Global 360 Degree Camera Market Overview:
360 Degree Camera Market Size was valued at USD 0.6 Billion in 2023. The 360 Degree Camera market industry is projected to grow from USD 0.7476 Billion in 2024 to USD 3.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 21.71% during the forecast period (2024 - 2032).
Increasing demand for immersive content, growth in virtual reality (VR) and augmented reality (AR) applications, advancements in camera technology, social media and content sharing platforms, applications in various industries, growing popularity of live streaming, increasing affordability and availability, advancements in post-processing software, are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
360 Degree Camera Market Trends
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Increasing demand for immersive content is driving the market growth
The market for 360-degree cameras is expanding quickly due in large part to the rising demand for immersive entertainment. Immersive experiences have become a fascinating option as consumers and content producers look for fresh, cutting-edge ways to engage viewers in the current digital era. The demand for more engrossing and memorable experiences drives the demand for immersive content. Traditional two-dimensional media, like pictures and movies, aren't always able to accurately capture the mood and essence of a situation. In contrast, 360-degree cameras provide a special method for preserving and disseminating moments in a way that is more engaging and lifelike. Users can fully immerse themselves in the situation when using 360-degree cameras to capture a vacation adventure, a live event, or a virtual tour, which increases the emotional impact of the content.
The need for immersive material has increased as a result of the development of virtual reality (VR) and augmented reality (AR) technology. In order to give users of VR headsets and AR devices genuinely immersive experiences, a substantial volume of 360-degree content is needed. In order to create engaging virtual worlds, training simulations, and interactive apps, 360-degree cameras are essential to the production of such material. The demand for 360-degree cameras has increased in tandem with the growth of VR and AR in sectors including gaming, training, and marketing.
The desire for immersive material and, consequently, 360-degree cameras has also been heavily influenced by social networking and content sharing websites. Support for 360-degree content has been added by major platforms like Facebook, YouTube, and Instagram, making it simpler for users to share their experiences with a larger audience. These platforms have emerged as hubs for immersive content, inspiring influencers and content producers to buy 360-degree cameras in order to create interesting and shareable material. 360-degree material frequently attracts more interest and interaction due to its distinctive and interactive nature, which increases its influence on social media platforms.
The uses of immersive entertainment go far beyond the consumer market. 360-degree cameras have the ability to improve a variety of industries' services and find new methods to engage consumers. For instance, real estate agents can provide potential purchasers a thorough overview of a home by using 360-degree cameras to generate virtual property tours. Using this technology, the tourism sector promotes locations and attractions, luring customers with immersive experiences even before they arrive there. 360-degree cameras can create immersive learning environments in the educational space by taking students to historic locations, far-off vistas, or scientific simulations.
Due to the increased need for in-the-moment interactions and experiences, live streaming has also seen a rise in popularity. Through the use of 360-degree cameras, viewers may choose their perspective and experience the event or venue as if they were there. 360-degree live streaming are distinguished from traditional broadcasts by their interactive component, which draws a larger audience ready to participate with the content. Meeting the growing demand for immersive content has been made possible by developments in camera technology and post-processing software. Modern 360-degree cameras have better image stabilization, higher resolution sensors, and smoother stitching capabilities, which produce more accurate information. Additionally, post-processing software has improved user friendliness, making it easier for content makers to edit and share their work. Thus, driving the 360 Degree Camera market revenue.
360 Degree Camera Market Segment Insights:
360 Degree Camera Component Insights
The 360 Degree Camera Market segmentation, based on Component, includes Hardware and Software. The software segment dominated the market in 2022. The hardware capabilities that would deliver higher image and video quality, stability, and usability were the market's main focus. Although important, software developments frequently played a supporting role in influencing purchasing choices.
360 Degree Camera Connectivity Type Insights
The 360 Degree Camera Market segmentation, based on Connectivity Type, includes Wired and Wireless. The wired category generated the most income in 2022. The omnidirectional design of 360-degree cameras allows for the gathering of vast amounts of data. Wired connections frequently provide faster data transfer rates than wireless connections, enabling quicker data dumping and processing, which can be advantageous for businesses and content producers.
Figure 1: 360 Degree Camera Market, by Connectivity Type, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
360 Degree Camera Resolution Insights
The 360 Degree Camera Market segmentation, based on Resolution, includes High Definition and Ultra-High Definition. The high definition segment dominated the market in 2022. The HD 360-degree camera's increased clarity can result in a less fuzzy image on the screen. High definition (HD) also has the advantages of better motion and brighter, realistic colors.
360 Degree Camera Camera Type Insights
The 360 Degree Camera Market segmentation, based on Camera Type, includes Personal and Professional. The professional segment dominated the market in 2022. The need for high-quality 360-degree content has increased as a result of the increased use of virtual reality (VR) and augmented reality (AR) technology. Professionals who create simulations, immersive experiences, and VR/AR content frequently need specialist 360-degree cameras with accurate capture capabilities, which leads to increasing adoption within the Professional group.
360 Degree Camera Vertical Insights
The 360 Degree Camera Market segmentation, based on Vertical includes Media & Entertainment, Consumer, Military & Defense, Travel & Tourism, Automotive, Commercial and Healthcare. The consumer segment dominated the market in 2022. The market for 360 degree cameras has room to expand because more and more people are using them for a range of purposes, such as sports, photography, events, and festivals.
360 Degree Camera Regional Insights
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America 360 Degree Camera Market dominated this market in 2022 (45.80%). The adoption of technologically improved items by consumers and the abundance of market participants creating single cameras and setups are what are fueling the market expansion in North America. Further, the U.S. 360 Degree Camera market held the largest market share, and the Canada 360 Degree Camera market was the fastest growing market in the North America region.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: 360 Degree Camera Market SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe 360 Degree Camera market accounts for the second-largest market share. 360-degree cameras have been used by European firms and industries for tasks like remote collaboration, training, security surveillance, and industrial inspections, which has increased market demand. Further, the German 360 Degree Camera market held the largest market share, and the UK 360 Degree Camera market was the fastest growing market in the European region
The Asia-Pacific 360 Degree Camera Market is expected to grow at the fastest CAGR from 2023 to 2032. During the projected period, the Asia-Pacific region is anticipated to be the most opportune market. The market for 360 degree cameras in the Asia-Pacific area will expand as a result of the rising demand for them in virtual reality gaming. Moreover, China’s 360 Degree Camera market held the largest market share, and the Indian 360 Degree Camera market was the fastest growing market in the Asia-Pacific region.
360 Degree Camera Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the 360 Degree Camera market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, 360 Degree Camera industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global 360 Degree Camera industry to benefit clients and increase the market sector. In recent years, the 360 Degree Camera industry has offered some of the most significant advantages to medicine. Major players in the 360 Degree Camera market, including Samsung Electronics (South Korea) , YI Technology (US), LG Electronics (South Korea), Ricoh (Japan), Kodak (US), PANONO (Professional 360GmbH) (Germany), GoPro (US), Insta360 (China), Digital Domain Productions (US), 360fly (US), Immervision (Canada), Nikon (Japan), Rylo (US), Bubl (Canada), Xiaomi (China) and others, are attempting to increase market demand by investing in research and development operations.
Consumer electronics, information technology, mobile communications, and device solutions are all produced by Samsung Electronics Co. Ltd. (Samsung), a division of the Samsung Group. Televisions (TV), refrigerators, washing machines, air conditioners, medical equipment, printers, monitors, computers, network systems, and digital cameras are among the company's product offerings. Additionally, it produces tablets, smartphones, LCD and LED panels, mobile phones, and other accessories. The retail, hospitality, healthcare, financial, educational, transportation, and government sectors can all benefit from Samsung's solutions. In addition to Asia-Pacific, the corporation also operates in the Americas, Europe, Africa, and the Middle East. Seoul, South Korea serves as the home base for Samsung.
Nikon Corp (Nikon) is a manufacturer, marketer and distributor of optical instruments. The company offers semiconductor lithography systems; and FPD lithography systems. Its portfolio includes digital cameras–interchangeable lens type, interchangeable lenses, laser rangefinders, surveying instruments, mirror less cameras, sport optics, speed lights, action cameras and compact digital cameras. The company also develops and manufactures biological microscopes, cell culture observation systems, industrial microscopes, metrology systems, and X-ray / CT inspection systems. Nikon provides retina diagnostic imaging equipment and services. It also offers space-related products, glass, encoders and ophthalmic lenses. The company’s operations are spread across Japan, the US, Europe, China. Nikon is headquartered in Minato-Ku, Tokyo, Japan.
Key Companies in the 360 Degree Camera market include
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Samsung Electronics (South Korea)
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YI Technology (US)
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LG Electronics (South Korea)
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Ricoh (Japan)
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Kodak (US)
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PANONO (Professional 360GmbH) (Germany)
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GoPro (US)
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Insta360 (China)
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Digital Domain Productions (US)
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360fly (US)
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Immervision (Canada)
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Nikon (Japan)
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Rylo (US)
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Bubl (Canada)
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Xiaomi (China)
360 Degree Camera Industry Developments
April 2024: On the 24th of April, the Philips 5000 Series Indoor 360-Degree camera was introduced to the Indian market. CES 2024 was another venue where the camera was shown. The surveillance camera is capable of capturing video at a resolution of 2K, and it does not need a continuous connection to Wi-Fi all the time. As soon as an internet connection is available, the film may be saved on the SD card, and then it can be transferred to the appropriate application or cloud storage at a later time. Through the use of the companion smartphone application developed by Philips, the camera may be monitored. Additionally, it is equipped with a night vision capability that is capable of capturing photos in black scale.
In India, the Philips 5000 Series Indoor 360-Degree camera may be purchased for a price of about Rs. 8,895. It is also available on Amazon, in addition to being accessible on the website of Philips Domestic Appliances. One hue of black is the only one available.
With a size of 2,304 by 1,296 pixels, the Philips 5000 Series Indoor 360-Degree camera is equipped with a 3-megapixel image sensor and is capable of capturing video at a quality of 2K. A microSD card with a capacity of up to 128 gigabytes may be used to record day and night. Additionally, it is capable of offline recording, which means that even if the camera does not have an active internet connection, it may continue recording on the microSD card or use an optional cloud backup service, which needs a monthly charge.
The Philips Home Safety application is compatible with the security camera that is being installed. Through the use of the application, users are able to exercise control over some camera operations and view security video. In addition to that, it comes with a two-way speak and siren function that enables you to communicate back and answer via the application. It is also stated that the camera is equipped with motion detection techniques that are supported by artificial intelligence, which can identify humans, pets, and noises such as a kid screaming.
Xiaomi India announced, in January 2024, the new addition of Xiaomi 360 Home Security Camera 2K to its smart home ecosystem. It has a 3MP camera with an improved 6P lens and f/1.6 aperture capable of outputting 2K HD video. This device also comes with some intelligent features like motion detection and voice control functionality. Let me take you through the price, specifications, and features of this gadget.
Underwater robotics firm VideoRay acquired St. Pete tech startup Blue Ring Imaging in November 2023. The company designs VR interfaces for underwater ROVs and their pilots using mixed reality – a combination of virtual and physical environments. They are prescribed specialized 360-degree cameras that are built custom for each vehicle type or mission.
In 2023: The Ricoh Theta Z1, the Samsung Gear 360, and the Insta360 One X2 are just a few of the latest 360-degree cameras that were introduced. These cameras have more features than earlier models, better image quality, and longer battery life.
Insta360 Ace and Insta360 Ace Pro were launched by Insta360 in November 2023 as a pair of wide-angle action cameras, which the company claims are no equal when it comes to action capture intelligence and incredible image quality. Moreover, the lead option is Insta360 Ace Pro. The firm partnered with Leica to create "an industry-leading 1/1.3″ sensor for truly superior imaging performance," according to Insta360.
VR360 was introduced by Vuze into the market in June 2023 in order to enhance its stake in this segment with another product line known as VR360 3D. However, this camera offers more realism than traditional cameras, providing more life-like experiences because it shoots true stereoscopic videos. It is targeted towards VR fanatics as well as producers of content alike.
In September this year, Insta360 took out their latest consumer-oriented ONE RS Twin Edition from one of those storage boxes. Two lens modules that can be swapped out come inside this special camera: A premium sensor mod made alongside Leica which is a great partner to use on modern age photography together with an immortal classic. Likewise, they may use one camera body to capture breathtaking cinema-like images as well as 360-degree footage.
In October 2023, the GoPro brand of action cameras received a significant upgrade for the Max 360 camera. Moreover, the update comes with several new features like improved low light performance, Max SuperView, which enables users to shoot ultra wide-angle perspective even beyond its native viewing angle by digitally extending it in post-production, and horizon leveling feature where image stabilization is maintained despite the tilt of the camera shooting.
Kandao launched Meeting 360 in July 2023, mainly targeting the rapidly expanding video conferencing industry. The AI-powered 360-degree camera also automatically focuses on the speaker so that it can be seen clearly by everyone at a meeting while changing its field of view. Equally important, this gadget has echo cancellation and noise reduction for clearer audio.
360 Degree Camera Market Segmentation:
360 Degree Camera Component Outlook
360 Degree Camera Connectivity Type Outlook
360 Degree Camera Resolution Outlook
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High Definition
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Ultra-High Definition
360 Degree Camera Camera Type Outlook
360 Degree Camera Vertical Outlook
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Media & Entertainment
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Military & Defense
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Travel & Tourism
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Consumer
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Automotive
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Commercial
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Healthcare
360 Degree Camera Regional Outlook
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Middle East
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Africa
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Latin America
| Attribute/Metric |
Details |
| Market Size 2023 |
USD 0.6 Billion |
| Market Size 2024 |
USD 0.7476 Billion |
| Market Size 2032 |
USD 3.6 Billion |
| Compound Annual Growth Rate (CAGR) |
21.71% (2024-2032) |
| Base Year |
2023 |
| Market Forecast Period |
2024-2032 |
| Historical Data |
2021- 2022 |
| Market Forecast Units |
Value (USD Billion) |
| Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered |
Component, Connectivity Type, Resolution, Camera Type, Vertical, and Region |
| Geographies Covered |
North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered |
The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled |
Samsung Electronics (South Korea), YI Technology (US), LG Electronics (South Korea), Ricoh (Japan), Kodak (US), PANONO (Professional 360GmbH) (Germany), GoPro (US), Insta360 (China), Digital Domain Productions (US), 360fly (US), Immervision (Canada), Nikon (Japan), Rylo (US), Bubl (Canada), Xiaomi (China) |
| Key Market Opportunities |
The consumer electronics industry's ongoing developments. |
| Key Market Dynamics |
A new wave of marketing is utilizing new technology. |
Frequently Asked Questions (FAQ) :
The 360 Degree Camera Market size was valued at USD 0.6 Billion in 2023.
The global market is projected to grow at a CAGR of 21.71% during the forecast period, 2024-2032.
North America had the largest share in the global market
The key players in the market are Samsung Electronics (South Korea) , YI Technology (US), LG Electronics (South Korea), Ricoh (Japan), Kodak (US), PANONO (Professional 360GmbH) (Germany), GoPro (US), Insta360 (China), Digital Domain Productions (US), 360fly (US), Immervision (Canada), Nikon (Japan), Rylo (US), Bubl (Canada), Xiaomi (China).
The High Definition category dominated the market in 2022.
The consumers had the largest share in the global market.
