A2P Messaging Market Research Report - Global Forecast till 2030

A2P Messaging Market Research Report: Information By Service Type (Transactional Services (Unstructured Supplementary Service Data (USSD), One Time Password (OTP) Interactive Services, and Two Factor Authentication (2FA)), Promotional Services (Promotional Campaign Services, Pushed Content Services, and Inquiry and Search Services), and Interactive Services), Vertical (BFSI, Media & Entertainment, Healthcare, Education & Research, Retail and E-Commerce, Government, Utilities & Logistics, IT & Telecommunications, and Othe...

ID: MRFR/ICT/5070-CR | November 2020 | Region: Global | 127 Pages         

A2P Messaging Market

A2P Messaging Market Size is anticipated to grow by 3.8% with 99.14 bn by 2030


By Service Type Transactional Services (Unstructured Supplementary Service Data (Ussd) One Time Password (Otp) Interactive Services Two Factor Authentication (2 Fa)
By Promotional Services Promotional Campaign Services Pushed Content Services Inquiry And Search Services
By Vertical Bfsi Media &Amp Entertainment Healthcare Education &Amp Research Retail And E Commerce Government Utilities &Amp Logistics It &Amp Telecommunications

Key Players

  • Bharti Airtel Limited (India)
  • China Unicom (Hong Kong) Limited
  • Tata Communications Limited (India)
  • Sap Se (Germany)
  • Orange Business Services (France)
  • Vodafone Group Plc. (UK)
  • Monty Mobile (UK)
  • ARPUPLUS (Giza)
  • Clickatell (US)


  • The growing rate of mobile subscribers
  • Costs effective and efficient ways to communicate with customers.
Speak to Analyst Request a Free Sample

A2P Messaging Market Snapshot:

A2P Messaging Market Size is anticipated to grow by 3.8%. The A2P is a technique of sending a message through applications and over mobile phones. This messaging includes marketing messages, automated chats, reminders, notifications, OTP and more. The penetration of the internet and the higher need for promotional messages leads to high market demand. The consumer receives a message through software by A2P messaging.

This market allows a consumer to subscribe or unsubscribe a notification. It is effortless for many businesses to interact with their customer through this market. Further, customers interact with the business for certain queries through this software. It is a one-way communication market that includes interaction between recipient and application. The A2p is a cost-effective way to send businesses texts.

The application that has a high demand for the A2P is plenty. Bank alerts, shipment notifications, promotional codes, reminders, pin codes and campaigns are some of the widespread applications. The common use of this A2P messaging is over mobile phones. The e-commerce stores have a greater need for this messaging market. The rise of the A2P Messaging Industry is immense in the forecast period. Also, all these factors are expected to increase market value by 88.14 billion by 2030.

COVID Analysis 

The covid 19 pandemic is changing the dynamics of global markets. The telecom sector is playing is a crucial role in this period. Getting real-time information about covid is an important task for many sectors. The government federal and agencies have high requirements for telecom services. The A2P messaging market has higher demand till this pandemic stabilizes.

 The telecom operations and series across the globe have high expansion. A2P messaging has more requirements to support the telecom sector. The global vendors for the A2P messaging market have increased. There is massive network traffic for telecom providers. The majority of the enterprises are working remotely.

It leads to higher adoption of the A2P messaging. This technique of messaging has lesser traffic. Also, reaching the target audience is possible through this software. The increase in online services will lead to more growth in the A2P messaging market. The post covid 19, the scenario of the market seems positive. 

Market Dynamics 

  • Crucial Market Drivers 

The growing rate of mobile subscribers is a crucial driver of the A2P messaging market. A2P mobile subscriber’s rate is sharply surging. The GSM mobile economy is witnessing more than 5 billion mobile subscribers every year. Smartphone users have more hand 60% connections. In the next five years, this subscriber rate is expected to double. With these subscriber rates, many enterprises have opportunities to connect with consumers. Many enterprises are planning to increase revenue by A2P messaging. Through this market interacting with the customer base is effortless. Sending notification verifications and communications with end-users will increase. 

This crucial driver will lead to exceptional A2P Messaging Business profits. Further, demand from the emerging nation is another crucial driver of the market. The emerging markets have a higher demand for A2P messaging. The demand from the enterprise end is higher. 

Especially, regions such as China and India witness high enterprise developments. It is driving high scope for A2P. Interacting with the customer base through ads, notifications and messages have high demand in this region. There is every growing mobile service rate in Asia pacific. This will lead to more future developments in the A2P messaging market. All these crucial drivers are expected to increase supply rates in upcoming years. 

  • The Market Growth Opportunities 

The surging trend of mobile marketing through messaging will lead to A2P Messaging Market Growth. Today, mobile marketing has a high potential for more growth of enterprises. Entertainment, BSI, travel and retail industries have high usage of mobile marketing. It is considered as one of the costs effective and efficient ways to communicate with customers.

Generating leading, increasing sales and revenue is possible through this technique. As per an international survey, most mobile marketing message receives click rates within 3 minutes. As mobile phones are always in reach with customers accessing these messages is quick. Communicating with a customer is remarkable with this market strategy. This trend of the market will open new doors. 

Adoption of A2P messaging software will be high among enterprises. Both the small and large scale business will have greater adoption. Mobile marketing trends will improve the overall revenue rates of the market. Further, advancements in A2P messaging will lead to more growth. The A2P messaging market players will launch new updates and developments. These technological developments will benefit the market. The growth trend of the market will sharply surge due to these growth opportunities. New demand from end-users and adoption rates are expected in the forecast period. 

  • The Market Restraints 

Stringent governmental rules and policies is a major restraint in the market. Messaging is a fast, simple and effortless way of communication. Addressing customers through messages is convenient for many enterprises. 

Retail, insurance, travel and hospitality are market top end users for the A2P messaging market. The need for messaging is an everyday process in these sectors. Due to security reasons, the government restricts messages to customers. Sending a bulk message can cause inconvenience to individuals. Due to these strict regulations reaching the target audience is difficult. 

  • The Market Challenges 

Grey route traffic is a challenge in the A2P messaging market. The Grey route is known as the illegitimate route that sends messages with a purpose. There is no commercial agreement with operators or any entity. Today, the grey traffic accounts are rising in many regions.

 It is a threat to the A2P messaging market. Losing revenues and customers are some of the dangers of this technology. Compared to the white route many are choosing a grey route. The key player is taking initiatives to curb the growth of grey routes. However, this market challenge can affect the overall growth rate of this market. 

  • Cumulative Growth Analysis 

A2P Messaging Market Analysis shows a positive growth trend. Authentication services of the market are gaining more traction. These services are useful to send reliable messages to the customers. The high-security standards in many regions are leaving to more adoption of these services. Due to this, the number of registered messages is increasing. 

The growing number of mobile users is driving demand for the A2P messaging market. Further, demand from emerging economies is another crucial driver of the market. Moreover, the BFSI segment will witness exceptional growth in the forecast period. However, grey routes and governmental rules remain a challenge. The future growth opportunities in the market will lead to more profits. 

  • Value Chain Analysis 

Asia Pacific is the key regional player in the A2P messaging market. The presence of top A2P Messaging Market Companies leads to more growth in this region. The enterprises in the region are constantly surging. It is leading to high messaging competition in enterprises. 

Approaching customers through messages is high in this market. The growth of mobile phone users is advantageous for the market growth. The need to increase brand awareness will bring exceptional changes in A2P messaging. China, India and Japan are key investors in the market. All these factors will lead to more expansion in the region. 

Segment Overview 

A2P Messaging Market Segments

By Component 

  • A2P service 

  • Platform 

By Deployment Mode 

  • Cloud  

  • On-premise 

By Application 

  • Interactive message 

  • Authentication messages

  • Promotion marketing service 

  • Push messages 

  • Interactive messages 

By Traffic 

  • National

  • Multinational 

By End-Users 

  • Financial 

  • Security 

  • Healthcare

  • Hospitality 

  • Travel 

By Geography 

  • Asia pacific 

  • Europe 

  • North America 

Competitive Landscape 

Competition in the A2P messaging platform is high. Due to price competition and updates the expansion rate is high in the region. Market expansions, acquisitions and partnerships are crucial developments in the forecast period. All these market strategies will lead to high growth in the market. 

Regional Analysis 

The Global A2P Messaging Market is fragmented into Asia Pacific, Europe and North America. Asia Pacific is a key player with high scope for A2P messaging. Growing enterprises will lead to high revenue rates for the market. There are plenty of key players who take initiatives for new developments. 

North America is the next largest region with high A2P messaging market growth. Also, the investment rate for A2P messaging is higher in this region. The software developments and technological advancements in the market will tract new end users. Europe is another market player with the fastest growth. All these players will contribute more to the global market. 

The key players of the A2P messaging market are 

  • AT&TS

  • Infobip(UK)

  • Orange 

  • China Mobile 

  • Kaleyra 

  • MessageBird

  • Twilio

  • Textlocal

  • BICS

  • Tyntec 

  • Route Mobile

  • Monty Mobile

  • Syniverse

  • Global Message Services

Recent Developments 

  • The key players of the market are integrating the cloud with A2P messaging. The promotional strategy of enterprises is expected to work effectively through cloud computing. 

  • The key players of the market are collaborating with large mobile companies to increase production. 

Market Overview 

  • Market Overview Highlights 

  • Analysis Based Upon COVID 19

  • Explanation Upon The Market Dynamics

  • Value Chain Analysis

  • Market Segmentation Overview

  • The Regional Analysis

  • Competitive Landscape Analysis

  • Recent Developments

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 88.14 Billion (2020-2030)
  CAGR   3.8% (2020-2030)
  Base Year   2019
  Forecast Period   2020-2030
  Historical Data   2018
  Forecast Units    Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Service Type, Promotional Services, Vertical
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Bharti Airtel Limited (India), China Unicom (Hong Kong) Limited, Tata Communications Limited (India), Sap Se (Germany), Orange Business Services (France), Vodafone Group Plc. (UK), Monty Mobile (UK), ARPUPLUS (Giza), Clickatell (US), Giga Waves (UAE), SMSGLOBAL (Australia), Zen Interactive Technologies (UAE), Global Message Services (Switzerland), Infobip Ltd. (UK), and MGAGE (US).
  Key Market Opportunities   The increasing mobile internet subscriber base, surging digital advertising, rising demand for advanced products, emerging IoT technologies, increasing ICT spending, and rising adoption of mobile technologies across various industry verticals is expected to drive the growth of the regional market throughout the study period
  Key Market Drivers

  • According to MRFR analysis, the global A2P messaging market is expected to witness high growth during the forecast period. \r\n
  • The growth of the subscriber base and increasing adoption among enterprises are some of the factors driving the growth of the market.

  • Speak to Analyst Ask for Customization

    Frequently Asked Questions (FAQ) :

    The rise in the demand for mobile-based services in various sectors such as healthcare, banking, retail, e-commerce and growing awareness of enterprises regarding the deployment of the A2P SMS market.

    2020-2030 is the forecast period for the market for its growth.

    The valuation of the market is estimated to be USD 88.14 Billion.

    The market will be growing at a CAGR of 3.8% in the future for growth.

    North America is becoming a popular region in the A2P SMS market in contributing to the highest revenue globally.