Market



  • ZO Skin Health Inc.

  • Alumier MD

  • Neostrata

  • Teoxane

  • Clinique IS Clinical

  • La Roche-Posay

  • Obagi Medical

  • Medik8

  • Biore

  • Elemis Ltd

  • Dermalogica

  • Swisscode

  • AbbVie

  • Cynosure

  • Lumenis


Recent Developments


March 2023: Galderma introduced "FACE by Galderma," an augmented reality tool that empowers both aesthetic professionals and patients to preview injectable treatment results before the actual procedure, enhancing the botox and dermal fillers treatment and its planning process.


August 2022: AbbVie Inc. launched their own SkinMedica Firm & Tone Lotion for Body, which is stated to be the first product from the professional-grade skincare line formulated to prevent and address visible ageing signs of the body, while aiding the appearance-related bias in healthcare among people.


January 2022: Mentor Worldwide LLC, one of the venture partners of Johnson & Johson Medical Devices, announced that the FDA had approved their newly launched product called MENTOR Memory Gel BOOST, which helps breast implants for breast augmentation and breast reconstruction. This product has helped the said company to expand its product portfolio of visual and body contouring in the global market.


Aesthetics Market Segment Analysis


Aesthetics Procedure Outlook




  • Invasive Procedures

    • Breast Augmentation

    • Liposuction

    • Nose Reshaping

    • Eyelid Surgery

    • Tummy Tuck

    • Others




  • Non-invasive Procedures

    • Botox Injections

    • Soft Tissue Fillers

    • Chemical Peel

    • Laser Hair Removal

    • Microdermabrasion

    • Others




Aesthetics Gender Outlook



  • Male

  • Female


Aesthetics End-User Outlook



  • Clinics, Hospitals, and Medical Spas

  • Beauty Centers

  • Home Care


Aesthetics Region Outlook




  • North America

    • US

    • Canada

    • Mexico




  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • India

    • Japan

    • Australia and New Zealand

    • Rest of Asia-Pacific




  • Rest of the World

    • South America

    • Middle East

    • Africa




Objectives of the Study


The objectives of the study are summarized in 5 stages. They are as mentioned below:


Market Forecast and Size: To identify and estimate the market size of aesthetics segmented by procedure, gender, and end-user by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers between 2024 and 2032.


Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for the market.


Market Influencing Factors: To find out the factors which are affecting the sales of aesthetics among consumers.


Impact of COVID-19: To identify and understand the various factors involved in the market affected by the pandemic.


Company Profiling: To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.


Intended Audience



  • Spas & Beauty Clinics

  • Pharmaceutical Industries

  • Dermatology Clinics

  • Biotechnology Industries


Report Attribute/Metric Details
  Market Size   USD 232.49 Billion
  CAGR   13.34%
  Base Year   2023
  Forecast Period   2024-2032
  Historical Data   2022
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Procedure, Gender, and End-User
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   AbbVie, Evolus Inc., Cynosure, Revance Galderma, Syneron Candela, Lumenis, Solta Medical, and Alma Lasers,
  Key Market Opportunities   The rise in the adoption of minimally invasive
  Key Market Drivers   Various strategies by key players


Frequently Asked Questions (FAQ) :

The  aesthetics market forecast is 2024 - 2032

The  market is growing at a CAGR of 13.34% over the forecast period 2024-2032, according to the  aesthetics market research.

Asia-Pacific is expected to register the highest CAGR during 2024 - 2032 (6.78%).

North America held the largest share in 2023 (9.42 Billion).

The market size is expected to be USD 232.49 Billion by 2032.

AbbVie, Cynosure, Evolus Inc., Syneron Candela, Revance Galderma, Lumenis, Solta Medical, and Alma Lasers are the major companies operating in the market.

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