Action Camera Market Summary
As per Market Research Future Analysis, the Global Action Camera Market was valued at USD 3.5 billion in 2023 and is projected to grow to USD 13.1 billion by 2032, with a CAGR of 14.20% from 2024 to 2032. The market is driven by the increasing popularity of action cameras in extreme sports, holidays, and music festivals, alongside technological advancements in consumer electronics. The COVID-19 pandemic temporarily hindered market growth due to lockdowns and reduced tourism, but demand is rebounding as recreational activities resume.
Key Market Trends & Highlights
The action camera market is witnessing significant growth driven by various factors.
- Market Size in 2023: USD 3.5 billion.
- Projected Market Size by 2032: USD 13.1 billion.
- CAGR from 2024 to 2032: 14.20%.
- Full HD segment expected to dominate market share due to increased video content production.
Market Size & Forecast
2023 Market Size: USD 3.5 billion
2024 Market Size: USD 4.1 billion
2032 Market Size: USD 13.1 billion
CAGR (2024-2032): 14.20%.
Major Players
GoPro, DJI, Nikon, Sony, Panasonic, Olympus Corporation, Garmin Ltd, Akaso, Insta360, SJCAM.
Extreme sporting events, holidays, seasonal cycles, and music festivals are the primary drivers fueling the global demand for action cameras. Furthermore, the growing popularity of action cameras in professional activities as well as outdoor adventures is boosting the market for action cameras. On the other hand, technological advancements in the consumer electronics industry, such as the incorporation of AI and VR techniques in cameras, are considerably contributing to the expansion.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Covid-19 Analysis
The COVID-19 epidemic has hampered the growth of the Action Camera Market. Due to stringent lockdowns enforced in many nations and the cessation of tourism and adventure sports activities, adoption of action cams was limited in all regions. To prevent the spread of the virus, companies temporarily ceased production of cameras and equipment.
Furthermore, COVID-19 reduced demand for and sales of basic and advanced consumer electronics items, including action cameras. The enforcement of stringent lockdowns and the temporary cessation of recreational and athletic activities such as mountaineering, rafting, boating, skiing, and underwater sports had a negative impact on action camera enterprises worldwide.
Action Camera Market Trends
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Increasing number of extreme sports events, holidays, and music festivals
The increasing number of extreme sports events, holidays, and music festivals is one of the primary factors driving the growth of the action camera industry. Because of its fixed point-and-shoot model, an action camera is more approachable than a DSLR (digital single-lens reflex camera). They may be used to shoot high-quality films and photographs everywhere from the dashboard to the ocean. Action cameras are typically used to capture the excitement and adventure of sporting events, holiday musical events, and a variety of other activities such as surfing, skiing, climbing, skydiving, bicycle racing, bicycling, and other sports.
There will be a large demand for action cameras as extreme sports events, vacations, and music festivals expand. According to the news, on November 20th, 2021, when the Thanksgiving travel period begins, more than 2.2 million travelers will be inspected at airport security checkpoints across the United States. This year's Thanksgiving holiday will see 53.4 million people travel, a 13% increase over last year's. As a result, a surge in extreme sports events, holidays, and music festivals is likely to support the growth of the action camera market.
Action Camera Market Segment Insights:
Action Camera Type Insights
The Action Camera market segmentation, based on Type, includes Box Style, Cube Style, Bullet Style and Periscope & 360 degree. Box-style action cameras are made of plastic or cardboard and have a lens on one end and film on the other. These action cameras are available in full HD, HD, ultra-HD, and various resolutions, and are distributed through channels such as brand outlets, supermarkets/hypermarkets, e-commerce, and specialized stores. Sports, travel and tourism, recreational activities, entertainment and media, automobile, emergency services, and other sectors all make use of action cameras.
September 2020: YI Technology launched two new advanced artificial intelligence home security solutions, i.e., Kami Mini Indoor Camera and YI Dome Camera U Debut. It pioneered the development of a series of AI-enabled camera processing integrated circuits (ICs), which power Kami Mini and YI Dome Camera U. It gives complete coverage with 360° tracking.
October 2020: Insta360 revealed the launch date of its next action camera, which is October 28, 2020.
October 2019: GoPro announced the arrival of a new 360-degree camera, i.e., GoPro Max. It is a waterproof twin-lens camera, which is one that should be far better and simpler to use.
Action Camera Resolution Insights
The market is divided into HD, Ultra HD, Full HD, and Standard Resolution groups based on resolution. The Full HD segment is expected to have the most market share. This can be ascribed to an increase in the production of video material. There has been a huge surge in the number of influencers who have begun making daily vlogs and videos. Furthermore, users want to watch high-quality videos.During the projected period, the Ultra HD (UHD) Action Camera category is expected to rise rapidly. This segment's market expansion is being driven by enhanced features combined with high-quality resolution for video recording and image capture.
FIGURE 2: Action Camera Market SHARE BY RESOLUTION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Action Camera Deployment Insights
The Action Camera market is divided into Online and Brick & Mortar Stores based on Distribution Channel. Consumers prefer to see the equipment and its features in person, therefore brick-and-mortar stores have the highest share of the action camera industry. High consumerism is prevalent in consumer trends. The growing demand for channel partners to streamline sales strategy has a significant impact on the business. Furthermore, the Brick & Mortar Stores industry has a high customer retention rate due to the availability of aftermarket service at a low cost. Brick & Mortar Stores channels may also sell both accessories and cameras, or they may specialize on one or the other.
Action Camera End-User Insights
The market is divided into two areas based on end-use: personal and professional. Both segments are expected to experience significant growth. This is due to the increasing popularity of social media. Many amateurs and professionals have begun uploading and posting films of their exploits and life experiences, driving the growth of the segments.
Action Camera Application Insights
Based on Application, the AI market is segmented into Sports, Recreational Activities, Emergency Services, and Others. The sports section accounted for a larger market share, which can be attributed to a rise in the number of adventurous sports and increased media exposure. The growing popularity of sports such as surfing, skiing, skating, climbing, skydiving, riding, bicycle racing, and others is driving up market demand. Furthermore, the adoption of digital technology with better lenses and resolution contributes substantially to the capture of high-quality photographs and movies in action. Furthermore, the expanding number of sports leagues and activities around the world is fueling category expansion.
Action Camera Regional Insights
Geographically, North America is expected to have a significant share of the Action Camera Market during the projected period, owing to rising involvement in extreme sports events, rising adventure and sports activities, and rising demand for technologically advanced products. Individual involvement in extreme sports events is increasing, which is driving market expansion. Tennis participation in the United States climbed by 22% in 2020, with 21.64 million individuals hitting the courts, according to data from the Physical Activity Council's Participation report, created by Sports Marketing Surveys, according to news published on February 21st, 2021. Surveys and surveys measure the participation of Americans in over 120 different sports and activities. Therefore, increasing participation of individuals in extreme sports events has driven the market in the North American region.
Due to the launching of new products, increasing popularity of recreational and adventurous activities like as sky diving, bungee jumping, and scuba diving among the youth, and expanding disposable income, the Asia Pacific region is the fastest-growing region in the Action Camera Market. According to the news, Motorola One Action released a 117-degree wide action camera on August 24th, 2019, and the device is primarily focused on video recording using the wide-angle lens. As a result, several advancements in various action cameras drive the growth of the Asia Pacific action camera market.
FIGURE 3: Action Camera Market SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Action Camera Key Market Players & Competitive Insights
The worldwide market is distinguished by the presence of a high number of market participants. The major strategy adopted in recent years by the market's prominent players has been the launch of new products. However, in order to capitalize on the market opportunities, various competitors have begun providing cloud storage services for action cameras. For example, in October 2019, GoPro released the HERO8 Black, which is incredibly adaptable and combines capabilities from previous generations. Video stabilization, increased resolution, and HyperSmooth 2.0 in all frame rates are among the key features of the HERO8 Black. Other features, such as 'Boost mode' and in-app 'horizon levelling,' have increased the product's appeal.
GoPro, Inc., Sony Corporation, Nikon Corporation, Garmin Ltd., SJCAM, YI Technology, SZ DJI Technology Co., Ltd., and Drift Innovation are among the market's leading players. These companies are effectively offering new low-cost items for their clients to compete in the competitive action camera market. Furthermore, these businesses are selling action cameras in the global market through online and retail sales channels.
March 2022: Insta360 launched its multi-lens anti-shake sporting camera, the "ONE RS". According to the business, by swapping lenses, the device may meet a variety of shooting needs. The ONE RS, the company's second versatile action camera, includes a brand-new 4K wide-angle enhancing lens, an updated processor, and increased battery capacity.
Key Companies in the Action Camera market include
Action Camera Industry Developments
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Q2 2024: GoPro Launches HERO12 Black with Enhanced AI Features GoPro announced the release of its HERO12 Black action camera, featuring advanced AI-powered video stabilization and improved voice control, targeting content creators and adventure enthusiasts.
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Q2 2024: Sony Unveils New Action Camera with 8K Video Capability Sony introduced a new flagship action camera capable of recording 8K video, aiming to compete with GoPro and DJI in the high-end segment of the action camera market.
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Q3 2024: DJI Announces Partnership with Red Bull for Exclusive Action Camera Content DJI entered a strategic partnership with Red Bull to provide exclusive action camera footage for Red Bull's global extreme sports events, leveraging DJI's latest Osmo Action series.
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Q3 2024: GoPro Appoints New Chief Technology Officer to Drive AI Integration GoPro named Dr. Lisa Chen as its new CTO, tasking her with accelerating the integration of artificial intelligence and machine learning into GoPro's product lineup.
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Q4 2024: Insta360 Opens New Manufacturing Facility in Vietnam Insta360 inaugurated a new manufacturing plant in Vietnam to expand its production capacity and meet growing global demand for its action cameras.
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Q4 2024: Garmin Acquires Action Camera Startup Cycliq for $45 Million Garmin completed the acquisition of Cycliq, an Australian action camera company specializing in cycling safety cameras, to strengthen its portfolio in the sports and outdoor segment.
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Q1 2025: Action Camera Maker Akaso Raises $30 Million in Series C Funding Akaso secured $30 million in Series C funding to accelerate product development and expand its presence in North America and Europe.
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Q1 2025: Olympus Launches Tough TG-8 Action Camera with Underwater Capabilities Olympus introduced the Tough TG-8, a new action camera designed for underwater and extreme sports use, featuring enhanced waterproofing and shock resistance.
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Q2 2025: GoPro Signs Multi-Year Supply Agreement with Samsung for Next-Gen Sensors GoPro entered into a multi-year supply agreement with Samsung to source advanced image sensors for its upcoming line of action cameras.
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Q2 2025: DJI Files for IPO on Hong Kong Stock Exchange DJI, a leading player in the action camera and drone market, filed for an initial public offering on the Hong Kong Stock Exchange, aiming to raise capital for R&D and global expansion.
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Q3 2025: GoPro Announces Strategic Partnership with Meta for VR Content Creation GoPro and Meta announced a partnership to develop action cameras optimized for immersive VR content, targeting the growing market for virtual reality experiences.
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Q3 2025: Insta360 Secures Major Contract to Supply Action Cameras to Decathlon Insta360 won a significant contract to supply its action cameras to Decathlon, the global sporting goods retailer, for use in in-store demonstrations and customer rentals.
Action Camera Market Segmentation:
Action Camera Type Outlook
Action Camera Resolution Outlook
Action Camera Distribution Channel Outlook
Action Camera End-User Outlook
Action Camera Application Outlook
Action Camera Regional Outlook
| Attribute/Metric |
Details |
| Market Size 2023 |
USD 3.5 Billion |
| Market Size 2024 |
USD 4.1 Billion |
| Market Size 2032 |
USD 13.1 Billion |
| Compound Annual Growth Rate (CAGR) |
14.20% (2024-2032) |
| Base Year |
2023 |
| Forecast Period |
2024-2032 |
| Historical Data |
2018-2022 |
| Forecast Units |
Value (USD Billion) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered |
Type, Resolution, Distribution Channel, End-User, and Application. |
| Geographies Covered |
North America, Europe, Asia Pacific, Middle East & Africa, and South America |
| Countries Covered |
The U.S, Canada, Mexico, Germany, France, UK, China, Japan, India, Australia, South Korea, UAE, and Brazil |
| Key Companies Profiled |
GoPro, DJI, Nikon, Sony, Panasonic, Olympus Corporation, Garmin Ltd, Akaso, Insta360, SJCAM, and Others |
| Key Market Opportunities |
Integration Of VR With 360-Degree Cameras |
| Key Market Dynamics |
Increasing Use Of Smart Gadgets, And Booming Consumer Electronics Industry Growing Trend Of Sharing Content On Social Networking Websites Increasing number of extreme sports events, holidays, and music festivals |
Action Camera Market Highlights:
Frequently Asked Questions (FAQ):
The global action camera market was valued at USD 3.5 Billion in 2023
global action camera market is Projected USD 13.1 Billion in 2032
global action camera market Size is predicted to hit a CAGR of 14.20% by 2032
North America is expected to hold the highest market share in the global Action Camera market.
GoPro, DJI, Nikon, Sony, Panasonic, Olympus Corporation, Garmin Ltd, Akaso, Insta360, SJCAM, and Others
USD 4,237.9 million was the valuation of the action camera market in 2017.
Full HD, HD, SD, and ultra HD are technologies used in action cameras. In recent times, ultra HD technology is observed to gain high traction.
