Action Camera Market Research Report - Global Forecast till 2030

Action Camera Market Research Report: By Type (Box Style, Cube-Style, Bullet Style and Periscope and 360°), By Technology (Full HD, Ultra HD, HD and SD), By Distribution Channel (Online and Brick & Mortar Stores), By End-User (Professional and Personal) - Forecast till 2030

ID: MRFR/SEM/3163-CR | February 2020 | Region: Bric | 113 Pages         

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Action Camera Market

Action Camera market would grow at a CAGR of 14.4% and touch the market value of USD 23.33 Billion during the forecast period 2020-2030

By Type Box Style Cube Style Bullet Style Periscope & 360 degree
By Technology Full HD Ultra HD HD SD
By Distribution Channel Online Brick & Mortar Stores
By End-User Professional Personal
Key Players
Companies Profiled   Xiaomi Corporation    Garmin Ltd.    GoPro Inc.    Nikon Metrology NV (Nikon Corporation)    Olympus Corporation    Panasonic Corporation    Sony Corporation    TomTom N.V.    Drift Innovation Ltd.    SJCAM
Market Driving Forces   The growing content sharing trend on social networking websites   Rising uses of social media as a platform for various promotional & marketing activities.
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Action Camera Market Overview:

According to the recent global reports, the experts stated that the action camera market share would grow at a CAGR of 14.4% and touch the market value of USD 23.33 Billion during the forecast period 2020-2030. 

The growth of the global action camera market sector is only for one reason: its various benefits, which provide a standard comparison of several points of shooting through DSLR. Many facilities are provided in the action cameras, like recording the 4K video shooting. Top-notch photographing with so many different angles & angular or color effect patterns are also available in these cameras. Due to the increase of the action camera, several new cameras are available in which new design techniques and different shades of enhancing effect are available. In the modern market, new tending features are also available in this camera for shooting. The different angels of sports like surfing skiing, these kinds of cameras also have the abilities of car dashcams.

The action camera is not the same as any other camera. They are specially designed that can be easily fixed to the helmets, surfboards, cars & other objects & they are very small, tough & so simple. These cameras have a great quality of features. They have different lens types that can capture high resolution or high–definition videos or photos with various wider angles. The analysis reports examine the action camera market outlook with the most competitive situation, such as the characteristics of the industry, identify the growth potential & market share, and the production application & product listing. In the present market dates, consider about one thing is that we are in the modern era. Whatever this type of camera provides, it can be easily available on smartphones now. Due to this reason, the action camera market share has been facing a lot of loss in their business. But whenever you are just looking into some of the different or other nations, you can easily find that the action camera industry has been growing significantly in their country because the maximum number of people have been using the digital cameras which help these camera industry sectors to boost their business remarkable in their region. 

In the last few years, the business increments of Ultra H.D. variations have raised the demand for 4K resolution in the action camera market. The 4K display technology adoption is also expected to exceed the need for Ultra H.D. technology in the next years. However, the growth of using social media platforms for live videos and photograph sharing options and the various promotional and marketing activities helps expand these action camera market sizes. The evolution of layoff and cutting-edge technologies such as Wi-Fi, Bluetooth connection, and waterproof technology has been increased significantly throughout the global market profits on the various action cameras.

  • September 2022 - GoPro rolled out its yearly fall update to its most-admired action camera. The business enlarged the lineup and added two new add-ons to the GoPro action cameras involving the Hero11 Black Mini and Hero11 Black Creator Edition. GoPro's 2022 fall lineup now includes three cameras: a model aimed at creators, a mini version, and the standard Hero11 Black.

  • The latest GoPro Hero11 Black may appear like the last year's Hero10 Black, implying that it still has a 2.27-inch touchscreen display on the back and a 1.4-inch front display on the front. On the other hand, it involves a new 1/1.9-inch upgraded sensor capable of shooting 24.7-megapixel stills and 27-megapixel still images taken from videos. The camera maintains the same 5.3K video shooting capabilities at 60fps, and the latest sensor captures 10-bit color video and allows 8:7 aspect videos. The flagship Hero11 Black is also being launched with an advanced version of GoPro's HyperSmooth 5.0 technology, a high-performance enduro battery, and three new Night Effect Time Lapse preset modes. Please wait for the Hero 11 Black to have a similar sturdy design as its predecessor.

Covid-19 Analysis:

In the past two to three years, many suffered from the great epidemic. Many of the companies in the world have been bound to close their company permanently. According to the report, the biggest aspect is that it provides the enterprises in the sectors with a different analysis on the impact of Covid-19, which will help the market competitors evaluate the business analysis. The types of market research involve detailed market and business platforms along with the analysis of the top-level business investors.

  • September 2022- GoPro Hero 11 posted the official details regarding the company's losses during the pandemic.

Chief Factors Existing in the Market:

  • Key Market Drivers:

The increasing demand for photography & videos, whether to shoot any video clips or to grow the popularity of photographic experience, helps to continue the growth of key market drivers in the action camera market.

  • Market Challenges:

Several challenges have been placed in the action camera market. But among all of them, the major challenge was the Covid-19 crisis. Due to this, the entire sector faces a lot of losses in their business. It was a challenging period that everybody faced the same losses.

  • Market Opportunities:

The increasing popularity of major sports events and sport-related activities on a national or regional scale, along with the increase in the number of sports fans, is a great opportunity for driving the action camera market expansion.

  • Market Restraints:

According to the global investigation of action camera market analysis, the increasing of advanced & high-quality smartphones creates a big issue for the loss of these action camera industries. The making of action cameras is very expensive than smartphones, which is a major market restraint in the present market situation.

Cumulative Evaluation of the Market:

According to the estimated global report, it is stated that several factors have been considered when making or creating based on action camera market demand. In addition to the demands of increasing the photography and shots of any video clips, several industries are continuously willing to produce these high-quality cameras. With this, the adventure pro action cam sectors will significantly rise globally. To shoot the 4k videos, there is nothing to be the best than an action camera. 

Market Segmentation:

The analysis of the global investigation reports stated that based on product type, the action camera market had been categorized into 5 sections. The segments are Box type, cube type, bullet type, periscope & 360 degrees. The major benefits of action cameras are installation facilities and their long-range shooting capabilities. Longer lenses are required for outdoor video capture, and higher resolution at extended distances are generally housed in action cameras. These cameras are great for capturing riding films and maybe put on the handlebars.

The market is divided into four categories based on resolution type: Full HD, H.D., Ultra H.D., and Others. The market is divided into two segments based on distribution channels: retail and online. Retail shops are accounted for the biggest market share in 2018 because of changes in consumer patterns and the ideal balance of aftermarket sales service. Action cameras are increasingly being utilized to capture the activities and experiences of surfing, skating, skiing, climbing, skydiving, bicycle racing, riding, and other sports, contributing to the expansion of the sports market. The market comprises four applications: sports, leisure activities, emergency services, and others.

The market is divided into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. As the demand for action cameras with improved lens and resolution characteristics grows, Asia Pacific is expected to enjoy stable development. Increasing leisure expenditure, growing disposable incomes, adventure and sports activities, and the widespread use of social media channels are all important drivers driving demand for these gadgets. Furthermore, the commercial availability of camera variations and the growing presence of retail channels and e-commerce will drive regional demand throughout the projection period.

  • September 2022- Insta360, a Shenzhen-based camera company, introduced a new 360-degree action camera called the X3. The cost of this product in China is 2,998 yuan (USD432). The latest gadget can capture 5.7K 360-degree videos, and matter can later be edited through AI tools in the Insta360 app, with automatic reframing methods for creating magic out of the action. The model is outfitted with 1/2-inch 48MP sensors in front and back that can take 72MP photos. It also helps a single-lens mode. When shooting with a single lens, the gadget can shoot ultra-clear wide-angle videos of up to 4K 30fps and get wide-angle shots of 2.7 K 170-degree in the extensive gear. The single-lens mode lets the gadget record motion features from the first-person perspective, like a standard motion camera.

Regional Analysis:

The North American action camera market accounted for the biggest revenue share in 2020 due to an increase in the number of extreme sports events and an increasing focus by governments on improving emergency services like medics and rescue workers. Furthermore, the existence of leading digital technology and an increase in investments to connect the advanced technologies into action cameras helps in boosting the positive market revenue growth. Due to a huge customer base and increase in income & investments, the Asia Pacific action camera market value is expected to grow at the highest CAGR during the forecast period. Furthermore, major action camera manufacturers in the area boost market growth.

  • October 2022- A one-stop diagnosis solutions provider, TOPDON, has disclosed the launch of a TC Series device; the TC001 is transforming a computer or a smartphone into an infrared (IR) thermal camera, offering users exceptional image quality to help in detecting a broad range of problems within a vehicle. The TC001's brilliant feature is the precision and clarity of the camera lens. It gives image enhancement, rotation, and an ultra-high IR camera resolution of 256×192. With the capability to highlight obstacles varying from electrical components not appropriately functioning, heating & cooling surface issues, exhaust system leaks, drivetrain & suspension diagnostics, and accessory belts failing, the device plays the part of the ultimate tool for streamlining troubleshooting and diagnostics.

Competitive Intensity within the Industry:

Due to the expansion of the action camera market in the last years, many investors & manufacturers are willing to produce these action cameras with new features & advanced technology. That's why the general competition in the action camera industry has grown so vastly. 

According to the analysis, Cardinal matrix, Panasonic Corporation and Sony Corporation are some of the action camera makers. The market research study analyses the main stakeholders in the global market. Xiaomi Corporation, Garmin Ltd., GoPro, Inc., Nikon Metrology NV (Nikon Corporation), Olympus Corporation, Panasonic Corporation, Sony Corporation, TomTom N.V., Drift Innovation Ltd., and SJCAM Limited are some of the major firms which are highlighted in the research.

Recent Market Development:

According to the most recent analysis provided by trusted market reports, the action camera market is expected to grow rapidly in the coming years. Experts investigated the worldwide market's main drivers, constraints, challenges, and opportunities. The action camera market research, along with its estimates, indicates the market's expected direction in the following decade.

Report Overview:

The study reports of forecasting season for the action camera market offer detailed information on the market size, share, growth, development trends, revenue and manufacturing process. This study also covers significant market players, which identifies the market share & product offerings. Meanwhile, the action camera market reports provide a strategic idea based on the reviews of current developments. 

The Key Industrial Segments:

By Type:

  • Box Style

  • Cube Style

  • Bullet Style

  • Periscope & 360 degree

By Technology:

  • Full HD

  • Ultra H.D.

  • HD

  • SD

  • Others

By Distribution Channel:

  • Online

  • Brick & Mortar Stores

By End-User:

  • Professional

  • Personal

By Region:

  • North America

  • Asia Pacific

  • Rest of the World 

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 23.3 Billion
  CAGR   14.4%
  Base Year   2019
  Forecast Period   2020-2030
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Type, Technology, Distribution Channel, End-User
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Garmin Ltd. (US), Sony Corporation (Japan), GoPro, Inc. (the US), SZ DJI Technology Co., Ltd (China), Olympus Corporation (Japan), Veho World (UK), TomTom NV (Netherlands), SJCAM Limited (China), PLR Ecommerce, LLC (US), Nikon Corporation (Japan), Panasonic Corporation (Japan), and YI Technology (China)
  Key Market Opportunities   Online sales of action cameras are increasing rapidly, especially in emerging countries, which would offer a host of lucrative opportunities.
  Key Market Drivers

  • The growing content sharing trend on social networking websites.
  • Rising uses of social media as a platform for various promotional & marketing activities.

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    Frequently Asked Questions (FAQ) :

    By 2030, the global action camera market can value at USD 23.33 billion at 14.4% CAGR.

    Sony Corporation (Japan), GoPro, Inc. (the US), Garmin Ltd. (US), and Olympus Corporation (Japan) are some notable players of the action camera market.

    Box style, bullet style, cube style, periscope, and 360° are types of action camera. The box style camera segment of the market can generate revenue of USD 23.33 billion by 2030.

    The advent of box style cameras has resulted in the high rate of adoption of action cameras, thus can bolster market surge.

    The Europe action camera is expected to thrive at the highest CAGR of 14.4%, over other regions.

    USD 4,237.9 million was the valuation of the action camera market in 2017.

    Full HD, HD, SD, and ultra HD are technologies used in action cameras. In recent times, ultra HD technology is observed to gain high traction.