Global Real-Time Bidding Market Research Report—Forecast till 2023

Global Real-Time Bidding Market Research Report, By Auction Type (Open and Invited Auction), Advertisement Format (Video and Image), and End User (Media & Entertainment, Travel & Luxury, Retail & eCommerce, Mobile Apps, Games) — Global Forecast till 2023

ID: MRFR/ICT/6205-HCR | February 2021 | Region: Global | 100 pages

Market Synopsis


Globally, the real-time bidding (RTB) market is expected to grow from USD 4.85 billion in 2018 to USD 18.56 billion by 2023 at the CAGR of 30.8% from 2018 to 2023. In RTB, advertising inventory is purchased and sold on a per-impression basis through a programmatic platform that works extremely fast and delivers accurate data to the related stakeholders. The system enables advertisers to manage and optimize their ads on multiple ad networks to reach their target customers in a cost-effective way. The growth of the RTB market can be attributed to the growing trend of social media platforms and the continuously increasing number of internet users. Furthermore, the integration of artificial intelligence (AI) and machine learning (ML) techniques in RTB platforms is an opportunity in the market that allows the service providers to offer innovative features to its customers and help them generate more revenue. However, lack of standards and awareness acts as major restraining factors for market growth.


An RTB platform connects advertisers and publishers and allows the advertisers to display their ads on the publisher’s website in very less time. The RTB process begins with a user visiting a website. The platform then triggers a bid request containing data about the user, such as demographic information, internet usage history, location, and page loading time for an ad exchange. The ad exchange transfers the bid request along with the user data to multiple advertisers, which submits their bids to publish their advertisement on the publisher’s website. This overall process, from the moment a request is submitted to the ad exchange, is completed in less than 100 milliseconds.


RTB has a wide adoption across the globe, particularly among media & entertainment companies. The industry vertical is majorly involved in digital marketing and thus, invests a significant amount on RTB solutions and services.


Global Real-Time Bidding Market
Real-Time Bidding Market


Segmentation.


The global RTB market has been segmented based on auction type, advertisement format, end user, and region/country.


By auction type, the market has been segmented into open auction and invited auction.


By advertisement format, the market has been segmented into video and image.


Based on end user, the market has been segmented into media & entertainment, travel & luxury, retail & eCommerce, mobile apps, games, and others.


By region, the market has been segmented into North America, Europe, Asia-Pacific, and the rest of the world. North America has further been segmented into the US, Canada, and Mexico; Europe into the UK, Germany, France, and the rest of Europe; Asia-Pacific into China, India, Japan, and the rest of Asia-Pacific; and the rest of the world into the Middle East & Africa, and South America.


Regional Analysis


The global RTB market is estimated to grow rapidly during the forecast period from 2018 to 2023. The geographic analysis of global real-time Bidding market is conducted for North America, Europe, Asia-Pacific, and the rest of the world.


North America is expected to hold the largest market share in the global RTB market during the forecast period. The US, Canada, and Mexico are the leading countries in the region in terms of adoption of RTB services. The growth is attributed to the presence of major RTB service providers in the region and the fast-growing digital marketing industry. Asia-Pacific is anticipated to be the fastest growing market in the global RTB market over the forecast period. Increasing investments in digital marketing and a significant number of internet users are the key driving factors for the adoption of RTB services in the region.


Competitive Analysis


The global RTB market is highly competitive with the presence of a number of small and big players offering innovative online portals for digital advertisements. Offering innovative services based on AI and ML is the majorly adopted strategy by the prominent service providers of the market. Partnership is the second major strategy adopted by the prominent service providers from 2016 to 2019 Q1 as this enabled them to expand their customer bases and cater to new regions.


Key players


The prominent players in the real-time bidding market are Google LLC (US), Facebook, Inc. (US), Adobe Inc. (US), PubMatic, Inc. (US), Smaato, Inc. (US), WPP PLC (UK), YANDEX LLC (Russia), The Rubicon Project, Inc. (US), Salesforce.com, Inc. (US), Criteo (France), MEDIAMATH, INC. (US), AppNexus (US), MoPub (US), Match2One AB (Sweden), and Verizon Media (US).


Intended Audience


Real-Time Bidding Service Providers


Enterprises


Advertisement Agencies


Website Owners


Digital Marketing Companies



Frequently Asked Questions (FAQ) :


The lack of standards present in the market is expected to create negative repercussions for the market growth.

The benefit offered to advertisers to oversee and enhance their ads on multiple ad networks is estimated to bolster the market growth in the coming years.

USD 18.56 billion revenue estimates are forecasted for the global market by 2023.

YANDEX LLC (Russia), MEDIAMATH, INC. (US), The Rubicon Project, Inc. (US), WPP PLC (UK), Salesforce.com, Inc. (US), Match2One AB (Sweden), Criteo (France), AppNexus (US) and MoPub (US) are contestants for the market share.

The role of countries like the US and Mexico is expected to put the North American region ahead of the global competition.

TABLE OF CONTENTS

1 Executive Summary

2 Scope of the Report

2.1 Market Definition

2.2 Scope of the Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Market Structure

3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Model

4 Market Landscape

4.1 Porter’s Five Forces Analysis

4.1.1 Threat of New Entrants

4.1.2 Bargaining Power of Suppliers

4.1.3 Bargaining Power of Buyers

4.1.4 Threat of Substitutes

4.1.4 Segment Rivalry

4.2 Value Chain/Supply Chain of the Global Real-Time Bidding Market

5 Industry Overview of the Global Real-Time Bidding Market

5.1 Introduction

5.2 Growth Drivers

5.3 Impact Analysis

5.4 Market Challenges

6 Market Trends

6.1 Introduction

6.2 Growth Trends

6.3 Impact Analysis

7 Global Real-Time Bidding Market, by Auction Type

7.1 Introduction

7.2 Open Auction

7.2.1 Market Estimates & Forecast, 2017–2023

7.2.2 Market Estimates & Forecast, by Region, 2017–2023

7.3 Invited Auction

7.3.1 Market Estimates & Forecast, 2017–2023

7.3.2 Market Estimates & Forecast, by Region, 2017–2023
8 Global Real-Time Bidding Market, by Advertisement Format

8.1 Introduction

8.2 Video

8.2.1 Market Estimates & Forecast, 2017–2023

8.2.2 Market Estimates & Forecast, by Region, 2017–2023

8.3 Image

8.3.1 Market Estimates & Forecast, 2017–2023

8.3.2 Market Estimates & Forecast, by Region, 2017–2023
9 Global Real-Time Bidding Market, by End User

9.1 Introduction

9.2 Media & Entertainment

9.2.1 Market Estimates & Forecast, 2017–2023

9.2.2 Market Estimates & Forecast, by Region, 2017–2023

9.3 Travel & Luxury

9.3.1 Market Estimates & Forecast, 2017–2023

9.3.2 Market Estimates & Forecast, by Region, 2017–2023

9.4 Retail & eCommerce

9.4.1 Market Estimates & Forecast, 2017–2023

9.4.2 Market Estimates & Forecast, by Region, 2017–2023

9.5 Mobile Apps

9.5.1 Market Estimates & Forecast, 2017–2023

9.5.2 Market Estimates & Forecast, by Region, 2017–2023

9.6 Games

9.6.1 Market Estimates & Forecast, 2017–2023

9.6.2 Market Estimates & Forecast, by Region, 2017–2023

9.7 Others

9.7.1 Market Estimates & Forecast, 2017–2023

9.7.2 Market Estimates & Forecast, by Region, 2017–2023
10 Global Real-Time Bidding Market, by Region

10.1 Introduction

10.2 North America

10.2.1 Market Estimates & Forecast, by Country, 2017–2023

10.2.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.2.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.2.4 Market Estimates & Forecast, by End User, 2017–2023

10.2.5 US

10.2.5.1 Market Estimates & Forecast, 2017–2023

10.2.5.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.2.5.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.2.5.4 Market Estimates & Forecast, by End User, 2017–2023

10.2.6 Canada

10.2.6.1 Market Estimates & Forecast, 2017–2023

10.2.6.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.2.6.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.2.6.4 Market Estimates & Forecast, by End User, 2017–2023

10.2.7 Mexico

10.2.7.1 Market Estimates & Forecast, 2017–2023

10.2.7.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.2.7.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.2.7.4 Market Estimates & Forecast, by End User, 2017–2023
10.3 Europe

10.3.1 Market Estimates & Forecast, by Country, 2017–2023

10.3.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.3.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.3.4 Market Estimates & Forecast, by End User, 2017–2023

10.3.5 Germany

10.3.5.1 Market Estimates & Forecast, 2017–2023

10.3.5.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.3.5.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.3.5.4 Market Estimates & Forecast, by End User, 2017–2023

10.3.6 UK

10.3.6.1 Market Estimates & Forecast, 2017–2023

10.3.6.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.3.6.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.3.6.4 Market Estimates & Forecast, by End User, 2017–2023

10.3.7 France

10.3.7.1 Market Estimates & Forecast, 2017–2023

10.3.7.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.3.7.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.3.7.4 Market Estimates & Forecast, by End User, 2017–2023

10.3.9 Rest of Europe

10.3.9.1 Market Estimates & Forecast, 2017–2023

10.3.9.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.3.9.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.3.9.4 Market Estimates & Forecast, by End User, 2017–2023
10.4 Asia-Pacific

10.4.1 Market Estimates & Forecast, by Country, 2017–2023

10.4.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.4.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.4.4 Market Estimates & Forecast, by End User, 2017–2023

10.4.5 China

10.4.5.1 Market Estimates & Forecast, 2017–2023

10.4.5.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.4.5.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.4.5.4 Market Estimates & Forecast, by End User, 2017–2023

10.4.6 India

10.4.6.1 Market Estimates & Forecast, 2017–2023

10.4.6.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.4.6.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.4.6.4 Market Estimates & Forecast, by End User, 2017–2023

10.4.7 Japan

10.4.7.1 Market Estimates & Forecast, 2017–2023

10.4.7.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.4.7.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.4.7.4 Market Estimates & Forecast, by End User, 2017–2023

10.4.8 Rest of Asia-Pacific

10.4.8.1 Market Estimates & Forecast, 2017–2023

10.4.8.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.4.8.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.4.8.4 Market Estimates & Forecast, by End User, 2017–2023

10.5 Rest of the World

10.5.1 Market Estimates & Forecast, by Subcontinent, 2017–2023

10.5.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.5.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.5.4 Market Estimates & Forecast, by End User, 2017–2023

10.5.5 Middle East & Africa

10.5.5.1 Market Estimates & Forecast, 2017–2023

10.5.5.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.5.5.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.5.5.4 Market Estimates & Forecast, by End User, 2017–2023

10.5.6 South America

10.5.6.1 Market Estimates & Forecast, 2017–2023

10.5.6.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.5.6.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.5.6.4 Market Estimates & Forecast, by End User, 2017–2023
11 Competitive Landscape

12 Company Profiles

12.1 Google LLC

12.1.1 Company Overview

12.1.2 Product/Business Segment Overview

12.1.3 Financial Updates

12.1.4 Key Developments

12.2 Facebook, Inc.

12.2.1 Company Overview

12.2.2 Product/Business Segment Overview

12.2.3 Financial Updates

12.2.4 Key Developments

12.3 Adobe Inc.

12.3.1 Company Overview

12.3.2 Product/Business Segment Overview

12.3.3 Financial Updates

12.3.4 Key Developments

12.4 PubMatic, Inc.

12.4.1 Company Overview

12.4.2 Product/Business Segment Overview

12.4.3 Financial Updates

12.4.4 Key Developments

12.5 Smaato, Inc.

12.5.1 Company Overview

12.5.2 Product/Business Segment Overview

12.5.3 Financial Updates

12.5.4 Key Developments

12.6 WPP plc

12.6.1 Company Overview

12.6.2 Product/Business Segment Overview

12.6.3 Financial Updates

12.6.4 Key Developments

12.7 YANDEX LLC

12.7.1 Company Overview

12.7.2 Product/Business Segment Overview

12.7.3 Financial Updates

12.7.4 Key Developments

12.8 The Rubicon Project, Inc.

12.8.1 Company Overview

12.8.2 Product/Business Segment Overview

12.8.3 Financial Updates

12.8.4 Key Developments

12.9 Salesforce.com, inc.

12.9.1 Company Overview

12.9.2 Product/Business Segment Overview

12.9.3 Financial Updates

12.9.4 Key Developments

12.10 Criteo

12.10.1 Company Overview

12.10.2 Product/Business Segment Overview

12.10.3 Financial Updates

12.10.4 Key Developments

12.11 MEDIAMATH, INC.

12.11.1 Company Overview

12.11.2 Product/Business Segment Overview

12.11.3 Financial Updates

12.11.4 Key Developments

12.12 AppNexus

12.12.1 Company Overview

12.12.2 Product/Business Segment Overview

12.12.3 Financial Updates

12.12.4 Key Developments

12.13 MoPub

12.13.1 Company Overview

12.13.2 Product/Business Segment Overview

12.13.3 Financial Updates

12.13.4 Key Developments

12.14 Match2One AB

12.14.1 Company Overview

12.14.2 Product/Business Segment Overview

12.14.3 Financial Updates

12.14.4 Key Developments

12.15 Verizon Media

12.15.1 Company Overview

12.15.2 Product/Business Segment Overview

12.15.3 Financial Updates

12.15.4 Key Developments
13 Conclusion


LIST OF TABLES
Table 1 Global Real-Time Bidding Market, by Region, 2017–2023

Table 2 North America: Real-Time Bidding Market, by Country, 2017–2023

Table 3 Europe: Real-Time Bidding Market, by Country, 2017–2023

Table 4 Asia-Pacific: Real-Time Bidding Market, by Country, 2017–2023

Table 5 Middle East & Africa: Real-Time Bidding Market, by Country, 2017–2023

Table 6 South America: Real-Time Bidding Market, by Country, 2017–2023

Table 7 Global Real-Time Bidding Market, by Region, 2017–2023

Table 8 North America: Real-Time Bidding Market, by Country, 2017–2023

Table 9 Europe: Real-Time Bidding Market, by Country, 2017–2023

Table10 Asia-Pacific: Real-Time Bidding Market, by Country, 2017–2023

Table11 Middle East & Africa: Real-Time Bidding Market, by Country, 2017–2023

Table12 South America: Real-Time Bidding Market, by Country, 2017–2023

Table13 Global Real-Time Bidding Advertisement Format Market, by Region, 2017–2023

Table14 North America: Real-Time Bidding Advertisement Format Market, by Country, 2017–2023

Table15 Europe: Real-Time Bidding Advertisement Format Market, by Country, 2017–2023

Table16 Asia-Pacific: Real-Time Bidding Advertisement Format Market, by Country, 2017–2023

Table17 Middle East & Africa: Real-Time Bidding Advertisement Format Market, by Country, 2017–2023

Table18 South America: Real-Time Bidding Advertisement Format Market, by Country, 2017–2023

Table19 Global Real-Time Bidding End User Market, by Region, 2017–2023

Table20 North America: Real-Time Bidding End User Market, by Country, 2017–2023

Table21 Europe: Real-Time Bidding End User Market, by Country, 2017–2023

Table22 Asia-Pacific: Real-Time Bidding End User Market, by Country, 2017–2023

Table23 Middle East & Africa: Real-Time Bidding End User Market, by Country, 2017–2023

Table24 South America: Real-Time Bidding End User Market, by Country, 2017–2023

Table25 Global Real-Time Bidding Market, by Region, 2017–2023

Table26 Global Real-Time Bidding Advertisement Format Market, by Region, 2017–2023

Table27 Global Real-Time Bidding End User Market, by Region, 2017–2023

Table28 North America: Real-Time Bidding Market, by Country

Table29 North America: Real-Time Bidding Market, by Auction Type

Table30 North America: Real-Time Bidding Market, by Advertisement Format

Table31 North America: Real-Time Bidding Market, by End User

Table32 Europe: Real-Time Bidding Market, by Country

Table33 Europe: Real-Time Bidding Market, by Auction Type

Table34 Europe: Real-Time Bidding Market, by Advertisement Format

Table 35 Europe: Real-Time Bidding Market, by End User

Table36 Asia-Pacific: Real-Time Bidding Market, by Country

Table37 Asia-Pacific: Real-Time Bidding Market, by Auction Type

Table38 Asia-Pacific: Real-Time Bidding Market, by Advertisement Format

Table 39 Asia-Pacific: Real-Time Bidding Market, by End User

Table40 Middle East & Africa: Real-Time Bidding Market, by Country

Table41 Middle East & Africa: Real-Time Bidding Market, by Auction Type

Table42 Middle East & Africa: Real-Time Bidding Market, by Advertisement Format

Table43 Middle East & Africa: Real-Time Bidding Market, by End User

Table44 South America: Real-Time Bidding Market, by Country

Table45 South America: Real-Time Bidding Market, by Auction Type

Table46 South America: Real-Time Bidding Market, by Advertisement Format

Table47 South America: Real-Time Bidding Market, by End User


LIST OF FIGURES
FIGURE 1 Global Real-Time Bidding Market Segmentation

FIGURE 2 Forecast Methodology

FIGURE 3 Porter’s Five Forces Analysis of the Global Real-Time Bidding Market

FIGURE 4 Value Chain of the Global Real-Time Bidding Market

FIGURE 5 Share of the Global Real-Time Bidding Market, by Country, 2017 (in %)

FIGURE 6 Global Real-Time Bidding Market, 2017–2023

FIGURE 7 Sub-Segments of Type

FIGURE 8 Global Real-Time Bidding Size, by Auction Type, 2017

FIGURE 9 Share of the Global Real-Time Bidding Market, by Auction Type, 2017–2023

FIGURE 10 Global Real-Time Bidding Size, by Advertisement Format, 2017

FIGURE 11 Share of the Global Real-Time Bidding Market, by Advertisement Format, 2017–2023

FIGURE 12 Global Real-Time Bidding Size, by End User, 2017–2023

FIGURE 13 Share of the Global Real-Time Bidding Market, by End User, 2017–2023


Real-Time Bidding Market