Real-Time Bidding Market is predicted to reach USD 19.7 Billion, at a CAGR of 19.40% during the forecast period 2023 to 2030

Market Research Future (MRFR) has published a cooked research report on the “Real-Time Bidding Market” that contains information from 2018 to 2030. The Real-Time Bidding Market is estimated to register a CAGR of 19.40% during the forecast period of 2023 to 2030.

MRFR recognizes the following companies as the key players in the global Real-Time Bidding Market — Adobe Inc., AppNexus Inc., Criteo SA, Facebook Inc., Google LLC, Match2One AB, MediaMath, Inc., MoPub/ Twitter, Inc., PubMatic, Inc., Salesforce.com, inc., Smaato, Inc., The Rubicon Project, Inc., Verizon Media, WPP plc, and Yandex Europe AG

Market Highlights

The global Real-Time Bidding Market is accounted to register a CAGR of 19.40% during the forecast period and is estimated to reach USD 19.7 Billion, by 2030.

The real-time bidding (RTB) market is a segment of the digital advertising industry that involves the buying and selling of ad impressions in real-time through an auction-based process. RTB allows advertisers to bid on ad space on websites or mobile apps, targeting specific audiences based on factors such as demographics, interests, and browsing behavior.

Segment Analysis

The global Real-Time Bidding Market has been segmented based Advertiser Type, Ad Exchange Type, and Device Type.

These are brands or advertisers that buy ad inventory directly from publishers or ad exchanges to promote their own products or services.  Advertising agencies act as intermediaries between brands and publishers, managing ad campaigns on behalf of their clients. They utilize real-time bidding to optimize ad placements for their clients.

In an open auction, ad impressions are sold to the highest bidder. It allows multiple advertisers to bid on the same impression simultaneously. PMPs are invitation-only marketplaces where selected advertisers have access to premium ad inventory. Publishers offer their inventory to a specific set of advertisers, allowing for more control and transparency.

Real-time bidding initially gained popularity on desktop and laptop devices, where advertisers could reach users through web browsers.  With the proliferation of smartphones and mobile apps, real-time bidding expanded to mobile devices, allowing advertisers to target users on mobile apps and mobile websites.

Regional Analysis

The global Real-Time Bidding Market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America has traditionally been a major market for real-time bidding due to the presence of a well-established digital advertising ecosystem and advanced technological infrastructure. The United States, in particular, has been a key driver of growth in this region, with major advertising companies and technology providers headquartered there.

Europe is another significant market for real-time bidding. Countries such as the United Kingdom, Germany, France, and the Nordic countries have been at the forefront of programmatic advertising adoption. The European market has seen increased regulatory scrutiny on data privacy, resulting in the implementation of the General Data Protection Regulation (GDPR) in 2018, which has had an impact on data-driven advertising practices.

The Asia-Pacific region is experiencing rapid growth in digital advertising and real-time bidding. Countries like China, Japan, South Korea, and India have seen increased adoption of programmatic advertising in recent years. The expanding middle class, growing internet penetration, and smartphone adoption have contributed to the growth of the digital advertising ecosystem in this region.

Key Findings of the Study

• The global Real-Time Bidding Market is expected to reach USD 19.7 Billion, by 2030 at a CAGR of 19.40% during the forecast period.


• North America has traditionally been a major market for real-time bidding due to the presence of a well-established digital advertising ecosystem and advanced technological infrastructure.


• These are brands or advertisers that buy ad inventory directly from publishers or ad exchanges to promote their own products or services


• Adobe Inc., AppNexus Inc., Criteo SA, Facebook Inc., Google LLC, Match2One AB, MediaMath, Inc., MoPub/ Twitter, Inc., PubMatic, Inc., Salesforce.com, inc., Smaato, Inc., The Rubicon Project, Inc., Verizon Media, WPP plc, and Yandex Europe AG