A2P Messaging Market Research Report - Global Forecast till 2030

A2P Messaging Market Research Report: Information By Service Type (Transactional Services (Unstructured Supplementary Service Data (USSD), One Time Password (OTP) Interactive Services, and Two Factor Authentication (2FA)), Promotional Services (Promotional Campaign Services, Pushed Content Services, and Inquiry and Search Services), and Interactive Services), Vertical (BFSI, Media & Entertainment, Healthcare, Education & Research, Retail and E-Commerce, Government, Utilities & Logistics, IT & Telecommunications, and Othe...

ID: MRFR/ICT/5070-CR | November, 2020 | Region : Global

1 EXECUTIVE SUMMARY

1.1 MARKET ATTRACTIVENESS ANALYSIS 17

2 MARKET INTRODUCTION

2.1 DEFINITION 18

2.2 SCOPE OF THE STUDY 18

2.3 RESEARCH OBJECTIVE 18

2.4 MARKET STRUCTURE 18

3 RESEARCH METHODOLOGY

4 MARKET INSIGHTS

5 MARKET DYNAMICS

5.1 INTRODUCTION 28

5.2 DRIVERS 29

5.2.1 INCREASE IN MOBILE SUBSCRIBER BASE 29

5.2.2 RISING DEMAND FOR A2P MESSAGING PLATFORM IN THE ENTERPRISE SECTOR 29

5.2.3 OPTIMUM METHOD OF REACHING CUSTOMERS 29

5.2.4 COST-EFFECTIVENESS 30

5.3 RESTRAINT 31

5.3.1 LACK OF INFRASTRUCTURE 31

5.4 OPPORTUNITY 31

5.4.1 SCOPE FOR STRENGTHENING BUSINESS STRATEGIES 31

5.4.2 EMERGING TRENDS IN THE MARKET 32

5.5 IMPACT OF COVID-19 32

5.5.1 IMPACT ON OVERALL MARKET Y-O-Y FOR 2020–2022 32

5.5.2 IMPACT ON ENTERPRISE ACROSS VERTICALS 32

5.5.3 IMPACT ON DEMAND FROM THE GOVERNMENT VERTICAL 32

5.6 REGULATORY FRAMEWORK 33

5.6.1 NORTH AMERICA 33

5.6.2 ASIA-PACIFIC 33

5.6.3 EUROPE 34

5.7 INSIGHTS ON SMS FIREWALL MARKET 34

6 MARKET FACTOR ANALYSIS

6.1 VALUE CHAIN ANALYSIS 36

6.1.1 A2P MESSAGING SOLUTION PROVIDERS 36

6.1.2 MOBILE NETWORK OPERATORS 36

6.1.3 ENTERPRISES 37

6.2 PORTER’S FIVE FORCES MODEL 37

6.2.1 THREAT OF NEW ENTRANTS 38

6.2.2 BARGAINING POWER OF SUPPLIERS 38

6.2.3 THREAT OF SUBSTITUTES 38

6.2.4 BARGAINING POWER OF BUYERS 38

6.2.5 INTENSITY OF RIVALRY 38

7 GLOBAL A2P MESSAGING MARKET, BY SERVICE TYPE

7.1 OVERVIEW 39

7.1.1 TRANSACTIONAL SERVICES 40

7.1.1.1 UNSTRUCTURED SUPPLEMENTARY SERVICE DATA (USSD) 40

7.1.1.2 ONE TIME PASSWORD (OTP) INTERACTIVE SERVICES 40

7.1.1.3 TWO FACTOR AUTHENTICATION (2FA) 41

7.1.2 PROMOTIONAL SERVICES 41

7.1.2.1 PROMOTIONAL CAMPAIGN SERVICES 41

7.1.2.2 PUSHED CONTENT SERVICES 41

7.1.2.3 INQUIRY AND SEARCH SERVICES 42

7.1.3 INTERACTIVE SERVICES 42

8 GLOBAL A2P MESSAGING MARKET, BY VERTICAL

8.1 OVERVIEW 43

8.1.1 BFSI 44

8.1.2 MEDIA & ENTERTAINMENT 44

8.1.3 HEALTHCARE 45

8.1.4 EDUCATION & RESEARCH 45

8.1.5 RETAIL AND E-COMMERCE 45

8.1.6 GOVERNMENT 45

8.1.7 UTILITIES & LOGISTICS 45

8.1.8 IT & TELECOMMUNICATIONS 46

8.1.9 OTHERS 46

9 GLOBAL A2P MESSAGING MARKET, BY REGION

9.1 OVERVIEW 47

9.1.1 GLOBAL A2P MESSAGING MARKET, BY REGION, 2020–2027 (USD MILLION) 47

9.2 ASIA-PACIFIC 49

9.2.1 ASIA-PACIFIC: A2P MESSAGING MARKET, BY COUNTRY, 2020–2027 (USD MILLION) 50

9.2.2 ASIA-PACIFIC: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 51

9.2.3 ASIA-PACIFIC A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 52

9.2.4 ASIA-PACIFIC A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 52

9.2.5 ASIA-PACIFIC A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 53

9.2.6 CHINA 54

9.2.6.1 CHINA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 54

9.2.6.2 CHINA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 54

9.2.6.3 CHINA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 55

9.2.6.4 CHINA A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 55

9.2.7 JAPAN 56

9.2.7.1 JAPAN: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 56

9.2.7.2 JAPAN A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 56

9.2.7.3 JAPAN A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 57

9.2.7.4 JAPAN A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 57

9.2.8 INDIA 58

9.2.8.1 INDIA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 58

9.2.8.2 INDIA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 58

9.2.8.3 INDIA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 59

9.2.8.4 INDIA A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 59

9.2.9 REST OF ASIA-PACIFIC 60

9.2.9.1 REST OF ASIA-PACIFIC: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 60

9.2.9.2 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES,

2020–2027 (USD MILLION) 60

9.2.9.3 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES,

2020–2027 (USD MILLION) 61

9.2.9.4 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 62

9.3 NORTH AMERICA 63

9.3.1 NORTH AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2020–2027 (USD MILLION) 64

9.3.2 NORTH AMERICA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 65

9.3.3 NORTH AMERICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 65

9.3.4 NORTH AMERICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 66

9.3.5 NORTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 67

9.3.6 US 68

9.3.6.1 US A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 68

9.3.6.2 US A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 68

9.3.6.3 US A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 69

9.3.6.4 US A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 69

9.3.7 CANADA 70

9.3.7.1 CANADA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 70

9.3.7.2 CANADA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 70

9.3.7.3 CANADA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 71

9.3.7.4 CANADA A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 71

9.3.8 MEXICO 72

9.3.8.1 MEXICO: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 72

9.3.8.2 MEXICO A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 72

9.3.8.3 MEXICO A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 73

9.3.8.4 MEXICO A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 73

9.4 EUROPE 74

9.4.1 EUROPE: A2P MESSAGING MARKET, BY COUNTRY, 2020–2027 (USD MILLION) 75

9.4.2 EUROPE: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 76

9.4.3 EUROPE A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 76

9.4.4 EUROPE A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 77

9.4.5 EUROPE A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 78

9.4.6 GERMANY 79

9.4.6.1 GERMANY: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 79

9.4.6.2 GERMANY A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 79

9.4.6.3 GERMANY A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 80

9.4.6.4 GERMANY A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 80

9.4.7 SPAIN 81

9.4.7.1 SPAIN: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 81

9.4.7.2 SPAIN A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 81

9.4.7.3 SPAIN A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 82

9.4.7.4 SPAIN A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 82

9.4.8 UK 83

9.4.8.1 UK: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 83

9.4.8.2 UK A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 83

9.4.8.3 UK A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 84

9.4.8.4 UK A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 84

9.4.9 REST OF EUROPE 85

9.4.9.1 REST OF EUROPE: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 85

9.4.9.2 REST OF EUROPE A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 85

9.4.9.3 REST OF EUROPE A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 86

9.4.9.4 REST OF EUROPE A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 86

9.5 SOUTH AMERICA 87

9.5.1 SOUTH AMERICA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 87

9.5.2 SOUTH AMERICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 88

9.5.3 SOUTH AMERICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 88

9.5.4 SOUTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 89

9.6 MIDDLE EAST & AFRICA 90

9.6.1 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 90

9.6.2 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 91

9.6.3 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES,

2020–2027 (USD MILLION) 91

9.6.4 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 92

10 COMPETITVE LANDSCAPE

10.1 COMPETITIVE BENCHMARKING 94

10.2 VENDOR SHARE ANALYSIS 95

10.3 RECENT DEVELOPMENTS 95

10.3.1 PRODUCT DEVELOPMENT 95

10.3.2 PARTNERSHIPS/AGREEMENTS/CONTRACTS/COLLABORATIONS 95

11 COMPANY PROFILES

11.1 BHARTI AIRTEL LIMITED 98

11.1.1 COMPANY OVERVIEW 98

11.1.2 FINANCIAL OVERVIEW 99

11.1.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 99

11.1.4 KEY DEVELOPMENTS 100

11.1.5 SWOT ANALYSIS 100

11.1.6 KEY STRATEGIES 100

11.2 CHINA UNICOM (HONG KONG) LIMITED 101

11.2.1 COMPANY OVERVIEW 101

11.2.2 FINANCIAL OVERVIEW 101

11.2.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 102

11.2.4 KEY DEVELOPMENTS 102

11.2.5 SWOT ANALYSIS 102

11.2.6 KEY STRATEGIES 103

11.3 TATA COMMUNICATIONS LIMITED 104

11.3.1 COMPANY OVERVIEW 104

11.3.2 FINANCIAL OVERVIEW 105

11.3.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 105

11.3.4 KEY DEVELOPMENTS 106

11.3.5 SWOT ANALYSIS 106

11.3.6 KEY STRATEGIES 106

11.4 SAP SE 107

11.4.1 COMPANY OVERVIEW 107

11.4.2 FINANCIAL OVERVIEW 108

11.4.3 PRODUCTS OFFERED 108

11.4.4 KEY DEVELOPMENTS 109

11.4.5 SWOT ANALYSIS 109

11.4.6 KEY STRATEGIES 109

11.5 ORANGE BUSINESS SERVICES 110

11.5.1 COMPANY OVERVIEW 110

11.5.2 FINANCIAL OVERVIEW 110

11.5.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 111

11.5.4 SWOT ANALYSIS 111

11.5.5 KEY STRATEGIES 111

11.6 VODAFONE GROUP PLC. 112

11.6.1 COMPANY OVERVIEW 112

11.6.2 FINANCIAL OVERVIEW 113

11.6.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 113

11.6.4 KEY DEVELOPMENTS 114

11.6.5 SWOT ANALYSIS 114

11.6.6 KEY STRATEGIES 114

11.7 MONTY MOBILE 115

11.7.1 COMPANY OVERVIEW 115

11.7.2 FINANCIAL OVERVIEW 115

11.7.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 115

11.7.4 KEY DEVELOPMENTS 115

11.7.5 KEY STRATEGIES 116

11.8 ARPUPLUS 117

11.8.1 COMPANY OVERVIEW 117

11.8.2 PRODUCTS/SOLUTIONS/SERVICES OFFERED 117

11.8.3 KEY DEVELOPMENTS 117

11.9 CLICKATELL 118

11.9.1 COMPANY OVERVIEW 118

11.9.2 FINANCIAL OVERVIEW 118

11.9.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 118

11.9.4 KEY DEVELOPMENTS 118

11.10 GIGA WAVES 119

11.10.1 COMPANY OVERVIEW 119

11.10.2 FINANCIAL OVERVIEW 119

11.10.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 119

11.10.4 KEY DEVELOPMENTS 119

11.11 SMSGLOBAL 120

11.11.1 COMPANY OVERVIEW 120

11.11.2 FINANCIAL OVERVIEW 120

11.11.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 120

11.11.4 KEY DEVELOPMENTS 120

11.11.5 KEY STRATEGIES 120

11.12 ZEN INTERACTIVE TECHNOLOGIES 121

11.12.1 COMPANY OVERVIEW 121

11.12.2 FINANCIAL OVERVIEW 121

11.12.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 121

11.12.4 KEY DEVELOPMENTS 121

11.12.5 KEY STRATEGIES 121

11.13 GLOBAL MESSAGE SERVICES 122

11.13.1 COMPANY OVERVIEW 122

11.13.2 FINANCIAL OVERVIEW 122

11.13.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 122

11.13.4 KEY DEVELOPMENTS 122

11.13.5 KEY STRATEGIES 123

11.14 INFOBIP LTD. 124

11.14.1 COMPANY OVERVIEW 124

11.14.2 FINANCIAL OVERVIEW 124

11.14.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 124

11.14.4 KEY DEVELOPMENTS 124

11.15 MGAGE 125

11.15.1 COMPANY OVERVIEW 125

11.15.2 FINANCIAL OVERVIEW 125

11.15.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 125

11.15.4 KEY DEVELOPMENTS 125

11.15.5 KEY STRATEGIES 126

12 LIST OF TABLES

TABLE 1 MARKET SYNOPSIS 16

TABLE 1 GLOBAL SMS FIREWALL MARKET, 2020–2027 (USD MILLION) 35

TABLE 2 GLOBAL SMS FIREWALL MARKET, BY REGION, 2020–2027 (USD MILLION) 35

TABLE 3 GLOBAL A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 40

TABLE 4 GLOBAL A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 41

TABLE 5 GLOBAL A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 42

TABLE 6 GLOBAL A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 44

TABLE 7 GLOBAL A2P MESSAGING MARKET, BY COUNTRY, 2020–2027 (USD MILLION) 48

TABLE 8 ASIA-PACIFIC A2P MESSAGING MARKET, BY COUNTRY, 2020–2027 (USD MILLION) 50

TABLE 9 ASIA-PACIFIC A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 51

TABLE 10 ASIA-PACIFIC A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 52

TABLE 11 ASIA-PACIFIC A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 52

TABLE 12 ASIA-PACIFIC A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 53

TABLE 13 CHINA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 54

TABLE 14 CHINA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 54

TABLE 15 CHINA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 55

TABLE 16 CHINA A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 55

TABLE 17 JAPAN A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 56

TABLE 18 JAPAN A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 56

TABLE 19 JAPAN A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 57

TABLE 20 JAPAN A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 57

TABLE 21 INDIA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 58

TABLE 22 INDIA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 58

TABLE 23 INDIA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 59

TABLE 24 INDIA A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 59

TABLE 25 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 60

TABLE 26 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 60

TABLE 27 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 61

TABLE 28 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 62

TABLE 29 NORTH AMERICA A2P MESSAGING MARKET, BY COUNTRY, 2020–2027 (USD MILLION) 64

TABLE 30 NORTH AMERICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 65

TABLE 31 NORTH AMERICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 65

TABLE 32 NORTH AMERICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 66

TABLE 33 NORTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 67

TABLE 34 US A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 68

TABLE 35 US A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 68

TABLE 36 US A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 69

TABLE 37 US A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 69

TABLE 38 CANADA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 70

TABLE 39 CANADA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 70

TABLE 40 CANADA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 71

TABLE 41 CANADA A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 71

TABLE 42 MEXICO A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 72

TABLE 43 MEXICO A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 72

TABLE 44 MEXICO A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 73

TABLE 45 MEXICO A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 73

TABLE 46 EUROPE A2P MESSAGING MARKET, BY COUNTRY, 2020–2027 (USD MILLION) 75

TABLE 47 EUROPE A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 76

TABLE 48 EUROPE A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 76

TABLE 49 EUROPE A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 77

TABLE 50 EUROPE A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 78

TABLE 51 GERMANY A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 79

TABLE 52 GERMANY A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 79

TABLE 53 GERMANY A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 80

TABLE 54 GERMANY A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 80

TABLE 55 SPAIN A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 81

TABLE 56 SPAIN A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 81

TABLE 57 SPAIN A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 82

TABLE 58 SPAIN A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 82

TABLE 59 UK A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 83

TABLE 60 UK A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 83

TABLE 61 UK A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 84

TABLE 62 UK A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 84

TABLE 63 REST OF EUROPE A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 85

TABLE 64 REST OF EUROPE A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 85

TABLE 65 REST OF EUROPE A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 86

TABLE 66 REST OF EUROPE A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 86

TABLE 67 SOUTH AMERICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 87

TABLE 68 SOUTH AMERICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 88

TABLE 69 SOUTH AMERICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 88

TABLE 70 SOUTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 89

TABLE 71 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 90

TABLE 72 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020–2027 (USD MILLION) 91

TABLE 73 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020–2027 (USD MILLION) 91

TABLE 74 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 92

TABLE 75 PRODUCT DEVELOPMENT 95

TABLE 76 PARTNERSHIPS/AGREEMENTS/COLLABORATIONS 95

TABLE 77 BHARTI AIRTEL LIMITED: PRODUCTS/SOLUTIONS/SERVICES OFFERED 99

TABLE 78 BHARTI AIRTEL LIMITED: KEY DEVELOPMENTS 100

TABLE 79 CHINA UNICOM (HONG KONG) LIMITED: PRODUCTS/SOLUTIONS/SERVICES OFFERED 102

TABLE 80 CHINA UNICOM (HONG KONG) LIMITED: KEY DEVELOPMENTS 102

TABLE 81 TATA COMMUNICATIONS LIMITED: PRODUCTS/SOLUTIONS/SERVICES OFFERED 105

TABLE 82 TATA COMMUNICATIONS LIMITED: KEY DEVELOPMENTS 106

TABLE 83 SAP SE: PRODUCTS OFFERED 108

TABLE 84 SAP SE: KEY DEVELOPMENTS 109

TABLE 85 ORANGE BUSINESS SERVICES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 111

TABLE 86 VODAFONE GROUP PLC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 113

TABLE 87 VODAFONE GROUP PLC: KEY DEVELOPMENTS 114

TABLE 88 MONTY MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 115

TABLE 89 MONTY MOBILE: KEY DEVELOPMENTS 115

TABLE 90 ARPUPLUS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 117

TABLE 91 ARPUPLUS: KEY DEVELOPMENTS 117

TABLE 92 CLICKATELL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 118

TABLE 93 GIGA WAVES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 119

TABLE 94 SMSGLOBAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 120

TABLE 95 ZEN INTERACTIVE TECHNOLOGIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 121

TABLE 96 GLOBAL MESSAGE SERVICES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 122

TABLE 97 DELL INC: KEY DEVELOPMENTS 122

TABLE 98 INFOBIP LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 124

TABLE 99 INFOBIP LTD.: KEY DEVELOPMENTS 124

TABLE 100 MGAGE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 125

TABLE 101 MGAGE: KEY DEVELOPMENTS 125

13 LIST OF FIGURES

FIGURE 1 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL A2P MESSAGING MARKET 17

FIGURE 2 GLOBAL A2P MESSAGING MARKET: STRUCTURE 18

FIGURE 3 BOTTOM-UP AND TOP-DOWN APPROACHES 23

FIGURE 4 NORTH AMERICA: A2P MESSAGING MARKET SIZE (USD MILLION) & MARKET SHARE (%), BY COUNTRY (2020 & 2027) 26

FIGURE 5 EUROPE: A2P MESSAGING MARKET SIZE (USD MILLION) & MARKET SHARE (%), BY COUNTRY (2020 & 2027) 26

FIGURE 6 ASIA–PACIFIC: A2P MESSAGING MARKET SIZE (USD MILLION) & MARKET SHARE (%), BY COUNTRY (2020 & 2027) 27

FIGURE 1 MARKET DYNAMIC ANALYSIS OF THE GLOBAL A2P MESSAGING MARKET 28

FIGURE 2 DRIVER IMPACT ANALYSIS 30

FIGURE 3 RESTRAINT IMPACT ANALYSIS 31

FIGURE 4 VALUE CHAIN: GLOBAL A2P MESSAGING MARKET 36

FIGURE 5 PORTER’S FIVE FORCES MODEL: GLOBAL A2P MESSAGING MARKET 37

FIGURE 6 GLOBAL A2P MESSAGING MARKET, BY SERVICE TYPE, 2020 (% SHARE) 39

FIGURE 7 GLOBAL A2P MESSAGING MARKET, BY SERVICE TYPE, 2020 VS 2027 (USD MILLION) 39

FIGURE 8 GLOBAL A2P MESSAGING MARKET, BY VERTICAL, 2020 (% SHARE) 43

FIGURE 9 GLOBAL A2P MESSAGING MARKET, BY VERTICAL, 2020 VS 2027 (USD MILLION) 43

FIGURE 10 GLOBAL A2P MESSAGING MARKET, BY REGION, 2020 (% SHARE) 47

FIGURE 11 GLOBAL A2P MESSAGING MARKET, BY REGION, 2020–2027 (USD MILLION) 47

FIGURE 12 ASIA-PACIFIC A2P MESSAGING MARKET, BY COUNTRY, 2020 (% SHARE) 49

FIGURE 13 ASIA-PACIFIC A2P MESSAGING MARKET, BY COUNTRY, 2020–2027 (USD MILLION) 50

FIGURE 14 ASIA-PACIFIC A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 51

FIGURE 15 ASIA-PACIFIC A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 53

FIGURE 16 NORTH AMERICA A2P MESSAGING MARKET, BY COUNTRY, 2020 (% SHARE) 63

FIGURE 17 NORTH AMERICA A2P MESSAGING MARKET, BY COUNTRY, 2020–2027 (USD MILLION) 63

FIGURE 18 NORTH AMERICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 64

FIGURE 19 NORTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 66

FIGURE 20 EUROPE A2P MESSAGING MARKET, BY COUNTRY, 2020 (% SHARE) 74

FIGURE 21 EUROPE A2P MESSAGING MARKET, BY COUNTRY, 2020–2027 (USD MILLION) 74

FIGURE 22 EUROPE A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 75

FIGURE 23 EUROPE A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 77

FIGURE 24 SOUTH AMERICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 87

FIGURE 25 SOUTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 89

FIGURE 26 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020–2027 (USD MILLION) 90

FIGURE 27 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY VERTICAL, 2020–2027 (USD MILLION) 92

FIGURE 28 GLOBAL A2P MESSAGING MARKET: COMPETITIVE BENCHMARKING 94

FIGURE 29 VENDOR SHARE ANALYSIS (2020, %) 95

FIGURE 30 BHARTI AIRTEL LIMITED: FINANCIAL OVERVIEW SNAPSHOT 99

FIGURE 31 BHARTI AIRTEL LIMITED: SWOT ANALYSIS 100

FIGURE 32 CHINA UNICOM (HONG KONG) LIMITED: FINANCIAL OVERVIEW SNAPSHOT 101

FIGURE 33 CHINA UNICOM (HONG KONG) LIMITED: SWOT ANALYSIS 102

FIGURE 34 TATA COMMUNICATIONS LIMITED: FINANCIAL OVERVIEW SNAPSHOT 105

FIGURE 35 TATA COMMUNICATIONS LIMITED: SWOT ANALYSIS 106

FIGURE 1 SAP SE: FINANCIAL OVERVIEW SNAPSHOT 108

FIGURE 2 SAP SE: SWOT ANALYSIS 109

FIGURE 3 ORANGE S.A: FINANCIAL OVERVIEW SNAPSHOT 110

FIGURE 4 ORANGE BUSINESS SERVICES SWOT ANALYSIS 111

FIGURE 5 VODAFONE GROUP PLC.: FINANCIAL OVERVIEW SNAPSHOT 113

FIGURE 6 VODAFONE GROUP PLC: SWOT ANALYSIS 114