A2P Messaging Market Research Report - Global Forecast till 2027

Global A2P Messaging Market Research Report: Information By Service Type (Transactional Services (Unstructured Supplementary Service Data (USSD), One Time Password (OTP) Interactive Services, and Two Factor Authentication (2FA)), Promotional Services (Promotional Campaign Services, Pushed Content Services, and Inquiry and Search Services), and Interactive Services), Vertical (BFSI, Media & Entertainment, Healthcare, Education & Research, Retail and E-Commerce, Government, Utilities & Logistics, IT & Telecommunications, and Others), Region (Europe, North America, Asia-Pacific, the Middle East & Africa, and South America) - Forecast Till 2027

ID: MRFR/ICT/5070-CR | November 2020 | Region: Global | 127 pages

A2P Messaging Market Snapshot:
The process of sending mobile messages from an application to a mobile user is known as A2P (application-to-person) messaging. A2P messaging is also known as enterprise or professional SMS. Businesses use this messaging technique in several technical modes to communicate with consumers, inform users of online services, or deliver time-sensitive alerts. In these cases, communication is initiated from a business application and not an individual’s mobile phone, as is the case with P2P SMS.

According to MRFR analysis, the A2P messaging market is expected to witness high growth during the forecast period. The growth of the subscriber base and increasing adoption among enterprises are some of the factors driving the growth of the market. However, the high cost of infrastructure could hinder the growth of this market in the future


By vertical, the market has been segmented into BFSI, media & entertainment, healthcare, education & research, retail & e-commerce, government, utilities & logistics, IT & telecommunications, and others. In 2018, the BFSI segment accounted for the largest market share, whereas the government segment is expected to register the highest CAGR during the study period


By region, the A2P messaging market has been categorized as North America, Europe, Asia-Pacific, the Middle East & Africa, and South America. Asia-Pacific led the A2P messaging market with a market value of 16,652.3 million, and it is expected to register the highest market share of 5.4% during the forecast period.


MRFR study identifies some of the prominent key players in the global A2P messaging market, including China Unicom, SAP SE, Vodafone, and Orange, among others. These players adopt strategies such as partnerships, agreements, and collaborations to improve their position and excel in the global A2P messaging market.


According to MRFR analysis, SAP SE is currently leading the global A2P messaging market in terms of market share. The company is focusing on enhancing its A2P SMS services portfolio to serve a broad customer base. It is strengthening its core competencies, strategic acquisitions, and planning for future investments. The company offers comprehensive services that have strong uptime performance and efficient route monitoring and management. The company also offers extensive technical support and has a global reach. Additionally, the pricing model of the services offered by the company is flexible, making it affordable for small and medium enterprises.


Global A2P Messaging Market was valued at USD 39,702.4 Million in 2019, and it is expected to record a CAGR of 4.2% during the forecast period, 2020 to 2026.


A2P Messaging Market Synopsis:
Global A2P Messaging Market is segmented based on Service Type, Vertical.


Based on service type, the A2P messaging market has been segmented into transactional services, promotional services, and interactive services. Furthermore, the transactional services segment is further divided into unstructured supplementary service data (USSD), one-time password (OTP) interactive services, and two factor authentication (2FA). The promotional services segment is further divided into Promotional Campaign Services, Pushed Content Services, Inquiry and Search Services


Based on vertical, the A2P messaging market has been segmented into BFSI, media & entertainment, healthcare, education & research, retail and e-commerce, government, utilities & logistics, IT & telecommunications, and others.


A2P Messaging Market Regional Analysis:
Geographically, the Global A2P Messaging Market has been segmented into the Asia-Pacific, North America, Europe, the Middle East & Africa, and South America


Asia-Pacific leads the global A2P messaging market in terms of market share. The Asia-Pacific A2P messaging market has been segmented into China, India, Japan, and the rest of Asia-Pacific. For analysis, we have considered the impact of the COVID-19 pandemic outbreak on the Asia-Pacific A2P messaging market. The business for promotional A2P service type is highly impacted. Since shops, malls, and various other institutions are closed, notifications related to discount offers and other marketing-related activities are not being sent to potential clients. China had more than 1.5 billion mobile subscribers by December 2019. However, the country has the largest population in the world and various enterprises prefer messaging over the WeChat application for promotional messages as well as transactional messages


The North American A2P messaging market is divided into the US, Canada, and Mexico. The increasing mobile internet subscriber base, surging digital advertising, rising demand for advanced products, emerging IoT technologies, increasing ICT spending, and rising adoption of mobile technologies across various industry verticals is expected to drive the growth of the regional market throughout the study period


A2P Messaging Market Companies Covered:
The key players of the global A2P messaging market include Bharti Airtel Limited (India), China Unicom (Hong Kong) Limited, Tata Communications Limited (India), Sap Se (Germany), Orange Business Services (France), Vodafone Group Plc. (UK), Monty Mobile (UK), ARPUPLUS (Giza), Clickatell (US), Giga Waves (UAE), SMSGLOBAL (Australia), Zen Interactive Technologies (UAE), Global Message Services (Switzerland), Infobip Ltd. (UK), and MGAGE (US).


A2P Messaging Market Key Developments:
In March 2020, Monty Mobile collaborated with Somtel (Somalia), a telecommunication company, to implement two value-added services, namely, missed call alerts and ring back tone


In September 2019, China Unicom Global Limited, a subsidiary of China Unicom, announced its cumulative investment of USD 0.28 billion, along with the Belt and Road countries, in 200 projects for providing premium international communication services, including data connection, IDC service, broadband service, roaming and MVNO services, and system integration, to its customer base.


In April 2019, Monty Mobile formed a partnership with 9Mobile (Nigeria) to sign an A2P SMS hub deal. This partnership offered Monty Mobile the lowest termination rate in the 9Mobile network, while 9Mobile benefited from the SMS firewall solutions offered by Monty Mobile.


In November 2016, Bharti Airtel Limited launched its managed A2P SMS firewall solution, the newest service in the company’s Global Messaging Solutions suite. The newly launched solution would help fix the revenue leakages of customers.


In December 2018, Monty Mobile partnered with PT Hutchison 3 Indonesia (Indonesia), one of the leading mobile communication services providers. The partnership was aimed at assigning Monty Mobile to handle and monetize the international A2P SMS traffic of Hutchison 3 Indonesia.


Key Questions Addressed by the Report:



  • What was the historic market size (2019)?

  • Which segmentations (Service Type / Vertical) are driving the market?

  • What will be the growth rate by 2026?

  • Who are the key players in this market?

  • What are the strategies adopted by key players?



Report Scope:
Report Attribute/Metric Details
  Market Size   16,652.3 Million (2020-2026)
  CAGR   5.4% (2020-2026)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units    Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Service Type, Promotional Services, Vertical
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Bharti Airtel Limited (India), China Unicom (Hong Kong) Limited, Tata Communications Limited (India), Sap Se (Germany), Orange Business Services (France), Vodafone Group Plc. (UK), Monty Mobile (UK), ARPUPLUS (Giza), Clickatell (US), Giga Waves (UAE), SMSGLOBAL (Australia), Zen Interactive Technologies (UAE), Global Message Services (Switzerland), Infobip Ltd. (UK), and MGAGE (US).
  Key Market Opportunities   The increasing mobile internet subscriber base, surging digital advertising, rising demand for advanced products, emerging IoT technologies, increasing ICT spending, and rising adoption of mobile technologies across various industry verticals is expected to drive the growth of the regional market throughout the study period
  Key Market Drivers

  • According to MRFR analysis, the global A2P messaging market is expected to witness high growth during the forecast period. \r\n
  • The growth of the subscriber base and increasing adoption among enterprises are some of the factors driving the growth of the market.


  • Frequently Asked Questions (FAQ) :


    The rise in the demand for mobile-based services in various sectors such as healthcare, banking, retail, e-commerce and growing awareness of enterprises regarding the deployment of the A2P SMS market.

    2018-2023 is the forecast period for the market for its growth.

    The valuation of the market is estimated to be USD 50.1 billion by 2023.

    The market will be growing at a CAGR of 4.7% in the future for growth.

    North America is becoming a popular region in the A2P SMS market in contributing to the highest revenue globally.