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Real-Time Bidding Market Research Report, By Auction Type (Open and Invited Auction), Advertisement Format (Video and Image), and End User (Media & Entertainment, Travel & Luxury, Retail & eCommerce, Mobile Apps, Games) — Global Forecast till 2030

ID: MRFR/ICT/6205-HCR | 100 Pages | Author: Ankit Gupta| July 2024

Real-Time Bidding Market Overview

The Real-Time Bidding Market USD 19.7 billion Size is projected to grow by 19.40% during 2030. Bidding has become common in many regions. Earlier, many do not bid online due to high fraud. However, bidding online is a safe process these days. Due to this Global Real-Time Bidding Market demand is surging. The returns from the real-time bidding market are expected to be massive in the forecast period. Also, the prevalence of smartphones is the crucial reason for biding. From individuals to enterprises everyone is bidding to earn online profits. Investing in marketing solutions is waste of time for many eCommerce companies.

However, real-time bidding is highly profitable for them. Retail and eCommerce are the crucial segments of real-time bidding. Most of the eCommerce sector conducts real-time bidding through open auctions. The open auction part of the market is expected to witness the highest growth rate. Through these open auctions, advertisements and promotion possibilities are available for the retail and eCommerce sector. Due to all these factors, the Real-Time Bidding Market Growth will reach 18.56 billion. 

Figure 1: Real-Time Bidding Market Size, 2024-2032 (USD Billion)

Real-Time Bidding Market Overview

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Real-Time Bidding Market Covid Analysis:

Covid 19 has massive impacts on the global industries. The real-time bidding market has many challenges during the outbreak of covid 19. However, during the pandemic, the amount of internet usage has increased exceptionally. Many enterprises started real-time bidding. Also, real-time bidding is possible online.

This scenario became advantageous to the overall market growth. The increased use of smartphones is raising the demand for the Real-Time Bidding Business in the forecast period. As per the Real-Time Bidding Market Analysis,the bidding by mobile apps has higher growth during this forecast period. However, the other bidding segments of the market will resume post covid 19. More open and invited auctions are possible during the year 2023. 

Market Dynamics:

Crucial market drivers:

The increase in the amount of Smartphone users is advantageous to this market. Also, with the number of smartphones, internet availability is massive. Today, most of the real-time bidding is happening through online platforms. Further, Smartphone users are the key participants of real-time bidding. The rising number of Smartphone users is a crucial driver for this market. The bidding through mobile apps is witnessing heavy demand during the forecast period. The demand for mobile apps bidding is expected to grow stronger in the forecast period.

Even the top enterprises used smartphones to participate in real-time bidding during covid 19. Most of the auctions and bidding took place on online platforms. The increased rate of Smartphone users is a driver that increases the Real-Time Bidding Market Profit. Also, the growing need to enhance campaign performance is another crucial driver for this market.

 Further, the growth of campaign performance is possible as ether is massive Smartphone users. The use of mobile platforms to increase campaign performance has lead to father market developments. The market also launched a hybrid auction to enhance campaign performance in smartphones. Additionally, programmatic advertising is providing high demand for this market. The increase of programmatic advertising is leading to 15% Real-Time Bidding Market Growth.

Market Growth Opportunities:

The launch of the hybrid auction model will provide more growth opportunities for the market. The hybrid auction system will be profitable Real-Time Bidding Market Segmentsin the upcoming years. The overall market will witness developments due to the hybrid technology launch.

The hybrid auction model is a flexible programmatic useful for both media buyers and publishers. The users can now use the double-click option when bidding. Through this solution the publishers earn revenue in many ways. Revenue earning is possible through display ads and inventory with this solution. These real-time bidding changes will be highly profitable for the market. The real-time bidding adoption rate will reach a peak during the forecast period. In the meantime, the launch of hybrid will lead to market expansions. 

The Market Restraints:

Data privacy is a major restraint of this market. Today, real-time bidding is happening through online platforms. The amount of sensitive data on the internet is massive. Plenty of top organisations and enterprises participate in these bids. Data breaches, misuse of information and more cyber threats are possible.

Due to data privacy issues, the demand rate can decline in the forecast period. due to Data privacy hesitate in practising real-time bidding. It is a terrible restraint for this market that can affect the demand and growth in the forecast period. However, the key players are taking measures to strengthen the real-time bidding network. It will ultimately reduce the data privacy issues in the market. 

The Market Challenges:

Global real-time bidding needs to meet the standards and regulations. There few crucial regulations that is required for conducting real-time bidding. Also, compliance with these standards can be time-consuming. The complexity of these standards makes it is a challenge for the market. The failure to meet the standards can result in various losses. Less demand and losses are high failure to meet the compliance standards. It is a challenge the hampers the operation of the real-time bidding market. 

Cumulative Growth Analysis:

The Real-Time Bidding Market Trendsremain positive during the forecast period. The real-time bidding demand is rising in recent years. The increasing rate of smartphones users is a crucial driver for this market. Retail and e-commerce are two major end-users of this market.

These companies through real-time bidding can display ads through their target audience. Buying and selling online pages is a part of the bidding. The open auction segments of the market will witness higher profitability. The auction is where ad impressions and sold in real-time. Publishers and advertisers benefit from this auction. The hybrid auction is the future of the market. However, the regulations and privacy concerns can affect the real-time bidding market. The overall growth of the market is stable. 

Value Chain Analysis:

As per the Real-Time Bidding Market Forecast,North America dominates during the forecast period. It is a region with the highest rate of Smartphone users. Also, the internet penetration is massive in this region. The source to bid and internet availability makes bidding popular in this region.

Most of the enterprises are targeting this audience to display ads and for promotion. The market players are deploying RBT solutions during this period. Also, the capital investments are higher in this region. The power to spend on real-time biding is massive in North America. All these actors contribute to the high demand rate in this market. 

Real-Time Bidding Market Segment Overview:

By Application:

  • Mobile apps 

  • Media and entertainment 

  • Travel and luxury 

  • Games 

By Advertisement:

  • Image 

  • Video 

By Auction Type:

  • Open auction 

  • Invited auction 

By Region:

  • Asia pacific 

  • Europe 

  • North America 

Competitive Landscape:

The competition in the Real-Time Bidding Industry is increasing in the forecast period. In the competitive landscape, there are plenty of advancements in the market. The market acquisitions, expansion and partnerships will help in market growth. There is going to be the entry of new market players in this market.

Real-Time Bidding Market Regional Analysis:

The real-time bidding market is diversified into Europe, North America and Asia pacific. North America will dominate other markets during the forecast period. The high rate of Smartphone users in this market is the crucial reason for high demand in this region. The number of users watching online content is high in this region.North America will witness the highest revenue rates during the forecast period. The Asia Pacific is the next market with the highest real-time bidding market growth. The growing adoption of real-time bidding in this region is the reason for massive growth. Europe is witnessing descent during the forecast period. Some of the top key players in this region are making much advancement.

The key players of the global real-time bidding market are

  • WPP Plc

  • Match2one

  • Facebook

  • Mopub

  • Smaato 

  • Verizon Media

  • Yandex 

  • Salesforce

  • Rubicon Project 

  • Google

  • Adobe

  • Pubmatic


  • MediaMath

  • Platform One

Recent Developments:

Google recently introduced exchange bidding with a double click. It is a crucial measure that benefits publishers. This bidding solution helps the publishers to display ads.The key players of the market are acquiring apps that help the business to strengthen advertising in real-time bidding platforms. The key players of the market are launching the hybrid auction model in the market. The auction model is programmatic and flexible technology. It is a platform that profits both publishers and media buyers.

Report Overview:

  • Market overview highlights

  • Analysis based upon COVID 19

  • Explanation upon the Market Dynamics

  • Value chain analysis

  • Market segmentation overview

  • The regional analysis

  • Competitive landscape analysis

  • Recent Developments

Report Attribute/Metric Details
  Market Size   USD 19.7 billion
  CAGR   19.40%
  Base Year   2021
  Forecast Period   2022-2030
  Historical Data   2020
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Auction Type, Advertisement Format
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Google LLC (US), Facebook, Inc. (US), Adobe Inc. (US), PubMatic, Inc. (US), Smaato, Inc. (US), WPP PLC (UK), YANDEX LLC (Russia), The Rubicon Project, Inc. (US),, Inc. (US), Criteo (France), MEDIAMATH, INC. (US), AppNexus (US), MoPub (US), Match2One AB (Sweden), and Verizon Media (US).
  Key Market Opportunities   Artificial intelligence (AI) and machine learning (ML) techniques in RTB platforms is an opportunity in the market that allows the service providers to offer innovative features to its customers and help them generate more revenue.
  Key Market Drivers   Increasing investments in digital marketing and a significant number of internet users are the key driving factors for the adoption of RTB services in the region.

Frequently Asked Questions (FAQ) :

The lack of standards present in the market is expected to create negative repercussions for the market growth.

The benefit offered to advertisers to oversee and enhance their ads on multiple ad networks is estimated to bolster the market growth in the coming years.

USD 19.7 billion revenue estimates are forecasted for the global market by 2030.

YANDEX LLC (Russia), MEDIAMATH, INC. (US), The Rubicon Project, Inc. (US), WPP PLC (UK),, Inc. (US), Match2One AB (Sweden), Criteo (France), AppNexus (US) and MoPub (US) are contestants for the market share.

The role of countries like the US and Mexico is expected to put the North American region ahead of the global competition.

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